{"id":6866,"date":"2023-01-16T21:43:00","date_gmt":"2023-01-16T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6866"},"modified":"2024-01-09T16:42:09","modified_gmt":"2024-01-09T14:42:09","slug":"hogyan-lehet-javitani-a-kezbesithetoseget-az-e-mail-marketingben-hogy-elerje-a-postaladat","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/como-mejorar-la-capacidad-de-entrega-en-email-marketing-para-llegar-a-la-bandeja-de-entrada\/masterbase\/","title":{"rendered":"Hogyan lehet jav\u00edtani a k\u00e9zbes\u00edthet\u0151s\u00e9get az e-mail marketingben, hogy el\u00e9rje a postal\u00e1d\u00e1t?"},"content":{"rendered":"<h3><\/h3>\n<p>Ha az e-mailek a spam mapp\u00e1ban landolnak, a k\u00e9zbes\u00edthet\u0151s\u00e9g jav\u00edt\u00e1sa legyen a priorit\u00e1s.<\/p>\n<p>Csak ha el\u00e9ri a c\u00edmzettek postal\u00e1d\u00e1j\u00e1t, akkor lesz lehet\u0151s\u00e9ge arra, hogy elk\u00f6telezze k\u00f6z\u00f6ns\u00e9g\u00e9t, \u00e9s az e-mail marketingkamp\u00e1nyaib\u00f3l \u00e9rt\u00e9kes\u00edt\u00e9sre \u00f6szt\u00f6n\u00f6zze.<\/p>\n<p>N\u00e9h\u00e1ny tipp a k\u00e9zbes\u00edthet\u0151s\u00e9g jav\u00edt\u00e1s\u00e1hoz<\/p>\n<h2>1. \u00c9rt\u00e9kelje a helyzet\u00e9t<\/h2>\n<p>Mindenek el\u0151tt a legjobb, ha elemzi a helyzetet, amelyben van. Ennek az elemz\u00e9snek az alapj\u00e1n d\u00f6ntheti el, hogy mit tegyen ezut\u00e1n.<\/p>\n<p>Kezdje a k\u00e9zbes\u00edthet\u0151s\u00e9g ellen\u0151rz\u00e9s\u00e9vel, valamint a lista min\u0151s\u00e9g\u00e9nek \u00e9s a legut\u00f3bbi kamp\u00e1nyok eredm\u00e9nyeinek \u00e9rt\u00e9kel\u00e9s\u00e9vel.<\/p>\n<p>Miut\u00e1n \u00e1ttekintette ezeket a ter\u00fcleteket, tudnia kell:<\/p>\n<ul>\n<li>Ha az e-mailek a lev\u00e9lszem\u00e9t mapp\u00e1ban landolnak az \u00f6sszes e-mail szolg\u00e1ltat\u00f3 k\u00f6z\u00f6tt.<\/li>\n<li>Ha \u00d6n szerepel a f\u0151bb feketelist\u00e1k valamelyik\u00e9n<\/li>\n<li>Ha a hiteles\u00edt\u00e9s (SPF, DKIM, DMARC) megfelel\u0151en van be\u00e1ll\u00edtva<\/li>\n<li>Mennyire elk\u00f6telezettek a kapcsolatai.<\/li>\n<li>A kapcsolatainak h\u00e1ny sz\u00e1zal\u00e9ka inakt\u00edv.<\/li>\n<li>A kapcsolattart\u00f3k h\u00e1ny sz\u00e1zal\u00e9ka iratkozik le vagy jel\u00f6li spamk\u00e9nt az e-mailjeit.<\/li>\n<li>Hogyan viszonyul az \u00d6n teljes\u00edtm\u00e9nye az e-mail marketing ipar\u00e1gi benchmarkokhoz<\/li>\n<\/ul>\n<h2>2. T\u00e1vol\u00edtsa el IP c\u00edm\u00e9t az e-mail feketelist\u00e1kr\u00f3l<\/h2>\n<p>Ha az e-mailek a spam mapp\u00e1ba ker\u00fclnek, akkor j\u00f3 es\u00e9llyel feketelist\u00e1ra ker\u00fcltek. A nagy e-mail szolg\u00e1ltat\u00f3k a felhaszn\u00e1l\u00f3knak k\u00fcld\u00f6tt e-mailek min\u0151s\u00e9g\u00e9nek \u00e9rt\u00e9kel\u00e9sekor a legnevesebb feketelist\u00e1kat n\u00e9zik.<\/p>\n<p>Ha IP-c\u00edm\u00e9t vagy levelez\u00e9si tartom\u00e1ny\u00e1t megtal\u00e1lta a f\u0151bb feketelist\u00e1k valamelyik\u00e9n (ezt olyan h\u00edrn\u00e9vkezel\u0151 eszk\u00f6z\u00f6kkel ellen\u0151rizheti, mint az MxToolbox), akkor l\u00e9pjen kapcsolatba a lista adminisztr\u00e1toraival. K\u00e9rjen t\u0151l\u00fck seg\u00edts\u00e9get \u00e9s tan\u00e1csot a levelez\u00e9si gyakorlat\u00e1nak jav\u00edt\u00e1s\u00e1hoz; gyakran tapasztalni fogja, hogy sz\u00edvesen adnak tov\u00e1bbi \u00fatmutat\u00e1st.<\/p>\n<p>Ha nem v\u00e1ltoztat a folyamatain \u00e9s azon, ahogyan az e-mail kamp\u00e1nyait futtatja, akkor \u00fajra ezen a list\u00e1n v\u00e9gezheti.<\/p>\n<h2>3. Egyedi m\u00e1rkaidentit\u00e1s l\u00e9trehoz\u00e1sa<\/h2>\n<p>Egy er\u0151s \u00e9s egyedi m\u00e1rkaidentit\u00e1ssal n\u00f6velheti a c\u00edmzettek elk\u00f6telezetts\u00e9g\u00e9t e-mailjei ir\u00e1nt.<\/p>\n<p>\u00c9s mivel az elk\u00f6telezetts\u00e9g az e-mail k\u00e9zbes\u00edthet\u0151s\u00e9g fontos eleme, kulcsfontoss\u00e1g\u00fa a saj\u00e1t egy\u00e9ni domain haszn\u00e1lata az e-mail kamp\u00e1nyok k\u00fcld\u00e9s\u00e9hez (szemben az ingyenes e-mail domainekkel, mint p\u00e9ld\u00e1ul a Gmail).<\/p>\n<p>Haszn\u00e1ljon k\u00f6vetkezetes e-mail mez\u0151ket (C\u00edmzett, n\u00e9v \u00e9s c\u00edm) minden kamp\u00e1ny\u00e1ban.<\/p>\n<h2>4. Gy\u0151z\u0151dj\u00f6n meg arr\u00f3l, hogy az e-mailek megfelel\u0151en hiteles\u00edtettek.<\/h2>\n<p>Egy m\u00e1sik dolog, ami gyakran okoz sz\u00e1ll\u00edt\u00e1si probl\u00e9m\u00e1kat, \u00e9s ami k\u00f6nnyen megoldhat\u00f3, a hiteles\u00edt\u00e9ssel kapcsolatos.<\/p>\n<p>Az internetszolg\u00e1ltat\u00f3k (ISP-k), mint p\u00e9ld\u00e1ul a Gmail vagy az Outlook, elutas\u00edthatj\u00e1k vagy a spam mapp\u00e1ba sz\u0171rhetik az e-maileket, ha azok gyan\u00fasnak t\u0171nnek.<\/p>\n<p>Ez azzal f\u00fcgg \u00f6ssze, hogy ki vagy, hogyan k\u00fcld\u00f6d az e-maileket, \u00e9s mi van benn\u00fck.<\/p>\n<p>A k\u00f6vetkez\u0151ket teheti, ha azt szeretn\u00e9, hogy megb\u00edzhat\u00f3 felad\u00f3nak tekints\u00e9k:<\/p>\n<p>K\u00fcldje e-mailjeit ink\u00e1bb a v\u00e1llalati domainnel, mint egy nyilv\u00e1nosan el\u00e9rhet\u0151 ingyenes e-mail domainnel (p\u00e9ld\u00e1ul Gmail vagy Comcast).<\/p>\n<p>Megfelel\u0151 hiteles\u00edt\u00e9si protokollokat haszn\u00e1l, mint p\u00e9ld\u00e1ul a Domain Key Identified Mail (DKIM), a Sender Policy Framework (SPF), a Domain-based Message Authentication, Reporting and Conformance (DMARC) \u00e9s a Badges for Message Identification (BIMI).<\/p>\n<h2>5. A kev\u00e9sb\u00e9 akt\u00edv \u00e9rintkez\u0151k \u00fajracsatlakoztat\u00e1sa<\/h2>\n<p>A c\u00edmzettek elk\u00f6telezetts\u00e9g\u00e9nek \u00e9rt\u00e9kel\u00e9se sor\u00e1n (1. l\u00e9p\u00e9s) azonos\u00edthatta azokat a feliratkoz\u00f3kat, akik a k\u00f6zelm\u00faltban inakt\u00edvv\u00e1 v\u00e1ltak. P\u00e9ld\u00e1ul olyanokat, akik az elm\u00falt h\u00e1rom h\u00f3napban nem nyitott\u00e1k meg vagy nem kattintottak egyetlen e-mailj\u00e9re sem.<\/p>\n<p>Mivel ebben a csoportban m\u00e9g lehet kereskedelmi potenci\u00e1l, meg kell pr\u00f3b\u00e1lnia visszaszerezni. Ennek legn\u00e9pszer\u0171bb m\u00f3dja a visszaszerz\u00e9si kamp\u00e1ny lefuttat\u00e1sa.<\/p>\n<h2>6. Tiszt\u00edtsa meg levelez\u0151list\u00e1j\u00e1t<\/h2>\n<p>A lista higi\u00e9nia az e-mail k\u00e9zbes\u00edthet\u0151s\u00e9g fontos r\u00e9sze.<\/p>\n<p>Ahhoz, hogy a lista higi\u00e9nikusnak min\u0151s\u00fclj\u00f6n, ki kell iktatnia a holt s\u00falyt, \u00e9s be kell vonnia azokat, akik folyamatosan akt\u00edvak.<\/p>\n<p>Mivel az 5. l\u00e9p\u00e9sben arr\u00f3l besz\u00e9lt\u00fcnk, hogy \u00fajra kapcsolatba kell l\u00e9pnie azokkal a kapcsolattart\u00f3kkal, akikben m\u00e9g van \u00fczleti potenci\u00e1l, most meg kell vizsg\u00e1lnia, hogy kiket \u00e9rdemes elt\u00e1vol\u00edtani a list\u00e1j\u00e1r\u00f3l.<\/p>\n<p>K\u00e9t szegmensre gondolunk, amikor holtteherr\u0151l besz\u00e9l\u00fcnk.<\/p>\n<p>Az els\u0151t azok az emberek alkotj\u00e1k, akik kifejezetten azt mondt\u00e1k, hogy nem k\u00edv\u00e1nnak t\u00f6bb\u00e9 leveleket kapni \u00d6nt\u0151l, vagy hogy az e-mail c\u00edm\u00fck visszapattan\u00e1st gener\u00e1lt. \u0150ket azonnal t\u00f6r\u00f6lni kell a list\u00e1j\u00e1r\u00f3l, f\u00fcggetlen\u00fcl att\u00f3l, hogy mekkora ez a szegmens.<\/p>\n<p>A m\u00e1sodik csoportot azok az emberek alkotj\u00e1k, akik m\u00e1r r\u00e9g\u00f3ta (k\u00f6r\u00fclbel\u00fcl egy \u00e9ve) nem \u00e9rintkeztek az \u00d6n kommunik\u00e1ci\u00f3j\u00e1val. A legt\u00f6bbsz\u00f6r ezek a kapcsolatok nem rendelkeznek kereskedelmi potenci\u00e1llal. De nagy kock\u00e1zatot jelentenek az \u00d6n k\u00e9zbes\u00edthet\u0151s\u00e9g\u00e9re n\u00e9zve.<\/p>\n<h2>7. K\u00edn\u00e1ljon v\u00e1laszt\u00e1si lehet\u0151s\u00e9get a c\u00edmzetteknek<\/h2>\n<p>\u00cdme egy m\u00e1sik m\u00f3dszer, amivel cs\u00f6kkentheti a levelez\u0151lista lemorzsol\u00f3d\u00e1s\u00e1t \u00e9s jav\u00edthatja a k\u00e9zbes\u00edthet\u0151s\u00e9get: adjon v\u00e1laszt\u00e1si lehet\u0151s\u00e9get a feliratkoz\u00f3knak!<\/p>\n<p>A marketingesek m\u00e1r r\u00e9g\u00f3ta tudj\u00e1k, hogy szem\u00e9lyre kell szabniuk az \u00fcgyf\u00e9l\u00e9lm\u00e9nyt. Ezt azonban ritk\u00e1n teszik meg, amikor az e-mail marketingkamp\u00e1nyok gyakoris\u00e1g\u00e1r\u00f3l \u00e9s tartalm\u00e1r\u00f3l van sz\u00f3.<\/p>\n<p>Ha jobb \u00e9lm\u00e9nyt szeretne ny\u00fajtani, fontolja meg egy preferenciak\u00f6zpont l\u00e9trehoz\u00e1s\u00e1t vagy tov\u00e1bbi jel\u00f6l\u0151n\u00e9gyzetek beilleszt\u00e9s\u00e9t a webes \u0171rlapokba, amelyek lehet\u0151v\u00e9 teszik kapcsolatai sz\u00e1m\u00e1ra, hogy kifejezz\u00e9k levelez\u00e9si preferenci\u00e1ikat.<\/p>\n<p>A leiratkoz\u00e1si oldalon is felt\u00fcntetheti, hogy \u00fcgyfeleinek lehet\u0151s\u00e9ge legyen leiratkozni, ahelyett, hogy leiratkozn\u00e1nak az e-mail feliratkoz\u00e1sr\u00f3l.<\/p>\n<p>Ezt a l\u00e9p\u00e9st neh\u00e9znek t\u0171nhet megval\u00f3s\u00edtani \u00e9s fenntartani, de lehet\u0151s\u00e9get ad arra, hogy tov\u00e1bb tartsa \u00fcgyfelei elk\u00f6telezetts\u00e9g\u00e9t. Emellett azt az \u00e9rz\u00e9st adod nekik, hogy \u0151k ir\u00e1ny\u00edtanak, ami viszont jav\u00edthatja a m\u00e1rk\u00e1d meg\u00edt\u00e9l\u00e9s\u00e9t.<\/p>\n<h2>8. K\u00f6nnyen le lehet iratkozni a list\u00e1r\u00f3l<\/h2>\n<p>Ez tal\u00e1n ellentmond\u00e1sosnak t\u0171nik, de az, hogy az emberek leiratkoznak a list\u00e1dr\u00f3l, nem nagy \u00fcgy. Mi\u00e9rt? Mert ez azt jelenti, hogy val\u00f3ban megkapj\u00e1k az e-mailjeidet, csak nem \u00e9rdekli \u0151ket.<\/p>\n<p>A probl\u00e9ma akkor kezd\u0151dik, amikor nem iratkoznak le, hanem a) a spam mapp\u00e1ba sz\u0171rik az \u00fczeneteket, vagy ami m\u00e9g rosszabb, b) spamk\u00e9nt jelentik azokat.<\/p>\n<p>A spam-panaszok kezel\u00e9s\u00e9n\u00e9l kicsit nehezebb a helyzet, mert t\u00f6bb helyen is v\u00e1ltoztat\u00e1sokat kell v\u00e9grehajtani.<\/p>\n<p>El\u0151sz\u00f6r is, vizsg\u00e1lja fel\u00fcl a regisztr\u00e1ci\u00f3s folyamatot, \u00e9s gy\u0151z\u0151dj\u00f6n meg r\u00f3la, hogy minden \u00e1tl\u00e1that\u00f3 \u00e9s vil\u00e1gos. A kapcsolattart\u00f3knak teljes m\u00e9rt\u00e9kben meg kell \u00e9rteni\u00fck, hogy mire iratkoznak fel, \u00e9s milyen tartalmat fognak k\u00fcldeni nekik. Adja hozz\u00e1 ezeket az inform\u00e1ci\u00f3kat a c\u00e9loldalakhoz, a webes \u0171rlapokhoz, a k\u00f6sz\u00f6n\u0151oldalakhoz \u00e9s az e-mailek l\u00e1bl\u00e9c\u00e9hez.<\/p>\n<p>M\u00e1sodszor, megk\u00f6nny\u00edti a list\u00e1r\u00f3l val\u00f3 leiratkoz\u00e1st. A legt\u00f6bb esetben elegend\u0151, ha a leiratkoz\u00e1si folyamat nem ig\u00e9nyel tov\u00e1bbi l\u00e9p\u00e9seket, p\u00e9ld\u00e1ul bejelentkez\u00e9st a platformj\u00e1ra, \u00e9s a leiratkoz\u00e1si link k\u00f6nnyen megtal\u00e1lhat\u00f3 az e-mailjeiben.<\/p>\n<p>Egyel\u0151re ennyi. Tov\u00e1bbi tippeket fogunk adni, mivel a lista hossz\u00fa.<\/p>\n<p><a href=\"https:\/\/ebook.masterbase.com\/guia-de-la-entregabilidad\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1011\/63c7206e98d1740019f6b238\/yuihehobs04r2lh0pktfdt99nruh3cyuv1tdnpdvokeh58r6yivhk9xveo7gn6hq\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Ha az e-mailek a spam mapp\u00e1ban landolnak, a k\u00e9zbes\u00edthet\u0151s\u00e9g jav\u00edt\u00e1sa legyen a priorit\u00e1s.<\/p>","protected":false},"author":239642484,"featured_media":7213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo mejorar la capacidad de entrega en email marketing para llegar a la bandeja de entrada - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/hogyan-lehet-javitani-a-kezbesithetoseget-az-e-mail-marketingben-hogy-elerje-a-postaladat\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar la capacidad de entrega en email marketing para llegar a la bandeja de entrada - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Si tus emails est\u00e1n llegando a la carpeta de correos no deseados, mejorar la capacidad de entrega debe convertirse en tu prioridad.\" \/>\n<meta property=\"og:url\" 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