{"id":6538,"date":"2024-05-07T20:44:47","date_gmt":"2024-05-07T17:44:47","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6538"},"modified":"2024-05-08T13:04:07","modified_gmt":"2024-05-08T10:04:07","slug":"maximalizalja-uzeneteinek-szemelyre-szabasat-a-masterbase-smartdata-segitsegevel","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/maximiza-la-personalizacion-de-tus-mensajes-con-masterbase-smartdata\/masterbase\/","title":{"rendered":"Az MasterBase\u00ae SmartData seg\u00edts\u00e9g\u00e9vel maximaliz\u00e1lja \u00fczeneteinek szem\u00e9lyre szab\u00e1s\u00e1t"},"content":{"rendered":"

Ezen ig\u00e9nyek kiel\u00e9g\u00edt\u00e9se \u00e9rdek\u00e9ben a marketingesek igyekeznek kihaszn\u00e1lni az e-mail szem\u00e9lyre szab\u00e1s\u00e1t, hogy olyan 1:1 \u00e9lm\u00e9nyt ny\u00fajtsanak, amely nem csak megfelel, hanem meg is haladja a fogyaszt\u00f3i elv\u00e1r\u00e1sokat, \u00e9s megk\u00fcl\u00f6nb\u00f6zteti \u0151ket a versenyt\u00e1rsakt\u00f3l.<\/p>\n

\u00cdgy nem meglep\u0151, hogy amikor a marketingesek 33%-j\u00e1t megk\u00e9rdezt\u00e9k, hogy mi a legfontosabb t\u00e9nyez\u0151 a j\u00f6v\u0151 marketingje szempontj\u00e1b\u00f3l, a v\u00e1lasz: \"szem\u00e9lyre szab\u00e1s\". Emellett a marketingesek 74%-je szerint a c\u00e9lzott szem\u00e9lyre szab\u00e1s fokozza az \u00fcgyfelek elk\u00f6telez\u0151d\u00e9s\u00e9t, \u00e9s \u00e1tlagosan 20%-rel n\u00f6veli az elad\u00e1sokat, ha szem\u00e9lyre szabott \u00e9lm\u00e9nyeket haszn\u00e1lnak.<\/p>\n

A marketingszakemberek minden szinten \u00e9s minden min\u0151s\u00e9gben \u00e9lvezhetik a relev\u00e1nsabb \u00e9s szem\u00e9lyre szabottabb \u00fczenetek k\u00fcld\u00e9s\u00e9nek el\u0151nyeit, amelyek eredm\u00e9nyeket hoznak.<\/p>\n

Szem\u00e9lyre szab\u00e1s az e-mail marketingben<\/h3>\n

Az e-mail marketinggel \u00f6sszef\u00fcgg\u00e9sben a szem\u00e9lyre szab\u00e1s az e-mail kamp\u00e1nynak egy adott el\u0151fizet\u0151h\u00f6z val\u00f3 igaz\u00edt\u00e1sa a r\u00f3luk rendelkez\u00e9sre \u00e1ll\u00f3 inform\u00e1ci\u00f3k felhaszn\u00e1l\u00e1s\u00e1val.<\/p>\n

Ezek olyan adatok lehetnek, mint p\u00e9ld\u00e1ul a nev\u00fck, az utols\u00f3 term\u00e9k, amit v\u00e1s\u00e1roltak, a lak\u00f3hely\u00fck, vagy hogy naponta h\u00e1nyszor jelentkeznek be az alkalmaz\u00e1sba, \u00e9s m\u00e9g sok m\u00e1s adat.<\/p>\n

A szem\u00e9lyre szab\u00e1s t\u00e1g fogalom, \u00e9s k\u00fcl\u00f6nb\u00f6z\u0151 kifinomults\u00e1g\u00fa lehet. Az alapvet\u0151 szem\u00e9lyre szab\u00e1s olyan taktik\u00e1kat foglal mag\u00e1ban, mint p\u00e9ld\u00e1ul a feliratkoz\u00f3 nev\u00e9nek haszn\u00e1lata a t\u00e1rgysorba, m\u00edg a fejlettebb taktik\u00e1k k\u00f6z\u00e9 tartozhat az \u00fczenet tartalm\u00e1nak megv\u00e1ltoztat\u00e1sa a nem, a tart\u00f3zkod\u00e1si hely vagy m\u00e1s, a feliratkoz\u00f3r\u00f3l ismert dolgok alapj\u00e1n.<\/p>\n

Az e-mail kamp\u00e1nyok szem\u00e9lyre szab\u00e1sa bizony\u00edtottan n\u00f6veli a megnyit\u00e1si \u00e9s \u00e1tkattint\u00e1si ar\u00e1nyt, \u00e9s m\u00e9rhet\u0151 hat\u00e1ssal lehet a ROI-ra \u00e9s a bev\u00e9telre.<\/p>\n

Tanulm\u00e1nyok kimutatt\u00e1k, hogy a szem\u00e9lyre szabott t\u00e1rgysorral ell\u00e1tott \u00fczeneteket 26% nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel nyitj\u00e1k meg, mint a szem\u00e9lyre szabott t\u00e1rgysor n\u00e9lk\u00fclieket, a Rich Relevance pedig meg\u00e1llap\u00edtotta, hogy a szem\u00e9lyre szabott \u00fczenetek eset\u00e9ben 5,7-szer nagyobb a bev\u00e9tel.<\/strong><\/p>\n

<\/p>\n

Ezek az eredm\u00e9nyek abb\u00f3l ad\u00f3dnak, hogy a szem\u00e9lyre szabott \u00fczenetek vonz\u00f3bbak az el\u0151fizet\u0151k sz\u00e1m\u00e1ra. Ahelyett, hogy egy \u00e1ltal\u00e1nos aj\u00e1nlatokat tartalmaz\u00f3 kamp\u00e1nyt kapn\u00e1nak, el\u0151fizet\u0151i k\u00f6zvetlen\u00fcl nekik sz\u00f3l\u00f3 \u00fczenetet kapnak, amely tartalmazza a nev\u00fcket \u00e9s az \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00fcknek megfelel\u0151 aj\u00e1nlatokat (term\u00e9kek, prom\u00f3ci\u00f3k stb.).<\/p>\n

Szem\u00e9lyre szab\u00e1s az MasterBase\u00ae SmartData seg\u00edts\u00e9g\u00e9vel<\/h3>\n

Mi ez?<\/strong><\/p>\n

Az MasterBase\u00ae SmartData egy olyan megold\u00e1s, amely gazdag\u00edtsa a oldalt.<\/strong> a lehet\u0151s\u00e9gek a szem\u00e9lyre szab\u00e1s<\/strong> az MasterBase\u00ae-ben m\u00e1r rendelkez\u00e9sre \u00e1ll\u00f3 funkci\u00f3k hozz\u00e1ad\u00e1s\u00e1val, amelyek lehet\u0151v\u00e9 teszik a megszem\u00e9lyes\u00edt\u00e9sben haszn\u00e1lt adatok egy\u00e9ni konfigur\u00e1l\u00e1s\u00e1t, ak\u00e1r a form\u00e1tumuk kiigaz\u00edt\u00e1s\u00e1t, ak\u00e1r a k\u00f6z\u00f6tt\u00fck vagy bel\u0151l\u00fck val\u00f3 kapcsolatok l\u00e9trehoz\u00e1s\u00e1t.<\/p>\n

Az MasterBase\u00ae SmartData seg\u00edts\u00e9g\u00e9vel a szem\u00e9lyre szab\u00e1s gazdagodik, mivel az adatok az \u00d6n kommunik\u00e1ci\u00f3s ig\u00e9nyei \u00e9s a c\u00edmzett elv\u00e1r\u00e1sai szerint ker\u00fclnek konfigur\u00e1l\u00e1sra.<\/p>\n

Csak egy alapra van sz\u00fcks\u00e9g, amely CRM-b\u0151l, ERP-b\u0151l vagy m\u00e1sb\u00f3l sz\u00e1rmazik, mert mint tudjuk, az adat az alapvet\u0151 t\u00e9nyez\u0151 ahhoz, hogy ne csak az MasterBase\u00ae SmartData, hanem b\u00e1rmilyen szem\u00e9lyre szab\u00e1s val\u00f3ban m\u0171k\u00f6dj\u00f6n. Amint l\u00e1tni fogja, a folyamat nagyon egyszer\u0171, \u00e9s m\u00e9g egyszer\u0171bb, ahogyan azt alkalmazza, hogy \u00e9rt\u00e9ket ny\u00fajtson \u00fcgyfeleinek.<\/p>\n

MasterBase\u00ae SmartData\u00ae Flow<\/h3>\n

\"sm-1\"<\/p>\n

Testreszabhatja a karaktereket, sz\u00e1mokat, d\u00e1tumokat, bin\u00e1ris adatokat, t\u00f6mb\u00f6ket - egy sor olyan t\u00e9nyez\u0151t, amelyek megk\u00f6nny\u00edtik \u00e9s jav\u00edtj\u00e1k a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9nyt a felhaszn\u00e1l\u00f3 \u00e9letciklus\u00e1nak minden \u00e9rint\u00e9si pontj\u00e1n.<\/p>\n

Az MasterBase\u00ae SmartData 10 legjellemz\u0151bb felhaszn\u00e1l\u00e1si ter\u00fclete<\/h3>\n

Az MasterBase\u00ae SmartData \u00e1ltal k\u00edn\u00e1lt sz\u00e1mos testreszab\u00e1si lehet\u0151s\u00e9g k\u00f6z\u00fcl kiv\u00e1lasztottuk azt a t\u00edzet, amely a legjobban szeml\u00e9lteti a benne rejl\u0151 lehet\u0151s\u00e9geket:<\/p>\n

    \n
  1. Form\u00e1tum a nagybet\u0171s kezd\u0151bet\u0171h\u00f6z<\/li>\n
  2. Sz\u00e1mok form\u00e1z\u00e1sa<\/li>\n
  3. D\u00e1tum form\u00e1tum m\u00f3dos\u00edt\u00e1sa<\/li>\n
  4. Karakterblokkok l\u00e1ncol\u00e1sa<\/li>\n
  5. Sz\u00e1mok kerek\u00edt\u00e9se<\/li>\n
  6. Annak \u00e9rt\u00e9kel\u00e9se, hogy az egyik d\u00e1tum nagyobb-e, mint a m\u00e1sik<\/li>\n
  7. \u00c9rt\u00e9kek cser\u00e9je<\/li>\n
  8. K\u00e9t sz\u00e1m szorz\u00e1sa<\/li>\n
  9. \u00c9veket adhat hozz\u00e1 egy d\u00e1tumhoz<\/li>\n
  10. Az \u00fcres r\u00e9szek elt\u00e1vol\u00edt\u00e1sa<\/li>\n<\/ol>\n
      \n
    1. Form\u00e1z\u00e1s nagy kezd\u0151bet\u0171sre - $capitalize <\/strong>\n

      Minden \u00e9rt\u00e9k els\u0151 karakter\u00e9t nagybet\u0171vel \u00edrja; a t\u00f6bbi karaktert megtartja, vagy kisbet\u0171v\u00e9 alak\u00edtja, ahogyan sz\u00fcks\u00e9ges.<\/p>\n

      Ha a kapcsolattart\u00f3k nevei k\u00fcl\u00f6nb\u00f6z\u0151 m\u00f3don ker\u00fcltek be az adatb\u00e1zisba, egyesek kisbet\u0171vel, m\u00e1sok nagybet\u0171vel, akkor a funkci\u00f3 alkalmaz\u00e1s\u00e1val az \u00fczenet a teljes adatb\u00e1zisba a c\u00edmzett nev\u00e9nek nagy kezd\u0151bet\u0171ivel ker\u00fcl elk\u00fcld\u00e9sre, ami a tulajdonnevek \u00edr\u00e1sakor szok\u00e1sos.<\/p>\n

      \"sm-01\"<\/p>\n

       <\/li>\n

    2. Form\u00e1tumsz\u00e1mok - $formatNumber <\/strong>\n

      A sz\u00e1m t\u00edpus\u00fa adatokat karakter t\u00edpus\u00fa adatokk\u00e1 alak\u00edtja \u00e1t, \u00e9s a felhaszn\u00e1l\u00f3 \u00e1ltal meghat\u00e1rozott form\u00e1tumban form\u00e1zza meg a k\u00f6vetkez\u0151 f\u00fcggv\u00e9ny alkalmaz\u00e1s\u00e1val<\/p>\n

      A sz\u00e1mok form\u00e1zhat\u00f3k helyi p\u00e9nznemek, sz\u00e1zal\u00e9kok, id\u0151 kifejez\u00e9sek vagy m\u00e1s m\u00e9rt\u00e9kegys\u00e9gek szerint, valamint eg\u00e9sz vagy tizedes sz\u00e1mokk\u00e9nt, ezres elv\u00e1laszt\u00e1ssal vagy an\u00e9lk\u00fcl is megjelen\u00edthet\u0151k, egy\u00e9b opci\u00f3k mellett.<\/p>\n

      \"sm-02\"<\/p>\n

       <\/li>\n

    3. A d\u00e1tum form\u00e1tum\u00e1nak m\u00f3dos\u00edt\u00e1sa - $formatDate <\/strong>\n

      Ez a funkci\u00f3 lehet\u0151v\u00e9 teszi, hogy meghat\u00e1rozza, milyen m\u00f3don szeretn\u00e9 kifejezni a d\u00e1tumot.<\/p>\n

      Ha az adatb\u00e1zis mez\u0151iben t\u00e1rolt d\u00e1tumok k\u00fcl\u00f6nb\u00f6z\u0151 form\u00e1tum\u00faak, vagy olyan form\u00e1tum\u00faak, amelyek nem felelnek meg az \u00d6n orsz\u00e1g\u00e1ban haszn\u00e1latosnak, egyesek csak sz\u00e1mokkal, m\u00e1sok sz\u00e1mokkal, de m\u00e1s form\u00e1tumban, m\u00e1sok a h\u00f3napot szavakkal \u00e9s a napot sz\u00e1mokkal adj\u00e1k meg, az \u00fczenet elk\u00fcldhet\u0151 az \u00f6sszes adatb\u00e1zisba ugyanazzal a d\u00e1tumform\u00e1tummal, amelyet a funkci\u00f3 beilleszt\u00e9sekor hat\u00e1roztunk meg.<\/p>\n

      \"sm-03\"<\/p>\n

       <\/li>\n

    4. Karakterblokkok l\u00e1ncol\u00e1sa - $concat <\/strong>\n

      \u00d6sszekapcsol egy \"initial\" n\u00e9ven defini\u00e1lt karakterl\u00e1ncot egy m\u00e1sik, \"final\" n\u00e9ven defini\u00e1lt karakterl\u00e1nccal.<\/p>\n

      Ez a f\u00fcggv\u00e9ny az adatb\u00e1zis egy mez\u0151j\u00e9nek tartalm\u00e1t (\u00e9rt\u00e9k\u00e9t) veszi, amely a f\u00fcggv\u00e9ny alkalmaz\u00e1sakor \"kezdeti\" mez\u0151k\u00e9nt van defini\u00e1lva, \u00e9s \u00f6sszekapcsolja egy m\u00e1sodik mez\u0151 tartalm\u00e1val, amelyet \"v\u00e9gleges\"-k\u00e9nt defini\u00e1lt. Ide\u00e1lis p\u00e9ld\u00e1ul arra, hogy egy sorban \u00f6sszekapcsolja egy \u00fcgyf\u00e9l keresztnev\u00e9t \u00e9s vezet\u00e9knev\u00e9t, amelyek az adatb\u00e1zisban k\u00fcl\u00f6n mez\u0151kben vannak.<\/p>\n

      \"sm-04\"<\/p>\n

       <\/li>\n

    5. Sz\u00e1mok kerek\u00edt\u00e9se - $round<\/strong>\n

      Ez a funkci\u00f3 lehet\u0151v\u00e9 teszi a tizedes sz\u00e1m kerek\u00edt\u00e9s\u00e9t, hogy eg\u00e9sz sz\u00e1mokban fejezze ki.<\/p>\n

      A funkci\u00f3 alkalmaz\u00e1sa a tizedesjegyeket tartalmaz\u00f3 sz\u00e1mokat eg\u00e9sz sz\u00e1mokk\u00e1 alak\u00edtja \u00e1t. Ezt \u00fagy \u00e9ri el, hogy a 0,5 tizedes sz\u00e1mt\u00f3l lefel\u00e9 eg\u00e9sz sz\u00e1mot ad hozz\u00e1, \u00e9s 0,49 tizedes sz\u00e1mt\u00f3l lefel\u00e9 eg\u00e9sz sz\u00e1mot von le.<\/p>\n

      \"sm-05\"<\/p>\n

       <\/li>\n

    6. Annak ki\u00e9rt\u00e9kel\u00e9se, hogy egy d\u00e1tum nagyobb-e egy m\u00e1sikn\u00e1l - $maxDate <\/strong>\n

      Ez a f\u00fcggv\u00e9ny ellen\u0151rzi, hogy az \u00e9rt\u00e9kelend\u0151 d\u00e1tum \u00e9rt\u00e9ke nagyobb-e, mint egy referencia d\u00e1tum.<\/p>\n

      A f\u00fcggv\u00e9ny el\u0151tagja \u00e9s az \u00e9rt\u00e9kelend\u0151 d\u00e1tumokat \u00e9s a referencia d\u00e1tumot tartalmaz\u00f3 mez\u0151k defini\u00e1lva vannak. P\u00e9ld\u00e1ul egy biztos\u00edt\u00e1si k\u00f6tv\u00e9ny al\u00e1\u00edr\u00e1s\u00e1nak d\u00e1tuma az aktu\u00e1lis d\u00e1tummal szemben, egy g\u00e9pj\u00e1rm\u0171-biztos\u00edt\u00e1si k\u00f6tv\u00e9ny lej\u00e1rat\u00e1nak bejelent\u00e9s\u00e9hez.<\/p>\n

      \"sm-06\"<\/p>\n

       <\/li>\n

    7. Karakterek cser\u00e9je - $replace <\/strong>\n

      Egy karakterl\u00e1nc tartalm\u00e1nak helyettes\u00edt\u00e9se egy m\u00e1sik karakterl\u00e1ncban tal\u00e1lhat\u00f3 \u00e9rt\u00e9kkel, amelyet cserek\u00e9nt defini\u00e1l.<\/p>\n

      Ez a f\u00fcggv\u00e9ny lehet\u0151v\u00e9 teszi, hogy egy, a b\u00e1zis egy mez\u0151j\u00e9nek megfelel\u0151, \u00e9s a f\u00fcggv\u00e9ny alkalmaz\u00e1sakor keres\u00e9si karakterl\u00e1nck\u00e9nt defini\u00e1lt karakterl\u00e1ncot a cserek\u00e9nt defini\u00e1lt karakterl\u00e1ncban szerepl\u0151 \u00e9rt\u00e9kkel helyettes\u00edtsen, amelynek szint\u00e9n meg kell felelnie a b\u00e1zis egy mez\u0151j\u00e9nek.<\/p>\n

      \"sm-07\"<\/p>\n

       <\/li>\n

    8. K\u00e9t sz\u00e1mjegy szorz\u00e1sa - $multiply <\/strong>\n

      K\u00e9t sz\u00e1m szorz\u00e1sa \u00e9s a m\u0171velet eredm\u00e9ny\u00e9nek megjelen\u00edt\u00e9se.<\/p>\n

      A legjobb p\u00e9lda e funkci\u00f3 haszn\u00e1lat\u00e1ra a k\u00fcl\u00f6nb\u00f6z\u0151 term\u00e9kek hozz\u00e1adott\u00e9rt\u00e9k-ad\u00f3val (H\u00c9A) terhelt \u00e1r\u00e1nak kifejez\u00e9se, amely egy \u00e1rmez\u0151 sz\u00e1madatainak \u00e9s egy H\u00c9A-mez\u0151 sz\u00e1madatainak megszorz\u00e1sa eredm\u00e9nyek\u00e9nt j\u00f6n l\u00e9tre.<\/p>\n

      \"sm-08\"<\/p>\n

       <\/li>\n

    9. \u00c9vek hozz\u00e1ad\u00e1sa egy d\u00e1tumhoz-$addYears <\/strong>\n

      Ez a funkci\u00f3 lehet\u0151v\u00e9 teszi, hogy \u00e9veket adjon hozz\u00e1 egy adott d\u00e1tumhoz.<\/p>\n

      Az adatb\u00e1zis egy mez\u0151j\u00e9nek d\u00e1tum\u00e9rt\u00e9keit veszi, hozz\u00e1adja a felhaszn\u00e1l\u00f3 \u00e1ltal a f\u00fcggv\u00e9ny alkalmaz\u00e1sakor meghat\u00e1rozott \u00e9vek sz\u00e1m\u00e1t, \u00e9s megjelen\u00edti a kett\u0151 \u00f6sszeg\u00e9t. K\u00fcl\u00f6n\u00f6sen hasznos, ha figyelmezteti \u00fcgyfeleit a szerz\u0151d\u00e9s automatikus meg\u00faj\u00edt\u00e1s\u00e1nak id\u0151pontj\u00e1ra, az egyes \u00fcgyfelek egyedi adatai szerint.<\/p>\n

      \"sm-09\"<\/p>\n

       <\/li>\n

    10. Nyersdarabok elt\u00e1vol\u00edt\u00e1sa - $trim<\/strong>\n

      Ha ezt a funkci\u00f3t alkalmazza, csak az \u00e9rv\u00e9nyes karakterek jelennek meg, mivel a szegmensek k\u00f6z\u00f6tti extra sz\u00f3k\u00f6z\u00f6k elt\u00e1vol\u00edt\u00e1sra ker\u00fclnek.<\/p>\n

      Ez a funkci\u00f3 felismeri a szegmenseket \u00e9s sz\u00e1molja a sz\u00f3k\u00f6z\u00f6ket, \u00e9s \u00fagy konfigur\u00e1lja az adatokat, hogy csak sz\u00f3k\u00f6zzel elv\u00e1lasztott karakterszegmenseket jelen\u00edtsen meg.<\/p>\n

      \"sm-10\"<\/p>\n

       <\/li>\n<\/ol>\n

      Hogyan kell haszn\u00e1lni az MasterBase\u00ae SmartData-t?<\/h3>\n

      Csak hozza l\u00e9tre - vagy szerkessze meg - \u00fczenet\u00e9t, \u00e9s a megszem\u00e9lyes\u00edt\u00e9si kifejez\u00e9s be\u00e9p\u00edt\u00e9sekor \u00e1gyazza bele az MasterBase\u00ae SmartData funkci\u00f3t, amely az \u00d6n elk\u00e9pzel\u00e9se szerint m\u00f3dos\u00edtja a mez\u0151t.<\/p>\n

      \"sm-11\"<\/p>\n

      Az MasterBase\u00ae SmartData haszn\u00e1lat\u00e1val kapcsolatos tov\u00e1bbi r\u00e9szletek\u00e9rt k\u00e9rj\u00fck, forduljon \u00e9rt\u00e9kes\u00edt\u00e9si k\u00e9pvisel\u0151j\u00e9hez, vagy a mi \u00fcgyf\u00e9lkapu<\/a> vagy a mi platformunkon a Int\u00e9zked\u00e9s > T\u00f6meges \u00fczenetk\u00fcld\u00e9s > \u00dczenet l\u00e9trehoz\u00e1sa<\/strong>Tal\u00e1l egy seg\u00e9danyagot, amely az MasterBase\u00ae SmartData jellemz\u0151inek \u00e9s el\u0151nyeinek \u00f6sszefoglal\u00e1sa mellett lehet\u0151v\u00e9 teszi, hogy let\u00f6ltse az \u00e1ltalunk biztos\u00edtott h\u00e1rom k\u00e9zik\u00f6nyv egyik\u00e9t: Norm\u00e1l szint\u0171, halad\u00f3 szint\u0171 \u00e9s szak\u00e9rt\u0151i szint\u0171.<\/p>\n

       <\/p>\n

       <\/p>","protected":false},"excerpt":{"rendered":"

      A fogyaszt\u00f3k relev\u00e1ns \u00e9s szem\u00e9lyre szabott tartalmakat \u00e9s \u00e9lm\u00e9nyeket k\u00f6vetelnek \u00e9s v\u00e1rnak el.<\/p>","protected":false},"author":239642484,"featured_media":10659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1425],"class_list":["post-6538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-smartdata"],"yoast_head":"\nMaximiza la personalizaci\u00f3n de tus mensajes 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