{"id":6554,"date":"2025-12-09T21:43:00","date_gmt":"2025-12-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6554"},"modified":"2025-12-11T16:45:17","modified_gmt":"2025-12-11T14:45:17","slug":"miert-nem-kattint-senki-az-e-mailben-kuldott-uzenetekre","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","title":{"rendered":"Mi\u00e9rt nem kattint senki az e-mailben k\u00fcld\u00f6tt \u00fczenetekre?"},"content":{"rendered":"<p style=\"text-align: justify;\">A marketingeseknek nem csak az a kih\u00edv\u00e1s, hogy r\u00e1vegy\u00e9k az \u00fcgyfeleket, hogy megnyiss\u00e1k \u00e9s elolvass\u00e1k az \u00fczeneteiket. Az \u00fcgyfeleknek interakci\u00f3ba kell l\u00e9pni\u00fck a m\u00e1rk\u00e1jukkal.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Ez\u00e9rt olyan fontos a levelek \u00e1tkattint\u00e1si ar\u00e1nya, mivel ez t\u00fckr\u00f6zi, hogy mennyire tudja elk\u00f6telezni \u00fcgyfeleit.<\/p>\n<p style=\"text-align: justify;\">Az \u00e1tkattint\u00e1si ar\u00e1nyok rendk\u00edv\u00fcl alacsonyak lehetnek. De ne cs\u00fcggedjen, sok oka van annak, hogy az olvas\u00f3 mi\u00e9rt nem kattint az \u00fczenet\u00e9ben l\u00e9v\u0151 linkre:<\/p>\n<ul style=\"text-align: justify;\">\n<li>A tartalom nem relev\u00e1ns.<\/li>\n<li>A sz\u00f6veg szem\u00e9lytelen.<\/li>\n<li>A CTA (call to action) nehezen megtal\u00e1lhat\u00f3, vagy t\u00fal sok van bel\u0151le.<\/li>\n<li>Az aj\u00e1nlat nem vonz\u00f3 az \u00fczenet c\u00edmzettje sz\u00e1m\u00e1ra.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">A t\u00e9ma jobb meg\u00e9rt\u00e9se \u00e9rdek\u00e9ben c\u00e9lszer\u0171nek t\u0171nik k\u00f6zelebbr\u0151l megvizsg\u00e1lni ezt a fogalmat, \u00e9s tiszt\u00e1zni, hogy miben k\u00fcl\u00f6nb\u00f6zik a nyit\u00e1si r\u00e1t\u00e1t\u00f3l.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Mi az \u00e1tkattint\u00e1si ar\u00e1ny?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Az \u00fczenet \u00e1tkattint\u00e1si ar\u00e1ny\u00e1t azon felhaszn\u00e1l\u00f3k sz\u00e1ma alapj\u00e1n sz\u00e1m\u00edtj\u00e1k ki, akiknek egy cselekv\u00e9sre felh\u00edv\u00f3 linket tartalmaz\u00f3 \u00fczenetet k\u00fcldtek, \u00e9s azt m\u00e9rik, hogy k\u00f6z\u00fcl\u00fck h\u00e1nyan kattintottak a linkre.<\/p>\n<p style=\"text-align: justify;\">Lehet\u0151s\u00e9g van az \u00e1tkattint\u00e1si ar\u00e1ny (CTOR) m\u00e9r\u00e9s\u00e9re is, amely egy ar\u00e1nysz\u00e1m, mivel azt fejezi ki, hogy az \u00fczenetet megnyit\u00f3 emberek h\u00e1ny sz\u00e1zal\u00e9ka kattintott a cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1sra. A megnyit\u00e1si ar\u00e1ny teh\u00e1t sz\u00fcks\u00e9gszer\u0171en magasabb lesz, mint az \u00e1tkattint\u00e1si ar\u00e1ny, mivel az \u00fczenetet megnyit\u00f3 emberek megtett\u00e9k az els\u0151 l\u00e9p\u00e9st, \u00e9s k\u00f6z\u00fcl\u00fck n\u00e9h\u00e1nyan megteszik a m\u00e1sodik l\u00e9p\u00e9st: r\u00e1kattintanak a linkre.<\/p>\n<p style=\"text-align: justify;\">Egyszer\u0171en fogalmazva, a megnyit\u00e1si ar\u00e1ny csak azt mutatja, hogy h\u00e1nyan nyitott\u00e1k meg az \u00fczenetet.<\/p>\n<p style=\"text-align: justify;\">Ez azt jelenti, hogy a megnyit\u00e1si ar\u00e1nyt \u00e1ltal\u00e1ban az \u00fczenet t\u00e9m\u00e1j\u00e1nak, szem\u00e9lyre szab\u00e1s\u00e1nak, az adatok tiszt\u00edt\u00e1s\u00e1nak \u00e9s a m\u00e1rka n\u00e9pszer\u0171s\u00e9g\u00e9nek \u00e9rt\u00e9kel\u00e9sek\u00e9nt tekintik. Az \u00e1tkattint\u00e1si ar\u00e1ny viszont azt mutatja, hogy az olvas\u00f3k hasznosnak \u00e9s relev\u00e1nsnak tal\u00e1lj\u00e1k-e az \u00d6n tartalm\u00e1t \u00e9s aj\u00e1nlatait.<\/p>\n<p style=\"text-align: justify;\">M\u00edg a megnyit\u00e1si ar\u00e1ny azt m\u00e9ri, hogy h\u00e1nyan gondolj\u00e1k \u00fagy, hogy az \u00fczenetedre \u00e9rdemes odafigyelni, addig az \u00e1tkattint\u00e1si ar\u00e1ny azt mutatja, hogy az \u00fczeneted sikeresen r\u00e1vezette-e az embereket egy cselekv\u00e9sre.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Mi lenne a j\u00f3 \u00e1tkattint\u00e1si ar\u00e1ny?<\/strong><\/h2>\n<p style=\"text-align: justify;\">K\u00fcl\u00f6nb\u00f6z\u0151 forr\u00e1sokb\u00f3l sz\u00e1rmaz\u00f3 tanulm\u00e1nyok szerint a c\u00e9lzott vagy t\u00f6meges prom\u00f3ci\u00f3s \u00fczenetekre t\u00f6rt\u00e9n\u0151 kattint\u00e1si ar\u00e1ny \u00e1tlagosan 2,5%. Egyes ipar\u00e1gakban, mint p\u00e9ld\u00e1ul a hobbi, a m\u00e9dia \u00e9s a korm\u00e1nyzat, az \u00e1tkattint\u00e1si ar\u00e1nyok el\u00e9rik a 4,5%-t.<\/p>\n<p style=\"text-align: justify;\">Ennek ellen\u00e9re fontos, hogy a saj\u00e1t teljes\u00edtm\u00e9ny\u00e9t m\u00e9rje, \u00e9s ne m\u00e1sok\u00e9t a saj\u00e1t ter\u00fclet\u00e9n.<\/p>\n<p style=\"text-align: justify;\">Tekintettel arra, hogy a fogyaszt\u00f3k naponta t\u00f6bb tucatnyi \u00fczenetet \u00e9s rekl\u00e1mot kapnak a postal\u00e1d\u00e1jukba, a figyelm\u00fck felkelt\u00e9se kiemelked\u0151 fontoss\u00e1g\u00fa.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Hogyan jav\u00edthatja az \u00e1tkattint\u00e1si ar\u00e1nyt<\/strong><\/h2>\n<p style=\"text-align: justify;\">Ha az \u00fcgyfelei nem nyitj\u00e1k meg az \u00fczeneteket, az az\u00e9rt van, mert nem \u00e9rdekli \u0151ket. Ez ilyen egyszer\u0171 \u00e9s vil\u00e1gos.<\/p>\n<p style=\"text-align: justify;\">Ez azt jelenti, hogy nem tetszett nekik az \u00d6n \u00e1ltal k\u00fcld\u00f6tt aj\u00e1nlat, hogy nem tal\u00e1lt\u00e1k relev\u00e1nsnak a tartalmat, hogy szem\u00e9lytelen \u00fczenettel tal\u00e1lkoztak, vagy valami olyasmit, amit spammernek tal\u00e1ltak.<\/p>\n<p style=\"text-align: justify;\">Hogyan lehet teh\u00e1t megford\u00edtani ezt a kedvez\u0151tlen forgat\u00f3k\u00f6nyvet?<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">a) Szegment\u00e1l\u00e1s <\/strong><\/p>\n<p style=\"text-align: justify;\">\u00dcgyf\u00e9ladatb\u00e1zis\u00e1t j\u00f3l kezelje, hogy a hasonl\u00f3 tulajdons\u00e1gokkal rendelkez\u0151 kapcsolatokat csoportos\u00edtani tudja. Ha szegment\u00e1lja a kapcsolattart\u00f3i b\u00e1zis\u00e1t, megfelel\u0151 tartalmat k\u00fcldhet ezeknek a kisebb csoportoknak, amelyeket \u00f6sszess\u00e9g\u00e9ben \u00e9rdekesnek tal\u00e1lnak.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">b) A tartalom szem\u00e9lyre szab\u00e1sa<\/strong><\/p>\n<p style=\"text-align: justify;\">Senkit sem vonzanak a l\u00e9nyegtelen aj\u00e1nlatok, m\u00e9g a kedvenc m\u00e1rk\u00e1j\u00e1t\u00f3l sem. Az emberk\u00f6zpont\u00fa marketing kor\u00e1ban az \u00fcgyfelek elv\u00e1rj\u00e1k, hogy a tartalom az \u0151 ig\u00e9nyeikre \u00e9s v\u00e1gyaikra legyen szabva. Ez\u00e9rt elengedhetetlen, hogy kihaszn\u00e1lja adatait, \u00e9s kieg\u00e9sz\u00edtse azokat harmadik f\u00e9lt\u0151l sz\u00e1rmaz\u00f3 demogr\u00e1fiai adatokkal, hogy jobban meg\u00e9rtse az \u00fcgyfeleket, \u00e9s szem\u00e9lyre szabott tartalmat \u00e9s aj\u00e1nl\u00e1sokat k\u00fcldj\u00f6n nekik.<\/p>\n<p><strong style=\"font-weight: bold;\">c) A cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1s jav\u00edt\u00e1sa<\/strong><\/p>\n<p style=\"text-align: justify;\">Gy\u0151z\u0151dj\u00f6n meg r\u00f3la, hogy a cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1s (CTA) egy\u00e9rtelm\u0171, hogy \u00fcgyfelei pontosan tudj\u00e1k, mire k\u00e9rik \u0151ket. Vagy fontolja meg t\u00f6bb link hozz\u00e1ad\u00e1s\u00e1t, hogy az \u00fcgyfelek t\u00f6bb lehet\u0151s\u00e9get kapjanak a kattint\u00e1sra.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">d) A nem relev\u00e1ns tartalom elvet\u00e9se<\/strong><\/p>\n<p style=\"text-align: justify;\">\u00dcgyeljen arra, hogy az \u00fczenet t\u00f6rzse csak a legsz\u00fcks\u00e9gesebbeket tartalmazza, alkalmazzon kreativit\u00e1st a sz\u00f6veg \u00e9s a k\u00e9p tekintet\u00e9ben, \u00e9s hagyjon ki mindent, ami felesleges. Gy\u0151z\u0151dj\u00f6n meg arr\u00f3l, hogy \u00fczenet\u00e9nek vil\u00e1gos c\u00e9lja van, \u00e9s hogy minden elem a CTA-ra val\u00f3 kattint\u00e1sra k\u00e9szteti az \u00fcgyfeleket.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">e) Az \u00fcgyfelek visszanyer\u00e9se<\/strong><\/p>\n<p style=\"text-align: justify;\">A k\u00f6vet\u0151id le fognak esni, \u00e9s a list\u00e1d erod\u00e1l\u00f3dni fog. Ez az a pont, amikor a bounce-back kamp\u00e1nyokhoz kell fordulnia. Motiv\u00e1lja az \u00fcgyfeleket, hogy visszat\u00e9rjenek (\u00e9s kattintsanak az \u00fczeneteire) egy vonz\u00f3 aj\u00e1nlattal.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">f) Tanul\u00e1s a m\u00faltbeli tapasztalatokb\u00f3l<\/strong><\/p>\n<p style=\"text-align: justify;\">Minden \u00fczenet, amit k\u00fcld, egy lehet\u0151s\u00e9g a tanul\u00e1sra, nem csak a kommunik\u00e1ci\u00f3ra \u00e9s a konverzi\u00f3 el\u00e9r\u00e9s\u00e9re. Tekintse \u00e1t a m\u00e9r\u0151sz\u00e1mokat \u00e9s vonja le a k\u00f6vetkeztet\u00e9seket, \u00e1llap\u00edtsa meg, hogy mi m\u0171k\u00f6d\u00f6tt \u00e9s mi nem, kivel \u00e9s mikor. Ez a tapasztalat tanul\u00e1s, amely jav\u00edtja az \u00e1tkattint\u00e1si ar\u00e1nyt.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">g) Tesztel\u00e9s, tesztel\u00e9s, tesztel\u00e9s, tesztel\u00e9s \u00e9s... tesztel\u00e9s.<\/strong><\/p>\n<p style=\"text-align: justify;\">Az \u00fczenetk\u00fcld\u00e9s, az ujjak szor\u00edt\u00e1sa \u00e9s az im\u00e1dkoz\u00e1s m\u00e1r a m\u00falt\u00e9. Mi\u00e9rt tenn\u00e9 ezt, ha el\u0151sz\u00f6r elk\u00fcldheti az \u00fczenet k\u00e9t v\u00e1ltozat\u00e1t a teljes b\u00e1zis k\u00e9t kis szegmens\u00e9nek, \u00e9s ki\u00e9rt\u00e9kelheti, hogy melyik kapott jobb eredm\u00e9nyt, hogy elk\u00fcldhesse a b\u00e1zis t\u00f6bbi r\u00e9sz\u00e9nek.<\/p>\n<p style=\"text-align: justify;\">Az alacsony \u00e1tkattint\u00e1si ar\u00e1ny frusztr\u00e1l\u00f3 lehet. Szerencs\u00e9re a megfelel\u0151 technik\u00e1kkal \u00e9s adatokkal ezek a probl\u00e9m\u00e1k visszaford\u00edthat\u00f3k.<\/p>","protected":false},"excerpt":{"rendered":"<p>A marketingeseknek nem csak az a kih\u00edv\u00e1s, hogy r\u00e1vegy\u00e9k az \u00fcgyfeleket, hogy megnyiss\u00e1k \u00e9s elolvass\u00e1k az \u00fczeneteiket. Az \u00fcgyfeleknek interakci\u00f3ba kell l\u00e9pni\u00fck a m\u00e1rk\u00e1jukkal.<\/p>","protected":false},"author":239642484,"featured_media":7762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/miert-nem-kattint-senki-az-e-mailben-kuldott-uzenetekre\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los especialistas en marketing no s\u00f3lo tienen el desaf\u00edo de conseguir que los clientes abran y lean sus mensajes. 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