{"id":6578,"date":"2022-08-13T13:11:58","date_gmt":"2022-08-13T10:11:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6578"},"modified":"2024-08-13T13:15:21","modified_gmt":"2024-08-13T10:15:21","slug":"5-aspek-pemasaran-email-anda-untuk-menguji-a-b","status":"publish","type":"post","link":"https:\/\/masterbase.com\/id\/5-aspectos-de-tu-email-marketing-a-los-que-aplicar-pruebas-a-b\/masterbase\/","title":{"rendered":"5 aspek dari pemasaran email Anda untuk A\/B Test"},"content":{"rendered":"<h2 style=\"text-align: justify;\">Masih belum ada pengujian A\/B?<\/h2>\n<p style=\"text-align: justify;\">Menerapkan pengujian A\/B sangat penting untuk meningkatkan rasio klik-tayang dan menurunkan rasio berhenti berlangganan. Ini adalah metode termudah dan paling dapat diandalkan untuk mengevaluasi desain dan konten pesan Anda, serta taktik pengiriman Anda, untuk mendeteksi apa yang memberikan hasil terbaik.<\/p>\n<p style=\"text-align: justify;\">Secara sederhana, Anda menguji dua versi yang berbeda dari komunikasi yang sama, mengirim masing-masing ke sebagian kecil dari daftar kontak Anda (idealnya 10% dan 10%) dan menunggu untuk melihat mana yang diterima dengan lebih baik, dan kemudian mengirimkannya ke seluruh kontak dalam daftar (80%).<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Inilah yang dilakukan oleh fungsionalitas Pengujian A\/B MasterBase\u00ae secara otomatis.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Target<\/strong>Menentukan elemen pesan mana yang perlu diubah untuk mendapatkan hasil terbaik.<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/pruebab2.jpg?resize=683%2C339&#038;ssl=1\" alt=\"testb2.jpg\" width=\"683\" height=\"339\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">1. Pengirim (nama dan alamat)<\/strong><\/h2>\n<p style=\"text-align: justify;\">Coba gunakan dua pengirim yang berbeda: siapa yang mengirim pesan dan dari mana. Kami menyarankan agar dalam hal pengirim, tetaplah konsisten di semua pengiriman Anda. Jadi, perhatikan bagaimana nama dan alamat email pengirim memengaruhi metrik terbuka Anda, sehingga Anda bisa menggunakan salah satu yang memberikan hasil terbaik di masa mendatang.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">2.    Subjek<\/strong><\/h2>\n<p style=\"text-align: justify;\">Subjek pesan sangat penting dan dapat menentukan apakah pesan tersebut dibuka atau dibuang. Dengan uji A\/B di mana Anda mengubah subjek, Anda akan memeriksa hal ini. Coba dengan:<\/p>\n<p style=\"text-align: justify;\">- Menyesuaikan subjek dalam salah satu dari dua versi<\/p>\n<p style=\"text-align: justify;\">- Gunakan dua panjang teks yang berbeda dalam satu teks dan teks lainnya.<\/p>\n<p style=\"text-align: justify;\">- Sertakan ajakan bertindak dalam satu ajakan dan tidak ada ajakan bertindak dalam ajakan lainnya.<\/p>\n<p style=\"text-align: justify;\">- Gunakan kata-kata yang berbeda dan gaya bahasa yang berbeda dalam setiap tulisan.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">3. Desain<\/strong><\/h2>\n<p style=\"text-align: justify;\">Selalu disarankan untuk memiliki template untuk pesan reguler Anda. Anda dapat menyimpannya sebagai versi A dan membuat versi yang sedikit berbeda yang akan Anda gunakan sebagai versi B.<\/p>\n<p style=\"text-align: justify;\">Tampilan pesan Anda bisa membuat perbedaan, jadi cobalah memodifikasi elemen desain tertentu dari versi asli di versi B untuk mengetahui apakah hal ini memengaruhi rasio klik-tayang atau berhenti berlangganan. Beberapa elemen desain yang dapat Anda alihkan adalah:<\/p>\n<p style=\"text-align: justify;\">- Huruf tebal v\/s huruf biasa<\/p>\n<p style=\"text-align: justify;\">- Penggunaan huruf kapital<\/p>\n<p style=\"text-align: justify;\">- Ukuran dan warna huruf<\/p>\n<p style=\"text-align: justify;\">- Warna latar belakang<\/p>\n<p style=\"text-align: justify;\">- Gambar<\/p>\n<p style=\"text-align: justify;\">- Pesan HTML vs pesan teks biasa<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\u00a04. Konten<\/strong><\/h2>\n<p style=\"text-align: justify;\">Konten email Anda adalah contoh yang bagus untuk menguji berbagai hal. Dan tidak ada yang lebih baik daripada pengujian A\/B untuk melihat bagaimana konten ini atau itu diterima oleh audiens Anda.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Pemegang<\/strong>Ini adalah hal pertama yang dilihat seseorang ketika mereka membuka pesan. Meskipun harus konsisten dengan baris subjek, pastikan untuk mencobanya. Salah satu kemungkinannya adalah mengubahnya menjadi sebuah tautan.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Tata letak<\/strong>Bereksperimenlah dengan mengubah penempatan konten. Tapi hati-hati: selalu letakkan hal yang paling penting di awal pesan.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Seruan untuk bertindak<\/strong>Cobalah ajakan bertindak yang berbeda dalam dua versi pesan Anda, untuk menentukan bagaimana pengaruhnya terhadap konversi atau rasio klik-tayang. Ajakan bertindak harus selaras dengan baris subjek.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Jenis konten<\/strong>Setiap pesan yang Anda kirimkan harus memiliki tujuan sehingga Anda dapat mengukur apa yang berhasil dan apa yang tidak berhasil. Berikan pendekatan yang berbeda pada konten dan evaluasi.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">\u00a0\u00a0Tautan ke jejaring sosial<\/strong>Letakkan ikon media sosial di bagian atas pesan di satu versi, dan di versi lainnya, letakkan di bagian bawah. Kemudian, perhatikan mana yang menghasilkan lebih banyak klik.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Jumlah tautan<\/strong>Jika kiriman Anda mendapatkan rasio klik-tayang yang baik, cobalah untuk meningkatkan jumlah tautan di salah satu dari dua versi. Selalu sertakan tautan di paragraf pertama atau kedua dari isi pesan.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Panjang pesan<\/strong>Uji panjang teks yang berbeda untuk menentukan seberapa banyak konten atau informasi yang paling baik diterima oleh audiens Anda. Jika Anda melihat bahwa penerima hanya mengklik tautan pertama, ini adalah tanda bahwa Anda harus mempersingkat komunikasi Anda.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">5. Waktu dan frekuensi pengiriman<\/strong><\/h2>\n<p style=\"text-align: justify;\">Ini adalah aspek yang paling mudah untuk diuji. Tidak perlu mengubah apa pun dalam pesan itu sendiri, tetapi hanya pada hari dan waktu pengiriman.<\/p>\n<p style=\"text-align: justify;\">Anda selalu dapat membantu dengan mensurvei penerima tentang kapan dan pada waktu yang mereka sukai untuk menerima komunikasi dari perusahaan Anda. Namun dalam hal pengujian A\/B, dua faktor utama yang dapat Anda evaluasi dengan mengirimkan konten yang sama dengan tata letak, baris subjek, dan pengirim yang sama adalah hari dalam seminggu dan waktu yang Anda gunakan untuk mengirimkannya.<\/p>\n<p style=\"text-align: justify;\">Elemen lain yang mungkin untuk diuji dengan fungsionalitas ini adalah jumlah email yang bersedia diterima kontak Anda dalam seminggu atau sebulan. Dengan kata lain, frekuensi. Menurut beberapa penelitian, meningkatkan atau mengurangi frekuensi komunikasi memiliki dampak signifikan pada tingkat klik-tayang dan berhenti berlangganan.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-basica-para-realizar-pruebas-en-email-marketing\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"15740\" data-permalink=\"https:\/\/masterbase.com\/id\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/captura-de-pantalla-2024-08-12-175309\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" data-orig-size=\"373,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook  Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" class=\"aligncenter wp-image-15740\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309-300x191.png?resize=633%2C403&#038;ssl=1\" alt=\"ebook Panduan dasar untuk PENGUJIAN dalam Pemasaran Email\" width=\"633\" height=\"403\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?w=373&amp;ssl=1 373w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Artikel ini bertujuan untuk menunjukkan kepada Anda 5 elemen dari bagian komunikasi Anda yang memungkinkan, dan sangat berguna, untuk dievaluasi melalui pengujian A\/B.<\/p>","protected":false},"author":239642484,"featured_media":15760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- 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