{"id":6713,"date":"2025-04-10T19:36:26","date_gmt":"2025-04-10T16:36:26","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6713"},"modified":"2025-04-12T00:22:56","modified_gmt":"2025-04-11T21:22:56","slug":"miert-mindig-rossz-otlet-kontaktlistat-vasarolni","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/por-que-comprar-una-listas-de-contactos-es-siempre-una-mala-idea\/masterbase\/","title":{"rendered":"Mi\u00e9rt mindig rossz \u00f6tlet a n\u00e9vjegyz\u00e9k megv\u00e1s\u00e1rl\u00e1sa"},"content":{"rendered":"<p>De b\u00e1r ez a gyakorlat r\u00f6vid t\u00e1von hasznosnak t\u0171nhet, visszaford\u00edthatatlan negat\u00edv k\u00f6vetkezm\u00e9nyekkel j\u00e1rhat a m\u00e1rk\u00e1ra \u00e9s az eredm\u00e9nyre n\u00e9zve.<\/p>\n<p>Ha e-mail marketinggel dolgozik, meg kell \u00e9rtenie, hogy ez a strat\u00e9gia mi\u00e9rt kiv\u00e9tel n\u00e9lk\u00fcl egy <strong>nagyon rossz \u00f6tlet<\/strong>.<\/p>\n<p><strong>A lista megv\u00e1s\u00e1rl\u00e1sa vagy b\u00e9rl\u00e9se: hogyan t\u00f6rt\u00e9nik?<\/strong><\/p>\n<p>Miel\u0151tt r\u00e1t\u00e9rn\u00e9nk az okokra, tiszt\u00e1zzuk az adatb\u00e1zis-\u00e9p\u00edt\u00e9s h\u00e1rom \u00e1ltal\u00e1nos m\u00f3dj\u00e1t:<\/p>\n<ol>\n<li><strong>Vegyen egy list\u00e1t:<\/strong><br \/>Sok c\u00e9g k\u00e9tes eredet\u0171 adatb\u00e1zisokat \u00e1rul. A legt\u00f6bbj\u00fcknek nincs meg a kapcsolattart\u00f3k kifejezett hozz\u00e1j\u00e1rul\u00e1sa ahhoz, hogy megkapj\u00e1k az \u00fczeneteket.<\/li>\n<li><strong>B\u00e9reljen egy list\u00e1t:<\/strong><br \/>Hasonl\u00f3 a v\u00e1s\u00e1rl\u00e1shoz, de azzal a k\u00fcl\u00f6nbs\u00e9ggel, hogy a szolg\u00e1ltat\u00f3 k\u00fcldi a kamp\u00e1nyokat az \u00d6n sz\u00e1m\u00e1ra. Gyakran gyan\u00fasan alacsony \u00e1ron k\u00edn\u00e1lnak HTML-tervez\u00e9st \u00e9s kisz\u00e1ll\u00edt\u00e1st.<\/li>\n<li><strong>Szerves n\u00f6veked\u00e9s (az egyetlen \u00e9rv\u00e9nyes lehet\u0151s\u00e9g):<\/strong><br \/>Ez a b\u00e1zis ki\u00e9p\u00edt\u00e9s\u00e9b\u0151l \u00e1ll <strong>opt-in<\/strong>A kapcsolattart\u00f3k valamilyen \u00e9rt\u00e9k\u00e9rt cser\u00e9be (exkluz\u00edv tartalom\u00e9rt, esem\u00e9nyen val\u00f3 r\u00e9szv\u00e9tel\u00e9rt, kedvezm\u00e9nyek\u00e9rt stb.) adj\u00e1k meg adataikat, \u00e9s kifejezetten enged\u00e9lyezik \u00d6nnek, hogy kommunik\u00e1ci\u00f3t k\u00fcldj\u00f6n nekik.<\/li>\n<\/ol>\n<ol>\n<li><strong> \u00d6n megs\u00e9rti az adatv\u00e9delmi t\u00f6rv\u00e9nyeket<\/strong><\/li>\n<\/ol>\n<p>Az\u00f3ta, hogy a <strong>\u00c1ltal\u00e1nos adatv\u00e9delmi rendelet (GDPR)<\/strong> Eur\u00f3p\u00e1ban a kapcsolattart\u00f3 b\u00e1zisok megv\u00e1s\u00e1rl\u00e1sa vagy b\u00e9rbead\u00e1sa kifejezett beleegyez\u00e9s n\u00e9lk\u00fcl <strong>s\u00falyos jogs\u00e9rt\u00e9s<\/strong>.<\/p>\n<p>\u00c9s ez nem csak Eur\u00f3p\u00e1ban van \u00edgy. Olyan orsz\u00e1gok, mint Braz\u00edlia (az LGPD-vel), Mexik\u00f3, Argent\u00edna, Kolumbia \u00e9s Chile meger\u0151s\u00edtett\u00e9k jogszab\u00e1lyaikat. Az Egyes\u00fclt \u00c1llamokban az olyan t\u00f6rv\u00e9nyek, mint a <strong>CAN-SPAM t\u00f6rv\u00e9ny<\/strong> megtiltja az \u00fczenetek k\u00fcld\u00e9s\u00e9t egy\u00e9rtelm\u0171 el\u0151zetes enged\u00e9ly n\u00e9lk\u00fcl.<\/p>\n<p>\ud83d\udd12 <strong>Mit jelent a \"beleegyez\u00e9s\"?<\/strong><br \/>Hogy a szem\u00e9ly <strong>szabadon elfogadott<\/strong> megkapja az \u00fczeneteket. A harmadik f\u00e9lnek adott hozz\u00e1j\u00e1rul\u00e1s nem \u00e9rv\u00e9nyes. M\u00e9g kev\u00e9sb\u00e9 egy megv\u00e1s\u00e1rolt list\u00e1n, ahol senki sem ismeri \u00d6nt.<\/p>\n<p>\ud83d\udc49 <strong>Val\u00f3di p\u00e9lda:<\/strong> 2023-ban egy francia v\u00e1llalatot 250 000 eur\u00f3s b\u00edrs\u00e1ggal s\u00fajtottak, mert a hozz\u00e1j\u00e1rul\u00e1s igazol\u00e1sa n\u00e9lk\u00fcl haszn\u00e1lt fel egy megv\u00e1s\u00e1rolt adatb\u00e1zist. Nem volt biztons\u00e1gi r\u00e9s, csak hanyags\u00e1g.<\/p>\n<ol start=\"2\">\n<li><strong> Nem ismerik \u00d6nt, \u00e9s nem akarnak hallani \u00d6nr\u0151l.<\/strong><\/li>\n<\/ol>\n<p>\u00dczeneteket k\u00fcldeni valakinek, aki nem ismeri \u00d6nt, olyan, mintha idegeneket h\u00edvna fel, hogy eladjon nekik valamit. Tolakod\u00f3, ideges\u00edt\u0151 \u00e9s etik\u00e1tlan.<\/p>\n<ul>\n<li>Sokan az \u00fczeneteidet \u00fagy jel\u00f6lik meg, hogy <strong>spam<\/strong>.<\/li>\n<li>M\u00e1sokat azonnal megsz\u00fcntetnek.<\/li>\n<li>Egyesek ak\u00e1r panaszt is tehetnek az adatv\u00e9delmi hat\u00f3s\u00e1gn\u00e1l.<\/li>\n<\/ul>\n<p>Ez k\u00e1ros\u00edtja a m\u00e1rka im\u00e1zs\u00e1t. \u00c9s ami a legrosszabb: olyan emberekkel vesz\u00edtesz el lehet\u0151s\u00e9geket, akik <strong>igen<\/strong> enged\u00e9lyt kaphatt\u00e1l volna... ha mindent rendesen csin\u00e1lt\u00e1l volna.<\/p>\n<p>\ud83c\udfaf <strong>Sikert\u00f6rt\u00e9net az ellenkez\u0151j\u00e9r\u0151l:<\/strong><br \/>Chilei fintech <strong>Fintual<\/strong> organikusan n\u00f6velt\u00e9k a kapcsolattart\u00f3i b\u00e1zisukat, \u00e9rt\u00e9kes tartalmak (\u00fatmutat\u00f3k, szimul\u00e1torok, blogok) felhaszn\u00e1l\u00e1s\u00e1val, hogy a felhaszn\u00e1l\u00f3kat feliratkoz\u00e1sra b\u00edrj\u00e1k. Kevesebb mint egy \u00e9v alatt megdupl\u00e1zt\u00e1k a megnyit\u00e1si ar\u00e1nyukat an\u00e9lk\u00fcl, hogy egyetlen c\u00edmet is v\u00e1s\u00e1roltak volna.<\/p>\n<ol start=\"3\">\n<li><strong> K\u00e1ros\u00edtja a sz\u00e1ll\u00edt\u00e1si h\u00edrnev\u00e9t<\/strong><\/li>\n<\/ol>\n<p>Minden alkalommal, amikor valaki spamk\u00e9nt jel\u00f6li meg az \u00d6n \u00fczenet\u00e9t, az olyan szolg\u00e1ltat\u00f3k, mint a Gmail, az Outlook vagy a Yahoo tudom\u00e1sul veszik.<\/p>\n<ul>\n<li>Ha negat\u00edv jelent\u00e9seket halmoz fel, a domainje a k\u00f6vetkez\u0151 \u00e1llapotba ker\u00fcl <strong>feketelist\u00e1k<\/strong>.<\/li>\n<li>A k\u00e9zbes\u00edt\u00e9si ar\u00e1nyok zuhannak.<\/li>\n<li>M\u00e9g a t\u00f6rv\u00e9nyes felhaszn\u00e1l\u00f3k is le\u00e1ll\u00edthatj\u00e1k a kamp\u00e1nyok fogad\u00e1s\u00e1t.<\/li>\n<\/ul>\n<p>\ud83d\udcc9 <strong>K\u00f6zvetlen k\u00f6vetkezm\u00e9ny:<\/strong> Nem sz\u00e1m\u00edt, mennyire j\u00f3 a kamp\u00e1nyod, ha nem jut el a postal\u00e1d\u00e1ba, <strong>nem j\u00f3<\/strong>.<\/p>\n<p>\ud83d\udca1 Az olyan platformokon, mint <strong>MasterBase\u00ae<\/strong>A k\u00fcld\u0151 h\u00edrnev\u00e9t gondosan kezelik. A list\u00e1k megv\u00e1s\u00e1rl\u00e1sa ellent\u00e9tes a v\u00e9delem \u00e9s a j\u00f3 integr\u00e1lt gyakorlatok eg\u00e9sz rendszer\u00e9vel.<\/p>\n<ol start=\"4\">\n<li><strong> Val\u00f3sz\u00edn\u0171leg maga is szenvedett m\u00e1r t\u0151le<\/strong><\/li>\n<\/ol>\n<p>Kapott m\u00e1r e-mailt egy olyan c\u00e9gt\u0151l, amelyet nem ismer, \u00e9s olyan szolg\u00e1ltat\u00e1st aj\u00e1nl, amelyet nem k\u00e9rt?<\/p>\n<ul>\n<li>Kinyitottad?<\/li>\n<li>\u00c9rdekl\u0151d\u00e9ssel olvastad?<\/li>\n<li>Vagy szem\u00e9tnek jel\u00f6lted?<\/li>\n<\/ul>\n<p>Te is j\u00e1rt\u00e1l m\u00e1r ott. Tudod, milyen \u00e9rz\u00e9s. Akkor mi\u00e9rt tenn\u00e9 ezt m\u00e1sokkal?<\/p>\n<p>A <strong>az e-mail marketing akkor m\u0171k\u00f6dik, ha bizalmon \u00e9s \u00e9rt\u00e9ken alapul<\/strong>nem a megszak\u00edt\u00e1sban vagy a megt\u00e9veszt\u00e9sben.<\/p>\n<ol start=\"5\">\n<li><strong> A befektet\u00e9s megt\u00e9r\u00fcl\u00e9se alacsonyabb, mint amilyennek l\u00e1tszik<\/strong><\/li>\n<\/ol>\n<p>Egy alap megv\u00e1s\u00e1rl\u00e1sa olcs\u00f3nak t\u0171nik. De az eredm\u00e9nyek gyeng\u00e9k:<\/p>\n<ul>\n<li>Nagyon alacsony megnyit\u00e1si ar\u00e1ny (\u00e1tlagosan kevesebb, mint 5%).<\/li>\n<li>Sok-sok lepattan\u00f3.<\/li>\n<li>A j\u00e1rul\u00e9kos k\u00e1rok: rossz h\u00edrn\u00e9v, elakad\u00e1sok \u00e9s id\u0151vesztes\u00e9g.<\/li>\n<\/ul>\n<p>\ud83d\udcca <strong>T\u00e9ny:<\/strong> A DMA UK kutat\u00e1sa szerint a megv\u00e1s\u00e1rolt list\u00e1k teljes\u00edtm\u00e9nye <strong>7-szer kevesebb<\/strong> mint az organikusan fel\u00e9p\u00edtett list\u00e1k. \u00c9s a leiratkoz\u00e1si ar\u00e1ny ak\u00e1r <strong>20-szor nagyobb<\/strong>.<\/p>\n<ol start=\"6\">\n<li><strong> Vannak jobb m\u00f3dszerek a k\u00f6z\u00f6ns\u00e9g\u00e9p\u00edt\u00e9sre<\/strong><\/li>\n<\/ol>\n<p>V\u00e1s\u00e1rl\u00e1s helyett \u00f6sszpontos\u00edtson az akviz\u00edci\u00f3s strat\u00e9gi\u00e1kra, amelyek a k\u00f6vetkez\u0151k\u00f6n alapulnak <strong>\u00e9rt\u00e9ktartalom<\/strong>:<\/p>\n<ul>\n<li>Feh\u00e9r lapok<\/li>\n<li>Webin\u00e1riumok<\/li>\n<li>Ingyenes tanfolyamok<\/li>\n<li>Let\u00f6lthet\u0151 e-k\u00f6nyvek<\/li>\n<li>Ingyenes konzult\u00e1ci\u00f3k<\/li>\n<\/ul>\n<p>Minden olyan m\u0171velet, amelynek sor\u00e1n a felhaszn\u00e1l\u00f3 \u00f6nk\u00e9nt adja \u00e1t e-mail c\u00edm\u00e9t, a bizalom magva.<\/p>\n<p>\ud83c\udf31 <strong>P\u00e9lda:<\/strong> A szoftverc\u00e9g <strong>HubSpot<\/strong> soha nem vettem b\u00e1zisokat. Eg\u00e9sz k\u00f6z\u00f6ns\u00e9g\u00e9t hasznos tartalmakkal, \u00fatmutat\u00f3kkal \u00e9s ingyenes eszk\u00f6z\u00f6kkel \u00e9p\u00edtette fel. Ma a vil\u00e1g egyik vezet\u0151je az inbound marketing ter\u00fclet\u00e9n.<\/p>\n<p><strong>K\u00f6vetkeztet\u00e9s<\/strong><\/p>\n<p>A kontaktlist\u00e1k megv\u00e1s\u00e1rl\u00e1sa vagy b\u00e9rl\u00e9se t\u00f6rv\u00e9nyellenes, k\u00e1ros\u00edtja a m\u00e1rk\u00e1j\u00e1t, cs\u00f6kkenti a k\u00e9zbes\u00edthet\u0151s\u00e9get, \u00e9s messze elmarad a val\u00f3di e-mail marketing eredm\u00e9nyekt\u0151l.<\/p>\n<p>Egy szil\u00e1rd alap fel\u00e9p\u00edt\u00e9se a semmib\u0151l id\u0151t \u00e9s er\u0151fesz\u00edt\u00e9st ig\u00e9nyel. De ez az egyetlen hat\u00e9kony \u00e9s fenntarthat\u00f3 \u00fat.<\/p>\n<p>Ha k\u00e9szen \u00e1ll arra, hogy profi m\u00f3don v\u00e9gezzen e-mail marketinget, <strong>MasterBase\u00ae<\/strong> a legjobb sz\u00f6vets\u00e9gesed. T\u00f6bb mint 20 \u00e9ves tapasztalat\u00e1val, t\u00f6bb orsz\u00e1gban val\u00f3 jelenl\u00e9t\u00e9vel, valamint fejlett kapcsolatkezel\u00e9si, k\u00e9zbes\u00edthet\u0151s\u00e9gi \u00e9s automatiz\u00e1l\u00e1si technol\u00f3gi\u00e1j\u00e1val seg\u00edt val\u00f3di \u00e9s tart\u00f3s kapcsolatokat \u00e9p\u00edteni a c\u00e9lk\u00f6z\u00f6ns\u00e9ggel.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=lista-de-contactos-comprar-arrendar-construir\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"10240\" data-permalink=\"https:\/\/masterbase.com\/hu\/maximizando-el-potencial-del-email-marketing-la-ciencia-detras-de-la-higiene-de-datos-en-2024\/masterbase\/captura-de-pantalla-2024-02-16-151047\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-title=\"ebook email  lista de contacto\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=370%2C240&#038;ssl=1\" alt=\"ebook e-mail kapcsolati lista\" class=\"wp-image-10240\" style=\"width:548px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Ha gyorsan \u00e9s olcs\u00f3n szeretne e-mail marketingkamp\u00e1nyokat ind\u00edtani, a legpraktikusabb megold\u00e1snak a n\u00e9vjegyz\u00e9k megv\u00e1s\u00e1rl\u00e1sa vagy b\u00e9rl\u00e9se t\u0171nhet.<\/p>","protected":false},"author":239642484,"featured_media":22058,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 comprar una listas de contactos es siempre una mala idea - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/miert-mindig-rossz-otlet-kontaktlistat-vasarolni\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 comprar una listas de contactos es siempre una mala idea - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Cuando se trata de lanzar campa\u00f1as de email marketing r\u00e1pido y a bajo costo, comprar o arrendar una lista de contactos puede parecer la soluci\u00f3n m\u00e1s pr\u00e1ctica\" \/>\n<meta property=\"og:url\" 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