{"id":6719,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6719"},"modified":"2024-01-19T19:22:27","modified_gmt":"2024-01-19T17:22:27","slug":"a-hajozas-gyakorisaganak-novelesenek-veszelye","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/el-peligro-de-aumentar-la-frecuencia-de-envio\/masterbase\/","title":{"rendered":"A k\u00fcld\u00e9si gyakoris\u00e1g n\u00f6vel\u00e9s\u00e9nek vesz\u00e9lye"},"content":{"rendered":"

Mi t\u00f6rt\u00e9nik, ha n\u00f6velj\u00fck?<\/strong>\u00a0Ha megdupl\u00e1zzuk vagy megh\u00e1romszorozzuk?<\/strong>\u00a0<\/strong><\/h2>\n

Ha n\u00f6veli az e-mail marketingkamp\u00e1nyok k\u00fcld\u00e9s\u00e9nek gyakoris\u00e1g\u00e1t, heti egyr\u0151l heti k\u00e9t-h\u00e1rom alkalomra, val\u00f3sz\u00edn\u0171leg n\u00f6velni fogja az elad\u00e1sait. Mi\u00e9rt lenne teh\u00e1t rossz dolog t\u00fal sok \u00fczenetet k\u00fcldeni?<\/p>\n

Mert elvesz\u00edtheti az \u00fcgyfeleket.<\/strong><\/p>\n

A k\u00f6vetkez\u0151 tesztet v\u00e9gezt\u00fck el: 2 egyen\u00e9rt\u00e9k\u0171 kamp\u00e1nyt k\u00fcldt\u00fcnk a n\u0151i feh\u00e9rnem\u0171 v\u00e1s\u00e1rl\u00f3k egy szegmens\u00e9nek. A kamp\u00e1nyok nagyon hasonl\u00f3 aj\u00e1nlatot tartalmaztak.<\/p>\n

Az \u00f6sszesen 3000 rekordb\u00f3l az A csoportnak 6 e-mail marketingkamp\u00e1nyt k\u00fcldtek minden egyes c\u00edmre. A B csoportnak c\u00edmenk\u00e9nt 12 e-mail marketingkamp\u00e1nyt k\u00fcldtek 3 h\u00e9ten kereszt\u00fcl.<\/p>\n

\u00c9s azt tal\u00e1ltuk, hogy a B csoportba t\u00f6rt\u00e9n\u0151 k\u00fcld\u00e9s gyakoris\u00e1g\u00e1nak n\u00f6vel\u00e9se 11% leiratkoz\u00e1st gener\u00e1lt, szemben az A csoportra vonatkoz\u00f3 5%-vel.<\/p>\n

A B csoportban azonban az el\u0151fizet\u0151k k\u00f6z\u00fcl 15% v\u00e1s\u00e1rolt, m\u00edg az A csoportban 6%.<\/p>\n

A B csoportban a leiratkoz\u00f3k min\u0151s\u00e9g\u00e9t vizsg\u00e1lva kider\u00fclt, hogy sokan k\u00f6z\u00fcl\u00fck (70%) j\u00f3 v\u00e1s\u00e1rl\u00f3k, \u00e9s v\u00e1s\u00e1roltak az \u00fczletben a teszt el\u0151tt \u00e9s ut\u00e1n is. Vagyis leiratkoztak a kontaktlist\u00e1r\u00f3l, de tov\u00e1bbra is v\u00e1s\u00e1roltak az \u00fczletben.<\/p>\n

A leiratkoz\u00f3k min\u0151s\u00e9g\u00e9t vizsg\u00e1lva kider\u00fclt, hogy az A csoport \u00e1tlag\u00e1hoz k\u00e9pest \u00e1tlagon fel\u00fcl v\u00e1s\u00e1roltak a teszt el\u0151tt \u00e9s ut\u00e1n. M\u00e1s sz\u00f3val, j\u00f3 v\u00e1s\u00e1rl\u00f3k voltak.<\/p>\n

Meg\u00e1llap\u00edthat\u00f3 teh\u00e1t, hogy b\u00e1r a k\u00e9zbes\u00edt\u00e9s gyakoris\u00e1ga n\u00f6velte az adott prom\u00f3ci\u00f3 \u00e9rt\u00e9kes\u00edt\u00e9s\u00e9t, jelent\u0151s el\u0151fizet\u0151i elv\u00e1ndorl\u00e1st eredm\u00e9nyezett, amelynek t\u00f6bb mint fele nagyon j\u00f3 \u00fcgyf\u00e9l volt.<\/p>\n

Ez bizony\u00edtja a \"Kenyeret a m\u00e1nak, \u00e9hs\u00e9get a holnapnak\" mond\u00e1s helyt\u00e1ll\u00f3s\u00e1g\u00e1t.<\/p>\n

Ha n\u00f6veli az e-mail marketingkamp\u00e1nyok gyakoris\u00e1g\u00e1t, akkor t\u00f6bb elad\u00e1sra sz\u00e1m\u00edthat, de a feliratkoz\u00f3k sz\u00e1m\u00e1nak jelent\u0151s cs\u00f6kken\u00e9s\u00e9vel is sz\u00e1molhat.<\/p>\n

Fontos tudni, hogy milyen min\u0151s\u00e9g\u0171ek azok, akik a leiratkoz\u00e1s mellett d\u00f6ntenek. Ha j\u00f3 vagy a legjobb \u00fcgyfeleket vesz\u00edtj\u00fck el .... \u00e9rdemes-e n\u00f6velni a k\u00fcld\u00e9s gyakoris\u00e1g\u00e1t?<\/p>\n

Hogyan tartja meg a legjobb \u00fcgyfeleit?<\/strong><\/h2>\n

Ha elv\u00e9gzi ezt a tesztet, \u00e9s az eredm\u00e9nyek a bemutatottak szerint alakulnak, akkor tudja, mire kell k\u00f6vetkeztetnie.<\/p>\n

Az egyik megold\u00e1s a relev\u00e1ns el\u0151fizet\u0151k (\u00fcgyfelek) elveszt\u00e9s\u00e9nek elker\u00fcl\u00e9s\u00e9re az, hogy a gyakori \u00e9s fontos v\u00e1s\u00e1rl\u00f3k ezen szegmens\u00e9t m\u00e1sk\u00e9pp kezeli, mint a b\u00e1zis t\u00f6bbi szegmens\u00e9t.<\/p>\n

Az igazi g\u00e9pezet, amely n\u00e9ha az \u00faj kamp\u00e1nyok gener\u00e1l\u00e1sa megakad\u00e1lyozza, hogy l\u00e1ssuk, hogy k\u00fcl\u00f6nb\u00f6z\u0151 t\u00edpus\u00fa v\u00e1s\u00e1rl\u00f3k vannak, \u00e9s hogy m\u00e1sk\u00e9pp kell kezelni \u0151ket.<\/p>\n

Ha a fontos \u00fcgyfeleket kiz\u00e1rt\u00e1k volna ebb\u0151l a gyakoris\u00e1gn\u00f6vel\u00e9sb\u0151l, akkor tal\u00e1n csak az elad\u00e1sok n\u00f6veked\u00e9s\u00e9t lehetett volna el\u00e9rni, a leiratkoz\u00e1sra gyakorolt hat\u00e1st nem, \u00e9s a taktika t\u00e1mogat\u00f3 lett volna.<\/p>\n

Ezt k\u00f6vet\u0151en lehet majd m\u00e9rni, hogy elegend\u0151 volt-e a 12 sz\u00e1ll\u00edtm\u00e1ny, vagy 20-ra lett volna sz\u00fcks\u00e9g, de ez egy m\u00e1sik \u00e9rdekes vizsg\u00e1lat t\u00e1rgya, amelyet el kell v\u00e9gezni \u00e9s elemezni kell.<\/p>\n

K\u00f6vetkeztet\u00e9sek<\/strong><\/h2>\n

R\u00f6viden, a tesztel\u00e9s egy\u00e9rtelm\u0171en meghat\u00e1rozza, hogy mi m\u0171k\u00f6dik \u00e9s mi nem az \u00d6n e-mail marketingkamp\u00e1nyaiban.<\/p>\n

M\u00e1sr\u00e9szt az ide\u00e1lis gyakoris\u00e1gra nincsenek receptek, a l\u00e9nyeg az, hogy ismerje a c\u00e9lcsoportj\u00e1t, \u00e9s tudja, hogyan fog reag\u00e1lni.<\/p>\n

\u00c9s v\u00e9g\u00fcl, a gyakoris\u00e1g n\u00f6vel\u00e9se olyan hat\u00e1sokkal j\u00e1r, amelyek elemz\u00e9se az \u00d6n \u00fczleti c\u00e9ljainak jav\u00e1ra v\u00e1lhat.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Gyakori k\u00e9rd\u00e9s az e-mail marketingesek k\u00f6r\u00e9ben, hogy mi az ide\u00e1lis k\u00fcld\u00e9si gyakoris\u00e1g?<\/p>","protected":false},"author":239642484,"featured_media":7734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nEl peligro de aumentar la 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