{"id":6696,"date":"2024-04-11T19:27:14","date_gmt":"2024-04-11T16:27:14","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6696"},"modified":"2024-04-11T20:00:45","modified_gmt":"2024-04-11T17:00:45","slug":"a-postaladaba-jutas-5-tenyezo-a-kezbesithetoseg-sikerehez","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/","title":{"rendered":"A postal\u00e1d\u00e1ba jut\u00e1s: 5 t\u00e9nyez\u0151 a k\u00e9zbes\u00edthet\u0151s\u00e9g siker\u00e9hez"},"content":{"rendered":"<p>Azt gondolhatja, hogy a sikeres e-mail marketingkamp\u00e1ny kulcsa olyan t\u00e9nyez\u0151kben rejlik, mint a vonz\u00f3 t\u00e1rgysor, a hat\u00e9kony felh\u00edv\u00e1s a cselekv\u00e9sre, vagy ak\u00e1r az innovat\u00edv \u00e9s reszponz\u00edv design.<\/p>\n<p>Ezek k\u00e9ts\u00e9gtelen\u00fcl fontos mutat\u00f3k egy kamp\u00e1ny hat\u00e1s\u00e1nak \u00e9rt\u00e9kel\u00e9s\u00e9hez, de h\u00e1tt\u00e9rbe szorulnak, ha a k\u00e9zbes\u00edthet\u0151s\u00e9g fontoss\u00e1g\u00e1t vessz\u00fck figyelembe. Ha az \u00fczenet nem \u00e9rkezik meg a kapcsolattart\u00f3k postal\u00e1d\u00e1j\u00e1ba, akkor minden kor\u00e1bbi er\u0151fesz\u00edt\u00e9s semmiv\u00e9 v\u00e1lik.<\/p>\n<p>Szeretn\u00e9nk elmondani \u00d6nnek, hogy az MasterBase\u00ae hogyan j\u00e1tszik kulcsszerepet \u00fczenetei k\u00e9zbes\u00edthet\u0151s\u00e9g\u00e9ben, \u00e9s hogyan seg\u00edthet ebben a fontos k\u00fcldet\u00e9sben.<\/p>\n<h3>Az \u00fczenet k\u00e9zbes\u00edthet\u0151s\u00e9g\u00e9t meghat\u00e1roz\u00f3 5 t\u00e9nyez\u0151:<\/h3>\n<h3>1. H\u00edrn\u00e9v:<\/h3>\n<p>Ez egy kulcsfontoss\u00e1g\u00fa szempont, \u00e9s a legnehezebben megval\u00f3s\u00edthat\u00f3, de ne ijedjen meg, mert ez rajtunk, e-mail szolg\u00e1ltat\u00f3kon m\u00falik.<\/p>\n<p>Az internetszolg\u00e1ltat\u00f3k (Yahoo, Gmail, Hotmail stb.) j\u00f3 h\u00edrnev\u00e9t csak \u00fagy lehet el\u00e9rni, ha az id\u0151 m\u00fal\u00e1s\u00e1val k\u00f6vetkezetesek vagyunk, \u00e9s megfelel\u0151 \u00fczeneteket k\u00fcld\u00fcnk a c\u00e9lk\u00f6z\u00f6ns\u00e9gnek, amely kifejezi \u00e9rdekl\u0151d\u00e9s\u00e9t a fogad\u00e1s ir\u00e1nt.<\/p>\n<p>Az MasterBase\u00ae-n\u00e9l m\u00e1r t\u00f6bb mint 20 \u00e9ve dolgozunk, \u00e9s gondoskodunk az internetszolg\u00e1ltat\u00f3kkal szembeni preszt\u00edzs\u00fcnkr\u0151l, betartva minden technol\u00f3giai szabv\u00e1nyt, hogy havonta t\u00f6bb mint 600 milli\u00f3 k\u00fcldem\u00e9nyt juttassunk el a c\u00edmzettek postal\u00e1d\u00e1j\u00e1ba, ami \u00fcgyfeleink legjobb sz\u00f6vets\u00e9geseiv\u00e9 tesz minket kamp\u00e1nyaik sikere \u00e9rdek\u00e9ben.<\/p>\n<p>A hossz\u00fa \u00e9vek \u00f3ta tart\u00f3 tisztess\u00e9ges m\u0171k\u00f6d\u00e9s\u00fcnk komoly nevet szerzett nek\u00fcnk a piacon \u00e9s az internetszolg\u00e1ltat\u00f3k elismer\u00e9s\u00e9t, ami lehet\u0151v\u00e9 teszi sz\u00e1munkra, hogy biztos\u00edtsuk, hogy nem k\u00fcld\u00fcnk, hanem k\u00e9zbes\u00edt\u00fcnk \u00fczeneteket.<\/p>\n<h3>2. Hiteles\u00edt\u00e9s:<\/h3>\n<p>Ezt a t\u00e9m\u00e1t r\u00e9szletesebben a k\u00f6vetkez\u0151 cikk\u00fcnkben t\u00e1rgyaljuk <a href=\"https:\/\/masterbase.com\/hu\/es\/es\/es\/hitelesites-az-e-mail-vilagaban-az-spf-dkim-es-dmarc-kiemelkedo-szerepe\/masterbase\/\">Hiteles\u00edt\u00e9s az e-mail vil\u00e1g\u00e1ban: Az SPF, a DKIM \u00e9s a DMARC kiemelked\u0151 szerepe.<\/a><\/p>\n<p>Ez a legtechnikaiasabb aspektusa annak, amit bemutatunk, \u00e9s ez egy sor \u00e9rv\u00e9nyes\u00edt\u00e9ssel kapcsolatos, mind az \u00fczenetben, mind a k\u00fcldem\u00e9nyek felad\u00f3iban, amelyeknek val\u00f3 megfelel\u00e9s\u00e9vel az ipar\u00e1g \u00e9s a f\u0151 internetszolg\u00e1ltat\u00f3k ig\u00e9nyeinek \u00e9lvonal\u00e1ba ker\u00fcl\u00fcnk, akik ezeket az \u00e9rv\u00e9nyes\u00edt\u00e9seket a spam \u00e9s az adathal\u00e1szat kezel\u00e9s\u00e9re dolgozt\u00e1k ki.<\/p>\n<p>H\u00e1rom f\u0151 \u00e9rv\u00e9nyes\u00edt\u00e9s l\u00e9tezik, \u00e9s ha vel\u00fcnk dolgozik, akkor szinte biztosan hallott m\u00e1r r\u00f3luk:<\/p>\n<ul>\n<li><strong>Felad\u00f3azonos\u00edt\u00f3 \u00e9s SPF:<\/strong> Ezek IP-alap\u00fa hiteles\u00edt\u00e9si m\u00f3dszerek. Ezzel a m\u00f3dszerrel a felad\u00f3 hat\u00e1rozza meg, hogy mely IP-k jogosultak \u00fczeneteket k\u00fcldeni egy adott tartom\u00e1nyb\u00f3l. Amikor a felad\u00f3 kapcsolatot k\u00e9r az internetszolg\u00e1ltat\u00f3t\u00f3l, az internetszolg\u00e1ltat\u00f3 ellen\u0151rzi, hogy az \u00fczenetet k\u00fcld\u0151 kiszolg\u00e1l\u00f3 IP-c\u00edme rendelkezik-e a felad\u00f3k\u00e9nt felt\u00fcntetett tartom\u00e1ny enged\u00e9ly\u00e9vel.<\/li>\n<li><strong>Domain kulcs \u00e9s DKIM:<\/strong> Ez egy kriptogr\u00e1fi\u00e1n alapul\u00f3 hiteles\u00edt\u00e9s. Az \u00fczenet felad\u00f3ja egy digit\u00e1lis al\u00e1\u00edr\u00e1st (egy kulcsot) ad az \u00fczenet fejl\u00e9c\u00e9hez, amelyet csak az internetszolg\u00e1ltat\u00f3k ellen\u0151rizhetnek. \u0150k \u00e9szlelik a k\u00fcld\u0151 tartom\u00e1nynevet \u00e9s annak digit\u00e1lis al\u00e1\u00edr\u00e1s\u00e1t, \u00e9s DNS-keres\u00e9ssel ellen\u0151rzik a digit\u00e1lis al\u00e1\u00edr\u00e1s hiteless\u00e9g\u00e9t.<\/li>\n<li><strong>Dmarc<\/strong>Ez egy valamivel \u00fajabb \u00e9rv\u00e9nyes\u00edt\u00e9s a sok k\u00f6z\u00fcl, amelyet a nagy internetszolg\u00e1ltat\u00f3k az \u00fczenetek \u00e9rv\u00e9nyess\u00e9g\u00e9nek biztos\u00edt\u00e1sa \u00e9rdek\u00e9ben er\u0151ltetnek, \u00e9s egy olyan azonos\u00edt\u00f3-\u00f6sszehangol\u00e1son alapul, amely az \u00fczenet SPF-j\u00e9t \u00e9s DKIM-j\u00e9t ellen\u0151rzi, \u00e9s amely egy robusztusabb ellen\u0151rz\u00e9si folyamat r\u00e9sze, mint annak k\u00fcl\u00f6n\u00e1ll\u00f3 \u00f6sszetev\u0151i.<\/li>\n<\/ul>\n<h3>3. Relevancia:<\/h3>\n<p>Ez egyben az egyik legfontosabb strat\u00e9giai t\u00e9nyez\u0151 is. Ebben az esetben azonban az \u00d6n v\u00e1llalat\u00e1n m\u00falik, hogy az \u00fczenetek a lehet\u0151 legrelev\u00e1nsabbak legyenek az \u00fcgyfelek sz\u00e1m\u00e1ra.<\/p>\n<p>Egy olyan e-mail marketing strat\u00e9gia, amely nem a relevanci\u00e1ra \u00f6sszpontos\u00edt, olyan, mint egy el\u0151re megj\u00f3solt hal\u00e1l kr\u00f3nik\u00e1ja, mivel elkedvetlen\u00edti a kapcsolatait, tel\u00edti a kommunik\u00e1ci\u00f3j\u00e1t, \u00e9s a levelek elutas\u00edt\u00e1s\u00e1t eredm\u00e9nyezi, legrosszabb esetben pedig a kommunik\u00e1ci\u00f3j\u00e1t spamnek b\u00e9lyegzik.<\/p>\n<p>A relevancia, ak\u00e1rcsak a h\u00edrn\u00e9v, olyan strat\u00e9giai szempontok, amelyek id\u0151vel \u00e9p\u00fclnek fel; vannak azonban egyszer\u0171 m\u00f3dszerek a relevancia m\u00e9r\u00e9s\u00e9re, p\u00e9ld\u00e1ul olyan mutat\u00f3k, mint a CTO (Click to Open) \u00e9s a CTR (Click through rate), amelyek azt t\u00fckr\u00f6zik, hogy a kapcsolatai mennyire akt\u00edvan foglalkoznak az \u00fczenet\u00e9vel.<\/p>\n<p>Javasoljuk, hogy ne el\u00e9gedjen meg a megnyit\u00e1ssal, hanem mindig t\u00f6rekedjen arra, hogy \u00fczenet\u00e9vel cselekv\u00e9sre \u00f6szt\u00f6n\u00f6zz\u00f6n, hogy meger\u0151s\u00edtse, hogy val\u00f3ban van \u00e9rdekl\u0151d\u00e9s a kommunik\u00e1ci\u00f3 ir\u00e1nt. L\u00e9p\u00e9sr\u0151l l\u00e9p\u00e9sre, kamp\u00e1nyr\u00f3l kamp\u00e1nyra kell haladnia, tanulnia kell a kapcsolattart\u00f3it\u00f3l, \u00e9s meg kell tanulnia, hogyan \u00f6rvendeztesse meg \u0151ket relev\u00e1ns \u00fczenetekkel.<\/p>\n<p>Az internetszolg\u00e1ltat\u00f3k ma m\u00e1r nyomon k\u00f6vetik a kapcsolattart\u00f3k \u00fczenetekkel kapcsolatos viselked\u00e9s\u00e9t, \u00e9s \u00f6sszetett algoritmusok seg\u00edts\u00e9g\u00e9vel meg tudj\u00e1k becs\u00fclni egy v\u00e1llalat j\u00f6v\u0151beli \u00fczeneteinek c\u00e9l\u00e1llom\u00e1s\u00e1t.<\/p>\n<p>Konkr\u00e9tan, ha egy internetszolg\u00e1ltat\u00f3 azt \u00e9szleli, hogy az \u00d6n egyik levelez\u00e9s\u00e9t jelent\u0151s sz\u00e1m\u00fa kapcsolattart\u00f3 spamk\u00e9nt jel\u00f6lte meg, akkor az ugyanabb\u00f3l a kamp\u00e1nyb\u00f3l sz\u00e1rmaz\u00f3 t\u00f6bbi lev\u00e9l (\u00e9s esetleg a j\u00f6v\u0151beni kamp\u00e1nyok) a lev\u00e9lszem\u00e9t mapp\u00e1ba ker\u00fcl. M\u00e1s sz\u00f3val, a felhaszn\u00e1l\u00f3k viselked\u00e9s\u00e9re t\u00e1maszkodnak a korai v\u00e9delmi int\u00e9zked\u00e9sek alkalmaz\u00e1s\u00e1ban.<\/p>\n<h3>4. T\u00e1rgy \u00e9s tervez\u00e9s:<\/h3>\n<p>Ez tal\u00e1n a k\u00e9zbes\u00edthet\u0151s\u00e9g legelb\u0171v\u00f6l\u0151bb aspektusa, de egyben a legkozmetikusabb is. K\u00f6ztudott, hogy vigy\u00e1zni kell a t\u00e1rgysorokban haszn\u00e1lt szavakra \u00e9s mag\u00e1ra az \u00fczenet tartalm\u00e1ra.<\/p>\n<p>A blogunkon sok hasznos anyag tal\u00e1lhat\u00f3 err\u0151l a k\u00e9rd\u00e9sr\u0151l. Ezen k\u00edv\u00fcl er\u0151sen javasoljuk a reszponz\u00edv sablonform\u00e1tumok haszn\u00e1lat\u00e1t, amelyek a k\u00fcl\u00f6nb\u00f6z\u0151 aktu\u00e1lis eszk\u00f6z\u00f6kh\u00f6z (mobil, tablet, desktop) igaz\u00edthat\u00f3k.<\/p>\n<h3>5. Az \u00e9rintkez\u00e9si alapok hibaelh\u00e1r\u00edt\u00e1sa:<\/h3>\n<p>A k\u00e9zbes\u00edthet\u0151s\u00e9g egy m\u00e1sik fontos szempontja: elengedhetetlen, hogy folyamatosan fel\u00fclvizsg\u00e1lja a kamp\u00e1ny m\u00e9r\u0151sz\u00e1mait, hogy kik\u00fcsz\u00f6b\u00f6lje a nehezen visszapattan\u00f3 kapcsolatokat, valamint hogy enged\u00e9lyt szerezzen minden \u00faj kapcsolatra, amelyet az MasterBase\u00ae-ben felvesz a nyilv\u00e1ntart\u00e1saiba.<\/p>\n<p>\u00cdgy a v\u00e1llalat biztos\u00edtja, hogy \u00e9rv\u00e9nyes \u00e9s enged\u00e9lyezett alapon dolgozik. Ennek a helyes gyakorlatnak a biztos\u00edt\u00e1s\u00e1ra az internetszolg\u00e1ltat\u00f3k k\u00fcl\u00f6nb\u00f6z\u0151 technik\u00e1kat fejlesztettek ki, p\u00e9ld\u00e1ul \"spamcsapd\u00e1kat\" haszn\u00e1lnak: Amikor a saj\u00e1t domainj\u00fck egyes - elavult vagy haszn\u00e1laton k\u00edv\u00fcli - postafi\u00f3kjai hirtelen aktivit\u00e1st mutatnak, arra k\u00f6vetkeztetnek, hogy \u00d6n v\u00e1s\u00e1rolt \u00e9s elavult adatb\u00e1zisokba k\u00fcld. Ilyen esetekben olyan mechanizmusokat is fel\u00e1ll\u00edtanak, amelyek blokkolj\u00e1k a j\u00f6v\u0151beli leveleket.<\/p>\n<p>A k\u00e9zbes\u00edthet\u0151s\u00e9g a kapu ahhoz, hogy a legt\u00f6bbet hozza ki az e-mail marketing strat\u00e9gi\u00e1j\u00e1b\u00f3l. A felad\u00f3 (az \u00d6n c\u00e9ge) \u00e9s a felad\u00f3 (MasterBase\u00ae) k\u00f6z\u00f6tti er\u0151teljes partners\u00e9g hozz\u00e1j\u00e1rul a sikeres eredm\u00e9nyhez.<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"525\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/hu\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=800%2C525&#038;ssl=1\" alt=\"\" class=\"wp-image-13084\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Tudja meg, hogyan seg\u00edt az MasterBase\u00ae abban, hogy el\u00e9rje kapcsolattart\u00f3i postafi\u00f3kj\u00e1t, \u00e9s milyen kulcsfontoss\u00e1g\u00fa szerepet j\u00e1tszik ebben az \u00d6n v\u00e1llalata.<\/p>","protected":false},"author":239642484,"featured_media":13093,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with 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