{"id":6587,"date":"2024-08-12T19:09:29","date_gmt":"2024-08-12T16:09:29","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6587"},"modified":"2024-09-13T13:04:01","modified_gmt":"2024-09-13T10:04:01","slug":"egy-e-mail-elkuldese-nem-ugyanaz-mint-a-cimzett-postaladajaba-juttatasa","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/no-es-lo-mismo-enviar-un-email-que-conseguir-que-llegue-a-la-casilla-de-destino\/masterbase\/","title":{"rendered":"Egy e-mail elk\u00fcld\u00e9se nem ugyanaz, mint a c\u00edmzett postal\u00e1d\u00e1j\u00e1ba juttat\u00e1sa."},"content":{"rendered":"<h1>A j\u00e1t\u00e9kosok ebben a neh\u00e9z j\u00e1t\u00e9kban a tapasztalat, a technol\u00f3gia \u00e9s t\u00f6bb mint n\u00e9h\u00e1ny neh\u00e9zs\u00e9g.<\/h1>\n<p>Vil\u00e1gszerte az e-mail k\u00fcldem\u00e9nyeknek csak 20% r\u00e9sze jogszer\u0171, azaz nem min\u0151s\u00fcl spamnek. A t\u00f6bbi az.<\/p>\n<p>Ez arra k\u00e9szteti az e-mail szolg\u00e1ltat\u00f3kat (vagy ISP-ket), hogy egyre t\u00f6bb akad\u00e1lyt \u00e1ll\u00edtsanak fel a rosszindulat\u00fa levelek \u00e9s a spamek kisz\u0171r\u00e9s\u00e9re, \u00edgy a c\u00edmzettek postal\u00e1d\u00e1j\u00e1ba val\u00f3 eljut\u00e1s hatalmas kih\u00edv\u00e1st jelent.<\/p>\n<p>Ez\u00e9rt az \u00fczenetek k\u00fcld\u00e9se nem ugyanaz, mint azok eljuttat\u00e1sa a kapcsolatok postal\u00e1d\u00e1j\u00e1ba. Ennek el\u00e9r\u00e9s\u00e9hez t\u00f6bb szempontot kell figyelembe venni, amelyek mindegyike a k\u00e9zbes\u00edthet\u0151s\u00e9g fogalm\u00e1ba tartozik, \u00e9s amelyek k\u00f6r\u00e9t ebben a cikkben r\u00e9szletezz\u00fck.<\/p>\n<p>De el\u0151sz\u00f6r is j\u00f3, ha meg\u00e9rtj\u00fck a folyamatban r\u00e9szt vev\u0151 l\u00e1ncot.<\/p>\n<h2>K\u00e9zbes\u00edthet\u0151s\u00e9gi l\u00e1nc<\/h2>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 471px; display: block; margin: 0px auto;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/blogsept9.jpg?w=471&#038;ssl=1\" alt=\"blogsept9\"  \/><\/p>\n<ul>\n<li>A kezdem\u00e9nyez\u0151 az a v\u00e1llalat vagy szem\u00e9ly, aki l\u00e9trehozza azokat az \u00fczeneteket, amelyeket el akar k\u00fcldeni az \u00fcgyf\u00e9lk\u00f6r\u00e9nek.<\/li>\n<li>A felad\u00f3 a t\u00f6meges elektronikus fut\u00e1rszolg\u00e1latot ny\u00fajt\u00f3 v\u00e1llalat, eset\u00fcnkben: MasterBase\u00ae.<\/li>\n<li>A szerz\u0151 ezut\u00e1n a felad\u00f3n kereszt\u00fcl k\u00fcldi el \u00fczeneteit, \u00e9s ezeket az interneten kereszt\u00fcl tov\u00e1bb\u00edtj\u00e1k.<\/li>\n<li>Az \u00fczenetek eljutnak a c\u00edmzetthez, aki \u00e1ltal\u00e1ban a levelez\u0151fi\u00f3k-szolg\u00e1ltat\u00e1st ny\u00fajt\u00f3 v\u00e1llalat.<\/li>\n<li>\u0150k d\u00f6ntenek arr\u00f3l, hogy az \u00fczeneteket k\u00e9zbes\u00edtik-e a c\u00edmzetteknek, vagy sem, az\u00e1ltal, hogy meghat\u00e1rozz\u00e1k, hogy spam vagy legitim lev\u00e9lr\u0151l van-e sz\u00f3.<\/li>\n<li>A c\u00edmzett az az \u00fcgyf\u00e9l vagy \u00e9rdekl\u0151d\u0151, akinek a szerz\u0151 a levelet c\u00edmezte: a v\u00e9gs\u0151 c\u00edmzett.<\/li>\n<\/ul>\n<p>Miut\u00e1n elmagyar\u00e1ztuk a k\u00e9zbes\u00edthet\u0151s\u00e9gi l\u00e1ncot, n\u00e9zz\u00fck meg, mi hat\u00e1rozza meg, hogy a c\u00edmzett (ISP) Spamnek min\u0151s\u00edt-e egy \u00fczenetet.<\/p>\n<p>Az internetszolg\u00e1ltat\u00f3 elj\u00e1r\u00e1sa a k\u00fcldem\u00e9nyek \u00e9rt\u00e9kel\u00e9s\u00e9re kulcsfontoss\u00e1g\u00fa, mivel ez hat\u00e1rozza meg egy e-mail marketing kamp\u00e1ny siker\u00e9t vagy kudarc\u00e1t. Mi \u00e9rtelme van a regisztr\u00e1ci\u00f3s b\u00e1zisnak, a vonz\u00f3 kamp\u00e1nyok \u00e9s aj\u00e1nlatok kidolgoz\u00e1s\u00e1nak, ha azok v\u00e9g\u00fcl nem jutnak el a c\u00edmzetthez?<\/p>\n<p>A j\u00f3 k\u00e9zbes\u00edthet\u0151s\u00e9get \u00fagy \u00e9rhetj\u00fck el, ha kedvez\u0151en kezelj\u00fck az \u00f6sszes olyan szempontot, amelyet az e-mail szolg\u00e1ltat\u00f3 \u00e9rt\u00e9kel, miel\u0151tt tov\u00e1bb\u00edtja az \u00d6n \u00fczeneteit.<\/p>\n<p>L\u00e1ssuk, mik ezek:<\/p>\n<h3>1. Hiteles\u00edt\u00e9si t\u00e1mogat\u00e1s<\/h3>\n<p>Alapvet\u0151en az internetszolg\u00e1ltat\u00f3 k\u00e9rd\u00e9s\u00e9re adott igenl\u0151 v\u00e1lasz: \u00d6n az a felad\u00f3, akinek mondja mag\u00e1t? Maga az e-mail szolg\u00e1ltat\u00f3 biztos\u00edtja a k\u00fcld\u0151 hiteles\u00edt\u00e9s\u00e9hez sz\u00fcks\u00e9ges eszk\u00f6z\u00f6ket: SPF, Domain Keys, SenderID \u00e9s DKIM.<\/p>\n<h3>2. J\u00f3 kapcsolat az internetszolg\u00e1ltat\u00f3kkal<\/h3>\n<p>A Gmail-lel, Hotmail-lel vagy Yahoo-val val\u00f3 k\u00f6zvetlen kapcsolattart\u00e1s a levelez\u00e9si probl\u00e9m\u00e1k megold\u00e1sa \u00e9rdek\u00e9ben nem mindenkinek siker\u00fcl. Csak a nagy mennyis\u00e9g\u0171 k\u00e9zbes\u00edt\u00e9ssel, j\u00f3 h\u00edrn\u00e9vvel \u00e9s id\u0151vel j\u00f3 k\u00e9zbes\u00edt\u00e9si magatart\u00e1ssal rendelkez\u0151 v\u00e1llalatok k\u00e9pesek erre.<\/p>\n<h3>3. Bounce menedzsment<\/h3>\n<p>A felad\u00f3 (MasterBase\u00ae) hat\u00e9kony pattog\u00e1skezel\u00e9s\u00e9nek alapvet\u0151 fontoss\u00e1g\u00fa a c\u00edmzettekkel (ISP-k) val\u00f3 j\u00f3 kapcsolat fenntart\u00e1sa \u00e9rdek\u00e9ben.<\/p>\n<h3>4. Visszacsatol\u00e1si hurok<\/h3>\n<p>Ezek az internetszolg\u00e1ltat\u00f3k \u00e1ltal l\u00e9trehozott mechanizmusok, amelyek a c\u00edmzettek \u00e1ltal beny\u00fajtott spam-panaszokr\u00f3l t\u00e1j\u00e9koztatj\u00e1k a k\u00fcld\u0151 feleket. Ez az inform\u00e1ci\u00f3 lehet\u0151v\u00e9 teszi a felad\u00f3 sz\u00e1m\u00e1ra, hogy m\u00e9rje a k\u00fcldem\u00e9ny min\u0151s\u00e9g\u00e9t, figyelmeztesse a szerz\u0151t az esetleges probl\u00e9m\u00e1kra, \u00e9s k\u00f6vetkez\u00e9sk\u00e9ppen gondoskodjon a k\u00fcldem\u00e9ny h\u00edrnev\u00e9r\u0151l.<\/p>\n<h3>5. HTML strukt\u00fara korrekci\u00f3<\/h3>\n<p>Rendelkezzen a sz\u00fcks\u00e9ges technol\u00f3gi\u00e1val a HTML-ben tervezett darabok automatikus hibajav\u00edt\u00e1s\u00e1hoz. B\u00e1rmilyen hiba azt eredm\u00e9nyezheti, hogy a k\u00fcldem\u00e9nyt Spamnek tekintik.<\/p>\n<h3>6. K\u00f6vesse a helyes gyakorlatra vonatkoz\u00f3 tan\u00e1csokat<\/h3>\n<p>A hat\u00e9kony k\u00e9zbes\u00edthet\u0151s\u00e9g \u00e9s az internetszolg\u00e1ltat\u00f3kn\u00e1l val\u00f3 h\u00edrnev\u00e9nek roml\u00e1s\u00e1nak elker\u00fcl\u00e9se \u00e9rdek\u00e9ben elengedhetetlen, hogy tudja, mit tegyen \u00e9s mit ne tegyen. Mindig \u00e9rdemes meghallgatni a felad\u00f3 \u00e1ltal adott tan\u00e1csokat \u00e9s legjobb gyakorlatokat, hogy ne ker\u00fclj\u00f6n spambe.<\/p>\n<p>Nem c\u00e9lszer\u0171 most tippeket felsorolni, de j\u00f3, ha megeml\u00edt\u00fcnk egyet, amely kritikus az internetszolg\u00e1ltat\u00f3kkal szembeni j\u00f3 h\u00edrneve szempontj\u00e1b\u00f3l:<\/p>\n<p>Tartsa t\u00e1vol mag\u00e1t azokt\u00f3l a felad\u00f3kt\u00f3l, akik b\u00e9rlik vagy forgalmazz\u00e1k a kapcsolattart\u00f3i b\u00e1zisokat, \u00e9s nem tudj\u00e1k bizony\u00edtani a legitimit\u00e1sukat. A legfontosabb ok, hogy nagy val\u00f3sz\u00edn\u0171s\u00e9ggel egyik c\u00edmzett sem adott enged\u00e9lyt az \u00fczenetek k\u00fcld\u00e9s\u00e9re.<\/p>\n<p>Ez k\u00e9ts\u00e9gtelen\u00fcl n\u00f6veli a panaszok \u00e9s a visszajelz\u00e9si hurkok sz\u00e1m\u00e1t, \u00e9s rontja a m\u00e1rka h\u00edrnev\u00e9t az internetszolg\u00e1ltat\u00f3kn\u00e1l, f\u00fcggetlen\u00fcl att\u00f3l, hogy az \u00fczenetet annak a szolg\u00e1ltat\u00f3nak az IP-c\u00edm\u00e9r\u0151l k\u00fcldt\u00e9k-e, amelyik a napl\u00f3kat b\u00e9rbe adta \u00d6nnek.<\/p>\n<p>R\u00f6viden, b\u00edzza a k\u00e9zbes\u00edthet\u0151s\u00e9get szak\u00e9rt\u0151kre...<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/hu\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" class=\"wp-image-13084 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044-300x197.png?resize=643%2C422&#038;ssl=1\" alt=\"ebook ebook K\u00e9zbes\u00edthet\u0151s\u00e9gi \u00fatmutat\u00f3\" width=\"643\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>B\u00e1rki k\u00fcldhet \u00fczeneteket e-mailben, de csak nagyon kevesen tudj\u00e1k azokat sikeresen eljuttatni a c\u00edmzettek postal\u00e1d\u00e1j\u00e1ba.<\/p>","protected":false},"author":239642484,"featured_media":15768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No es lo mismo enviar un email que conseguir que llegue a la casilla de destino - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Los jugadores de este dif\u00edcil partido son la experiencia, la tecnolog\u00eda y no pocas dificultades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/egy-e-mail-elkuldese-nem-ugyanaz-mint-a-cimzett-postaladajaba-juttatasa\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No es lo mismo enviar un email que conseguir que llegue a la casilla de destino - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los jugadores de este dif\u00edcil partido son la 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