{"id":6593,"date":"2023-04-14T21:43:00","date_gmt":"2023-04-14T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6593"},"modified":"2023-12-29T09:30:21","modified_gmt":"2023-12-29T07:30:21","slug":"hogyan-lehet-teljes-ugyfelprofilt-letrehozni-az-adatok-felhasznalasaval","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/como-crear-un-completo-perfil-de-cliente-utilizando-datos\/masterbase\/","title":{"rendered":"Hogyan hozzunk l\u00e9tre egy teljes \u00fcgyf\u00e9lprofilt az adatok felhaszn\u00e1l\u00e1s\u00e1val"},"content":{"rendered":"

Annum Munir \u00e9rdekes cikke r\u00e9szletesen bemutatja, hogy milyen l\u00e9p\u00e9seket kell k\u00f6vetni az adatokon kereszt\u00fcl t\u00f6rt\u00e9n\u0151 egy\u00e9ni profil l\u00e9trehoz\u00e1s\u00e1hoz, ami manaps\u00e1g minden online strat\u00e9gia egyik alappill\u00e9re.<\/p>\n

<\/p>\n

V\u00e1s\u00e1rl\u00f3i szem\u00e9lyis\u00e9g vs. \u00dcgyf\u00e9lprofil<\/span><\/strong><\/span><\/p>\n

Fontos tiszt\u00e1zni, hogy a hasonl\u00f3s\u00e1gok ellen\u00e9re az \u00fcgyf\u00e9lprofil nem azonos a v\u00e1s\u00e1rl\u00f3i szem\u00e9lyis\u00e9ggel vagy a c\u00e9lpiaccal.<\/span><\/span><\/p>\n

A Buyer Persona egy ide\u00e1lis v\u00e1s\u00e1rl\u00f3 f\u00e9lig fikt\u00edv \u00e1br\u00e1zol\u00e1sa, amely el\u0151revet\u00edti a v\u00e1s\u00e1rl\u00f3k ig\u00e9nyeit \u00e9s v\u00e1gyait.<\/p>\n

Az \u00fcgyf\u00e9lprofiloz\u00e1s a megl\u00e9v\u0151 \u00fcgyfelekkel val\u00f3 val\u00f3s kapcsolatok ki\u00e9p\u00edt\u00e9s\u00e9r\u0151l sz\u00f3l, val\u00f3s adatok, t\u00e9nyek \u00e9s inform\u00e1ci\u00f3k felhaszn\u00e1l\u00e1s\u00e1val.<\/p>\n

Mik azok az \u00fcgyf\u00e9lprofilok \u00e9s mi\u00e9rt van r\u00e1juk sz\u00fcks\u00e9g?
\n<\/strong><\/span><\/p>\n

Gondoljon \u00fcgyfeleire egy\u00e9ni szinten. Tegy\u00fck fel, hogy van egy Ana nev\u0171 \u00fcgyfeled. \u0150 egy huszon\u00e9ves, ezer\u00e9ves l\u00e1ny, aki Madridban \u00e9l \u00e9s marketinggel foglalkozik.<\/p>\n

Lelkes alkalmaz\u00e1s-felhaszn\u00e1l\u00f3, aki els\u0151sorban az iPhone-j\u00e1n kereszt\u00fcl l\u00e9p kapcsolatba a m\u00e1rk\u00e1kkal. Alkalmank\u00e9nt b\u00f6ng\u00e9szi a weboldalakat, r\u00e1kattint az \u00fczenetekre vagy megosztja a k\u00f6z\u00f6ss\u00e9gi m\u00e9diatartalmakat, de amennyire lehet, ker\u00fcli az \u00fczletbe j\u00e1r\u00e1st.<\/p>\n

De nem lenne ide\u00e1lis, ha mindezek az inform\u00e1ci\u00f3k egyetlen, k\u00f6nnyen hozz\u00e1f\u00e9rhet\u0151 helyen lenn\u00e9nek? Itt v\u00e1lik fontoss\u00e1 az \u00fcgyf\u00e9lprofil.<\/p>\n

Ana \u00fcgyf\u00e9lprofilj\u00e1nak lebontott v\u00e1ltozata valahogy \u00edgy n\u00e9zne ki:<\/p>\n

\"K\u00e9perny\u0151felv\u00e9tel<\/p>\n

Amint l\u00e1thatja, az \u00fcgyf\u00e9lprofilok az \u00fcgyfeleir\u0151l gy\u0171jt\u00f6tt \u00f6sszes adatot egy helyre gy\u0171jtik \u00f6ssze.<\/strong> Term\u00e9szetesen minden szem\u00e9lynek saj\u00e1t \u00fcgyf\u00e9lprofillal kell rendelkeznie, amely az egyedi jellemz\u0151in \u00e9s a v\u00e1llalkoz\u00e1ssal val\u00f3 interakci\u00f3in alapul.<\/p>\n

Az \u00fcgyf\u00e9lprofilok hozz\u00e1j\u00e1rulnak a felhaszn\u00e1l\u00f3k m\u00e9lyebb meg\u00e9rt\u00e9s\u00e9hez, a vel\u00fck val\u00f3 \u00e9rdemi kapcsolattart\u00e1shoz, \u00e9s ahhoz, hogy folyamatosan fel\u00fclvizsg\u00e1lj\u00e1k a tartalmat tov\u00e1bbi inform\u00e1ci\u00f3k\u00e9rt.<\/p>\n

Seg\u00edts\u00e9g\u00fckkel teljes k\u00e9pet alkothat az egyes felhaszn\u00e1l\u00f3kr\u00f3l, amely jobban ki tudja szolg\u00e1lni az \u00d6n ig\u00e9nyeit. \u00c9s ez az, ami a k\u00f6z\u00e9pszer\u0171 v\u00e1llalkoz\u00e1sokat nagyszer\u0171v\u00e9 v\u00e1ltoztatja.<\/p>\n

Hogyan k\u00e9sz\u00edts\u00fcnk teljes \u00fcgyf\u00e9lprofilt 7 l\u00e9p\u00e9sben?<\/strong><\/span><\/p>\n

1. l\u00e9p\u00e9s: Export\u00e1lja az egyedi \u00fcgyf\u00e9ladatokat az online csatorn\u00e1kb\u00f3l
\n<\/strong><\/span>A digit\u00e1lis csatorn\u00e1k (weboldal, e-mail, k\u00f6z\u00f6ss\u00e9gi m\u00e9dia) seg\u00edtenek a k\u00f6z\u00f6ns\u00e9g t\u00e1j\u00e9koztat\u00e1s\u00e1ban, de rengeteg adatot is gy\u0171jtenek r\u00f3luk. Minden egyes online csatorna \u00faj f\u00e9nyt der\u00edthet arra, hogy kik az \u00d6n felhaszn\u00e1l\u00f3i, mit olvasnak, mi \u00e9rdekli \u0151ket, \u00e9s mit osztanak meg a weben.<\/p>\n

Az al\u00e1bbiakban r\u00e9szletezz\u00fck, hogy az egyes csatorn\u00e1k mit tan\u00edthatnak \u00d6nnek az \u00fcgyfeleir\u0151l.<\/strong><\/p>\n

E-mail<\/strong>Az e-mail adatok seg\u00edtenek meg\u00e9rteni, hogy \u00fcgyfelei milyen gyakran szeretn\u00e9nek hallani a v\u00e1llalatr\u00f3l, \u00e9s milyen t\u00edpus\u00fa kommunik\u00e1ci\u00f3t nyitnak meg \u00e9s olvasnak el.<\/p>\n

P\u00e9ld\u00e1k az export\u00e1land\u00f3 profilmez\u0151kre:<\/p>\n

- E-mail c\u00edm<\/p>\n

- El\u0151fizet\u00e9si be\u00e1ll\u00edt\u00e1sok<\/p>\n

- K\u00fcldem\u00e9ny el\u0151fizet\u0151i st\u00e1tusz<\/p>\n

- Legut\u00f3bb megnyitott \u00fczenetek<\/p>\n

- A megnyitott \u00fczenetek havi \u00e1tlaga<\/p>\n

- Utols\u00f3 d\u00e1tum, amikor egy \u00fczenetre kattintottak<\/p>\n

- Utols\u00f3 link megny\u00edlt egy \u00fczenetben<\/p>\n

- \u00c1tlagos havi kattint\u00e1sok k\u00fcldem\u00e9nyenk\u00e9nt<\/p>\n

- C\u00e9g, munkahely stb.<\/p>\n

Weboldal:<\/strong> A weboldal analitik\u00e1j\u00e1nak \u00e1ttekint\u00e9se nagyon gyakori gyakorlat. H\u00e1nyan l\u00e1togatt\u00e1k meg mostan\u00e1ban a weboldal\u00e1t? Mely oldalakon t\u00f6lt\u00f6tt\u00e9k a legt\u00f6bb id\u0151t? Mi volt az els\u0151 m\u0171velet, amit v\u00e9grehajtottak (term\u00e9kv\u00e1s\u00e1rl\u00e1s, aj\u00e1nlatk\u00e9r\u00e9s, fi\u00f3k l\u00e9trehoz\u00e1sa)? Mikor hajtottak v\u00e9gre utolj\u00e1ra \u00e9rtelmes m\u0171veletet?<\/p>\n

P\u00e9ld\u00e1k az export\u00e1land\u00f3 profilmez\u0151kre:<\/p>\n

- A weboldal legut\u00f3bbi l\u00e1togat\u00e1sa \u00e9s a megl\u00e1togatott oldalak<\/p>\n

- A weboldal els\u0151 megl\u00e1togatott oldala \u00e9s a megtekintett oldalak<\/p>\n

- Az \u00e1tv\u00e1lt\u00e1si esem\u00e9ny legut\u00f3bbi id\u0151pontja \u00e9s aj\u00e1nlata<\/p>\n

- Els\u0151 konverzi\u00f3s esem\u00e9ny. D\u00e1tum \u00e9s aj\u00e1nlat<\/p>\n

- \u00c1tlagos id\u0151 a helysz\u00ednen<\/p>\n

- A weboldal havi l\u00e1togatotts\u00e1ga<\/p>\n

K\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3zat\u00e9p\u00edt\u00e9s:\u00a0<\/strong>K\u00f6vetik a m\u00e1rk\u00e1dat, megosztj\u00e1k a tartalmaidat, kedvelik, retweetelik vagy kommentelik a tartalmaidat? K\u00f6vesse nyomon \u00fcgyfelei k\u00f6z\u00f6ss\u00e9gi interakci\u00f3it, \u00e9s haszn\u00e1lja fel azokat arra, hogy felm\u00e9rje, mennyire el\u00e9gedettek az \u00d6n v\u00e1llalkoz\u00e1s\u00e1val, term\u00e9keivel \u00e9s alkalmaz\u00e1saival.<\/p>\n

P\u00e9ld\u00e1k az export\u00e1land\u00f3 profilmez\u0151kre:<\/p>\n

- Visszajelz\u00e9s a k\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3zatokr\u00f3l (pozit\u00edv vagy negat\u00edv)<\/p>\n

- M\u00e1rka\u00edzl\u00e9sek sz\u00e1ma<\/p>\n

- A m\u00e1rka akci\u00f3k sz\u00e1ma<\/p>\n

2. l\u00e9p\u00e9s: Export\u00e1lja az egy\u00e9ni \u00fcgyf\u00e9ladatokat az offline csatorn\u00e1kb\u00f3l
\n<\/strong><\/span>A postai levelez\u00e9s, a fizikai \u00fczletek \u00e9s a rendezv\u00e9nyek szervez\u00e9se az offline csatorn\u00e1k k\u00f6z\u00e9 tartozik. Ezek a csatorn\u00e1k is \u00e9rt\u00e9kes adatokat gy\u0171jtenek az \u00fcgyfelekr\u0151l, \u00e9s r\u00e1vil\u00e1g\u00edtanak t\u00e9nyleges viselked\u00e9s\u00fckre \u00e9s tev\u00e9kenys\u00e9geikre.<\/span><\/p>\n

P\u00e9ld\u00e1k az export\u00e1land\u00f3 profilmez\u0151kre:<\/p>\n

Postai lev\u00e9lkamp\u00e1nyok<\/p>\n

- Magazin el\u0151fizet\u0151i st\u00e1tusz<\/p>\n

- Az utols\u00f3 sz\u00e1ll\u00edt\u00e1s d\u00e1tuma<\/p>\n

\u00b7 Direcci\u00f3n<\/p>\n

- \u00c9rt\u00e9kes\u00edt\u00e9si ter\u00fclet<\/p>\n

Fizikai \u00fczletek<\/p>\n

- Utols\u00f3 l\u00e1togat\u00e1s a boltban<\/p>\n

- Az \u00fczletben utolj\u00e1ra v\u00e1s\u00e1rolt term\u00e9k<\/p>\n

- \u00dczleti hitel<\/p>\n

- T\u00f6rzsutas-k\u00e1rtya haszn\u00e1lata<\/p>\n

Esem\u00e9nyek<\/p>\n

- Legut\u00f3bbi esem\u00e9nyen r\u00e9szt vett<\/p>\n

- Minden esem\u00e9ny<\/p>\n

3. l\u00e9p\u00e9s: Egyedi \u00fcgyf\u00e9ladatok gy\u0171jt\u00e9se az alkalmaz\u00e1shaszn\u00e1latr\u00f3l
\n<\/strong><\/span>Az alkalmaz\u00e1sok jelenthetik a legintimebb kapcsolatot a fogyaszt\u00f3k \u00e9s a m\u00e1rka k\u00f6z\u00f6tt. Az alkalmaz\u00e1sok megtestes\u00edtik a m\u00e1rka \u00edg\u00e9ret\u00e9t, \u00e9s seg\u00edtik a felhaszn\u00e1l\u00f3kat, hogy b\u00e1rhol \u00e9s k\u00f6nnyed\u00e9n elv\u00e9gezzenek bizonyos feladatokat.<\/p>\n

Ez teszi \u0151ket a viselked\u00e9si adatok aranyb\u00e1ny\u00e1j\u00e1v\u00e1.<\/p>\n

A legfontosabb \u00fcgyfelei let\u00f6lt\u00f6tt\u00e9k az alkalmaz\u00e1st?<\/p>\n

Milyen gyakran haszn\u00e1lja az alkalmaz\u00e1st?<\/p>\n

Aktiv\u00e1lt\u00e1k a mobil \u00e9rtes\u00edt\u00e9seket?<\/p>\n

Milyen m\u0171veleteket v\u00e9geznek az alkalmaz\u00e1sban?<\/p>\n

Milyen esem\u00e9nyek lettek az alkalmaz\u00e1sban?<\/p>\n

Melyik k\u00e9perny\u0151ket l\u00e1togatja a legt\u00f6bbet, \u00e9s melyeket a legkevesebbet?<\/p>\n

P\u00e9ld\u00e1k az export\u00e1land\u00f3 profilmez\u0151kre:<\/p>\n

- Enged\u00e9lyezett \u00e9rtes\u00edt\u00e9sek<\/p>\n

- Utols\u00f3 alkalmaz\u00e1si munkamenet<\/p>\n

- A munkamenet \u00e1tlagos id\u0151tartama<\/p>\n

- Konverzi\u00f3k \/ alkalmaz\u00e1si esem\u00e9nyek<\/p>\n

- Alkalmaz\u00e1s \u00fczemideje<\/p>\n

- \u00dczenet \u00e1tkattint\u00e1si ar\u00e1nya<\/p>\n

- Felhaszn\u00e1l\u00f3i preferenci\u00e1k \/ attrib\u00fatumok<\/p>\n

4. l\u00e9p\u00e9s: Import\u00e1lja ezeket az adatokat egy k\u00f6zponti helyre
\n<\/strong><\/span>Miut\u00e1n az 1-3. l\u00e9p\u00e9sben le\u00edrt \u00f6sszes inform\u00e1ci\u00f3t \u00f6sszegy\u0171jt\u00f6tt\u00fck, itt az ideje, hogy integr\u00e1ljuk azokat. A c\u00e9l az, hogy a k\u00fcl\u00f6nb\u00f6z\u0151 inform\u00e1ci\u00f3forr\u00e1sokat egy helyen egyes\u00edts\u00fck. A megfelel\u0151 adatokat az \u00fcgyf\u00e9l neve, azonos\u00edt\u00f3ja vagy m\u00e1s k\u00f6nnyen azonos\u00edthat\u00f3 egyedi param\u00e9terek alapj\u00e1n a megfelel\u0151 szem\u00e9lyekhez rendelheti.<\/p>\n

5. l\u00e9p\u00e9s: Az adatok helyes \u00e9rtelmez\u00e9se
\n<\/strong><\/span>Az adatok sikeres import\u00e1l\u00e1sa ut\u00e1n sz\u00e1mos \u00e1tfog\u00f3 \u00fcgyf\u00e9lprofil \u00e1ll majd rendelkez\u00e9s\u00e9re.<\/p>\n

K\u00e9pes lesz m\u00e9lyen belemer\u00fclni a felhaszn\u00e1l\u00f3k v\u00e1s\u00e1rl\u00e1si szok\u00e1saiba, demogr\u00e1fiai adataiba \u00e9s viselked\u00e9si el\u0151zm\u00e9nyeibe, hogy jobban meg\u00e9rtse, miben hasonl\u00edtanak egym\u00e1sra, \u00e9s miben k\u00fcl\u00f6nb\u00f6znek egym\u00e1st\u00f3l.<\/p>\n

6. l\u00e9p\u00e9s: Az adatok \u00e1talak\u00edt\u00e1sa akci\u00f3kk\u00e1
\n<\/strong><\/span>Ha a profilok elk\u00e9sz\u00fcltek \u00e9s adatokkal gazdagodtak, mit kezd vel\u00fck? Ezeket az adatokat tettekre kell v\u00e1ltania. Csoportos\u00edtsa az egyes \u00fcgyf\u00e9lprofilokat, hogy \"k\u00f6z\u00f6ns\u00e9geket\", azaz felhaszn\u00e1l\u00f3i szegmenseket hozzon l\u00e9tre, majd k\u00fcldj\u00f6n nekik szem\u00e9lyre szabott \u00fczeneteket. Ne feledje, hogy min\u00e9l t\u00f6bbet tud kapcsolat\u00e1r\u00f3l, ann\u00e1l jobban ki tudja el\u00e9g\u00edteni v\u00e1gyaikat a relevancia r\u00e9v\u00e9n.<\/p>\n

7. l\u00e9p\u00e9s: Az \u00fcgyf\u00e9lprofilok rendszeres friss\u00edt\u00e9se
\n<\/strong><\/span>A v\u00e1ltoz\u00e1s az egyetlen \u00e1lland\u00f3 az \u00e9letben. Az emberek v\u00e1ltoznak, v\u00e1ltoznak a c\u00e9ljaik, v\u00e1ltozik a helyzet\u00fck. Ez\u00e9rt az \u00fcgyf\u00e9lprofilok rendszeres friss\u00edt\u00e9se alapvet\u0151 k\u00f6vetelm\u00e9ny.<\/p>\n

Ne hagyja, hogy elavultt\u00e1 v\u00e1ljanak! Fejlesszen ki olyan kommunik\u00e1ci\u00f3s strat\u00e9gi\u00e1kat, amelyek rendszeresen t\u00e1pl\u00e1lj\u00e1k \u00e9s gazdag\u00edtj\u00e1k profiljait a kapcsolattart\u00f3it\u00f3l sz\u00e1rmaz\u00f3 legfrissebb \u00e9s legfrissebb inform\u00e1ci\u00f3kkal.<\/p>\n

K\u00f6vetkeztet\u00e9s<\/strong><\/span><\/p>\n

Nem sz\u00e1m\u00edt, hogy milyen t\u00edpus\u00fa v\u00e1llalkoz\u00e1sban dolgozik, mindig dr\u00e1g\u00e1bb \u00faj \u00fcgyfelet szerezni, mint megtartani a megl\u00e9v\u0151t. Az \u00fcgyf\u00e9lprofilok seg\u00edtenek jobban meg\u00e9rteni \u0151ket, maximaliz\u00e1lj\u00e1k a kommunik\u00e1ci\u00f3 relevanci\u00e1j\u00e1t, \u00e9s n\u00f6velik a m\u00e1rk\u00e1val val\u00f3 elk\u00f6telezetts\u00e9g\u00fcket.<\/p>\n

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Annum Munir \u00e9rdekes cikke r\u00e9szletesen bemutatja, hogy milyen l\u00e9p\u00e9seket kell k\u00f6vetni az adatokon kereszt\u00fcl t\u00f6rt\u00e9n\u0151 egy\u00e9ni profil l\u00e9trehoz\u00e1s\u00e1hoz, ami manaps\u00e1g minden online strat\u00e9gia egyik alappill\u00e9re.<\/p>","protected":false},"author":239642484,"featured_media":7760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[],"class_list":["post-6593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo crear un completo\u00a0perfil de cliente utilizando datos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/hogyan-lehet-teljes-ugyfelprofilt-letrehozni-az-adatok-felhasznalasaval\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear un completo\u00a0perfil de cliente utilizando datos - 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