{"id":6885,"date":"2023-05-16T21:43:41","date_gmt":"2023-05-16T18:43:41","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6885"},"modified":"2024-01-09T16:40:35","modified_gmt":"2024-01-09T14:40:35","slug":"felmeresek-az-elofizetok-szivenek-megnyitasahoz-vezeto-utrol","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/encuestas-la-forma-de-abrir-el-corazon-de-tus-suscriptores\/masterbase\/","title":{"rendered":"Felm\u00e9r\u00e9sek: \u00cdgy nyissa meg az el\u0151fizet\u0151i sz\u00edv\u00e9t"},"content":{"rendered":"<p>Ahhoz, hogy relev\u00e1ns inform\u00e1ci\u00f3kat kapjon az \u00fcgyfeleit\u0151l, nincs jobb, mint a felm\u00e9r\u00e9sek. K\u00e9rdezze meg el\u0151fizet\u0151it, hogy mit szeretn\u00e9nek. Ez az \u0151 hatalmuk.<\/p>\n<p>\u00cdme h\u00e1rom k\u00fcl\u00f6nb\u00f6z\u0151 m\u00f3dja annak, hogy felm\u00e9r\u00e9seket - ak\u00e1r egyk\u00e9rd\u00e9ses felm\u00e9r\u00e9seket is - haszn\u00e1ljon ennek el\u00e9r\u00e9s\u00e9re.<\/p>\n<h2>1. A var\u00e1zslatos e-mail<\/h2>\n<p>A h\u00e1rom technika k\u00f6z\u00fcl ez a legegyszer\u0171bb \u00e9s a leggyorsabban be\u00e1ll\u00edthat\u00f3. Mind\u00f6ssze annyit kell tennie, hogy az \u00fcdv\u00f6zl\u0151 e-mailben feltesz egy k\u00e9rd\u00e9st a feliratkoz\u00f3inak. Az \u00faj feliratkoz\u00f3k k\u00f6z\u00fcl 15% \u00e9s 30% k\u00f6z\u00f6tt b\u00e1rhol el\u00e9rheti, hogy v\u00e1laszoljanak az \u00fcdv\u00f6zl\u0151 e-mailre, \u00e9s elmondj\u00e1k, hogy mit szeretn\u00e9nek a legjobban tudni.<\/p>\n<p>Miut\u00e1n az el\u0151fizet\u0151 r\u00e1kattintott a visszaigazol\u00f3 e-mailben tal\u00e1lhat\u00f3 linkre, p\u00e9ld\u00e1ul:<\/p>\n<ul>\n<li>L\u00e1sd a v\u00e9gs\u0151 meger\u0151s\u00edt\u0151 oldalt az oldaladon, ahol hozz\u00e1f\u00e9r\u00e9st adhatsz nekik az \u00e1ltalad felaj\u00e1nlott ingyenes jelent\u00e9s let\u00f6lt\u00e9s\u00e9hez (er\u0151sen aj\u00e1nlott).<\/li>\n<\/ul>\n<ul>\n<li>Kapjon egy e-mailt, ami \u00edgy sz\u00f3l: \"K\u00f6sz\u00f6n\u00f6m, hogy feliratkozott az ingyenes heti e-mail friss\u00edt\u00e9seimre, megtenne nekem egy sz\u00edvess\u00e9get, v\u00e1laszolna erre az e-mailre, \u00e9s elmondan\u00e1, hogy mi a legnagyobb k\u00e9rd\u00e9se a ... (b\u00e1rmi is az, amit tudni szeretne az \u00fcgyfeleir\u0151l)? A v\u00e1lasz\u00e1t felhaszn\u00e1lom majd, hogy tov\u00e1bbi anyagokat k\u00e9sz\u00edtsek az oldalra. Ezzel seg\u00edten\u00e9l nekem, magadnak \u00e9s minden felhaszn\u00e1l\u00f3nak. Teh\u00e1t pr\u00f3b\u00e1lja meg: v\u00e1laszoljon \u00e9s mondja el, mit szeretne tudni. K\u00f6sz\u00f6n\u00f6m.<\/li>\n<\/ul>\n<p>Az ezekb\u0151l a v\u00e1laszokb\u00f3l sz\u00e1rmaz\u00f3 \u00f6tletek seg\u00edteni fognak abban, hogy a szok\u00e1sos posztokn\u00e1l \u00e9s friss\u00edt\u00e9sekn\u00e9l sokkal jobb eredm\u00e9nyeket hoz\u00f3 tartalmakat hozzon l\u00e9tre.<\/p>\n<p>Az embereket arra fogja r\u00e1venni, hogy elmondj\u00e1k, amit igaz\u00e1n tudni akarnak, \u00e9s szinte nulla k\u00f6lts\u00e9ggel.<\/p>\n<p><strong>Mi\u00e9rt m\u0171k\u00f6dik?<\/strong><\/p>\n<p>Mert nagyon elk\u00f6telezettek: \u00e9ppen most iratkoztak fel az \u00d6n e-mail list\u00e1j\u00e1ra, \u00e9s ez\u00e9rt alig v\u00e1rj\u00e1k, hogy inform\u00e1ci\u00f3kat kapjanak az \u00d6n c\u00e9g\u00e9t\u0151l. Nagy rem\u00e9nyeket t\u00e1pl\u00e1lnak.<\/p>\n<p>Az \u00fcdv\u00f6zl\u0151 e-maileket megnyitj\u00e1k, \u00e9s magasabb v\u00e1laszad\u00e1si ar\u00e1nyt kapnak, mint gyakorlatilag b\u00e1rmilyen m\u00e1s t\u00edpus\u00fa e-mail (kiv\u00e9ve tal\u00e1n a tranzakci\u00f3s e-maileket). Ez\u00e9rt olyan \u00e9rt\u00e9kesek.<\/p>\n<p>L\u00e9gy al\u00e1zatos. K\u00e9rj seg\u00edts\u00e9get. Ez a technika nagyon j\u00f3l m\u0171k\u00f6dik a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban. Az emberek szeretnek seg\u00edteni. Ha a k\u00f6z\u00f6ns\u00e9ged pozit\u00edv \u00e9rz\u00e9seket t\u00e1pl\u00e1l ir\u00e1ntad, m\u00e9g ink\u00e1bb seg\u00edteni akarnak majd. Ha seg\u00edt\u0151k\u00e9szek lehetnek, \u00e9s elmondhatj\u00e1k a v\u00e9lem\u00e9ny\u00fcket valamir\u0151l, azt eredm\u00e9nynek tekintik.<\/p>\n<h2>2. H\u00e1rom m\u00e1gikus k\u00e9rd\u00e9s<\/h2>\n<p>Tegyen fel 3 alapvet\u0151 k\u00e9rd\u00e9st:<\/p>\n<ol>\n<li>Mi a legfontosabb k\u00e9rd\u00e9se az X-szel kapcsolatban (sz\u00f6vegdoboz a v\u00e1laszhoz)?<\/li>\n<li>Neh\u00e9z volt inform\u00e1ci\u00f3t tal\u00e1lni r\u00f3la? K\u00e9rj\u00fck, \u00e9rt\u00e9kelje 1-t\u0151l 5-ig, ahol az 1 a legk\u00f6nnyebb, az 5 pedig a legnehezebb.<\/li>\n<li>Mi k\u00e9sztette arra, hogy ma elkezdje a keres\u00e9st (a v\u00e1lasz sz\u00f6vegdobozban)?<\/li>\n<\/ol>\n<p>Ezt a felm\u00e9r\u00e9si form\u00e1tumot toborz\u00e1si oldalakhoz tervezt\u00e9k (\"mi k\u00e9sztette \u00d6nt arra, hogy elkezdje a keres\u00e9st?\"). De ezek a k\u00e9rd\u00e9sek e-mail \u00fczenetek \u00e9s display hirdet\u00e9sek eset\u00e9ben is m\u0171k\u00f6dnek. Pr\u00f3b\u00e1lja meg megv\u00e1ltoztatni a megfogalmaz\u00e1st \"Mi motiv\u00e1lta \u00e9rdekl\u0151d\u00e9s\u00e9t X ir\u00e1nt?<\/p>\n<p>B\u00e1r ez a felm\u00e9r\u00e9s el\u00e9g egyszer\u0171nek t\u0171nik, t\u00f6bb er\u0151teljes dolog is sz\u00f3l mellette. El\u0151sz\u00f6r is, csak h\u00e1rom k\u00e9rd\u00e9sb\u0151l \u00e1ll. Min\u00e9l kevesebb k\u00e9rd\u00e9st tesz fel egy felm\u00e9r\u00e9sben, ann\u00e1l jobb. Gyakran sokat kell gondolkodni azon, hogy milyen k\u00e9rd\u00e9seket tegy\u00fcnk fel, \u00e9s sok felm\u00e9r\u00e9s v\u00e9g\u00fcl 5-7 k\u00e9rd\u00e9sb\u0151l \u00e1ll. Ez egy nagyon r\u00f6vid felm\u00e9r\u00e9s, de sok v\u00e1laszt kap.<\/p>\n<p>El\u00e9ri<\/p>\n<p>a) Tudni, hogy mit akarnak az emberek val\u00f3j\u00e1ban<\/p>\n<p>b) Tudja meg, hogy amit keresett, azt neh\u00e9z volt-e megtal\u00e1lni. Ez a k\u00e9rd\u00e9s megk\u00fcl\u00f6nb\u00f6zteti \u00d6nt a piac t\u00f6bbi r\u00e9sz\u00e9t\u0151l, \u00e9s seg\u00edt \u00e9rt\u00e9kes\u00edt\u00e9ss\u00e9 alak\u00edtani.<\/p>\n<p>c) A harmadik k\u00e9rd\u00e9s els\u0151re kiss\u00e9 furcs\u00e1nak t\u0171nik, eg\u00e9szen addig, am\u00edg t\u00e9nylegesen el nem v\u00e9geztek egy ilyen felm\u00e9r\u00e9st. Ez az, amelyik azt m\u00e9ri, mennyire k\u00e9ts\u00e9gbeesett (vagy motiv\u00e1lt) valaki az inform\u00e1ci\u00f3keres\u00e9sre. Elk\u00e9peszt\u0151, hogy egyesek milyen r\u00e9szletess\u00e9ggel v\u00e1laszolnak erre a k\u00e9rd\u00e9sre. Val\u00f3j\u00e1ban a v\u00e1laszok sz\u00f3sz\u00e1m\u00e1t m\u00e9rik, hogy sz\u00e1mszer\u0171s\u00edts\u00e9k \u00e9s pontozz\u00e1k \u0151ket.<\/p>\n<h2>3. Kimarad\u00e1ssal kapcsolatos felm\u00e9r\u00e9sek<\/h2>\n<p>Ez abb\u00f3l \u00e1ll, hogy megk\u00e9rdezz\u00fck az embereket, mi\u00e9rt iratkoztak le egy feliratkoz\u00e1si list\u00e1r\u00f3l.<\/p>\n<p>P\u00e9lda:<\/p>\n<p>K\u00e9rj\u00fck, mondja meg, mi\u00e9rt k\u00edv\u00e1n leiratkozni a list\u00e1nkr\u00f3l:<\/p>\n<ul>\n<li>A kapott tartalom m\u00e1r nem relev\u00e1ns sz\u00e1momra.<\/li>\n<li>Sok levelet kapok ett\u0151l a c\u00e9gt\u0151l<\/li>\n<li>\u00c1ltal\u00e1ban sok e-mailt kapok<\/li>\n<li>Nem vonatkozik r\u00e1m<\/li>\n<li>Nem eml\u00e9kszem, hogy enged\u00e9lyt adtam volna arra, hogy \u00fczeneteket k\u00fcldj\u00f6n nekem.<\/li>\n<li>Egy m\u00e1sik<\/li>\n<\/ul>\n<p>Meg\u00e1llt m\u00e1r, hogy megn\u00e9zze, mi\u00e9rt iratkozott le n\u00e9h\u00e1ny feliratkoz\u00f3ja a k\u00f6zelm\u00faltban? Ha tudod, hogy mi\u00e9rt l\u00e9pnek le, az seg\u00edthet eld\u00f6nteni, milyen tartalmat hozz l\u00e9tre... majdnem annyira, mint az, amit az \u00faj feliratkoz\u00f3id mondanak neked.<\/p>\n<h2><\/h2>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-partir-con-encuestas-online\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1010\/6463e5854dbd090012a9569c\/wirzpplspoqxxllcy793uad1l9mizcuh947ubpt5s98hukn8bee3xm258ddg4o0r\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ahhoz, hogy relev\u00e1ns inform\u00e1ci\u00f3kat kapjon az \u00fcgyfeleit\u0151l, nincs jobb, mint a felm\u00e9r\u00e9sek. K\u00e9rdezze meg el\u0151fizet\u0151it, hogy mit szeretn\u00e9nek. Ez az \u0151 hatalmuk.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/felmeresek-az-elofizetok-szivenek-megnyitasahoz-vezeto-utrol\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Para obtener informaci\u00f3n relevante de tus clientes no hay nada mejor que las encuestas. 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