{"id":6876,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6876"},"modified":"2026-04-10T00:54:17","modified_gmt":"2026-04-09T21:54:17","slug":"ctr-halott-mert-e-mail-marketingesek-inkabb-a-ctor","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/ha-muerto-el-ctr-por-que-los-profesionales-del-email-marketing-prefieren-el-ctor\/masterbase\/","title":{"rendered":"A CTR halott? Mi\u00e9rt r\u00e9szes\u00edtik el\u0151nyben az e-mail marketingesek a CTOR-t"},"content":{"rendered":"

Ami\u00f3ta az e-mail marketing az 1990-es \u00e9vekben legitim marketingcsatorn\u00e1v\u00e1 v\u00e1lt, az e-mail marketingesek k\u00e9t mutat\u00f3val m\u00e9rik eredm\u00e9nyeiket: a megnyit\u00e1s \u00e9s az \u00e1tkattint\u00e1s ar\u00e1ny\u00e1val.<\/p>\n

A megnyit\u00e1si ar\u00e1ny az e-mailt megnyit\u00f3 c\u00edmzettek sz\u00e1zal\u00e9kos ar\u00e1ny\u00e1t m\u00e9ri, ami seg\u00edt felm\u00e9rni a t\u00e1rgysor \u00e9s az el\u0151n\u00e9zet teljes\u00edtm\u00e9ny\u00e9t. Az \u00e1tkattint\u00e1si ar\u00e1ny (CTR) az e-mailben tal\u00e1lhat\u00f3 linkekre kattint\u00f3 c\u00edmzettek sz\u00e1zal\u00e9kos ar\u00e1ny\u00e1t m\u00e9ri az e-mailt megkap\u00f3 el\u0151fizet\u0151k teljes sz\u00e1m\u00e1hoz k\u00e9pest.<\/p>\n

Ez azt jelenti, hogy az alacsony megnyit\u00e1si ar\u00e1ny felh\u00edg\u00edthatja az \u00e1tkattint\u00e1si ar\u00e1nyt, m\u00e9g akkor is, ha az e-mailt megnyit\u00f3 c\u00edmzettek nagy sz\u00e1zal\u00e9ka \u00e1tkattintott a weboldal\u00e1ra. Ezt szem el\u0151tt tartva az \u00e1tkattint\u00e1si ar\u00e1ny nem felt\u00e9tlen\u00fcl a legjobb mutat\u00f3ja az elk\u00f6telezetts\u00e9gnek.<\/p>\n

Hogyan m\u00e9rheti teh\u00e1t pontosan az e-mail kamp\u00e1nyok val\u00f3di elk\u00f6telezetts\u00e9gi szintj\u00e9t? A Click-to-Open Rate vagy CTOR seg\u00edts\u00e9g\u00e9vel.<\/p>\n

Mi a kattint\u00e1s-megnyit\u00e1s ar\u00e1ny (CTOR)?<\/h2>\n

A kattint\u00e1s-megnyit\u00e1s ar\u00e1ny (CTOR) az egyedi c\u00edmzettek azon sz\u00e1zal\u00e9k\u00e1t m\u00e9ri, akik az e-mail megnyit\u00e1sa ut\u00e1n r\u00e1kattintottak egy linkre. A legt\u00f6bb e-mail marketinges ink\u00e1bb a CTOR alapj\u00e1n m\u00e9ri az elk\u00f6telezetts\u00e9get, mivel ez a m\u00e9r\u0151sz\u00e1m csak azokat a c\u00edmzetteket veszi figyelembe, akik megnyitott\u00e1k \u00e9s elolvast\u00e1k az e-maileket.<\/p>\n

A CTOR kisz\u00e1m\u00edt\u00e1s\u00e1nak m\u00f3dja<\/h2>\n

A megnyit\u00e1sonk\u00e9nti kattint\u00e1si ar\u00e1ny kisz\u00e1m\u00edt\u00e1s\u00e1hoz a k\u00e9plet egyszer\u0171: Kezdje \u00fagy, hogy az egyedi kattint\u00e1sok sz\u00e1m\u00e1t elosztja az egyedi megnyit\u00e1sok sz\u00e1m\u00e1val. Ezut\u00e1n szorozza meg ezt a sz\u00e1mot 100-zal. A v\u00e1lasz a CTOR.<\/p>\n

Vegy\u00fcnk egy p\u00e9ld\u00e1t: \u00d6n elk\u00fcld egy e-mailt 5000 feliratkoz\u00f3nak. 80 feliratkoz\u00f3 megnyitja az e-mailt, \u00e9s \u00f6sszesen 40 kattint\u00e1s t\u00f6rt\u00e9nik. A CTOR \u00edgy ker\u00fcl kisz\u00e1m\u00edt\u00e1sra: (40\/80) x 100 = 50%. Ez azt jelenten\u00e9, hogy a CTOR-\u00e9rt\u00e9ke nagyon magas, mivel az e-mailt megnyit\u00f3 el\u0151fizet\u0151k t\u00f6bbs\u00e9ge r\u00e1kattintott a linkekre.<\/p>\n

Ha ezt a k\u00e9pletet haszn\u00e1lja, fontos, hogy csak az egyedi megnyit\u00e1sokat \u00e9s kattint\u00e1sokat sz\u00e1molja. P\u00e9ld\u00e1ul, ha az egyik feliratkoz\u00f3ja reggel megnyitja az e-mailt, \u00e9s r\u00e1kattint egy linkre, majd k\u00e9s\u0151bb este visszat\u00e9r az e-mailre, \u00e9s ism\u00e9t r\u00e1kattint. Nem szeretn\u00e9, ha ezt az el\u0151fizet\u0151t k\u00e9tszer sz\u00e1moln\u00e1, mivel ez megv\u00e1ltoztatn\u00e1 az elemz\u00e9st. Ez\u00e9rt a CTOR-nak csak az egyedi megnyit\u00e1sokat \u00e9s kattint\u00e1sokat kell sz\u00e1molnia.<\/p>\n

Hogyan jav\u00edthatod a CTOR-odat<\/h2>\n

Ak\u00e1r m\u00e1r r\u00e9g\u00f3ta figyelemmel k\u00eds\u00e9ri CTOR-j\u00e1t, ak\u00e1r csak most kezdi, mindig van lehet\u0151s\u00e9g a fejl\u0151d\u00e9sre. \u00cdme n\u00e9h\u00e1ny l\u00e9p\u00e9s, amelyet megtehet CTOR-j\u00e1nak jav\u00edt\u00e1sa \u00e9rdek\u00e9ben:<\/p>\n

1. CTA gombok haszn\u00e1lata<\/h2>\n

A j\u00f3 e-mailnek van n\u00e9h\u00e1ny eleme: meggy\u0151z\u0151 sz\u00f6veg, vonz\u00f3 k\u00e9pek \u00e9s meggy\u0151z\u0151 felh\u00edv\u00e1s a cselekv\u00e9sre. A sz\u00f6veges e-mailekben pedig a CTA gombok nagy figyelmet kapnak.<\/p>\n

Haszn\u00e1lhat sz\u00f6veges CTA-kat, p\u00e9ld\u00e1ul \"Kattintson ide tov\u00e1bbi inform\u00e1ci\u00f3k\u00e9rt\". Egyes adatjelent\u00e9sek szerint azonban a gombok n\u00f6velhetik az \u00e1tkattint\u00e1si ar\u00e1nyt.<\/p>\n

Fontos, hogy a CTA-t az aj\u00e1nlat bemutat\u00e1sa ut\u00e1n helyezze el, ne el\u0151tte. V\u00e9g\u00fcl, el\u00e9g felt\u0171n\u0151nek kell lennie ahhoz, hogy kiemelkedjen, de ne legyen olyan nagy, hogy akad\u00e1lyozza az \u00e1ltal\u00e1nos felhaszn\u00e1l\u00f3i \u00e9lm\u00e9nyt.<\/p>\n

2. \u00c9rt\u00e9kelje \u00fajra aj\u00e1nlatait<\/h2>\n

Az egyik ok, ami\u00e9rt alacsony lehet a kattint\u00e1s-megnyit\u00e1s ar\u00e1nya, az az, hogy az aj\u00e1nlatok nem igazodnak a k\u00f6z\u00f6ns\u00e9g \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00e9hez. El\u0151fordulhat, hogy a feliratkoz\u00f3k megnyitj\u00e1k az \u00fczenetet, de amikor lejjebb g\u00f6rgetnek, egyik link sem vonzza \u0151ket.<\/p>\n

Javasoljuk, hogy itt szegment\u00e1lja e-mail list\u00e1j\u00e1t: ez biztos\u00edtja, hogy olyan e-maileket k\u00fcldj\u00f6n, amelyek val\u00f3ban \u00e9rdeklik a feliratkoz\u00f3kat.<\/p>\n

3. Jobb egy CTA<\/h2>\n

Van n\u00e9h\u00e1ny taktika, amelyet az e-mail CTA-kkal kapcsolatban alkalmazhat. Egyes m\u00e1rk\u00e1k ink\u00e1bb t\u00f6bb CTA-t haszn\u00e1lnak e-mailjeikben, \u00e9s hagyj\u00e1k, hogy az el\u0151fizet\u0151k arra kattintsanak, amelyiket a leg\u00e9rdekesebbnek tal\u00e1lj\u00e1k. Ez gyakran l\u00e1that\u00f3 a kereskedelmi aj\u00e1nlatokat tartalmaz\u00f3 e-mailekben. Az \u00f6tlet l\u00e9nyege, hogy a t\u00f6bb CTA t\u00f6bb lehet\u0151s\u00e9get jelent a CTR n\u00f6vel\u00e9s\u00e9re.<\/p>\n

E megk\u00f6zel\u00edt\u00e9s egyik h\u00e1tr\u00e1nya a v\u00e1laszt\u00e1si lehet\u0151s\u00e9gek t\u00falterhelts\u00e9ge. M\u00e1s sz\u00f3val: a fogyaszt\u00f3k nehezen tudnak d\u00f6nt\u00e9st hozni, mert t\u00fal sok v\u00e1laszt\u00e1si lehet\u0151s\u00e9ggel szembes\u00fclnek.<\/p>\n

Ezt szem el\u0151tt tartva fontolja meg egyetlen CTA tesztel\u00e9s\u00e9t. Ha csak egyetlen k\u00edv\u00e1nt m\u0171velet van, n\u00f6velheti a CTOR-j\u00e1t.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Ami\u00f3ta az e-mail marketing az 1990-es \u00e9vekben legitim marketingcsatorn\u00e1v\u00e1 v\u00e1lt, az e-mail marketingesek k\u00e9t mutat\u00f3val m\u00e9rik eredm\u00e9nyeiket: a megnyit\u00e1s \u00e9s az \u00e1tkattint\u00e1s ar\u00e1ny\u00e1val.<\/p>","protected":false},"author":239642484,"featured_media":7077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfHa muerto el CTR? 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Por qu\u00e9 los profesionales del email marketing prefieren el CTOR - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Desde que el email marketing se convirti\u00f3 en un canal de marketing leg\u00edtimo en la d\u00e9cada de 1990, los profesionales del email marketing han medido sus resultados en funci\u00f3n de dos par\u00e1metros: la tasa de apertura y la tasa de clics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/hu\/ctr-halott-mert-e-mail-marketingesek-inkabb-a-ctor\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T18:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T21:54:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/22.jpg?fit=5429%2C3053&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"5429\" \/>\n\t<meta property=\"og:image:height\" content=\"3053\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/ctr-este-mort-pentru-ca-email-marketerii-prefera-ctor\\\/baza-de-master\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/ctr-este-mort-pentru-ca-email-marketerii-prefera-ctor\\\/baza-de-master\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfHa muerto el CTR? 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