{"id":6720,"date":"2024-09-05T20:15:03","date_gmt":"2024-09-05T17:15:03","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6720"},"modified":"2024-09-13T13:35:02","modified_gmt":"2024-09-13T10:35:02","slug":"miert-az-udvozlo-uzenetek","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/por-que-los-mensajes-de-bienveni\/masterbase\/","title":{"rendered":"Mi\u00e9rt kulcsfontoss\u00e1g\u00faak az \u00fcdv\u00f6zl\u0151 \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9s ut\u00e1ni \u00fczenetek"},"content":{"rendered":"<h2>Azok a v\u00e1llalatok, amelyek az e-mail marketinget arra haszn\u00e1lj\u00e1k, hogy az \u00fczeneteket a megfelel\u0151 id\u0151ben \u00e9s a megfelel\u0151 embereknek juttass\u00e1k el, sokkal t\u00f6bbet nyerhetnek, amint azt a tanulm\u00e1nyok is mutatj\u00e1k.<\/h2>\n<h3><strong>\u00dcdv\u00f6zl\u0151 \u00fczenetek: minden e-mail marketing kamp\u00e1nyhoz elengedhetetlen<\/strong><\/h3>\n<p>Az \u00fcdv\u00f6zl\u0151 \u00fczenet az els\u0151 \u00fczenet, amelyet a feliratkoz\u00f3 kap, miut\u00e1n feliratkozott a levelez\u0151list\u00e1ra vagy v\u00e9grehajtott egy kulcsfontoss\u00e1g\u00fa m\u0171veletet, p\u00e9ld\u00e1ul megv\u00e1s\u00e1rolt egy term\u00e9ket vagy let\u00f6lt\u00f6tt egy er\u0151forr\u00e1st. Ez a fajta \u00fczenet kulcsfontoss\u00e1g\u00fa, mert ez jelzi a v\u00e1llalat \u00e9s a feliratkoz\u00f3 k\u00f6z\u00f6tti kapcsolat kezdet\u00e9t, meghat\u00e1rozza a j\u00f6v\u0151beli kommunik\u00e1ci\u00f3 alaphangj\u00e1t, \u00e9s ide\u00e1lis alkalom arra, hogy pozit\u00edv els\u0151 benyom\u00e1st keltsen.<\/p>\n<h2><strong>Az \u00fcdv\u00f6zl\u0151 \u00fczenet el\u0151nyei<\/strong><\/h2>\n<ul>\n<li><strong>H\u0171s\u00e9g a kezdetekt\u0151l fogva:<\/strong> Az \u00fcdv\u00f6zl\u0151 \u00fczenetek lehet\u0151v\u00e9 teszik, hogy bar\u00e1ts\u00e1gos \u00e9s szem\u00e9lyre szabott m\u00f3don kezdem\u00e9nyezze a kapcsolatot az \u00fcgyf\u00e9llel. Ez m\u00e1r az els\u0151 kapcsolatfelv\u00e9telt\u0151l kezdve megteremti az elk\u00f6telezetts\u00e9g \u00e9s a bizalom \u00e9rz\u00e9s\u00e9t.<\/li>\n<li><strong>Magas megnyit\u00e1si \u00e9s \u00e1tkattint\u00e1si ar\u00e1ny:<\/strong> Tanulm\u00e1nyok azt mutatj\u00e1k, hogy az \u00fcdv\u00f6zl\u0151 \u00fczenetek \u00e1tlagosan 50% megnyit\u00e1s\u00faak, ami az egyik leghat\u00e9konyabb \u00fczenet b\u00e1rmely e-mail marketing strat\u00e9gi\u00e1ban.<\/li>\n<li><strong>A m\u00e1rka \u00e9s a term\u00e9kek bemutat\u00e1sa:<\/strong> Az \u00fcdv\u00f6zl\u0151 \u00fczenet lehet\u0151s\u00e9get k\u00edn\u00e1l arra, hogy bemutassa v\u00e1llalat\u00e1t, kiemelje a legfontosabb term\u00e9keket vagy szolg\u00e1ltat\u00e1sokat, \u00e9s az \u00faj feliratkoz\u00f3kat a weboldal relev\u00e1ns tartalm\u00e1hoz ir\u00e1ny\u00edtsa.<\/li>\n<li><strong>Szegment\u00e1l\u00e1s a kezdetekt\u0151l fogva:<\/strong> Az \u00fcdv\u00f6zl\u0151 \u00fczeneteken kereszt\u00fcl tov\u00e1bbi adatokat is gy\u0171jthet, amelyek lehet\u0151v\u00e9 teszik, hogy m\u00e1r a kezdetekt\u0151l fogva jobban szegment\u00e1lja \u00fcgyfeleit, szem\u00e9lyre szabva a m\u00e1rk\u00e1val val\u00f3 j\u00f6v\u0151beli interakci\u00f3ikat.<\/li>\n<\/ul>\n<h2><strong>Az \u00fcdv\u00f6zl\u0151 \u00fczenet jellemz\u0151i<\/strong><\/h2>\n<ul>\n<li><strong>Vil\u00e1gos \u00e9s t\u00f6m\u00f6r \u00fczenet:<\/strong> Magyar\u00e1zza el, hogy ki \u00d6n \u00e9s milyen el\u0151ny\u00f6ket v\u00e1rhat az el\u0151fizet\u0151 a m\u00e1rk\u00e1j\u00e1t\u00f3l. Ez az ide\u00e1lis hely arra is, hogy megk\u00f6sz\u00f6nje a csatlakoz\u00e1sukat.<\/li>\n<li><strong>Azonnali cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1s:<\/strong> \u00d6szt\u00f6n\u00f6zze a feliratkoz\u00f3kat a k\u00f6vetkez\u0151 l\u00e9p\u00e9sre, p\u00e9ld\u00e1ul a profiljuk kit\u00f6lt\u00e9s\u00e9re, a weboldal felfedez\u00e9s\u00e9re, az els\u0151 v\u00e1s\u00e1rl\u00e1sra vagy a k\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3zatok k\u00f6vet\u00e9s\u00e9re.<\/li>\n<li><strong>Vonz\u00f3 kialak\u00edt\u00e1s \u00e9s a m\u00e1rk\u00e1j\u00e1val val\u00f3 \u00f6sszhang:<\/strong> \u00dcgyeljen arra, hogy az \u00fczenet kialak\u00edt\u00e1sa vizu\u00e1lisan vonz\u00f3 legyen, \u00e9s t\u00fckr\u00f6zze a m\u00e1rka arculat\u00e1t.<\/li>\n<li><strong>\u00c9rt\u00e9ket k\u00edn\u00e1l:<\/strong> Egy kezdeti kedvezm\u00e9ny, egy ingyenes forr\u00e1s vagy exkluz\u00edv hozz\u00e1f\u00e9r\u00e9s kiv\u00e1l\u00f3 m\u00f3dja az \u00faj el\u0151fizet\u0151k \u00fcdv\u00f6zl\u00e9s\u00e9nek.<\/li>\n<\/ul>\n<h3><strong>\u00dcdv\u00f6zl\u0151 \u00fczeneteket haszn\u00e1l\u00f3 v\u00e1llalatok sikert\u00f6rt\u00e9netei<\/strong><\/h3>\n<ul>\n<li><strong>Casper:<\/strong> A matracgy\u00e1rt\u00f3 c\u00e9g egyszer\u0171, de hat\u00e9kony \u00fcdv\u00f6zl\u0151 \u00fczenetet k\u00fcld, amely meger\u0151s\u00edti az \u00e9rt\u00e9kt\u00e9tel\u00fcket, \u00e9s arra \u00f6szt\u00f6nzi a feliratkoz\u00f3kat, hogy fedezz\u00e9k fel a term\u00e9keiket. A letisztult diz\u00e1jnnal \u00e9s az egy\u00e9rtelm\u0171 cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1ssal siker\u00fclt 15%-tal n\u00f6velni\u00fck a kezdeti konverzi\u00f3ikat.<\/li>\n<li><strong>Netflix:<\/strong> A streaming-\u00f3ri\u00e1s az \u00fcdv\u00f6zl\u0151 \u00fczenetekkel m\u00e1r a kezdetekt\u0151l fogva szem\u00e9lyre szabja a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9nyt. A Netflix r\u00e1k\u00e9rdez az \u00faj el\u0151fizet\u0151k n\u00e9z\u00e9si preferenci\u00e1ira, \u00edgy pontosabb aj\u00e1nl\u00e1sokat tud aj\u00e1nlani, \u00e9s 20% n\u00f6velheti a felhaszn\u00e1l\u00f3k megtart\u00e1s\u00e1t.<\/li>\n<li><strong>Airbnb:<\/strong> Az Airbnb \u00fcdv\u00f6zl\u0151 \u00fczeneteiben az \u00faj felhaszn\u00e1l\u00f3knak \u00fatmutat\u00f3t k\u00edn\u00e1l a platform haszn\u00e1lat\u00e1hoz, valamint szem\u00e9lyre szabott aj\u00e1nl\u00e1sokat a hely alapj\u00e1n. Ez 25% n\u00f6veked\u00e9st eredm\u00e9nyezett az \u00faj felhaszn\u00e1l\u00f3kt\u00f3l \u00e9rkez\u0151 foglal\u00e1sok sz\u00e1m\u00e1ban.<\/li>\n<\/ul>\n<p>Mennyis\u00e9gileg kifejezve, azok a v\u00e1llalatok, amelyek \u00fcdv\u00f6zl\u0151 \u00fczeneteket \u00e9p\u00edtettek be, jelent\u0151s javul\u00e1sr\u00f3l sz\u00e1molnak be az \u00fcgyfelek elk\u00f6telezetts\u00e9g\u00e9ben. Az Experian tanulm\u00e1nya szerint az ilyen \u00fczenetek megnyit\u00e1si ar\u00e1nya \u00e1tlagosan 4-szer magasabb, mint a hagyom\u00e1nyos prom\u00f3ci\u00f3s levelek\u00e9, \u00e9s az \u00e1tkattint\u00e1si ar\u00e1ny ak\u00e1r 10%-tal is n\u0151het.<\/p>\n<h3><strong>Az \u00fcgyf\u00e9l \u00e9letciklusa szerint ind\u00edtott \u00fczenetek<\/strong><\/h3>\n<p>Az id\u0151z\u00edtett \u00fczenetek, amelyeket bizonyos v\u00e1s\u00e1rl\u00f3i tev\u00e9kenys\u00e9gek, p\u00e9ld\u00e1ul az els\u0151 v\u00e1s\u00e1rl\u00e1s vagy egy \u00faj v\u00e1s\u00e1rl\u00e1s v\u00e1lt ki, kiv\u00e1l\u00f3 fogyaszt\u00f3i reakci\u00f3t mutatnak.<\/p>\n<p>Seg\u00edtenek abban is, hogy tudja, mit k\u00fcldj\u00f6n legk\u00f6zelebb, ami nagyobb k\u00f6vetkezetess\u00e9get biztos\u00edt a kamp\u00e1nyainak.<\/p>\n<p>Ezek az \u00fczenetek az \u00fagynevezett \"\u00fcgyf\u00e9l\u00e9letciklus-strat\u00e9gi\u00e1kat\" k\u00f6vetik. A r\u00e1juk ir\u00e1nyul\u00f3 kamp\u00e1ny t\u00edpusa a gener\u00e1lt akci\u00f3t\u00f3l \u00e9s az \u00fcgyf\u00e9l st\u00e1dium\u00e1t\u00f3l (\u00faj, n\u00f6vekv\u0151, \u00e9rett, passz\u00edv) f\u00fcgg.<\/p>\n<p>Egy tanulm\u00e1ny szerint a <strong>eMarketer<\/strong>46% a v\u00e1llalatok kihaszn\u00e1lj\u00e1k az ilyen strat\u00e9gi\u00e1kat.<\/p>\n<p>A v\u00e1llalatok 78%-je alkalmaz \u00fcdv\u00f6zl\u0151 programokat, ezt k\u00f6veti 45% az \u00e9rt\u00e9kes\u00edt\u00e9s ut\u00e1ni programokat alkalmaz\u00f3 v\u00e1llalatok sz\u00e1ma. Ezt k\u00f6vetik a kereszt\u00e9rt\u00e9kes\u00edt\u00e9si \u00e9s up-selling kamp\u00e1nyok, majd 33%-n\u00e9l a passz\u00edv \u00fcgyf\u00e9laktiv\u00e1l\u00f3 programok.<\/p>\n<p>K\u00e9ts\u00e9gtelen, hogy az \u00fczeneteknek az \u00fcgyf\u00e9l \u00e9letszakasza szerinti ind\u00edt\u00e1s\u00e1nak lehet\u0151s\u00e9ge n\u00f6veli az \u00fczenetek relevanci\u00e1j\u00e1t \u00e9s szem\u00e9lyre szabotts\u00e1g\u00e1t.<\/p>\n<h3><strong>El\u0151ny\u00f6k a v\u00e1llalatok sz\u00e1m\u00e1ra<\/strong><\/h3>\n<p>A tanulm\u00e1ny egy\u00e9rtelm\u0171en r\u00e1mutat az ilyen t\u00edpus\u00fa strat\u00e9gia el\u0151nyeire. 67% v\u00e1llalat sz\u00e1molt be arr\u00f3l, hogy a f\u0151 hat\u00e1suk az, hogy n\u00f6velik a kapcsolati list\u00e1juk elk\u00f6telezetts\u00e9g\u00e9t. M\u00e1sodsorban (55%) n\u00f6velik a megnyit\u00e1si \u00e9s \u00e1tkattint\u00e1si ar\u00e1nyt, 54% pedig az \u00fcgyf\u00e9l-el\u00e9gedetts\u00e9get \u00e9s -megtart\u00e1st.<\/p>\n<p>Azt is \u00e1ll\u00edtj\u00e1k, hogy k\u00f6zvetlen hat\u00e1st gyakorolnak a megtermelt nyeres\u00e9gre, mind a megn\u00f6vekedett elad\u00e1sokon, mind a jobb \u00e9rt\u00e9kes\u00edt\u00e9sen kereszt\u00fcl, ami magasabb megt\u00e9r\u00fcl\u00e9st (ROI) is jelent.<\/p>\n<p>V\u00e9g\u00fcl, ez a fajta e-mail marketingkamp\u00e1ny a kommunik\u00e1ci\u00f3 soksz\u00edn\u0171s\u00e9g\u00e9nek is kedvez, minimaliz\u00e1lva a kapcsolati lista kif\u00e1rad\u00e1s\u00e1t, mivel maga m\u00f6g\u00f6tt hagyja a prom\u00f3ci\u00f3s monol\u00f3got, amellyel egyes c\u00e9gek oly sokat vissza\u00e9lnek, \u00e9s amely kimer\u00edti az \u00fcgyfelekkel val\u00f3 kapcsolatot.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=explote-el-poder-del-email-de-bienvenida\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14954\" data-permalink=\"https:\/\/masterbase.com\/hu\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/explota-el-poder-del-email-de-bienvenida\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" data-orig-size=\"370,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Explota el poder del Email de Bienvenida\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email&lt;br \/&gt; Explota el poder del Email de Bienvenida&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" class=\"wp-image-14954\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida-300x192.png?resize=784%2C502&#038;ssl=1\" alt=\"ebook email Haszn\u00e1lja ki az \u00fcdv\u00f6zl\u0151 e-mail erej\u00e9t\" width=\"784\" height=\"502\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?w=370&amp;ssl=1 370w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A sikeres e-mail marketingkamp\u00e1nyok kulcsa, hogy tudjuk, mit \u00e9s kinek k\u00fcldj\u00fcnk. Az \u00fcdv\u00f6zl\u0151 \u00e9s az \u00e9rt\u00e9kes\u00edt\u00e9s ut\u00e1ni \u00fczeneteket nagyobb m\u00e9rt\u00e9kben haszn\u00e1lj\u00e1k \u00e9s hat\u00e9konyabbak. Ezek is a strat\u00e9gi\u00e1ja r\u00e9sz\u00e9t k\u00e9pezik?<\/p>","protected":false},"author":239642484,"featured_media":16160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. 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