{"id":6645,"date":"2024-05-08T11:44:54","date_gmt":"2024-05-08T08:44:54","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6645"},"modified":"2024-05-08T13:03:59","modified_gmt":"2024-05-08T10:03:59","slug":"ugyfelut-es-eletciklus-mi-a-kulonbseg","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/viaje-del-cliente-y-ciclo-de-vida-cual-es-la-diferencia\/masterbase\/","title":{"rendered":"\u00dcgyf\u00e9l\u00fat \u00e9s \u00e9letciklus - mi a k\u00fcl\u00f6nbs\u00e9g?"},"content":{"rendered":"
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\u00a0<\/p>

Az ezeket a fogalmakat alkot\u00f3 elemek apr\u00f3 vari\u00e1ci\u00f3i \u00e9s cser\u00e9i hozz\u00e1j\u00e1rulnak ehhez a z\u0171rzavarhoz: \"vev\u0151i \u00e9letciklus\", \"v\u00e1s\u00e1rl\u00f3i \u00fat\", \"vev\u0151i \u00e9letciklus \u00fat\", \"vev\u0151i \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9r\"... \u00e9s a lista folytathat\u00f3.<\/p>

Vess\u00fcnk egy pillant\u00e1st az egyes kifejez\u00e9sekre, hasonl\u00edtsuk \u00f6ssze \u00e9s \u00e1ll\u00edtsuk szembe \u0151ket, majd rakjuk \u00f6ssze ezeket a kifejez\u00e9seket, ahogyan annak lennie kell.<\/p>

Mi a vev\u0151 \u00fatja?<\/strong><\/p>

A \u00e1ltal V\u00c1S\u00c1RL\u00d3I \u00daT<\/strong> (Buyer's Journey) szerint a v\u00e1s\u00e1rl\u00f3i \u00e9lm\u00e9nyt h\u00e1rom f\u00e1zisra osztjuk: a tudatoss\u00e1g, a megfontol\u00e1s \u00e9s a d\u00f6nt\u00e9s szakasz\u00e1ra.<\/p>

\"Screen<\/p>

Tud\u00e1s:<\/span><\/h3>

A tudatoss\u00e1gi szakaszban a vev\u0151k azonos\u00edtottak egy potenci\u00e1lis probl\u00e9m\u00e1t vagy lehet\u0151s\u00e9get. K\u00fcl\u00f6nb\u00f6z\u0151 csatorn\u00e1kon, p\u00e9ld\u00e1ul a Google-on, a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban \u00e9s az online f\u00f3rumokon keresnek semleges inform\u00e1ci\u00f3kat harmadik felekt\u0151l, hogy seg\u00edtsenek azonos\u00edtani a probl\u00e9m\u00e1kat vagy t\u00fcneteket.<\/p>

P\u00e9ld\u00e1ul: \"Az irod\u00e1m n\u00f6vekszik, \u00e9s nehezen tudom megszervezni a csapatom feladatait, ez az \u00e9n vezet\u00e9si st\u00edlusomnak k\u00f6sz\u00f6nhet\u0151, vagy seg\u00edts\u00e9gre van sz\u00fcks\u00e9gem?<\/p>

Megfontol\u00e1s:<\/span><\/h3>

A megfontol\u00e1si szakaszban a v\u00e1s\u00e1rl\u00f3k megnevezt\u00e9k a probl\u00e9m\u00e1jukat vagy a lehet\u0151s\u00e9g\u00fcket. Elkezdik megvizsg\u00e1lni a megold\u00e1s\u00e1hoz rendelkez\u00e9sre \u00e1ll\u00f3 megk\u00f6zel\u00edt\u00e9seket \u00e9s m\u00f3dszereket.<\/p>

P\u00e9ld\u00e1ul: \"Most m\u00e1r tudom, hogy az \u00e9n m\u00e9retemhez hasonl\u00f3 c\u00e9gek t\u00f6bbs\u00e9ge feladatmenedzsment szoftvert haszn\u00e1l, \u00fagy gondolom, hogy ez a szoftver megoldja a csapatom szervez\u00e9si probl\u00e9m\u00e1j\u00e1t, de hogyan tudom bevezetni, \u00e9s mit kell figyelembe vennem?<\/p>

D\u00f6nt\u00e9s:<\/span><\/h3>

A d\u00f6nt\u00e9si szakaszban a v\u00e1s\u00e1rl\u00f3k akt\u00edvan pr\u00f3b\u00e1lj\u00e1k megoldani a probl\u00e9m\u00e1jukat vagy lehet\u0151s\u00e9g\u00fcket, \u00e9s kutatj\u00e1k a lehets\u00e9ges megold\u00e1sokat. Mindenf\u00e9le dokumentumot \u00e9s adatot megvizsg\u00e1lnak, hogy v\u00e9gleges, megalapozott d\u00f6nt\u00e9st hozzanak.<\/p>

P\u00e9ld\u00e1ul: \"Milyen lehet\u0151s\u00e9geim vannak a feladatmenedzsment szoftverek beszerz\u00e9s\u00e9re, \u00e9s melyik program a legteljesebb \u00e9s legolcs\u00f3bb a c\u00e9gem sz\u00e1m\u00e1ra?\".<\/p>

Az \u00e9letciklussal ellent\u00e9tben, ahol a marketingesek minden egyes szakaszban azonos\u00edtj\u00e1k \u00e9s c\u00e9lozz\u00e1k a kapcsolatokat, az \u00fcgyf\u00e9l hely\u00e9t az \u00fat sor\u00e1n nehezebb meg\u00e9rteni.<\/p>

A tudatoss\u00e1g \u00e9s a d\u00f6nt\u00e9s k\u00f6z\u00f6tt h\u00f3napok vagy percek telhetnek el. Ez\u00e9rt a marketinges feladata, hogy min\u0151s\u00e9gi \u00e9lm\u00e9nyt biztos\u00edtson a tartalom, a t\u00e1mogat\u00e1s \u00e9s m\u00e1s eszk\u00f6z\u00f6k seg\u00edts\u00e9g\u00e9vel, hogy az \u00fat minden egyes szakasz\u00e1t lefedje, ha a v\u00e1s\u00e1rl\u00f3 belebotlik.<\/p>

Azok a v\u00e1llalatok lesznek a legsikeresebbek, amelyek a legjobb oktat\u00e1st k\u00edn\u00e1lj\u00e1k az \u00fat sor\u00e1n.<\/p>

V\u00e9gs\u0151 soron az utaz\u00e1s mag\u00e1ban foglalja az \u00f6sszes olyan \u00e9rintkez\u00e9si pontot, amelyet a v\u00e1s\u00e1rl\u00f3 a m\u00e1rk\u00e1val kapcsolatban megtapasztal, az elej\u00e9t\u0151l a v\u00e9g\u00e9ig.<\/p>

Az utaz\u00e1s h\u00e1rom szakasz\u00e1ra vonatkoz\u00f3 tartalom kidolgoz\u00e1sa hasonl\u00f3 az utaz\u00e1si tervhez:\u00a0minden egyes \u00fatszakaszra vonatkoz\u00f3an hasznos inform\u00e1ci\u00f3kat kell biztos\u00edtani.<\/strong><\/p>

Az utaz\u00e1s sor\u00e1n a v\u00e1s\u00e1rl\u00f3k azonos\u00edtanak \u00e9s v\u00e9g\u00fcl megoldanak egy probl\u00e9m\u00e1t vagy kiel\u00e9g\u00edtenek egy lehet\u0151s\u00e9get. Minden egyes \u00e9rintkez\u00e9si pont alak\u00edtja a v\u00e1s\u00e1rl\u00f3nak a m\u00e1rk\u00e1r\u00f3l alkotott k\u00e9p\u00e9t.<\/p>

Mi az \u00fcgyf\u00e9l \u00e9letciklusa?<\/span><\/h2>

A vev\u0151i \u00e9letciklussal ellent\u00e9tben az \u00fcgyf\u00e9l \u00e9letciklusa egy akt\u00edv folyamat, amelyet a v\u00e1llalat marketing- \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si csapata ir\u00e1ny\u00edt.<\/p>

Ez mag\u00e1ban foglalja a potenci\u00e1lis \u00fcgyfelek k\u00fcl\u00f6nb\u00f6z\u0151 szakaszokban t\u00f6rt\u00e9n\u0151 szegment\u00e1l\u00e1s\u00e1t. Ezeket a szakaszokat a marketing- \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si technik\u00e1k finomhangol\u00e1s\u00e1ra haszn\u00e1lj\u00e1k a konverzi\u00f3 maximaliz\u00e1l\u00e1sa \u00e9rdek\u00e9ben.<\/p>

Ezek az \u00e9letciklus szakaszok egy\u00fcttesen alkotj\u00e1k a marketing- \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9rt. Ahogy az \u00fcgyfelek v\u00e9gigmennek a szakaszokon, egyre kevesebben jutnak el a k\u00f6vetkez\u0151 szakaszig. Ez egy \"t\u00f6lcs\u00e9r\" hat\u00e1st hoz l\u00e9tre, amely t\u00f6bb embert is elejt az \u00fat sor\u00e1n. A sok feliratkoz\u00f3 n\u00e9h\u00e1ny min\u0151s\u00e9gi \u00fcgyfelet jelent.<\/p>

\"Screen<\/p>

A szakaszok a k\u00f6vetkez\u0151ket veszik figyelembe:<\/span><\/h3>

1.\u00a0\u00a0\u00a0\u00a0El\u0151fizet\u0151<\/strong>alkalmi el\u0151fizet\u0151je a rendszeres tartalomnak.<\/p>

2.\u00a0\u00a0\u00a0\u00a0Lead (prospektus)<\/strong>valaki, aki inform\u00e1ci\u00f3t szolg\u00e1ltatott mag\u00e1r\u00f3l.<\/p>

3.\u00a0\u00a0\u00a0\u00a0Marketing Qualified Lead, MQL, (Marketing Qualified Lead, marketing min\u0151s\u00edtett vezet\u0151)<\/strong>olyan \u00e9rdekl\u0151d\u0151, aki k\u00e9szen \u00e1ll a marketing\u00fczenetekre.<\/p>

4.\u00a0\u00a0\u00a0\u00a0Sales Qualified Lead, SQL, (\u00c9rt\u00e9kes\u00edt\u00e9si min\u0151s\u00edtett \u00fcgyf\u00e9l)<\/strong>olyan \u00e9rdekl\u0151d\u0151, aki k\u00e9szen \u00e1ll az \u00e9rt\u00e9kes\u00edt\u00e9si \u00fczenetekre.<\/p>

5.\u00a0\u00a0\u00a0\u00a0Lehet\u0151s\u00e9g<\/strong>valaki, aki k\u00e9szen \u00e1ll a v\u00e1s\u00e1rl\u00e1sra, \u00e9s akire az \u00e9rt\u00e9kes\u00edt\u00e9s figyelmet ford\u00edt.<\/p>

6.\u00a0\u00a0\u00a0\u00a0\u00dcgyf\u00e9l<\/strong>valaki, aki megv\u00e1s\u00e1rolta az \u00d6n term\u00e9k\u00e9t vagy szolg\u00e1ltat\u00e1s\u00e1t.<\/p>

7.\u00a0\u00a0\u00a0\u00a0Evangeliser<\/strong>egy olyan \u00fcgyf\u00e9l, aki akt\u00edvan n\u00e9pszer\u0171s\u00edti az \u00d6n m\u00e1rk\u00e1j\u00e1t.<\/p>

Minden v\u00e1llalat egyedi \u00e9s saj\u00e1tos saj\u00e1toss\u00e1gokkal rendelkezik, ez\u00e9rt fontos, hogy minden marketing- \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si csapat egy\u00e9rtelm\u0171en meghat\u00e1rozza ezeket a f\u00e1zisokat.<\/p>

Van azonban n\u00e9h\u00e1ny \u00e1ltal\u00e1nos bev\u00e1lt gyakorlat arra, hogy a marketingk\u00e9pes \u00e9rdekl\u0151d\u0151ket SQL-ter\u00fcletre helyezz\u00fck, \u00e9s a t\u00f6lcs\u00e9ren kereszt\u00fcl haladva c\u00edmk\u00e9zz\u00fck a leadeket.<\/p>

Az \u00e9letciklus minden egyes szakasz\u00e1ra saj\u00e1tos m\u00f3don kell reag\u00e1lni. Ezek lehetnek \u00e1pol\u00f3 \u00fczenetek, pr\u00e9mium tartalmak, k\u00fcl\u00f6nleges aj\u00e1nlatok \u00e9s ak\u00e1r az \u00e9rt\u00e9kes\u00edt\u00e9s nyomon k\u00f6vet\u00e9se is.<\/p>

A marketing- \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si \u00fczenetek k\u00fcld\u00e9s\u00e9nek gyakoris\u00e1ga fokozatosan n\u00f6vekszik, ahogy az \u00fcgyf\u00e9l halad a t\u00f6lcs\u00e9ren kereszt\u00fcl. Ily m\u00f3don az \u00fcgyf\u00e9l nem v\u00e9sz el egy t\u00falzottan sok \u00e9rt\u00e9kes\u00edt\u00e9si \u00fczenet vagy egy t\u00fal k\u00e9s\u0151n \u00e9rkez\u0151 lev\u00e9l miatt.<\/p>

Egy olyan mondat, mint a \"V\u00e1s\u00e1roljon most!\" nyilv\u00e1nval\u00f3an elriasztana valakit, aki csak a blogja k\u00f6vet\u0151je, igaz?<\/p>

V\u00e9g\u00fcl: Hogyan dolgoznak egy\u00fctt?<\/span><\/strong><\/p>

B\u00e1r e k\u00e9t fogalom k\u00f6z\u00f6tt vannak k\u00fcl\u00f6nbs\u00e9gek, l\u00e9nyeges pontokon \u00e1tfedik egym\u00e1st. A legnagyobb sikert akkor \u00e9rheti el, ha mindk\u00e9t strat\u00e9gi\u00e1t egy\u00fctt alkalmazza, ahogyan azt az al\u00e1bbiakban kifejtj\u00fck.<\/p>

Amikor egy v\u00e1s\u00e1rl\u00f3 el\u0151sz\u00f6r tal\u00e1lkozik az \u00d6n m\u00e1rk\u00e1j\u00e1val, tal\u00e1n egy fizetett hirdet\u00e9s, sz\u00e1jr\u00f3l sz\u00e1jra terjed\u0151 h\u00edresztel\u00e9s vagy egy Google-keres\u00e9s eredm\u00e9nyek\u00e9nt, m\u00e1r megkezdte a v\u00e1s\u00e1rl\u00f3 \u00fatj\u00e1t az \u00d6n v\u00e1llalat\u00e1val. A v\u00e1s\u00e1rl\u00f3 meg\u00e9rti az \u00d6n v\u00e1llalat\u00e1t, \u00e9s megkezdi a kapcsolatot az \u00d6n v\u00e1llalat\u00e1val.<\/p>

\"Screen<\/p>

Biztos\u00edtania kell, hogy az oktat\u00e1si inform\u00e1ci\u00f3k sz\u00e9les sk\u00e1l\u00e1ja \u00e1lljon rendelkez\u00e9sre, hogy minden v\u00e1s\u00e1rl\u00f3 ig\u00e9nyeit kiel\u00e9g\u00edtse: ismeretek, megfontol\u00e1sok vagy k\u00e9rd\u00e9sek a d\u00f6nt\u00e9si szakaszban.<\/p>

A potenci\u00e1lis v\u00e1s\u00e1rl\u00f3 sz\u00e1m\u00e1ra is kellemes \u00e9lm\u00e9nyt kell ny\u00fajtania minden \u00e9rintkez\u00e9si ponton, bele\u00e9rtve a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1t, a weboldalakat \u00e9s (adott esetben) az \u00fcgyf\u00e9lszolg\u00e1latot.<\/p>

Ha a vev\u0151 \u00fagy d\u00f6nt, hogy az \u00d6n c\u00e9ge hiteles forr\u00e1s, akkor feljebb l\u00e9phet az \u00e9rt\u00e9kes\u00edt\u00e9si t\u00f6lcs\u00e9rben. Az\u00e9rt van az \u00d6n radarj\u00e1n, mert megadta az e-mail c\u00edm\u00e9t, hogy feliratkozzon az \u00d6n tartalm\u00e1ra, elk\u00fcld\u00f6tt egy \u0171rlapot az \u00d6n adataival, vagy k\u00f6zvetlen\u00fcl \u00d6nnel vette fel a kapcsolatot. \u00c9s ha m\u00e1r rendelkezik ezekkel az inform\u00e1ci\u00f3kkal, akkor a vev\u0151t elhelyezheti az \u00fcgyf\u00e9l \u00e9letciklus\u00e1ban.<\/p>

Biztos\u00edtania kell, hogy a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra minden egyes l\u00e9p\u00e9s pozit\u00edv \u00e9lm\u00e9nyt jelentsen, hogy minden egyes l\u00e9p\u00e9sn\u00e9l el\u0151ny\u00f6kh\u00f6z jussanak.<\/p>

Ahogy a vev\u0151 k\u00fcl\u00f6nb\u00f6z\u0151 m\u0171veleteket hajt v\u00e9gre, p\u00e9ld\u00e1ul let\u00f6lt egy e-k\u00f6nyvet, megnyit egy levelet vagy kit\u00f6lt egy \u0171rlapot, fokozatosan min\u0151s\u00edti \u0151t leadnek, marketing min\u0151s\u00edtett leadnek \u00e9s \u00edgy tov\u00e1bb. Ez a besorol\u00e1s fogja meghat\u00e1rozni a j\u00f6v\u0151beli marketingtev\u00e9kenys\u00e9geket, \u00e9s az \u00d6n \u00fczenetei egyre ink\u00e1bb \u00e9rt\u00e9kes\u00edt\u00e9s-orient\u00e1ltak lesznek.<\/p>

A f\u0151 k\u00fcl\u00f6nbs\u00e9g a k\u00f6vetkez\u0151: Az utaz\u00e1s a vev\u0151 \u00e1ltal v\u00e9grehajtott l\u00e9p\u00e9seket foglalja mag\u00e1ban, m\u00edg az \u00e9letciklus a marketinges \u00e1ltal v\u00e9grehajtott l\u00e9p\u00e9seket.<\/p>

Az \u00e9letciklus az \u00fat egy olyan szegmense, ahol \u00d6n, mint marketinges, akt\u00edvan megc\u00e9lozza a vev\u0151 ig\u00e9nyeit.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"ebook\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A marketingesek gyakran alkotnak \u00faj fogalmakat, \u00e9s ez a f\u0151c\u00edm is p\u00e9lda erre. El\u0151fordulhat azonban, hogy nem mindenki \u00e9rti meg \u0151ket ugyan\u00fagy. <\/p>","protected":false},"author":239642484,"featured_media":7019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1426],"class_list":["post-6645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-ciclo-de-vida"],"yoast_head":"\nViaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/ugyfelut-es-eletciklus-mi-a-kulonbseg\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La gente de marketing con frecuencia crea nuevos conceptos y este titular es un ejemplo de ello. 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