{"id":6578,"date":"2022-08-13T13:11:58","date_gmt":"2022-08-13T10:11:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6578"},"modified":"2024-08-13T13:15:21","modified_gmt":"2024-08-13T10:15:21","slug":"5-szempont-az-e-mail-marketingedben-hogy-tesztelj-egy-b","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/5-aspectos-de-tu-email-marketing-a-los-que-aplicar-pruebas-a-b\/masterbase\/","title":{"rendered":"Az e-mail marketing 5 A\/B tesztelend\u0151 aspektusa"},"content":{"rendered":"

M\u00e9g mindig nincs A\/B tesztel\u00e9s?<\/h2>\n

Az A\/B tesztel\u00e9s alkalmaz\u00e1sa elengedhetetlen az \u00e1tkattint\u00e1si ar\u00e1ny n\u00f6vel\u00e9s\u00e9hez \u00e9s a leiratkoz\u00e1si ar\u00e1ny cs\u00f6kkent\u00e9s\u00e9hez. Ez a legegyszer\u0171bb \u00e9s legmegb\u00edzhat\u00f3bb m\u00f3dszer az \u00fczenetek tervez\u00e9s\u00e9nek \u00e9s tartalm\u00e1nak, valamint a k\u00fcld\u00e9si taktik\u00e1knak az \u00e9rt\u00e9kel\u00e9s\u00e9re, hogy felismerje, mi hozza a legjobb eredm\u00e9nyeket.<\/p>\n

Egyszer\u0171bben fogalmazva: teszteled ugyanannak a kommunik\u00e1ci\u00f3nak k\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 v\u00e1ltozat\u00e1t, elk\u00fcld\u00f6d mindkett\u0151t a kontaktlist\u00e1d egy kis r\u00e9sz\u00e9nek (ide\u00e1lis esetben 10% \u00e9s 10%), \u00e9s megv\u00e1rod, hogy melyik kapott jobb fogadtat\u00e1st, majd elk\u00fcld\u00f6d a lista t\u00f6bbi kontaktj\u00e1nak (80%).<\/p>\n

Ezt az MasterBase\u00ae A\/B tesztel\u00e9si funkci\u00f3ja automatikusan elv\u00e9gzi.<\/strong><\/p>\n

C\u00e9l<\/strong>Annak meghat\u00e1roz\u00e1sa, hogy az \u00fczenet mely elemeit kell megv\u00e1ltoztatni a legjobb eredm\u00e9ny el\u00e9r\u00e9s\u00e9hez.<\/p>\n

\"testb2.jpg\"<\/p>\n

1. Felad\u00f3 (n\u00e9v \u00e9s c\u00edm)<\/strong><\/h2>\n

Pr\u00f3b\u00e1ljon ki k\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 felad\u00f3val: ki \u00e9s honnan k\u00fcldi az \u00fczeneteket. Javasoljuk, hogy a felad\u00f3k tekintet\u00e9ben minden k\u00fcldem\u00e9nyben legyen k\u00f6vetkezetes. Teh\u00e1t vegye figyelembe, hogy a felad\u00f3 neve \u00e9s e-mail c\u00edme hogyan befoly\u00e1solja a megnyit\u00e1si m\u00e9r\u0151sz\u00e1mokat, hogy a j\u00f6v\u0151ben azt haszn\u00e1lhassa, amelyik a legjobb eredm\u00e9nyeket adja.<\/p>\n

2. T\u00e1rgy:<\/strong><\/h2>\n

Az \u00fczenet t\u00e1rgya nagy jelent\u0151s\u00e9ggel b\u00edr, \u00e9s meghat\u00e1rozhatja, hogy az \u00fczenet megny\u00edlik-e vagy elvet\u00e9sre ker\u00fcl. Egy A\/B teszttel, amelyben megv\u00e1ltoztatja a t\u00e9m\u00e1t, ezt ellen\u0151rizheti. Pr\u00f3b\u00e1ld ki a k\u00f6vetkez\u0151kkel:<\/p>\n

- A t\u00e9ma testreszab\u00e1sa a k\u00e9t v\u00e1ltozat egyik\u00e9ben<\/p>\n

- Haszn\u00e1ljon k\u00e9t k\u00fcl\u00f6nb\u00f6z\u0151 hossz\u00fas\u00e1g\u00fa sz\u00f6veget az egyikben \u00e9s a m\u00e1sikban.<\/p>\n

- Az egyikben szerepeljen egy cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1s, a m\u00e1sikban pedig ne legyen cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1s.<\/p>\n

- Haszn\u00e1ljon mindegyikben m\u00e1s-m\u00e1s szavakat \u00e9s m\u00e1s-m\u00e1s nyelvi st\u00edlust.<\/p>\n

3. Tervez\u00e9s<\/strong><\/h2>\n

Mindig c\u00e9lszer\u0171, ha van egy sablon a rendszeres \u00fczenetekhez. Ezt megtarthatja A v\u00e1ltozatk\u00e9nt, \u00e9s l\u00e9trehozhat egy kiss\u00e9 elt\u00e9r\u0151 v\u00e1ltozatot, amelyet B v\u00e1ltozatk\u00e9nt fog haszn\u00e1lni.<\/p>\n

Az \u00fczenet kin\u00e9zete sokat sz\u00e1m\u00edthat, ez\u00e9rt pr\u00f3b\u00e1lja meg az eredeti verzi\u00f3 bizonyos design elemeit m\u00f3dos\u00edtani a B verzi\u00f3ban, hogy l\u00e1ssa, ez befoly\u00e1solja-e az \u00e1tkattint\u00e1si vagy leiratkoz\u00e1si ar\u00e1nyt. N\u00e9h\u00e1ny olyan diz\u00e1jnelem, amelyet \u00e1t\u00e1ll\u00edthat:<\/p>\n

- Bold v\/s regular bet\u0171t\u00edpus<\/p>\n

- Nagybet\u0171k haszn\u00e1lata<\/p>\n

- Bet\u0171m\u00e9ret \u00e9s sz\u00edn<\/p>\n

- H\u00e1tt\u00e9rsz\u00ednek<\/p>\n

- K\u00e9pek<\/p>\n

- HTML v\/s egyszer\u0171 sz\u00f6veges \u00fczenetek<\/p>\n

\u00a04. Tartalom<\/strong><\/h2>\n

A k\u00fcldem\u00e9nyek tartalma remek p\u00e9lda arra, hogy k\u00fcl\u00f6nb\u00f6z\u0151 dolgokat teszteljen. \u00c9s nincs is jobb az A\/B tesztel\u00e9sn\u00e9l, hogy megn\u00e9zd, hogyan fogadja ezt vagy azt a tartalmat a k\u00f6z\u00f6ns\u00e9ged.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0Tart\u00f3<\/strong>Ez az els\u0151 dolog, amit valaki l\u00e1t, amikor megnyit egy \u00fczenetet. B\u00e1r a t\u00e1rgysorral \u00f6sszhangban kell lennie, mindenk\u00e9ppen pr\u00f3b\u00e1lja ki. Az egyik lehet\u0151s\u00e9g az lenne, ha linkk\u00e9 alak\u00edtan\u00e1d.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0Elrendez\u00e9s<\/strong>K\u00eds\u00e9rletezzen a tartalom elhelyez\u00e9s\u00e9nek megv\u00e1ltoztat\u00e1s\u00e1val. De l\u00e9gy \u00f3vatos: mindig a legfontosabbat tedd az \u00fczenet elej\u00e9re.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0Felh\u00edv\u00e1s cselekv\u00e9sre<\/strong>Pr\u00f3b\u00e1ljon ki k\u00fcl\u00f6nb\u00f6z\u0151 cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1sokat az \u00fczenet k\u00e9t v\u00e1ltozat\u00e1ban, hogy meg\u00e1llap\u00edtsa, hogyan befoly\u00e1solj\u00e1k a konverzi\u00f3t vagy az \u00e1tkattint\u00e1si ar\u00e1nyt. A cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1snak szorosan igazodnia kell a t\u00e1rgysorhoz.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0A tartalom t\u00edpusa<\/strong>Minden elk\u00fcld\u00f6tt \u00fczenetnek kell, hogy legyen c\u00e9lja, hogy m\u00e9rni tudja, mi m\u0171k\u00f6d\u00f6tt \u00e9s mi nem. Adjon a tartalomnak k\u00fcl\u00f6nb\u00f6z\u0151 megk\u00f6zel\u00edt\u00e9seket \u00e9s \u00e9rt\u00e9kelje.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0Linkek a k\u00f6z\u00f6ss\u00e9gi h\u00e1l\u00f3zatokhoz<\/strong>A k\u00f6z\u00f6ss\u00e9gi m\u00e9dia ikonokat az egyik v\u00e1ltozatban az \u00fczenet tetej\u00e9re, a m\u00e1sikban pedig az alj\u00e1ra helyezze. Ezut\u00e1n figyelje meg, hogy a kett\u0151 k\u00f6z\u00fcl melyik vezetett t\u00f6bb kattint\u00e1shoz.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0Linkek sz\u00e1ma<\/strong>Ha a bek\u00fcld\u00f6tt anyagok j\u00f3 \u00e1tkattint\u00e1si ar\u00e1nyt kapnak, pr\u00f3b\u00e1lja meg n\u00f6velni a linkek sz\u00e1m\u00e1t a k\u00e9t verzi\u00f3 egyik\u00e9ben. A linket mindig az \u00fczenet sz\u00f6veg\u00e9nek els\u0151 vagy m\u00e1sodik bekezd\u00e9s\u00e9ben helyezze el.<\/p>\n

-\u00a0\u00a0\u00a0\u00a0\u00a0\u00dczenet hossza<\/strong>Tesztelje a k\u00fcl\u00f6nb\u00f6z\u0151 hossz\u00fas\u00e1g\u00fa sz\u00f6vegeket, hogy meghat\u00e1rozhassa, hogy a k\u00f6z\u00f6ns\u00e9g\u00e9nek mennyi tartalom vagy inform\u00e1ci\u00f3 fogadhat\u00f3 be a legjobban. Ha azt veszi \u00e9szre, hogy a c\u00edmzettek csak az els\u0151 linkre kattintanak, az annak a jele, hogy r\u00f6vid\u00edtenie kell a kommunik\u00e1ci\u00f3j\u00e1t.<\/p>\n

5. A felad\u00e1s id\u0151z\u00edt\u00e9se \u00e9s gyakoris\u00e1ga<\/strong><\/h2>\n

Ez a legk\u00f6nnyebben tesztelhet\u0151 szempont. Mag\u00e1ban az \u00fczenetben semmit sem kell v\u00e1ltoztatni, csak a k\u00fcld\u00e9s napjait \u00e9s id\u0151pontjait.<\/p>\n

Mindig seg\u00edthet, ha felm\u00e9r\u00e9st k\u00e9sz\u00edt a c\u00edmzettek k\u00f6r\u00e9ben arr\u00f3l, hogy mikor \u00e9s milyen id\u0151pontban szeretnek kommunik\u00e1ci\u00f3t kapni a v\u00e1llalat\u00e1t\u00f3l. De amikor A\/B tesztel\u00e9sr\u0151l van sz\u00f3, a k\u00e9t f\u0151 t\u00e9nyez\u0151, amelyet ugyanazon tartalom azonos elrendez\u00e9ssel, azonos t\u00e1rgysorral \u00e9s felad\u00f3val t\u00f6rt\u00e9n\u0151 elk\u00fcld\u00e9s\u00e9vel \u00e9rt\u00e9kelhet, a h\u00e9t napja \u00e9s a napszak, amikor elk\u00fcldi.<\/p>\n

Egy m\u00e1sik lehets\u00e9ges elem, amelyet ezzel a funkci\u00f3val tesztelhet, az, hogy a kapcsolattart\u00f3k h\u00e1ny k\u00fcldem\u00e9nyt hajland\u00f3ak fogadni egy h\u00e9ten vagy egy h\u00f3napon bel\u00fcl. M\u00e1s sz\u00f3val, a gyakoris\u00e1g. T\u00f6bb tanulm\u00e1ny szerint a kommunik\u00e1ci\u00f3 gyakoris\u00e1g\u00e1nak n\u00f6vel\u00e9se vagy cs\u00f6kkent\u00e9se jelent\u0151s hat\u00e1ssal van az \u00e1tkattint\u00e1si \u00e9s leiratkoz\u00e1si ar\u00e1nyokra.<\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Ennek a cikknek a c\u00e9lja, hogy bemutassa a kommunik\u00e1ci\u00f3s anyagainak 5 olyan elem\u00e9t, amelyeket A\/B tesztel\u00e9ssel lehet \u00e9s nagyon hasznos \u00e9rt\u00e9kelni.<\/p>","protected":false},"author":239642484,"featured_media":15760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n5 aspectos de tu email marketing a los que 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