{"id":6535,"date":"2024-06-05T20:23:30","date_gmt":"2024-06-05T17:23:30","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6535"},"modified":"2024-06-07T13:33:28","modified_gmt":"2024-06-07T10:33:28","slug":"hogyan-legyek-jobb-e-mail-marketinges","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/como-ser-un-mejor-email-marketer\/masterbase\/","title":{"rendered":"Hogyan lehetsz jobb e-mail marketinges"},"content":{"rendered":"

Ha \u00d6n is egyike annak a 4,1 milli\u00e1rd embernek, aki e-mailt haszn\u00e1l, akkor ez nem \u00fajdons\u00e1g \u00d6nnek. S\u0151t, m\u00e9g azok sz\u00e1m\u00e1ra sem meglepet\u00e9s, akik e-mailt haszn\u00e1lnak. marketingesek<\/em> e-mail \u00fczenetek k\u00fcld\u00e9se. A Campaign Monitor friss tanulm\u00e1nya szerint a v\u00e1llalkoz\u00e1sok mind\u00f6ssze 4%-je tudta \"kiv\u00e1l\u00f3nak\" min\u0151s\u00edteni e-mail kamp\u00e1nyainak teljes\u00edtm\u00e9ny\u00e9t.<\/p>\n

Nem j\u00f3 a marketingeseknek, \u00e9s nem j\u00f3 \u00e9lm\u00e9ny az olvas\u00f3knak sem. Jobban is tudunk \u00e9s kell is csin\u00e1lnunk. Jobb levelez\u0151list\u00e1kat kell k\u00e9sz\u00edten\u00fcnk, ha azt v\u00e1rjuk, hogy a digit\u00e1lis marketingg\u00e9pezet\u00fcnk ma, holnap \u00e9s a j\u00f6v\u0151ben is j\u00f3l teljes\u00edtsen.<\/p>\n

Sz\u00f3val... hogyan lehetsz jobb e-mail marketinges<\/em>?<\/strong><\/p>\n

Egy nagyszer\u0171 e-mail marketinges<\/em> az, amely a megfelel\u0151 \u00fczenetet k\u00fcldi a megfelel\u0151 szem\u00e9lynek a megfelel\u0151 id\u0151ben. M\u00e1s sz\u00f3val relev\u00e1ns \u00fczeneteket. Ez\u00e9rt alapvet\u0151 fontoss\u00e1g\u00fa a szegment\u00e1l\u00e1s a sikeres e-mail marketingstrat\u00e9gia szempontj\u00e1b\u00f3l: seg\u00edt kontextust teremteni a k\u00fcld\u00f6tt \u00fczenetekhez.<\/p>\n

Gondoljunk csak bele: amikor a fogyaszt\u00f3kat arra k\u00e9rt\u00e9k, hogy \u00e9rt\u00e9kelj\u00e9k a \"A legt\u00f6bb marketing\u00fczenet, amelyet kapok, nem tartalmaz sz\u00e1momra \u00e9rdekes tartalmat vagy aj\u00e1nlatokat\" \u00e1ll\u00edt\u00e1st, 63% \u00e9rtett egyet vagy hat\u00e1rozottan egyet\u00e9rtett vele. Megjegyzend\u0151, hogy ezek az emberek nem azt mondt\u00e1k, hogy a tartalom rossz, csak azt, hogy nem relev\u00e1ns.<\/p>\n

Meg\u00edrhatod a vil\u00e1g legjobb \u00fczenet\u00e9t is, de ha az nem relev\u00e1ns a k\u00f6z\u00f6ns\u00e9ged sz\u00e1m\u00e1ra, akkor csak id\u0151pocs\u00e9kol\u00e1s a k\u00f6z\u00f6ns\u00e9g \u00e9s a te id\u0151d sz\u00e1m\u00e1ra is. Min\u00e9l ink\u00e1bb a kontextusra \u00f6sszpontos\u00edtasz, ann\u00e1l nagyobb lesz a jutalmad. Min\u00e9l szem\u00e9lyre szabottabb az \u00fczenete, ann\u00e1l jobb eredm\u00e9nyeket fog el\u00e9rni. N\u00e9zze csak meg ezt a t\u00e1bl\u00e1zatot, amely \u00f6sszehasonl\u00edtja a t\u00f6meges \u00e9s a szem\u00e9lyre szabott levelez\u00e9st, ahol a relevancia jelent\u0151sen megn\u0151.<\/p>\n

A szegment\u00e1ci\u00f3s strat\u00e9gia jav\u00edt\u00e1sa \u00e9s a szem\u00e9lyre szab\u00e1s fel\u00e9 val\u00f3 elmozdul\u00e1s azonnali \u00e9s nagy hat\u00e1s\u00fa m\u00f3dja az e-mail marketing strat\u00e9gia optimaliz\u00e1l\u00e1s\u00e1nak.<\/p>\n

Ezt szem el\u0151tt tartva figyelj\u00fcnk erre a 3 listat\u00edpusra, amelyeken a szegment\u00e1l\u00e1s, a szem\u00e9lyre szab\u00e1s \u00e9s az individualiz\u00e1l\u00e1s maximaliz\u00e1l\u00e1sa \u00e9rdek\u00e9ben dolgoznunk kell; m\u00e1s sz\u00f3val: a k\u00f6vetkez\u0151 3 list\u00e1ra. relevancia<\/strong>.<\/p>\n

    \n
  1. \u00c9letciklus-list\u00e1k<\/strong><\/li>\n<\/ol>\n

    Az \u00e9letciklus kifejez\u00e9s a marketingben arra utal, ahogyan a kapcsolattart\u00f3kkal kommunik\u00e1l, az els\u0151 kapcsolatfelv\u00e9telt\u0151l az \u00fcgyf\u00e9l \u00e9letciklus\u00e1nak v\u00e9g\u00e9ig. Az \u00e9letciklus-szegment\u00e1l\u00e1s seg\u00edt nyomon k\u00f6vetni, hogy egy kapcsolat hol tart az \u00e9letciklus\u00e1ban. Ez jellemz\u0151en a marketingblog feliratkoz\u00f3k, leadek (vezet<\/em>), min\u0151s\u00edtett marketing c\u00e9lpontok, \u00fcgyfelek \u00e9s evangelist\u00e1k.<\/p>\n

      \n
    1. K\u00f6telezetts\u00e9gv\u00e1llal\u00e1si list\u00e1k<\/strong><\/li>\n<\/ol>\n

      A kapcsolattart\u00f3k szegment\u00e1l\u00e1sa az alapj\u00e1n t\u00f6rt\u00e9nik, hogy hogyan l\u00e9ptek kapcsolatba a k\u00fcl\u00f6nb\u00f6z\u0151 online csatorn\u00e1kkal \u00e9s kommunik\u00e1ci\u00f3val. Mi\u00e9rt fontosak ezek? A j\u00f3 szegment\u00e1ci\u00f3s strat\u00e9gia implicit \u00e9s explicit adatokat egyar\u00e1nt haszn\u00e1l. Az explicit adatok olyan inform\u00e1ci\u00f3k, amelyeket egy kapcsolat \u00f6nk\u00e9nt oszt meg egy v\u00e1llalattal. P\u00e9ld\u00e1ul azok az inform\u00e1ci\u00f3k, amelyeket egy weboldalon vagy egy kapcsolatfelv\u00e9teli \u0171rlapon adnak meg.<\/p>\n

      Az implicit adatok a felhaszn\u00e1l\u00f3i viselked\u00e9sb\u0151l nyert inform\u00e1ci\u00f3k. Az elk\u00f6telezetts\u00e9gi list\u00e1k kihaszn\u00e1lj\u00e1k az implicit adatokat, hogy relev\u00e1nsabb \u00fczeneteket k\u00fcldjenek.<\/p>\n

      A Mailchimp tanulm\u00e1nya szerint a szegment\u00e1lt \u00e9s szem\u00e9lyre szabott e-maileket 14 31%-tel t\u00f6bbsz\u00f6r nyitj\u00e1k meg, \u00e9s 100 95%el t\u00f6bbsz\u00f6r kattintanak r\u00e1juk, mint a nem szegment\u00e1lt e-mailekre.<\/p>\n

        \n
      1. Viselked\u00e9si ellen\u0151rz\u0151 list\u00e1k<\/strong><\/li>\n<\/ol>\n

        Ezek olyan tev\u00e9kenys\u00e9gek, amelyek automatikusan megc\u00e9lozz\u00e1k a kapcsolattart\u00f3kat a t\u00f6bb csatorn\u00e1n - k\u00f6z\u00f6ss\u00e9gi m\u00e9dia, e-mail marketing, weboldal \u00e9s egy\u00e9b csatorn\u00e1kon - folytatott interakci\u00f3ik alapj\u00e1n. Nyomon k\u00f6vetik a kapcsolattart\u00f3k konkr\u00e9t viselked\u00e9s\u00e9t, p\u00e9ld\u00e1ul az \u00e1ltaluk kit\u00f6lt\u00f6tt \u0171rlapokat, a megl\u00e1togatott oldalakat stb. A MarketingSherpa tanulm\u00e1nya szerint 39% a marketingesek<\/em> szerint az \"automatiz\u00e1lt viselked\u00e9salap\u00fa e-mail k\u00fcld\u00e9s\" a leghat\u00e9konyabb taktika az e-mail hat\u00e9konys\u00e1g\u00e1nak jav\u00edt\u00e1s\u00e1ra.<\/p>\n

        Azonban egy felm\u00e9r\u00e9s, amelyben az Econsultancy megk\u00e9rdezte a marketingeseket, hogy \"Melyek az al\u00e1bbi gyakorlatok az \u00d6n e-mail marketingtev\u00e9kenys\u00e9g\u00e9nek r\u00e9szei?\", azt tal\u00e1lta, hogy a marketingeseknek csak 20%-je alkalmazza az al\u00e1bbi gyakorlatokat az e-mail marketingtev\u00e9kenys\u00e9g\u00e9ben. e-mail marketingesek<\/em> viselked\u00e9salap\u00fa c\u00e9lz\u00e1st alkalmaz.<\/p>\n

        A viselked\u00e9salap\u00fa c\u00e9lz\u00e1s a felhaszn\u00e1l\u00f3-k\u00f6zpont\u00fa megk\u00f6zel\u00edt\u00e9s elfogad\u00e1s\u00e1r\u00f3l sz\u00f3l. M\u00e1s szavakkal, a potenci\u00e1lis \u00fcgyfelei \u00e1ltal v\u00e9grehajtott cselekv\u00e9sr\u0151l van sz\u00f3, hogy megkapj\u00e1k azt, amit szeretn\u00e9nek. L\u00e9nyeg\u00e9ben ez az \u00e1lma minden egyes e-mail marketinges<\/em>: az egyes szegmens.<\/p>\n

        R\u00f6viden, hogy jobb e-mail marketinges<\/em> a szegment\u00e1l\u00e1s, a szem\u00e9lyre szab\u00e1s \u00e9s a kapcsolattart\u00e1s r\u00e9v\u00e9n a relevanci\u00e1ra \u00f6sszpontos\u00edt. Alkalmazza ezeket a gyakorlatokat, \u00e9s jelent\u0151s javul\u00e1st fog tapasztalni az e-mail marketingkamp\u00e1nyaiban.<\/p>\n

        \"ebook<\/a><\/p>\n

         <\/p>","protected":false},"excerpt":{"rendered":"

        L\u00e1ssuk be: \u00e1ltal\u00e1ban v\u00e9ve az emberek nem t\u00fal j\u00f3k az e-mail marketingben.<\/p>","protected":false},"author":239642484,"featured_media":14883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo ser un mejor "email marketer" - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/hogyan-legyek-jobb-e-mail-marketinges\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo ser un mejor "email marketer" - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Seamos sinceros: en t\u00e9rminos generales, la gente no es muy buena haciendo email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/hu\/hogyan-legyek-jobb-e-mail-marketinges\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-05T17:23:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-07T10:33:28+00:00\" \/>\n<meta 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