{"id":6721,"date":"2024-07-10T13:12:11","date_gmt":"2024-07-10T10:12:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6721"},"modified":"2024-09-13T13:16:52","modified_gmt":"2024-09-13T10:16:52","slug":"10-dolog-amit-ellenorizni-kell-az-uzenet-elkuldese-elott","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/10-aspectos-que-debes-revisar-antes-de-enviar-tu-mensaje\/masterbase\/","title":{"rendered":"10 dolog, amit ellen\u0151rizni kell az \u00fczenet elk\u00fcld\u00e9se el\u0151tt"},"content":{"rendered":"

A tesztsz\u00e1ll\u00edt\u00e1s elk\u00e9sz\u00edt\u00e9se mellett sz\u00e1mos m\u00e1s szempontot is fel\u00fcl kell vizsg\u00e1lni.<\/strong><\/h1>\n

<\/strong><\/p>\n

B\u00e1rki hib\u00e1zhat, k\u00fcl\u00f6n\u00f6sen ebben az egyre ig\u00e9nyesebb vil\u00e1gban, ahol mindenki versenyt fut, hogy a versenyt\u00e1rsak el\u0151tt \u00e9rjen c\u00e9lba \u00e9s adjon el.<\/p>\n

Ez a nyom\u00e1s azt jelenti, hogy n\u00e9ha a dolgok nem a terv szerint alakulnak, \u00e9s ami m\u00e9g rosszabb, olyan hib\u00e1kat k\u00f6vet\u00fcnk el, amelyeket nem lehet kijav\u00edtani, k\u00fcl\u00f6n\u00f6sen az e-mail marketing ter\u00fclet\u00e9n.<\/p>\n

Ha egy \u00fczenet egyszer m\u00e1r elk\u00fcld\u00e9sre ker\u00fclt, azt m\u00e1r nem lehet korrig\u00e1lni. A k\u00ednos helyzetek, a bocs\u00e1natk\u00e9r\u00e9s \u00e9s az ezzel j\u00e1r\u00f3 rossz eredm\u00e9nyek elker\u00fcl\u00e9se \u00e9rdek\u00e9ben vegye figyelembe ezt a list\u00e1t, amely 10 olyan dolgot foglal \u00f6ssze, amelyet minden egyes k\u00fcld\u00e9s el\u0151tt ellen\u0151rizni kell.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0<\/strong>Hi\u00e1nyz\u00f3 vagy t\u00f6r\u00f6tt linkek<\/strong><\/h2>\n

Gy\u0151z\u0151dj\u00f6n meg r\u00f3la, hogy a linkek m\u0171k\u00f6dnek. Oda mennek, ahov\u00e1 kell. Vil\u00e1gos-e az emberek sz\u00e1m\u00e1ra, hogy kattintaniuk kell, \u00e9s m\u00e9g azt is, hogy mi\u00e9rt kell kattintaniuk abban a pillanatban. Ellen\u0151rizze a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia profiljain tal\u00e1lhat\u00f3 linkeket.<\/p>\n

Ker\u00fclje el a klasszikus \"404-es hiba, az oldal nem tal\u00e1lhat\u00f3\" hib\u00e1t. Nincs rosszabb, mint kattintani \u00e9s csal\u00f3dottnak lenni.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0<\/strong>Helyes\u00edr\u00e1si hib\u00e1k<\/strong><\/h2>\n

A helyes\u00edr\u00e1si hib\u00e1k nem mindegyek a marketingben, k\u00fcl\u00f6n\u00f6sen az e-mailben, amely k\u00f6zvetlen \u00e9s szem\u00e9lyes m\u00e9dium.<\/p>\n

A k\u00e1r a m\u00e1rk\u00e1ja h\u00edrnev\u00e9re, a rossz benyom\u00e1sra, amelyet az \u00e9rdekl\u0151d\u0151kn\u00e9l \u00e9s az \u00fcgyfelekn\u00e9l hagy. Arr\u00f3l nem is besz\u00e9lve, hogy egy ilyen hiba megv\u00e1ltoztathatja a le\u00edrtak jelent\u00e9s\u00e9t \u00e9s sz\u00e1nd\u00e9k\u00e1t.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0<\/strong>Torz\u00edtott k\u00e9pek<\/strong><\/h2>\n

Hogy n\u00e9znek ki a k\u00e9peid? Ez egy nagyszer\u0171 k\u00e9rd\u00e9s, mivel k\u00fcl\u00f6nb\u00f6z\u0151 t\u00edpus\u00fa e-mail olvas\u00f3k vannak (Gmail, Yahoo, Notes, Outlook), amelyek torz\u00edthatj\u00e1k a k\u00e9peidet: \u00f6sszezsugorodtak, kisz\u00e9lesedtek, pixelesek, t\u00fal hossz\u00faak vagy egyszer\u0171en nem l\u00e1tszanak?<\/p>\n

Ne feledje, hogy l\u00e9teznek k\u00e9psz\u0171r\u0151k vagy k\u00e9pblokkol\u00f3k, \u00e9s ha t\u00fal sok k\u00e9pet haszn\u00e1l, az \u00fczenete egyszer\u0171en nem tud semmit sem k\u00f6zvet\u00edteni.<\/p>\n

Gy\u0151z\u0151dj\u00f6n meg r\u00f3la, hogy a k\u00e9pek j\u00f3l n\u00e9znek ki, ahogyan azokat megjelen\u00edteni k\u00edv\u00e1nt\u00e1k, ha nem, jav\u00edtsa ki \u0151ket a bek\u00fcld\u00e9s el\u0151tt.<\/p>\n

Arra is \u00fcgyeljen, hogy ha a k\u00e9p nem t\u00f6lt\u0151dik be, legyen m\u00f6g\u00f6tte egy sz\u00f6veg, amely le\u00edrja a k\u00e9pet (alternat\u00edv sz\u00f6veg).<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0<\/strong>Sz\u00ednek<\/strong><\/h2>\n

Megfelel\u0151-e a bet\u0171k \u00e9s a h\u00e1tt\u00e9r sz\u00edne? Megfelel\u0151 alatt azt \u00e9rtj\u00fck, hogy k\u00f6nnyen olvashat\u00f3ak, nem zavarj\u00e1k a szemet \u00e9s nem zavarj\u00e1k a koncentr\u00e1ci\u00f3t, \u00e9s hogy megfelelnek annak a c\u00e9lnak, amire tervezt\u00e9k \u0151ket: a kommunik\u00e1ci\u00f3nak.<\/p>\n

N\u00e9ha az \u00fczenet kiemel\u00e9se \u00e9rdek\u00e9ben kem\u00e9ny h\u00e1tt\u00e9rsz\u00edneket haszn\u00e1lnak (fekete, piros, z\u00f6ld), ami b\u00e1r vonzza a szemet \u00e9s megk\u00fcl\u00f6nb\u00f6zteti a t\u00f6bbi e-mailt\u0151l, nagyon megnehez\u00edti az olvas\u00e1st. Legyen \u00f3vatos!<\/p>\n

El\u0151fordul, hogy egyes lev\u00e9lolvas\u00f3k nem a h\u00e1tt\u00e9rsz\u00ednt, hanem egy feh\u00e9ret mutatnak, \u00e9s ha a bet\u0171k ugyanolyan feh\u00e9rek lenn\u00e9nek, akkor az \u00fczenete elveszett volna. Gy\u0151z\u0151dj\u00f6n meg r\u00f3la, hogy \u00fczeneteinek l\u00e1that\u00f3s\u00e1ga nem f\u00fcgg a h\u00e1tt\u00e9rsz\u00ednt\u0151l.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0<\/strong>Rendezett form\u00e1tum<\/strong><\/h2>\n

Ellen\u0151rizze a mondatok k\u00f6z\u00f6tti t\u00e1vols\u00e1got, valamint azt, hogy a fot\u00f3knak elegend\u0151 leveg\u0151j\u00fck van-e a sz\u00f6veghez k\u00e9pest, \u00e9s hogy a cselekv\u00e9sre h\u00edv\u00f3 gomb nem fedte-e \u00e1t a tartalom m\u00e1s elemeit.<\/p>\n

Ellen\u0151rizze, hogy minden a hely\u00e9n van-e.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0<\/strong>T\u00e1rgy \/ Felad\u00f3<\/strong><\/h2>\n

A felad\u00f3nak, azaz az \u00fczenet k\u00fcld\u0151j\u00e9nek az \u00d6n c\u00e9gnev\u00e9nek vagy a k\u00f6z\u00f6ns\u00e9g sz\u00e1m\u00e1ra legink\u00e1bb felismerhet\u0151 n\u00e9vnek kell lennie.<\/p>\n

A t\u00e1rgysorral kapcsolatban, n\u00e9ha amikor felt\u00f6ltesz egy e-mailt a rendszerbe, a t\u00e1rgysor megmarad le\u00edr\u00e1sk\u00e9nt. L\u00e9gy \u00f3vatos! A t\u00e1rgysor nem le\u00edr\u00e1s; ez egy cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1s, amely arra motiv\u00e1lja az embereket, hogy megnyiss\u00e1k az \u00fczenetet. Ellen\u0151rizze, hogy megfelel-e ennek a felt\u00e9telnek.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0<\/strong>Szem\u00e9lyre szab\u00e1s<\/strong><\/h2>\n

Az alapvet\u0151 megszem\u00e9lyes\u00edt\u00e9s mag\u00e1ban foglalja a k\u00f6sz\u00f6nt\u00e9st \u00e9s annak a szem\u00e9lynek a nev\u00e9t, akinek az \u00fczenet c\u00edmzettje.<\/p>\n

Gy\u0151z\u0151dj\u00f6n meg r\u00f3la, hogy ezek helyesek. Ellen\u0151rizze azt is, hogy a n\u00e9vjegyz\u00e9k naprak\u00e9sz \u00e9s helyesen van-e \u00edrva.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0<\/strong>AntiSpam kompatibilis<\/strong><\/h2>\n

Ha nem akar bajba ker\u00fclni, tartsa be a t\u00f6rv\u00e9nyt. Gy\u0151z\u0151dj\u00f6n meg arr\u00f3l, hogy az e-mailben szerepel a c\u00e9g\u00e9nek fizikai c\u00edme, \u00e9s hogy az e-mailben szerepel, hogy azt \u00d6n (c\u00e9gn\u00e9v) k\u00fcldte egy felad\u00f3val (pl. MasterBase<\/a>).<\/p>\n

A t\u00e1rgy legyen vil\u00e1gos, igazodjon az \u00fczenet\u00e9hez.<\/p>\n

V\u00e9gezet\u00fcl gy\u0151z\u0151dj\u00f6n meg r\u00f3la, hogy nemcsak hogy tartalmaz egy leiratkoz\u00e1si lehet\u0151s\u00e9get, de az m\u0171k\u00f6dik is. \u00c9s mindig tartsa be azt a v\u00e1llal\u00e1st, hogy nem k\u00fcld \u00fajra \u00fczeneteket azoknak, akik leiratkoztak.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0<\/strong>A webes megjelen\u00edt\u00e9s lehet\u0151s\u00e9ge<\/strong><\/h2>\n

Mindig tartalmazza az \"\u00fczenet megtekint\u00e9se az interneten\" \/ \"online megtekint\u00e9s\" opci\u00f3t. Mivel nincs abszol\u00fat garancia arra, hogy az \u00fczenet minden lev\u00e9lolvas\u00f3ban pontosan a tervezett m\u00f3don jelenik meg, mindenk\u00e9ppen adja meg a c\u00edmzettnek a szabv\u00e1nyos form\u00e1tum legbiztons\u00e1gosabb lehet\u0151s\u00e9g\u00e9t: tekintse meg az interneten.<\/p>\n

10.\u00a0<\/strong>\u00a0K\u00fcl\u00f6nb\u00f6z\u0151 eszk\u00f6z\u00f6k<\/strong><\/h2>\n

Nemcsak k\u00fcl\u00f6nb\u00f6z\u0151 e-mail olvas\u00f3k vannak, hanem k\u00fcl\u00f6nb\u00f6z\u0151 eszk\u00f6z\u00f6k is, amelyeken a felhaszn\u00e1l\u00f3k a be\u00e9rkez\u0151 leveleket ellen\u0151rzik: asztali sz\u00e1m\u00edt\u00f3g\u00e9pek vagy mobilok (okostelefonok vagy t\u00e1blag\u00e9pek). Az aj\u00e1nl\u00e1s az, hogy mindig a mobilban gondolkodjunk el\u0151sz\u00f6r, mert ha az \u00fczenet j\u00f3l n\u00e9z ki mobilon, akkor az asztali sz\u00e1m\u00edt\u00f3g\u00e9peken is j\u00f3l fog kin\u00e9zni.<\/p>\n

Ide\u00e1lis esetben azonban az \u00fczenetek elk\u00fcld\u00e9se el\u0151tt minden egyes eszk\u00f6z\u00f6n tesztelnie kell.<\/p>\n

Van m\u00e9g valami, amit fontosnak tart ellen\u0151rizni, miel\u0151tt elk\u00fcldi az \u00fczenet\u00e9t?<\/strong><\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

T\u00e9vedni emberi dolog. Vannak azonban olyan hib\u00e1k, amelyek elker\u00fclhet\u0151k, ez\u00e9rt nem \u00e1rt tudni, mire kell figyelni, miel\u0151tt elk\u00fcld\u00fcnk egy \u00fczenetet. <\/p>","protected":false},"author":239642484,"featured_media":15097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n10 aspectos que debes revisar antes de enviar tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s de hacer un env\u00edo de prueba, es necesario revisar muchos otros aspectos. 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