{"id":6543,"date":"2024-10-08T17:38:25","date_gmt":"2024-10-08T14:38:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6543"},"modified":"2025-06-16T18:21:49","modified_gmt":"2025-06-16T15:21:49","slug":"leiratkozasi-link-miert-kell-beepitenie-az-e-mail-marketing-levelekbe","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/","title":{"rendered":"Leiratkoz\u00e1si link: mi\u00e9rt kell be\u00e9p\u00edtenie az e-mail marketing levelekbe?"},"content":{"rendered":"

<\/p>\n\n\n

Ezenk\u00edv\u00fcl sz\u00e1mos k\u00f6zz\u00e9tett tanulm\u00e1ny c\u00e1folhatatlan bizony\u00edt\u00e9kot szolg\u00e1ltat arra, hogy a vil\u00e1gj\u00e1rv\u00e1ny idej\u00e9n a mag\u00e1n\u00e9let v\u00e9delme v\u00e1lt priorit\u00e1ss\u00e1.<\/h2>\n

Egyszer\u0171bben fogalmazva: a felhaszn\u00e1l\u00f3k leiratkoz\u00e1s\u00e1nak lehet\u0151v\u00e9 t\u00e9tele egy levelez\u0151list\u00e1r\u00f3l m\u00e1r nem lehet\u0151s\u00e9g, hanem k\u00f6telezetts\u00e9g.<\/p>\n

A leiratkoz\u00e1si lehet\u0151s\u00e9g bar\u00e1t, nem ellens\u00e9g.<\/strong><\/h3>\n

Ez az \u00fczenet l\u00e1bl\u00e9c\u00e9ben tal\u00e1lhat\u00f3 link, amely lehet\u0151v\u00e9 teszi a felhaszn\u00e1l\u00f3k sz\u00e1m\u00e1ra, hogy leiratkozzanak, ha nem k\u00edv\u00e1nnak t\u00f6bb\u00e9 az \u00d6n c\u00e9g\u00e9t\u0151l \u00fczeneteket kapni.
Ezt l\u00e1thatja a h\u00edrlevel\u00fcnkben, amely\u00e9rt el\u00e9rte ezt a blogot:<\/p>\n

\"Email<\/p>\n

A leiratkoz\u00e1si linkek v\u00e9dik az e-mail \u00fczenetek k\u00e9zbes\u00edthet\u0151s\u00e9g\u00e9t, \u00e9s vil\u00e1gszerte sz\u00e1mos spamt\u00f6rv\u00e9ny \u00edrja el\u0151 \u0151ket.<\/p>\n

Igaz, f\u00e1jdalmas l\u00e1tni, hogy a felhaszn\u00e1l\u00f3k leiratkoznak a kontaktlist\u00e1r\u00f3l, de ez sokkal hasznosabb, mint gondoln\u00e1.<\/p>\n

Tudjuk, hogy h\u00e1ts\u00f3 sz\u00e1nd\u00e9k\u00fanak t\u0171nhet, ha az \u00fcgyfeleinek k\u00f6nny\u0171 m\u00f3dot k\u00edn\u00e1l arra, hogy elhagyj\u00e1k \u00d6nt, de ha min\u0151s\u00e9gi tartalommal l\u00e1tja el \u0151ket, a legt\u00f6bbj\u00fck nem is fogja l\u00e1tni a leiratkoz\u00e1s gombot.<\/p>\n

Ennek ellen\u00e9re n\u00e9ha m\u00e9g a legvonz\u00f3bb tartalom sem biztos, hogy megfelel\u0151 lesz n\u00e9h\u00e1ny feliratkoz\u00f3 sz\u00e1m\u00e1ra. \u00c9s ha ez megt\u00f6rt\u00e9nik, \u00e9s a kapcsolattart\u00f3k nem tal\u00e1lj\u00e1k a leiratkoz\u00e1si linket, akkor spamnek min\u0151s\u00fclhet.<\/p>\n

Te nem akarod ezt, \u00e9s mi sem akarjuk ezt neked.<\/p>\n

A leiratkoz\u00e1si link el\u0151nyei<\/h3>\n

Nem csak arr\u00f3l van sz\u00f3, hogy a lista tiszta legyen; a leiratkoz\u00e1si link beilleszt\u00e9se az \u00fczenetekbe sz\u00e1mos m\u00e1s el\u0151nnyel is j\u00e1r.<\/p>\n

Elker\u00fcli a frusztr\u00e1ci\u00f3t a fogad\u00f3 oldalon<\/h3>\n

Gyakran el\u0151fordul, hogy an\u00e9lk\u00fcl, hogy \u00e9szrevenn\u00e9nk, beleegyez\u00e9s\u00fcnket adtuk egy weboldal vagy egy m\u00e1rka h\u00edrlevel\u00e9nek fogad\u00e1s\u00e1hoz, \u00e9s olyan \u00fczeneteket kezd\u00fcnk kapni, amelyek nem igaz\u00e1n \u00e9rdekelnek minket.<\/p>\n

Fontos, hogy meg\u00e9rts\u00fck az emberek ig\u00e9nyeit \u00e9s preferenci\u00e1it, \u00e9s lehet\u0151v\u00e9 tegy\u00fck sz\u00e1mukra, hogy leiratkozhassanak a levelez\u0151list\u00e1r\u00f3l, ha ezt k\u00edv\u00e1nj\u00e1k.<\/p>\n

A postal\u00e1d\u00e1ban landol, nem a spamben<\/h3>\n

Ez ilyen egyszer\u0171: a leiratkoz\u00e1si link beiktat\u00e1s\u00e1val nagyobb es\u00e9lye van annak, hogy a levelek a kapcsolattart\u00f3k postal\u00e1d\u00e1j\u00e1ban landolnak, nem pedig a spam mapp\u00e1ban.<\/p>\n

Ha az emberek nem akarnak h\u00edrlevelet kapni, \u00e9s nem tal\u00e1lnak leiratkoz\u00e1si linket, amikor keresik, akkor val\u00f3sz\u00edn\u0171leg spamnek fogj\u00e1k jel\u00f6lni az e-mailt.<\/p>\n

M\u00e1r tudnia kell, hogy mennyire k\u00e1ros a h\u00edrnev\u00e9re, ha a spam mapp\u00e1ba ker\u00fcl. Ha a spamek ar\u00e1nya meghaladja a megengedett k\u00fcsz\u00f6b\u00e9rt\u00e9ket, fi\u00f3kj\u00e1t felf\u00fcggeszthetik, vagy bizonyos esetekben ak\u00e1r meg is sz\u00fcntethetik. Ez\u00e9rt mindig a minim\u00e1lisra kell cs\u00f6kkentenie a spam-panaszokat.<\/p>\n

Megfeleljen a spamellenes jogszab\u00e1lyoknak<\/h3>\n

Minden orsz\u00e1gnak megvannak a saj\u00e1t szab\u00e1lyai a leiratkoz\u00e1si link felt\u00fcntet\u00e9s\u00e9re vonatkoz\u00f3an, mivel a spamellenes jogszab\u00e1lyok ezt \u00edrj\u00e1k el\u0151.<\/p>\n

A GDPR 2018. m\u00e1jusi hat\u00e1lybal\u00e9p\u00e9se \u00f3ta a GDPR szabv\u00e1nyokat \u00e1llap\u00edtott meg, \u00e9s az EU-ban kapcsolatot tart\u00f3 valamennyi m\u00e1rka sz\u00e1m\u00e1ra k\u00f6telez\u0151v\u00e9 v\u00e1lt. A b\u00edrs\u00e1g ak\u00e1r 20 milli\u00f3 eur\u00f3 vagy az \u00e9ves glob\u00e1lis forgalom 4%-je is lehet, att\u00f3l f\u00fcgg\u0151en, hogy melyik a magasabb.<\/p>\n

E rendelet 17. cikke, a \"T\u00f6rl\u00e9shez val\u00f3 jog\" vagy \"Az elfeledtet\u00e9shez val\u00f3 jog\" \u00e9rtelm\u00e9ben az \u00e9rintetteknek joguk van arra, hogy k\u00e9rj\u00e9k adataik t\u00f6rl\u00e9s\u00e9t. Az adatkezel\u0151k k\u00f6telesek t\u00f6r\u00f6lni az adatokat, ha azok m\u00e1r nem sz\u00fcks\u00e9gesek azokhoz a c\u00e9lokhoz, amelyekhez azokat gy\u0171jt\u00f6tt\u00e9k, vagy ha az \u00e9rintettek visszavonj\u00e1k a t\u00e1rol\u00e1sukhoz \u00e9s felhaszn\u00e1l\u00e1sukhoz adott hozz\u00e1j\u00e1rul\u00e1sukat.<\/p>\n

Hogyan seg\u00edthet az MasterBase\u00ae: MasterUnsubscribe<\/h2>\n

Az MasterBase\u00ae-n\u00e9l n\u00e9h\u00e1ny \u00e9vvel ezel\u0151tt egy automatiz\u00e1lt leiratkoz\u00e1si folyamatot tett\u00fcnk el\u00e9rhet\u0151v\u00e9 \u00fcgyfeleink sz\u00e1m\u00e1ra, \u00e9s meg\u00e1llap\u00edtottuk, hogy annak h\u00e1rom f\u0151 jellemz\u0151nek kell megfelelnie:<\/p>\n

    \n
  1. Egyszer\u0171:<\/strong>Egyszer\u0171en kell be\u00e9p\u00edteni a linket az \u00fczenet HTML-\u00e1llom\u00e1ny\u00e1ba, \u00e9s egyszer\u0171en kell v\u00e9grehajtani azok sz\u00e1m\u00e1ra, akik le akarnak iratkozni a levelez\u00e9sr\u0151l.<\/li>\n
  2. Biztos\u00edt\u00e1s:<\/strong>El\u00e9g biztons\u00e1gos \u00e9s hibabiztos ahhoz, hogy azok, akik ezen kereszt\u00fcl leiratkoznak, ne kapjanak \u00fajra leveleket, m\u00e9g akkor sem, ha t\u00e9ved\u00e9sb\u0151l visszat\u00f6ltik \u0151ket a kapcsolattart\u00f3 adatb\u00e1zisba.<\/li>\n
  3. K\u00e9szp\u00e9nz:<\/strong> \u00c9s nem csak hat\u00e9kony, hanem automatikus (szinte var\u00e1zslatos) a sz\u00e1ll\u00edt\u00e1si \u00fctemtervvel lemarad\u00f3k sz\u00e1m\u00e1ra.<\/li>\n<\/ol>\n

    Term\u00e9szetesen ezeket a jellemz\u0151ket felt\u00e9telezz\u00fck azok eset\u00e9ben is, akik leiratkoznak, azaz egyetlen l\u00e9p\u00e9sben, tov\u00e1bbi adatok k\u00e9r\u00e9se n\u00e9lk\u00fcl, a visszajelz\u00e9s lehet\u0151s\u00e9g\u00e9vel (\u00f6nk\u00e9ntes) \u00e9s a folyamat le\u00e1ll\u00edt\u00e1s\u00e1nak lehet\u0151s\u00e9g\u00e9vel, ha az egyszer m\u00e1r l\u00e9trej\u00f6tt (amit \u00fajrafeliratkoz\u00e1snak tekinthet\u00fcnk).<\/p>\n

    \u00cdgy sz\u00fcletett meg a MasterUnsubscribe<\/p>\n

    Hogyan m\u0171k\u00f6dik a MasterUnsubscribe\u00ae?<\/h2>\n

    1) Azok sz\u00e1m\u00e1ra, akik az \u00fczenetek k\u00fcld\u00e9s\u00e9t \u00fctemezik<\/h3>\n

    Az MasterBase\u00ae seg\u00edts\u00e9g\u00e9vel a leiratkoz\u00e1si modul aktiv\u00e1l\u00e1sa olyan egyszer\u0171, mint a MasterUnsubscribe\u00ae k\u00f3d be\u00e1gyaz\u00e1sa hiperlinkk\u00e9nt az \u00fczenet HTML k\u00f3dj\u00e1ba a seg\u00e9dszerkeszt\u0151n kereszt\u00fcl.<\/p>\n

    Az al\u00e1bbiakban egy l\u00e9p\u00e9sr\u0151l-l\u00e9p\u00e9sre bemutatott p\u00e9lda k\u00f6vetkezik:<\/p>\n

    \"1.<\/p>\n

    Hat\u00e1rozza meg azt a sz\u00f6veget, amely a MasterUnsubscribe\u00ae linkje lesz.<\/strong><\/p>\n

    \"2.<\/p>\n

    V\u00e1lassza ki a MasterUnsubscribe\u00ae be\u00e1ll\u00edt\u00e1st a testreszab\u00e1si ikonon.<\/strong><\/p>\n

    \"3.<\/p>\n

    Ez a m\u0171velet beilleszti a MasterUnsubscribe\u00ae param\u00e9tert (#!masterunsubscribelink!#) az \u00fczenet test\u00e9be.<\/strong><\/p>\n

    \"4.<\/p>\n

    V\u00e9g\u00fcl ki kell v\u00e1gnia \u00e9s be kell illesztenie ezt a param\u00e9tert a linkelhet\u0151 sz\u00f6veg hiperlinkjek\u00e9nt, ebben az esetben \"Kattintson ide\".<\/strong><\/p>\n

    A MasterUnsubscribe\u00ae param\u00e9ter mindig ugyanaz lesz, \u00edgy be\u00e1ll\u00edthat egy sablont, amelyet a j\u00f6v\u0151beni levelek alapj\u00e1ul haszn\u00e1lhat.<\/p>\n

    2) Azok sz\u00e1m\u00e1ra, akik le szeretn\u00e9nek iratkozni egy k\u00fcldem\u00e9nyr\u0151l:<\/strong><\/h3>\n

    A MasterUnsubscribe\u00ae n\u00e9h\u00e1ny egyszer\u0171 l\u00e9p\u00e9sben m\u0171k\u00f6dik.<\/p>\n

    Az els\u0151 a leiratkoz\u00e1si lehet\u0151s\u00e9gre val\u00f3 kattint\u00e1s:<\/p>\n

    \"u-6\"<\/p>\n

    A felhaszn\u00e1l\u00f3 a MasterUnsubscribe\u00ae oldalra ker\u00fcl, ahol a leiratkoz\u00e1st k\u00e9r\u0151 dobozra, a k\u00fcldem\u00e9nyeket k\u00fcld\u0151 v\u00e1llalat nev\u00e9re \u00e9s az adott fi\u00f3k bels\u0151 k\u00f3dj\u00e1ra lesz ir\u00e1ny\u00edtva.<\/p>\n

    \"5.<\/p>\n

    Amint a kapcsolat elk\u00fcldi a k\u00e9relmet, a leiratkoz\u00e1si folyamat a megadott id\u0151kereten bel\u00fcl (24 \u00f3ra) elindul. A kapcsolattart\u00f3nak lehet\u0151s\u00e9ge van arra is (\u00f6nk\u00e9ntes), hogy t\u00e1j\u00e9koztassa a leiratkoz\u00e1s okair\u00f3l.<\/p>\n

    \"6.<\/p>\n

    Ha a kapcsolat v\u00e1laszol erre a felm\u00e9r\u00e9sre, akkor egy meger\u0151s\u00edt\u0151 oldalra ir\u00e1ny\u00edtjuk:<\/p>\n

    \"7.<\/p>\n

    V\u00e9g\u00fcl a kapcsolattart\u00f3 kap egy leiratkoz\u00e1si \u00e9rtes\u00edt\u00e9st az e-mail fi\u00f3kj\u00e1ba, amely tartalmazza a leiratkoz\u00e1s visszavon\u00e1s\u00e1nak \u00e9s a levelekre val\u00f3 \u00fajb\u00f3li feliratkoz\u00e1snak a lehet\u0151s\u00e9g\u00e9t, ha vissza szeretne t\u00e9rni a folyamatba.<\/p>\n

    Leiratkoz\u00e1s eset\u00e9n a kapcsolattart\u00f3 ezt a meger\u0151s\u00edt\u0151 oldalt fogja l\u00e1tni.<\/span><\/p>\n

    \"leiratkoz\u00e1s\"<\/p>\n

    \u00d6sszefoglalva<\/h2>\n

    Alapvet\u0151 fontoss\u00e1g\u00fa, hogy a v\u00e1llalatok felismerj\u00e9k, mennyire fontos, hogy egyszer\u0171, biztons\u00e1gos \u00e9s hat\u00e9kony leiratkoz\u00e1si folyamatot biztos\u00edtsanak kapcsolataik sz\u00e1m\u00e1ra. Az MasterBase\u00ae m\u00e1r megtette ezt. Ez\u00e9rt ez a leiratkoz\u00e1si modul megfelel az erre a folyamatra vonatkoz\u00f3 szigor\u00fa ipar\u00e1gi szabv\u00e1nyoknak \u00e9s legjobb gyakorlatoknak. Megh\u00edvjuk minden \u00fcgyfel\u00fcnket, hogy ismerje meg \u00e9s aktiv\u00e1lja a MasterUnsubscribe\u00ae-t a platformunkon.<\/p>\n

    A leiratkoz\u00e1s folyamat\u00e1nak elint\u00e9z\u00e9se az els\u0151 l\u00e9p\u00e9s a kapcsolatfelv\u00e9tel visszaszerz\u00e9s\u00e9ben. Gy\u0151z\u0151dj\u00f6n meg r\u00f3la, hogy a kommunik\u00e1ci\u00f3 a legjobb \u00e9lm\u00e9nyt ny\u00fajtja k\u00f6z\u00f6ns\u00e9ge sz\u00e1m\u00e1ra.<\/p>\n

    \"ebook:<\/a><\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Napjainkban, az adatv\u00e9delmi ir\u00e1nyelvek vil\u00e1gszerte tapasztalhat\u00f3 nagym\u00e9rt\u00e9k\u0171 fejl\u0151d\u00e9se miatt a levelez\u0151list\u00e1kr\u00f3l val\u00f3 leiratkoz\u00e1s folyamata egyre \u00e9rz\u00e9kenyebb k\u00e9rd\u00e9s.<\/p>","protected":false},"author":239642484,"featured_media":16761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nEnlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Hoy, debido a los grandes avances en materia de pol\u00edticas de privacidad de datos en el mundo, el proceso de desuscripci\u00f3n de contactos a tus listas de correo es un tema cada d\u00eda m\u00e1s sensible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/leiratkozasi-link-miert-kell-beepitenie-az-e-mail-marketing-levelekbe\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hoy, debido a los grandes avances en materia de pol\u00edticas de privacidad de 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