{"id":6663,"date":"2023-07-07T21:43:00","date_gmt":"2023-07-07T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6663"},"modified":"2023-12-29T09:04:02","modified_gmt":"2023-12-29T07:04:02","slug":"__trashed-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/__trashed-2\/masterbase\/","title":{"rendered":"Hogyan m\u0171k\u00f6dik a tranzakci\u00f3s levelez\u00e9s, \u00e9s hogyan lehet hat\u00e9konyan haszn\u00e1lni azt?"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong style=\"font-weight: bold;\">Internetes v\u00e1llalkoz\u00e1s tulajdonosak\u00e9nt vagy marketingesk\u00e9nt k\u00e9ts\u00e9gtelen\u00fcl tiszt\u00e1ban kell lennie a tranzakci\u00f3s k\u00fcldem\u00e9nyek l\u00e9tez\u00e9s\u00e9vel, \u00e9s azzal, hogy ezek milyen jelent\u0151s hat\u00e1ssal lehetnek a prom\u00f3ci\u00f3s er\u0151fesz\u00edt\u00e9seire.<\/strong><\/span><\/p>\n<p><strong style=\"font-size: 18px; background-color: transparent; font-weight: bold;\">Val\u00f3j\u00e1ban, ha vannak olyan \u00fcgyfelei, akikkel rendszeresen e-mailben kell kommunik\u00e1lnia (kinek nincs?), akkor valamilyen m\u00f3don m\u00e1r haszn\u00e1lja a tranzakci\u00f3s leveleket.<\/strong><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Mi az a tranzakci\u00f3s sz\u00e1ll\u00edtm\u00e1ny?<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Ez egy olyan kommunik\u00e1ci\u00f3, amelyet egy v\u00e1llalat k\u00fcld a kapcsolattart\u00f3inak, potenci\u00e1lis \u00fcgyfeleinek vagy \u00fcgyfeleinek, hogy lehet\u0151v\u00e9 tegye sz\u00e1mukra, hogy nyomon k\u00f6vess\u00e9k a v\u00e1llalat weboldal\u00e1n vagy m\u00e1s m\u00e9diumban, illetve online vagy offline m\u00f3don v\u00e9grehajtott valamilyen m\u0171velet\u00fcket.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">A tranzakci\u00f3s levelez\u00e9st a kapcsolattart\u00f3k, potenci\u00e1lis \u00fcgyfelek vagy \u00fcgyfelek \u00e1ltal v\u00e9gzett tev\u00e9kenys\u00e9gek v\u00e1ltj\u00e1k ki, \u00e9s a leggyakoribbak az olyan \u00fczenetek \u00e9s \u00e9rtes\u00edt\u00e9sek, mint p\u00e9ld\u00e1ul a k\u00f6vetkez\u0151k:<\/span><\/p>\n<ul>\n<li>A v\u00e1s\u00e1rl\u00e1s meger\u0151s\u00edt\u00e9se<\/li>\n<li>\u00c9rtes\u00edt\u00e9s az \u00e1ruk felad\u00e1s\u00e1r\u00f3l vagy \u00e1tad\u00e1s\u00e1r\u00f3l<\/li>\n<li>Dokumentumok, bros\u00far\u00e1k vagy cikkek let\u00f6lt\u00e9se<\/li>\n<li>Visszat\u00e9r\u00e9sek, cser\u00e9k st\u00e1tusza<\/li>\n<li>\u00dcgyf\u00e9lszolg\u00e1lati v\u00e1laszok<\/li>\n<li>Begy\u0171jt\u0151levelek<\/li>\n<li>Elektronikus sz\u00e1ml\u00e1k<\/li>\n<li>Fizet\u00e9smulaszt\u00e1si figyelmeztet\u00e9sek, k\u00e9sedelmek<\/li>\n<li>Garanciapolitik\u00e1k<\/li>\n<li>Banki, biztos\u00edt\u00e1si vagy nyugd\u00edj\u00fcgyletek<\/li>\n<\/ul>\n<p>Egyes esetekben a c\u00edmzettet tov\u00e1bbi l\u00e9p\u00e9sek megt\u00e9tel\u00e9re k\u00e9rhetik, m\u00edg m\u00e1s esetekben egyszer\u0171en csak azt akarj\u00e1k meger\u0151s\u00edteni, hogy a kapcsolatfelv\u00e9tel \u00e1ltal kezdem\u00e9nyezett folyamat sikeresen befejez\u0151d\u00f6tt.<\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Az \u00f6sszes tranzakci\u00f3s k\u00fcldem\u00e9ny k\u00f6z\u00f6s f\u0151 jellemz\u0151i a k\u00f6vetkez\u0151k:<\/strong><\/p>\n<ol>\n<li>Ezeknek egy konkr\u00e9t tranzakci\u00f3hoz vagy interakci\u00f3hoz kell kapcsol\u00f3dniuk, amelyet a c\u00edmzett egy weboldalon vagy alkalmaz\u00e1son v\u00e9gzett.<\/li>\n<li>Ezeket nem rendszeresen vagy t\u00f6megesen k\u00fcldik, mint a prom\u00f3ci\u00f3s \u00fczeneteket.<\/li>\n<\/ol>\n<p>A tranzakci\u00f3s leveleket az teszi olyan hat\u00e9konny\u00e1, hogy statisztikailag bizony\u00edtottan hihetetlen\u00fcl magas a megnyit\u00e1si \u00e9s kattint\u00e1si ar\u00e1nyuk.<\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">El\u00e9g, ha a k\u00f6vetkez\u0151ket vizsg\u00e1ljuk meg <\/span><a style=\"font-size: 1em; background-color: transparent; user-select: auto;\" href=\"http:\/\/www.theemailguide.com\/images\/infographics\/easySMTP_infographic_small.jpg\">infografik\u00e1k<\/a><span style=\"font-size: 1em; background-color: transparent;\"> \u00e9s vegye figyelembe a k\u00fcl\u00f6nbs\u00e9get a tranzakci\u00f3s \u00e9s a t\u00f6meges vagy prom\u00f3ci\u00f3s k\u00fcldem\u00e9nyek k\u00f6z\u00f6tt.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 600px;\" title=\"tranzakci\u00f3s_blog_2.png\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/transaccional_blog_2.png?w=600&#038;ssl=1\" alt=\"tranzakci\u00f3s_blog_2.png\"  data-constrained=\"true\" \/><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Mi\u00e9rt van ez \u00edgy?<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Mindenekel\u0151tt meg kell jegyezni, hogy a napi\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">t\u00f6bb mint 191 milli\u00f3 \u00fczenet<\/strong><span style=\"font-size: 1em; background-color: transparent;\">\u00a0vil\u00e1gszerte. Ez k\u00f6r\u00fclbel\u00fcl\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">48 \u00faj \u00fczenet minden egyes postal\u00e1d\u00e1ban naponta<\/strong><span style=\"font-size: 1em; background-color: transparent;\">. T\u00f6bb mint fel\u00fck v\u00e1llalatokt\u00f3l sz\u00e1rmazik, \u00e9s c\u00e9lja a term\u00e9kek vagy szolg\u00e1ltat\u00e1sok n\u00e9pszer\u0171s\u00edt\u00e9se.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Az ilyen sz\u00e1mok megmagyar\u00e1zz\u00e1k, mi\u00e9rt olyan neh\u00e9z a c\u00edmzettek figyelm\u00e9t megragadni \u00e9s fenntartani egy e-mail marketingkamp\u00e1nnyal.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Ebben a forgat\u00f3k\u00f6nyvben a tranzakci\u00f3s levelek \u00e1tveszik az ir\u00e1ny\u00edt\u00e1st.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Egy tranzakci\u00f3s levelez\u00e9s nem csak a megnyit\u00e1si ar\u00e1nyt hozhatja meg\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">100%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">R\u00e1ad\u00e1sul azok k\u00f6z\u00fcl, akik megnyitj\u00e1k \u00e9s elolvass\u00e1k az \u00fczeneteket, sokan t\u00f6bbsz\u00f6r is megnyitj\u00e1k azokat. C\u00e9lzott kattint\u00e1si ar\u00e1nyt is el\u00e9rnek !\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">17%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">! \u00c9ppen ellenkez\u0151leg, a legt\u00f6bb prom\u00f3ci\u00f3s kamp\u00e1ny \u00e9s t\u00f6meges k\u00fcldem\u00e9ny csak a\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">15% nyit\u00e1si ar\u00e1ny, \u00e9s elhanyagolhat\u00f3 3% \u00e1tkattint\u00e1si ar\u00e1ny<\/strong><span style=\"font-size: 1em; background-color: transparent;\">.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Ez az\u00e9rt van \u00edgy, mert a tranzakci\u00f3s levelek a c\u00edmzett k\u00f6zvetlen cselekv\u00e9s\u00e9re reag\u00e1lnak, \u00e9s ez\u00e9rt \u00e9rdeklik a c\u00edmzettet; ez olyasmi, amire sz\u00e1m\u00edt, vagy legal\u00e1bbis nem lep\u0151dik meg, hogy megkapja. Egy ilyen \u00fczenet elker\u00fclhetetlen\u00fcl felkelti a c\u00edmzett figyelm\u00e9t, amikor megl\u00e1tja a postal\u00e1d\u00e1j\u00e1ban, \u00e9s meg is nyitja azt.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u00c9s ez olyasvalami, amib\u0151l nagy hasznot lehet h\u00fazni, ha tudod, hogyan.<\/span><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Jav\u00edtsa az \u00e1tkattint\u00e1si ar\u00e1nyt \u00e9s a bev\u00e9telt a tranzakci\u00f3s levelekn\u00e9l<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Mindegyik ilyen k\u00fcldem\u00e9ny kiv\u00e1l\u00f3 lehet\u0151s\u00e9get jelent v\u00e1llalkoz\u00e1sa n\u00e9pszer\u0171s\u00edt\u00e9s\u00e9re \u00e9s \u00fcgyfelei tov\u00e1bbi bevon\u00e1s\u00e1ra. A fontos, hogy a k\u00fcld\u00f6tt \u00fczenet mindig a tranzakci\u00f3s k\u00f6r\u00f6n bel\u00fcl maradjon, hogy fenntartsa a c\u00edmzettek \u00e9rdekl\u0151d\u00e9s\u00e9t \u00e9s megfeleljen a jogszab\u00e1lyoknak (Can Spam, Robinson kiz\u00e1r\u00f3 list\u00e1k stb.).<\/span><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Hogyan lehet ezt el\u00e9rni, \u00e9s milyen lehets\u00e9ges fejleszt\u00e9sekkel?\u00a0<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">El\u0151sz\u00f6r is, tegye az \u00fczeneteit \u00e9rdekesebb\u00e9 kommunik\u00e1ci\u00f3s darabokk\u00e1. Haszn\u00e1ljon k\u00fcl\u00f6nb\u00f6z\u0151 sablonokat, amelyekb\u0151l m\u00e1rkak\u00e9pe mindig kiemelkedik \u00e9s k\u00f6nnyen felismerhet\u0151; majd tesztelje A\/B m\u00f3don a k\u00fcl\u00f6nb\u00f6z\u0151 form\u00e1tumokat, hogy meg\u00e1llap\u00edtsa, melyek m\u0171k\u00f6dnek a legjobban a konverzi\u00f3k n\u00f6vel\u00e9se szempontj\u00e1b\u00f3l. Tegye eml\u00e9kezetess\u00e9 azt, amit l\u00e1tnak (design) \u00e9s azt, ahogyan interakci\u00f3ba l\u00e9pnek azzal, amit l\u00e1tnak (felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny).<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">M\u00e1sr\u00e9szt, n\u00f6velje a c\u00e9lk\u00f6z\u00f6ns\u00e9g\u00e9t a tranzakci\u00f3s k\u00fcldem\u00e9nyeknek val\u00f3 kitetts\u00e9g\u00e9t, amennyire csak \u00e9sszer\u0171, kisebb \u00fczenetek nagyobb csoportj\u00e1ban. P\u00e9ld\u00e1ul k\u00fcldj\u00f6n nekik k\u00e9t vagy t\u00f6bb \u00fcdv\u00f6zl\u0151 \u00fczenetet egym\u00e1s ut\u00e1n, a k\u00e9t \u00fczenet k\u00f6z\u00f6tt pedig egy tranzakci\u00f3s elemet. Ez bizony\u00edtottan 13% vagy ann\u00e1l is nagyobb m\u00e9rt\u00e9kben n\u00f6veli a bev\u00e9telt.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Szem\u00e9lyre szabhatja tranzakci\u00f3s leveleit, \u00e9s kereszt\u00e9rt\u00e9kes\u00edt\u00e9sre haszn\u00e1lhatja \u0151ket az egyes \u00fcgyfelek\/felhaszn\u00e1l\u00f3k egyedi inform\u00e1ci\u00f3ira val\u00f3 hivatkoz\u00e1ssal. T\u00fcntesse fel a c\u00edmzett nev\u00e9t az \u00fczenetekben, \u00e9s ahol lehets\u00e9ges (pl. sz\u00e1ml\u00e1k k\u00fcld\u00e9sekor), \u00f6szt\u00f6n\u00f6zze a c\u00edmzettet arra, hogy v\u00e1s\u00e1roljon m\u00e1s term\u00e9keket vagy szolg\u00e1ltat\u00e1sokat, amelyek kieg\u00e9sz\u00edtik kor\u00e1bbi v\u00e1s\u00e1rl\u00e1s\u00e1t.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">V\u00e9gezet\u00fcl tanulja meg megk\u00f6sz\u00f6nni az \u00fczeneteiben. Ha sz\u00e1ml\u00e1t, \u00fcdv\u00f6zl\u0151 \u00fczenetet vagy meg\u00faj\u00edt\u00e1si \u00e9rtes\u00edt\u00e9st k\u00fcld egy \u00fcgyf\u00e9lnek, a t\u00e1rgysorban \u00e9s az \u00fczenet sz\u00f6veg\u00e9ben kifejezetten k\u00f6sz\u00f6nje meg neki. Egy ilyen egyszer\u0171 dolog t\u00f6bb mint 35%-tel n\u00f6velheti a megnyit\u00e1si \u00e9s kattint\u00e1si ar\u00e1nyt!<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">R\u00f6viden, a tranzakci\u00f3s levelek hat\u00e9kony eszk\u00f6z\u00f6k lehetnek a v\u00e1llalkoz\u00f3k \u00e9s a marketingesek sz\u00e1m\u00e1ra, ha okosan haszn\u00e1lj\u00e1k \u0151ket.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Tov\u00e1bbi r\u00e9szletek, tippek \u00e9s tan\u00e1csok arr\u00f3l, hogyan n\u00f6velheti a tranzakci\u00f3s k\u00fcldem\u00e9nyek el\u0151nyeit, ebben az e-k\u00f6nyvben.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u00a0<\/span><\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/el-poder-del-email-transaccional\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1014\/64b0263510ca22001129ff92\/emzg426xjsy8wtsppeygq2lougf8dbqsxm5rlio22n97tqul6kqu2k218rnqsw18\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Internetes v\u00e1llalkoz\u00e1s tulajdonosak\u00e9nt vagy marketingesk\u00e9nt k\u00e9ts\u00e9gtelen\u00fcl tiszt\u00e1ban kell lennie a tranzakci\u00f3s k\u00fcldem\u00e9nyek l\u00e9tez\u00e9s\u00e9vel, \u00e9s azzal, hogy ezek milyen jelent\u0151s hat\u00e1ssal lehetnek a prom\u00f3ci\u00f3s er\u0151fesz\u00edt\u00e9seire.<\/p>","protected":false},"author":239642484,"featured_media":7748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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