{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"5-cara-untuk-menggunakan-personalisasi-dalam-kampanye-pemasaran-email-anda-berikutnya","status":"publish","type":"post","link":"https:\/\/masterbase.com\/id\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"5 cara untuk menggunakan personalisasi dalam kampanye pemasaran email Anda berikutnya"},"content":{"rendered":"

Personalisasi memiliki kemampuan untuk menjangkau setiap pelanggan Anda seolah-olah mereka adalah seseorang yang Anda kenal, seorang teman tepercaya.<\/p>\n

Personalisasi membuat pelanggan Anda menyukai pesan Anda, karena Anda mengirimkan konten yang disesuaikan dengan kebutuhan mereka. Hasilnya, pelanggan Anda menantikan untuk menerima pesan dari merek Anda.<\/p>\n

Dengan mencatat informasi tentang pelanggan Anda dan melakukan segmentasi audiens Anda, Anda dapat membuat kampanye yang dipersonalisasi yang menyenangkan audiens Anda.<\/p>\n

Pemasaran email yang dipersonalisasi adalah cara sempurna untuk menjangkau setiap pelanggan unik Anda secara individual. Kampanye yang dipersonalisasi menghasilkan pendapatan 18 kali lebih banyak daripada pemasaran email massal, atau tanpa personalisasi sama sekali.<\/p>\n

Ingin mewujudkan personalisasi untuk merek Anda? Kami berbagi 6 cara untuk menggunakan personalisasi dalam kampanye pemasaran email Anda berikutnya.<\/p>\n

    \n
  1. Personalisasikan pesan Anda<\/strong>Rasanya jauh lebih baik ketika seorang teman lama menghampiri Anda dan memulai percakapan dengan menyebut nama Anda, daripada \"Pak yang terhormat\". Hal ini membuat perbedaan besar dalam hal pengaturan nada percakapan.\n

    Hal yang sama juga berlaku untuk pesan email. Pelanggan ingin Anda memberi mereka sapaan yang personal dan mereka senang mendengar nama mereka sendiri. Itulah mengapa pesan dengan baris subjek yang dipersonalisasi 26% lebih mungkin dibuka.<\/li>\n

  2. Mempersonalisasi gambar Anda<\/strong>Cara lain yang luar biasa untuk meningkatkan rasio klik-tayang Anda adalah dengan mempersonalisasi gambar Anda. Anda dapat menyesuaikan gambar berdasarkan data dan profil pelanggan yang berbeda.\n

    Contohnya, jika Anda memiliki data lokasi, Anda bisa menyesuaikan gambar berdasarkan lokasi.<\/p>\n

    Anda juga dapat mengubah gambar secara dinamis berdasarkan jenis data lain yang Anda kumpulkan. Hal ini dapat mencakup jenis kelamin, status program loyalitas, pola cuaca, preferensi pribadi, dan lainnya.<\/li>\n

  3. Personalisasikan penawaran Anda<\/strong>Pesan yang dipersonalisasi dapat meningkatkan rasio klik-tayang sebesar rata-rata 14% dan rasio konversi sebesar 10%.\n

    Anda bisa menikmati peningkatan rasio klik-tayang dan konversi dengan mempersonalisasi penawaran Anda. Pemasar akan menggunakan data untuk membuat profil pelanggan dan kemudian membuat penawaran konten yang berbeda untuk berbagai jenis pelanggan.<\/p>\n

    Kemungkinan untuk mempersonalisasi penawaran sangat kuat dan tidak terbatas, tetapi berikut ini adalah beberapa merek yang benar-benar unggul dalam hal mempersonalisasi penawaran.<\/p>\n

    Uber mempersonalisasi berdasarkan lokasi<\/p>\n

    Uber adalah merek lain yang mempersonalisasi penawarannya berdasarkan lokasi. Mereka tahu di mana pelanggan mereka tinggal, atau setidaknya di mana mereka biasanya bepergian, dan mengirimkan penawaran berdasarkan lokasi.<\/p>\n

    Uber: pemasaran email yang dipersonalisasi berdasarkan lokasi<\/p>\n

    Anda mungkin memiliki penawaran terbaik di dunia, namun jika penawaran tersebut tidak relevan bagi pelanggan Anda, mereka tidak akan peduli. Gunakan data untuk mempersonalisasi penawaran untuk setiap pelanggan Anda.<\/li>\n

  4. Personalisasi rekomendasi produk Anda<\/strong>Secara teori, akan sangat luar biasa jika konsumen membeli apa yang direkomendasikan kepada mereka. Dalam praktiknya, pelanggan hanya akan membeli rekomendasi jika relevan berdasarkan pembelian sebelumnya atau preferensi pribadi.\n

    Teknologi saat ini memungkinkan untuk mengintegrasikan pembelian terakhir pelanggan atau riwayat penelusuran web atau bahkan email. Pemasar dapat menggunakan data tentang perilaku pelanggan untuk membuat kampanye email yang lebih relevan. Ketika relevansi meningkat, penjualan silang dan peningkatan penjualan menjadi lebih memungkinkan.<\/p>\n

    Membuat rekomendasi produk yang spesifik dan relevan dalam pemasaran email membantu membina hubungan jangka panjang dan meningkatkan nilai seumur hidup pelanggan.<\/li>\n

  5. Personalisasi berdasarkan perilaku<\/strong>Taktik pemasaran email yang lebih kompleks namun sangat bermanfaat adalah melakukan personalisasi berdasarkan perilaku pelanggan.\n

    Data dapat dikumpulkan dari media sosial, sistem internal perusahaan (ERP, CRM), situs web, dan email marketing untuk mengirimkan penawaran yang lebih relevan. Segmen yang sangat bertarget ini didasarkan pada minat, perilaku, dan keterlibatan pelanggan. Setelah daftar tersegmentasi, pemasar dapat memicu perjalanan pelanggan secara otomatis dengan penawaran pribadi.<\/p>\n

    Ada beberapa cara berbeda untuk mempersonalisasi pesan, mengotomatiskan konten, dan menyegmentasikan daftar berdasarkan perilaku.<\/p>\n

    Cara terbaik adalah melakukan hal ini melalui tag sehingga personalisasi dihasilkan secara satu per satu, sehingga setiap kali seseorang melakukan sesuatu, sesuatu dikirimkan kepada mereka secara satu per satu dan bukan melalui grup segmen melalui kampanye.<\/p>\n

    Apa yang kami di MasterBase\u00ae sebut sebagai kustomisasi satu-ke-satu melalui robot.<\/p>\n

    Bagaimana Anda akhirnya menggunakan praktik ini akan bergantung pada bisnis Anda, data yang Anda kumpulkan, dan apa yang terbaik untuk merek Anda.<\/p>\n

    Di era pemasaran sekarang ini, menggunakan data untuk meningkatkan pengalaman pelanggan bukan hanya cara terbaik untuk menarik pelanggan, tetapi juga merupakan suatu keharusan untuk tetap kompetitif.<\/li>\n<\/ol>\n

    Singkatnya<\/h4>\n

    Mempersonalisasi konten pemasaran email Anda adalah cara sempurna untuk menjangkau pelanggan, menjaga pesan Anda tetap relevan, dan meningkatkan tingkat konversi.<\/p>\n

    Dengan bantuan penyedia layanan pemasaran email terkemuka, Anda bisa mempersonalisasi pesan menggunakan data, konten dinamis, segmentasi, dan banyak lagi.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

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