{"id":6600,"date":"2023-03-13T21:43:00","date_gmt":"2023-03-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6600"},"modified":"2024-01-09T16:41:05","modified_gmt":"2024-01-09T14:41:05","slug":"hogyan-profitalhat-a-marketing-a-folyamatok-automatizalasabol","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/como-el-area-de-marketing-se-puede-beneficiar-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"Hogyan profit\u00e1lhat a marketing a folyamatok automatiz\u00e1l\u00e1s\u00e1b\u00f3l"},"content":{"rendered":"<p style=\"text-align: justify;\">Az internet \u00e9s a digit\u00e1lis technol\u00f3gia kor\u00e1ban m\u00e9g mindig sok olyan marketingfolyamat van, amely profit\u00e1lhat a folyamatok automatiz\u00e1l\u00e1s\u00e1b\u00f3l.<\/p>\n<p style=\"text-align: justify;\">Mint j\u00f3 marketingmenedzser, gondolom, \u00d6n is keresi a m\u00f3dj\u00e1t annak, hogyan alak\u00edthatja \u00e1t marketingr\u00e9szleg\u00e9t, hogy gyorsabban m\u0171k\u00f6dj\u00f6n, \u00e9s hogy ne szalassza el az \u00e9rt\u00e9kes\u00edt\u00e9si lehet\u0151s\u00e9geket.<\/p>\n<p style=\"text-align: justify;\">A folyamatautomatiz\u00e1l\u00e1s lehet a legjobb megold\u00e1s a marketing pozit\u00edv \u00e1talak\u00edt\u00e1s\u00e1ra az \u00d6n szervezet\u00e9ben.<\/p>\n<p style=\"text-align: justify;\">Sz\u00e1mos olyan tev\u00e9kenys\u00e9g van, amely automatiz\u00e1lt folyamatok bevezet\u00e9s\u00e9vel jelent\u0151s hat\u00e9konys\u00e1g- \u00e9s id\u0151nyeres\u00e9get eredm\u00e9nyezhet. Konkr\u00e9tan az ism\u00e9tl\u0151d\u0151 feladatok k\u00f6zel 80%-tal cs\u00f6kkenthet\u0151k az \u00e9rt\u00e9kes\u00edt\u00e9s \u00e9s a marketing tekintet\u00e9ben.<\/p>\n<p style=\"text-align: justify;\">Mivel 2022-re v\u00e1rhat\u00f3an 59% \u00fczleti folyamatot automatiz\u00e1lnak majd, az embereknek sokkal t\u00f6bb idej\u00fck \u00e9s ter\u00fck lesz a kreat\u00edv feladatokra. Az automatiz\u00e1l\u00e1s egyre fontosabb szerepet j\u00e1tszik, \u00e9s ezt gyakran megk\u00f6nny\u00edti a megl\u00e9v\u0151 IT-infrastrukt\u00far\u00e1ba val\u00f3 k\u00f6nny\u0171 integr\u00e1lhat\u00f3s\u00e1ga.<\/p>\n<p style=\"text-align: justify;\">A folyamatautomatiz\u00e1l\u00e1st a marketingben h\u00e1rom kateg\u00f3ri\u00e1ba sorolhatjuk:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Operat\u00edv marketing<\/li>\n<li>\u00dcgyf\u00e9lh\u0171s\u00e9g<\/li>\n<li>\u00dcgyf\u00e9l\u00e9lm\u00e9ny<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Operat\u00edv marketing<\/h4>\n<p style=\"text-align: justify;\">A marketing tele van ism\u00e9tl\u0151d\u0151 feladatokkal, amelyek t\u00f6bb rendszert is \u00e9rintenek. A m\u00falt h\u00e9ten p\u00e9ld\u00e1ul lefuttattunk egy folyamatot, amelynek seg\u00edts\u00e9g\u00e9vel gyorsan meg tudtuk hat\u00e1rozni, hogy ki v\u00e9gezte el sikeresen az akad\u00e9mi\u00e1nk tan\u00fas\u00edt\u00f3 tanfolyamait, hogy szem\u00e9lyre szabott oklevelet k\u00e9sz\u00edthess\u00fcnk, amelyet automatikusan elk\u00fcld\u00fcnk e-mailben minden \u00e1tmen\u0151 szem\u00e9lynek. Minden marketingszervezet tiszt\u00e1ban van azzal, hogy mennyi f\u00e1raszt\u00f3 munka folyik t\u00f6bb rendszerben.<\/p>\n<h4 style=\"text-align: justify;\">\u00dcgyf\u00e9lh\u0171s\u00e9g<\/h4>\n<p style=\"text-align: justify;\">A mai CMO-k k\u00f6zvetlenebb szerepet j\u00e1tszanak az \u00fcgyfelek bevon\u00e1s\u00e1ban. A marketingoszt\u00e1ly minden adatforr\u00e1st fel akar haszn\u00e1lni az \u00fcgyf\u00e9lkapcsolati er\u0151fesz\u00edt\u00e9sek pontoss\u00e1g\u00e1nak \u00e9s a felhaszn\u00e1lt tartalom relevanci\u00e1j\u00e1nak jav\u00edt\u00e1sa \u00e9rdek\u00e9ben.<\/p>\n<h4 style=\"text-align: justify;\">\u00dcgyf\u00e9l\u00e9lm\u00e9ny<\/h4>\n<p style=\"text-align: justify;\">A marketingben az automatiz\u00e1lt folyamatok tal\u00e1n legizgalmasabb el\u0151nye a g\u00e9pi tanul\u00e1s alkalmaz\u00e1sa a marketing t\u00f6lcs\u00e9rre \u00e9s az \u00fcgyf\u00e9l\u00e9lm\u00e9nyre. A munkafolyamatunkban szab\u00e1lyvez\u00e9relt d\u00f6nt\u00e9sek id\u0151vel javulhatnak a g\u00e9pi tanul\u00e1sb\u00f3l sz\u00e1rmaz\u00f3 tapasztalatok alapj\u00e1n.<\/p>\n<p style=\"text-align: justify;\">Az al\u00e1bbiakban bemutatunk n\u00e9h\u00e1nyat a marketingoszt\u00e1lyon bel\u00fcli automatiz\u00e1lt folyamatok hat\u00e9kony megval\u00f3s\u00edt\u00e1s\u00e1nak m\u00f3djair\u00f3l.<\/p>\n<h2 style=\"text-align: justify;\">Operat\u00edv marketing<\/h2>\n<h4 style=\"text-align: justify;\">\u00c1r- \u00e9s versenyfigyel\u00e9s<\/h4>\n<p style=\"text-align: justify;\">Az automatiz\u00e1lt folyamatok lehet\u0151v\u00e9 teszik a versenyt\u00e1rsak weboldalainak \u00e9s \u00e1rainak val\u00f3s idej\u0171 nyomon k\u00f6vet\u00e9s\u00e9t, \u00e9s \u00e9rtes\u00edt\u00e9st kapnak a v\u00e1ltoz\u00e1sokr\u00f3l. Ez lehet\u0151v\u00e9 teheti a v\u00e1llalatok sz\u00e1m\u00e1ra, hogy \u00e1raikat ennek megfelel\u0151en kiigaz\u00edts\u00e1k, an\u00e9lk\u00fcl, hogy egyenk\u00e9nt kellene b\u00f6ng\u00e9szni\u00fck a versenyt\u00e1rsak honlapjait.<\/p>\n<h4 style=\"text-align: justify;\">A r\u00e9gi megold\u00e1sokr\u00f3l az \u00fajakra val\u00f3 \u00e1tt\u00e9r\u00e9s megk\u00f6nny\u00edt\u00e9se<\/h4>\n<p style=\"text-align: justify;\">Az \u00e9rt\u00e9kes\u00edt\u00e9si \u00e9s marketingszoftverek sz\u00e1m\u00e1nak n\u00f6veked\u00e9s\u00e9vel - az \u00e9rt\u00e9kes\u00edt\u00e9s gyors\u00edt\u00e1s\u00e1t\u00f3l a marketingautomatiz\u00e1l\u00e1sig - a v\u00e1llalatok egyre ink\u00e1bb \u00e1tt\u00e9rnek a r\u00e9gi rendszerekr\u0151l az \u00faj megold\u00e1sokra.<\/p>\n<p style=\"text-align: justify;\">Mindezen inform\u00e1ci\u00f3k \u00e1tad\u00e1sa neh\u00e9z \u00e9s id\u0151ig\u00e9nyes lehet. Azok a v\u00e1llalatok azonban, amelyek az automatiz\u00e1lt folyamatok bevezet\u00e9se mellett d\u00f6ntenek, k\u00f6nnyed\u00e9n, az \u00fczletmenet kis m\u00e9rt\u00e9k\u0171 megszak\u00edt\u00e1s\u00e1val \u00e9s az ember \u00e1ltal elk\u00f6vetett hib\u00e1k kock\u00e1zata n\u00e9lk\u00fcl mozgatj\u00e1k \u00e1t az inform\u00e1ci\u00f3kat egyik rendszerb\u0151l a m\u00e1sikba.<\/p>\n<h4 style=\"text-align: justify;\">A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia nyomon k\u00f6vet\u00e9se<\/h4>\n<p style=\"text-align: justify;\">A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia jelent\u0151s jelent\u0151s\u00e9gre tett szert, mivel ez az a k\u00f6rnyezet, amelyben sz\u00e1mos prom\u00f3ci\u00f3 \u00e9s egy\u00e9b alapvet\u0151 \u00fczleti l\u00e9p\u00e9s zajlik. Az emberek m\u00e1r nem kiz\u00e1r\u00f3lag a marketing hagyom\u00e1nyos form\u00e1ira t\u00e1maszkodnak, hanem egyre ink\u00e1bb t\u00e1mogatj\u00e1k a digit\u00e1lis modalit\u00e1st. Az automatiz\u00e1lt folyamatok gener\u00e1l\u00e1s\u00e1val a v\u00e1llalkoz\u00e1soknak seg\u00edts\u00e9get ny\u00fajthatunk a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia vil\u00e1g\u00e1ban el\u00e9rt teljes\u00edtm\u00e9ny\u00fck nyomon k\u00f6vet\u00e9s\u00e9ben.<\/p>\n<p style=\"text-align: justify;\">Azonos\u00edthatja, hogy egy adott poszt mi\u00e9rt kap t\u00f6bb \"kedvel\u00e9st\" \u00e9s megoszt\u00e1st a t\u00f6bbihez k\u00e9pest; elemezheti a teljes\u00edtm\u00e9ny\u00e9t, \u00e9s sz\u00fcks\u00e9g eset\u00e9n v\u00e1ltoztat\u00e1sokat \u00e9s kiigaz\u00edt\u00e1sokat v\u00e9gezhet a profilokon \u00e9s a posztokon.<\/p>\n<h4 style=\"text-align: justify;\">Marketing adatok kinyer\u00e9se k\u00fcl\u00f6nb\u00f6z\u0151 form\u00e1tumokb\u00f3l<\/h4>\n<p style=\"text-align: justify;\">Tekintettel arra, hogy az adatok a legk\u00fcl\u00f6nb\u00f6z\u0151bb form\u00e1tumokban jelennek meg, a sima sz\u00f6vegt\u0151l a pap\u00edralap\u00fa jegyzetekig, neh\u00e9z lehet mindet elolvasni \u00e9s be\u00edrni. Az automatiz\u00e1lt folyamatok elfogad\u00e1s\u00e1val az optikai karakterfelismer\u0151 technol\u00f3gia seg\u00edts\u00e9g\u00e9vel beolvashatja a k\u00fcl\u00f6nb\u00f6z\u0151 forr\u00e1sokb\u00f3l sz\u00e1rmaz\u00f3 inform\u00e1ci\u00f3kat, \u00e9s automatikusan be\u00edrhatja azokat a CRM-rendszer\u00e9be an\u00e9lk\u00fcl, hogy a pontoss\u00e1g cs\u00f6kkenne.<\/p>\n<h2 style=\"text-align: justify;\">\u00dcgyf\u00e9lh\u0171s\u00e9g<\/h2>\n<h4 style=\"text-align: justify;\">H\u00edrszerz\u00e9si jelent\u00e9sek<\/h4>\n<p style=\"text-align: justify;\">A v\u00e1llalatok sz\u00e1m\u00e1ra id\u0151ig\u00e9nyes a h\u00edrszerz\u00e9si jelent\u00e9sek elk\u00e9sz\u00edt\u00e9se \u00e9s rendszeres friss\u00edt\u00e9se. A legegyszer\u0171bb megold\u00e1s egy olyan automatiz\u00e1lt folyamat l\u00e9trehoz\u00e1sa, amely k\u00e9pes gondoskodni err\u0151l, \u00e9s automatikus h\u00edrszerz\u00e9si jelent\u00e9seket gener\u00e1lni. Ez seg\u00edthet az \u00faj piacra l\u00e9p\u0151k azonos\u00edt\u00e1s\u00e1ban \u00e9s kiemel\u00e9s\u00e9ben.<\/p>\n<h4 style=\"text-align: justify;\">Upselling \u00e9s kereszt\u00e9rt\u00e9kes\u00edt\u00e9s<\/h4>\n<p style=\"text-align: justify;\">C\u00e9lzott \u00fczenetek k\u00fcld\u00e9se a megl\u00e9v\u0151 \u00fcgyfeleknek, hogy a profiljuk alapj\u00e1n, kereszt\u00e9rt\u00e9kes\u00edt\u00e9s vagy up-selling r\u00e9v\u00e9n \u00e9rt\u00e9kes\u00edthess\u00e9k \u0151ket, azonos\u00edtva, hogy mit v\u00e1s\u00e1roltak, \u00e9s milyen kapcsol\u00f3d\u00f3 term\u00e9keket lehet nekik aj\u00e1nlani.<\/p>\n<h4 style=\"text-align: justify;\">Felm\u00e9r\u00e9sek<\/h4>\n<p style=\"text-align: justify;\">Van egy n\u00e9h\u00e1ny \u00f3r\u00e1s, esetleg n\u00e9h\u00e1ny napos id\u0151szak, amikor az \u00d6n szolg\u00e1ltat\u00e1s\u00e1nak vagy term\u00e9k\u00e9nek k\u00e9pe jelen marad a v\u00e1s\u00e1rl\u00f3 eml\u00e9kezet\u00e9ben, \u00e9s ezt az id\u0151szakot \u00e9rdemes kihaszn\u00e1lni a felm\u00e9r\u00e9sek elv\u00e9gz\u00e9s\u00e9re. Akkor kell kalap\u00e1ccsal \u00fctni, amikor a vas m\u00e9g forr\u00f3. \u00c9s erre csak egy m\u00f3d van, a val\u00f3s idej\u0171, automatikusan l\u00e9trehozott felm\u00e9r\u00e9sekkel.<\/p>\n<p style=\"text-align: justify;\">H\u00e1rom olyan felhaszn\u00e1l\u00e1si eset van, amikor az automatiz\u00e1lt felm\u00e9r\u00e9sek ide\u00e1lisak. El\u0151sz\u00f6r is, visszajelz\u00e9st k\u00e9rni a szolg\u00e1ltat\u00e1ssal vagy term\u00e9kkel kapcsolatban. A m\u00e1sodik, hogy visszajelz\u00e9st kapjon a webhely \u00e9lm\u00e9ny\u00e9r\u0151l. A harmadik \u00e9s legfontosabb pedig az, hogy \u00e9reztesse az \u00fcgyfelekkel, hogy \u00e9rt\u00e9kelik \u0151ket.<\/p>\n<p style=\"text-align: justify;\">Sajnos nagyon kevesen figyelnek arra, hogy mikor \u00e9rdemes felm\u00e9r\u00e9st k\u00fcldeni\u00fck \u00fcgyfeleiknek. Pedig szerint\u00fcnk ez a v\u00e1laszad\u00e1si ar\u00e1ny jav\u00edt\u00e1s\u00e1nak egyik kulcseleme.<\/p>\n<h2 style=\"text-align: justify;\">\u00dcgyf\u00e9l\u00e9lm\u00e9ny<\/h2>\n<h4 style=\"text-align: justify;\">Megl\u00e9v\u0151 \u00e9s \u00faj \u00fcgyfelek adatainak t\u00e1rol\u00e1sa<\/h4>\n<p style=\"text-align: justify;\">A folyamatautomatiz\u00e1l\u00e1s egyik figyelemre m\u00e9lt\u00f3 felhaszn\u00e1l\u00e1si ter\u00fclete az \u00fcgyf\u00e9linform\u00e1ci\u00f3k szervezett \u00e9s k\u00f6nnyen hozz\u00e1f\u00e9rhet\u0151 m\u00f3don t\u00f6rt\u00e9n\u0151 t\u00e1rol\u00e1sa. A k\u00fcl\u00f6nb\u00f6z\u0151 adatkateg\u00f3ri\u00e1k automatikus oszt\u00e1lyoz\u00e1sa, valamint az adatok egyszer\u0171 \u00e9s szegment\u00e1lt megjelen\u00edt\u00e9se a v\u00e1llalaton bel\u00fcl rengeteg id\u0151t \u00e9s p\u00e9nzt takar\u00edthat meg, \u00e9s lehet\u0151v\u00e9 teszi, hogy ezen inform\u00e1ci\u00f3k manu\u00e1lis bevitele a rendszer\u00fcnkbe a m\u00falt\u00e9 legyen.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1014\/640f2b781cfcfc0012a0bf67\/itae6p1g7huj5jpwozz45hxo20ivnztjhev54vdckupa64723os8tccr83zj0ood\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Az internet \u00e9s a digit\u00e1lis technol\u00f3gia kor\u00e1ban m\u00e9g mindig sok olyan marketingfolyamat van, amely profit\u00e1lhat a folyamatok automatiz\u00e1l\u00e1s\u00e1b\u00f3l.<\/p>","protected":false},"author":239642484,"featured_media":7767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- 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