{"id":6641,"date":"2023-01-17T21:43:00","date_gmt":"2023-01-17T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6641"},"modified":"2024-01-09T16:41:54","modified_gmt":"2024-01-09T14:41:54","slug":"a-postafiok-kivaltsag-nem-jog","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/la-bandeja-de-entrada-es-un-privilegio-no-un-derecho\/masterbase\/","title":{"rendered":"A postal\u00e1da egy kiv\u00e1lts\u00e1g, nem jog"},"content":{"rendered":"

Van n\u00e9h\u00e1ny dinamika, amelyet \u00e9rdemes figyelembe venni, amikor a c\u00edmzettek postal\u00e1d\u00e1j\u00e1ba \u00e9rkez\u0151 \u00fczenetek k\u00e9zbes\u00edthet\u0151s\u00e9g\u00e9n dolgozunk. Az els\u0151 az, hogy az e-mail fi\u00f3kok szolg\u00e1ltat\u00f3i (Yahoo, Gmail) els\u0151sorban arra t\u00f6rekednek, hogy a v\u00e9gfelhaszn\u00e1l\u00f3knak j\u00f3 \u00e9lm\u00e9nyt ny\u00fajtsanak.<\/p>\n

Ez azt jelenti, hogy a felhaszn\u00e1l\u00f3k postal\u00e1d\u00e1j\u00e1ba csak a relev\u00e1ns \u00fczenetek ker\u00fclnek, a nem k\u00edv\u00e1nt levelek pedig a t\u00f6meges mapp\u00e1ba ker\u00fclnek vagy blokkolva vannak. Az ut\u00f3bbi id\u0151ben az e-mail fi\u00f3kszolg\u00e1ltat\u00f3k igyekeznek egy\u00e9ni szinten n\u00f6velni a relevanci\u00e1t, \u00edgy az \u00d6n postal\u00e1d\u00e1ja \u00e9s a lev\u00e9lszem\u00e9t mapp\u00e1ja m\u00e1sk\u00e9pp n\u00e9zhet ki, mint az eny\u00e9m, m\u00e9g akkor is, ha ugyanazt a postafi\u00f3kszolg\u00e1ltat\u00f3t haszn\u00e1ljuk, \u00e9s ugyanazokra a h\u00edrlevelekre iratkozunk fel.<\/p>\n

Ne feledje azt sem, hogy az e-mailek t\u00f6bbs\u00e9ge spam, \u00edgy az e-mail szolg\u00e1ltat\u00f3k senkinek sem adnak el\u0151nyt, amikor a bej\u00f6v\u0151 levelek eljutnak a postal\u00e1d\u00e1ba.<\/p>\n

A bizalom szintjei<\/strong><\/h2>\n

A mapp\u00e1k, amelyekbe az \u00fczenetek a felhaszn\u00e1l\u00f3 postafi\u00f3kj\u00e1ban ker\u00fclnek, a bizalom szintjeinek tekinthet\u0151k: a postal\u00e1da tartalmazza azokat az \u00fczeneteket, amelyekr\u0151l a levelez\u00e9si szolg\u00e1ltat\u00f3 biztos, hogy nem spamek, a spam mappa viszont olyan leveleket tartalmaz, amelyek lehet, hogy spamek, de amelyeket a felhaszn\u00e1l\u00f3 m\u00e9gis meg akar menteni. Ez\u00e9rt kap egy m\u00e1sodik es\u00e9lyt.<\/p>\n

M\u00e1sr\u00e9szt a blokkolt vagy elveszett levelek nem biztos, hogy hasznosak vagy \u00e9rdekesek a felhaszn\u00e1l\u00f3 sz\u00e1m\u00e1ra. Ebben a postafi\u00f3k szolg\u00e1ltat\u00f3ja nagy bizalommal van, \u00e9s a felhaszn\u00e1l\u00f3knak nincs lehet\u0151s\u00e9g\u00fck arra, hogy ezt a levelet visszakapj\u00e1k.<\/p>\n

Honnan tudj\u00e1k teh\u00e1t az e-mail szolg\u00e1ltat\u00f3k, hogy mit melyik mapp\u00e1ba k\u00fcldjenek? A v\u00e1lasz folyamatosan v\u00e1ltozik, mivel a levelez\u0151szolg\u00e1ltat\u00f3k optimaliz\u00e1lj\u00e1k algoritmusaikat, de az igazs\u00e1g az, hogy ez f\u0151k\u00e9nt a felhaszn\u00e1l\u00f3k visszajelz\u00e9sein alapul.<\/p>\n

Akt\u00edv \u00e9s passz\u00edv felhaszn\u00e1l\u00f3k<\/strong><\/h2>\n

A felhaszn\u00e1l\u00f3k passz\u00edvan \u00e9s akt\u00edvan is adnak visszajelz\u00e9st. Passz\u00edvan, amikor megnyitnak \u00e9s elolvasnak n\u00e9h\u00e1ny \u00fczenetet, \u00e9s figyelmen k\u00edv\u00fcl hagyj\u00e1k, ami nem \u00e9rdekli \u0151ket. Az akt\u00edv forma sokkal nyilv\u00e1nval\u00f3bb: panaszok form\u00e1j\u00e1ban. Panaszt akkor regisztr\u00e1lnak, amikor a felhaszn\u00e1l\u00f3 a fi\u00f3kszolg\u00e1ltat\u00f3 felhaszn\u00e1l\u00f3i fel\u00fclet\u00e9n a \"Nem k\u00edv\u00e1nt\" gombra kattintva a nem k\u00edv\u00e1nt mapp\u00e1ba helyez egy \u00fczenetet. De ide tartozik az olvasatlanul t\u00f6r\u00f6lt \u00fczenet is, valamint az a visszajelz\u00e9s is, amely akkor \u00e9rkezik, amikor az internetszolg\u00e1ltat\u00f3k konkr\u00e9t \u00fczenetekkel kapcsolatban k\u00e9rdezik meg felhaszn\u00e1l\u00f3ikat.<\/p>\n

A felhaszn\u00e1l\u00f3 cselekedeteib\u0151l sz\u00e1rmaz\u00f3 adatok ezut\u00e1n a fi\u00f3kszolg\u00e1ltat\u00f3 sz\u0171r\u00e9si d\u00f6nt\u00e9se sor\u00e1n ker\u00fclnek alkalmaz\u00e1sra, \u00e9s a felad\u00f3 h\u00edrnev\u00e9nek r\u00e9sz\u00e9v\u00e9 v\u00e1lnak. \u00c1ttekintik az egyes posztok m\u00faltbeli \u00e1raml\u00e1s\u00e1t, \u00e9s azt, hogy a felhaszn\u00e1l\u00f3k hogyan reag\u00e1ltak ezekre a posztokra, ak\u00e1r panaszkodtak, ak\u00e1r figyelmen k\u00edv\u00fcl hagyt\u00e1k, ak\u00e1r t\u00f6r\u00f6lt\u00e9k, ak\u00e1r elolvast\u00e1k azokat.<\/p>\n

A felad\u00f3 h\u00edrnev\u00e9t befoly\u00e1solhatja az IP-c\u00edme, a domainje \u00e9s m\u00e9g a tartalma is. A sablonjaiban szerepl\u0151 k\u00e9pek \u00e9s c\u00e9loldali hivatkoz\u00e1sok gyan\u00fas spamnek vagy legitimnek min\u0151s\u00fclhetnek.<\/p>\n

Mivel a sz\u0171r\u00e9si d\u00f6nt\u00e9st ennyi ellen\u0151rz\u00e9si pont alak\u00edtja, neh\u00e9z megker\u00fclni az internetszolg\u00e1ltat\u00f3k \u00e9szlel\u0151rendszereit. Azok a tr\u00fckk\u00f6k, amelyek n\u00e9h\u00e1ny h\u00f3nappal ezel\u0151tt m\u00e9g m\u0171k\u00f6dtek, ma m\u00e1r val\u00f3sz\u00edn\u0171leg nem m\u0171k\u00f6dnek. A j\u00f3 k\u00e9zbes\u00edthet\u0151s\u00e9g fenntart\u00e1s\u00e1nak legtart\u00f3sabb m\u00f3dja a levelez\u0151szolg\u00e1ltat\u00f3kkal val\u00f3 \u00f6sszehangol\u00e1s, \u00e9s mindent megtesz\u00fcnk a j\u00f3 felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny biztos\u00edt\u00e1sa \u00e9rdek\u00e9ben. De mit is jelent ez?<\/p>\n

Ez azt jelenti, hogy olyan e-mail marketingprogramot kell m\u0171k\u00f6dtetni, amelyre \u00d6n maga is hajland\u00f3 lenne feliratkozni. Olyan, amely a felhaszn\u00e1l\u00f3i \u00e9letciklus sor\u00e1n v\u00e9gig \u00e9rt\u00e9ket ny\u00fajt. Amikor feliratkozik, ez a program bemutatkozik, \u00e9s elmagyar\u00e1zza, hogy mir\u0151l is van sz\u00f3. Amikor el\u0151sz\u00f6r \u00e9rkezik a postal\u00e1d\u00e1ba, r\u00f6viden elmondja a c\u00e9lj\u00e1t, majd ezt k\u00f6vet\u0151en n\u00e9h\u00e1ny t\u00e1j\u00e9koztat\u00f3 \u00fczenet k\u00f6vetkezik a m\u00e1rk\u00e1r\u00f3l \u00e9s a programban val\u00f3 r\u00e9szv\u00e9tel el\u0151nyeir\u0151l.<\/p>\n

A program ezut\u00e1n alkalmazkodik a felhaszn\u00e1l\u00f3 ig\u00e9nyeihez. Ha a felhaszn\u00e1l\u00f3 nagyon elk\u00f6telezett \u00e9s minden levelet megnyit, a programot rendszeresen kell k\u00fcldeni. Ha a felhaszn\u00e1l\u00f3 nem nyitja meg az \u00fczenetet, a programot vissza kell vonni \u00e9s ritk\u00e1bban kell k\u00fcldeni, esetleg a napi \u00fczenet helyett heti vagy havi \u00f6sszefoglal\u00f3kkal kell helyettes\u00edteni. Az \u00e9rdekl\u0151d\u00e9s fenntart\u00e1sa \u00e9rdek\u00e9ben mindig kell lennie n\u00e9mi prom\u00f3ci\u00f3s tartalomnak \u00e9s h\u00edrlev\u00e9lr\u00e9szleteknek.<\/p>\n

Ne feledje, hogy tiszt\u00e1ban kell lennie a felhaszn\u00e1l\u00f3ival, \u00e9s ne csak az \u00fczleti ig\u00e9nyeit szem el\u0151tt tartva tervezze meg e-mail marketingprogramj\u00e1t. A be\u00e9rkez\u0151 \u00fczenetek t\u00e1rhelye nem garancia semmire; ez ink\u00e1bb egy kiv\u00e1lts\u00e1g.<\/p>\n

Marketingesk\u00e9nt az \u00d6n feladata, hogy megalkossa az e-mail marketingprogramja \u00e9rt\u00e9k\u00e1ll\u00f3s\u00e1g\u00e1t, \u00e9s bemutassa azt a kommunik\u00e1ci\u00f3 c\u00edmzettj\u00e9nek. Ez k\u00e9nyes egyens\u00faly, de a felhaszn\u00e1l\u00f3k \u00e9rt\u00e9kelni fogj\u00e1k az \u00d6n \u00e1ltal k\u00fcld\u00f6tt magas min\u0151s\u00e9g\u0171 tartalmat, \u00e9s \u00d6nt pedig azzal jutalmazza, hogy folyamatosan hozz\u00e1f\u00e9rhet \u00fcgyfelei postal\u00e1d\u00e1j\u00e1hoz, an\u00e9lk\u00fcl, hogy minden alkalommal p\u00e1nikba kellene esnie, amikor egy e-mail fi\u00f3kszolg\u00e1ltat\u00f3 friss\u00edti sz\u0171r\u00e9si szabv\u00e1nyait.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Van n\u00e9h\u00e1ny dinamika, amelyet \u00e9rdemes figyelembe venni, amikor a c\u00edmzettek postal\u00e1d\u00e1j\u00e1ba \u00e9rkez\u0151 \u00fczenetek k\u00e9zbes\u00edthet\u0151s\u00e9g\u00e9n dolgozunk.<\/p>","protected":false},"author":239642484,"featured_media":7774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nLa bandeja de entrada es un privilegio, no un derecho - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/a-postafiok-kivaltsag-nem-jog\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La bandeja de entrada es un privilegio, no un derecho - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hay algunas din\u00e1micas dignas de tener en cuenta cuando se trabaja en la capacidad de entrega de mensajes a la casilla de los destinatarios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/hu\/a-postafiok-kivaltsag-nem-jog\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-17T19:43:00+00:00\" \/>\n<meta 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