{"id":6487,"date":"2024-03-06T13:05:32","date_gmt":"2024-03-06T11:05:32","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6487"},"modified":"2024-03-09T20:50:16","modified_gmt":"2024-03-09T18:50:16","slug":"3-e-mail-marketing-tartalmi-hiba-amit-el-kell-kerulnie","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/","title":{"rendered":"3 e-mail marketing tartalmi hiba, amit el kell ker\u00fclnie"},"content":{"rendered":"

<\/p>\n

A legt\u00f6bb fogyaszt\u00f3 azt mondja, hogy csak szem\u00e9lyre szabott \u00fczenetekkel l\u00e9pne kapcsolatba. Ez\u00e9rt a m\u00e1rk\u00e1k k\u00fczdenek a szem\u00e9lyre szab\u00e1ssal, de sokan m\u00e9g mindig elk\u00f6vetnek alapvet\u0151 automatiz\u00e1l\u00e1si hib\u00e1kat, amelyek elriaszthatj\u00e1k a v\u00e1s\u00e1rl\u00f3kat.<\/p>\n

\u00cdme h\u00e1rom gyakori e-mail marketing hiba, \u00e9s hogyan ker\u00fclje el \u0151ket.<\/p>\n

T\u00fal sok testreszab\u00e1s<\/strong><\/h3>\n

Az online vil\u00e1g rekl\u00e1mjainak sokas\u00e1ga miatt mindannyian l\u00e1ttunk m\u00e1r olyan hirdet\u00e9seket, amelyek annyira szem\u00e9lyre szabottak, hogy m\u00e1r-m\u00e1r ijeszt\u0151ek, k\u00fcl\u00f6n\u00f6sen azok, amelyek egy term\u00e9kkel val\u00f3 interakci\u00f3, annak eml\u00edt\u00e9se vagy \u00e9ppen megtekint\u00e9se ut\u00e1n jelennek meg.<\/p>\n

Annak ellen\u00e9re, hogy t\u00f6bbsz\u00f6r is tagadta, hogy lehallgatja az \u00d6n besz\u00e9lget\u00e9seit, a Facebook k\u00fcl\u00f6n\u00f6sen a h\u00e1tborzongat\u00f3 rekl\u00e1mc\u00e9lz\u00e1sa miatt ker\u00fclt t\u0171z al\u00e1, amely olyan adatokon alapul, amelyekr\u0151l a legt\u00f6bb felhaszn\u00e1l\u00f3 nem is tudta, hogy a k\u00f6z\u00f6ss\u00e9gi \u00f3ri\u00e1s k\u00f6veti \u0151ket.<\/p>\n

B\u00e1r hajlamosak vagyunk azt gondolni, hogy a felhaszn\u00e1l\u00f3kr\u00f3l mindent tudni \u00e9s a felhaszn\u00e1l\u00f3i \u00e9lm\u00e9nyt szem\u00e9lyre szabni el\u0151ny\u00f6s lenne, a t\u00falz\u00e1sba vitt l\u00e9p\u00e9seknek pont az ellenkez\u0151je lehet a k\u00f6vetkezm\u00e9nye.<\/p>\n

\u00dagy gondoljuk, hogy a legjobb strat\u00e9gia az \u00e1tl\u00e1that\u00f3s\u00e1g. Ma a legjobb strat\u00e9gia az, ha \u00e1tl\u00e1that\u00f3an t\u00e1j\u00e9koztatjuk a gy\u0171jt\u00f6tt adatokr\u00f3l, felk\u00e9rj\u00fck a felhaszn\u00e1l\u00f3kat, hogy j\u00e1ruljanak hozz\u00e1 az adatgy\u0171jt\u00e9shez, \u00e9s r\u00e9szletes t\u00e1j\u00e9koztat\u00e1st adunk arr\u00f3l, hogy mit gy\u0171jt\u00fcnk \u00e9s hogyan haszn\u00e1ljuk fel azokat.<\/p>\n

Ha arra k\u00e9ri a k\u00f6z\u00f6ns\u00e9g\u00e9t, hogy egy \u0171rlap kit\u00f6lt\u00e9s\u00e9vel iratkozzon fel egy h\u00edrlev\u00e9lre vagy blogra val\u00f3 feliratkoz\u00e1sra, javasoljuk, hogy legyen nagyon vil\u00e1gos, hogy mire sz\u00e1m\u00edthatnak, \u00e9s ami m\u00e9g fontosabb, hogyan mondhatnak le, ha ezt szeretn\u00e9k. Ez sokkal nagyobb bizalmi szintet teremt, \u00e9s bizony\u00edtja, hogy val\u00f3ban a felhaszn\u00e1l\u00f3k \u00e9rdekeit\/\u00e9lm\u00e9ny\u00e9t tartja szem el\u0151tt.<\/p>\n

Gyenge szinkroniz\u00e1ci\u00f3<\/strong><\/h3>\n

A v\u00e1s\u00e1rl\u00f3k bosszant\u00e1s\u00e1nak biztos m\u00f3dja, ha egy olyan term\u00e9k hirdet\u00e9s\u00e9t mutatja meg nekik, amelyet szeretn\u00e9nek, de amikor r\u00e1kattintanak a v\u00e1s\u00e1rl\u00e1sra, kider\u00fcl, hogy nincs rakt\u00e1ron. Vagy, ha m\u00e1r megvett\u00e9k, \u00fajra \u00e9s \u00fajra ugyanazt a hirdet\u00e9st l\u00e1tj\u00e1k.<\/p>\n

Ez\u00e9rt ma m\u00e1r t\u00f6bb mint sz\u00fcks\u00e9ges, s\u0151t elengedhetetlen, hogy az e-mail marketingkamp\u00e1nyokat \u00fctemezetten, val\u00f3s id\u0151ben, a term\u00e9kk\u00e9szlet-adatokkal \u00f6sszhangban lehessen k\u00fcldeni. \u00cdgy szem\u00e9lyre szabott prom\u00f3ci\u00f3kkal \u00e9s val\u00f3s idej\u0171 aj\u00e1nlatokkal \u00e9rheti el a v\u00e1s\u00e1rl\u00f3kat olyan e-mail marketingkamp\u00e1nyokkal, amelyek hat\u00e9konyan konverzi\u00f3t eredm\u00e9nyeznek, nem pedig a fogyaszt\u00f3k elutas\u00edt\u00e1s\u00e1t.<\/p>\n

A cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1s hi\u00e1nya <\/strong><\/h3>\n

Amint azt m\u00e1r bizony\u00e1ra t\u00f6bb tucatszor hallotta, a tartalm\u00e1nak legal\u00e1bb egy CTA (call to action) funkci\u00f3ra van sz\u00fcks\u00e9ge. Ez egyar\u00e1nt \u00e9rv\u00e9nyes egy c\u00e9loldalra, egy blogbejegyz\u00e9sre \u00e9s az \u00fczeneteire.<\/p>\n

Cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1s n\u00e9lk\u00fcl megakad\u00e1lyozza, hogy a k\u00f6z\u00f6ns\u00e9g megtudja, mit v\u00e1r t\u0151l\u00fck. Biztos, hogy az olvas\u00f3id okosak, de ez t\u00fal sokat k\u00e9rne t\u0151l\u00fck. \u0150k nem j\u00f3sok.<\/p>\n

Az els\u0151 dolog, hogy vil\u00e1gos elk\u00e9pzel\u00e9sed legyen a c\u00e9lodr\u00f3l.<\/p>\n

Milyen eredm\u00e9nyt v\u00e1rsz?<\/strong><\/h3>\n

Egy \u00e1ltalad \u00edrt tartalmat szeretn\u00e9l n\u00e9pszer\u0171s\u00edteni? Egy k\u00f6zelg\u0151 bemutat\u00f3t vagy esem\u00e9nyt szeretn\u00e9l rekl\u00e1mozni? Eladni akarsz valamit?<\/p>\n

\u00dczenet\u00e9nek sz\u00f6veg\u00e9t, k\u00e9peit \u00e9s diz\u00e1jnj\u00e1t \u00fagy \u00e1ll\u00edtsa \u00f6ssze, hogy az olvas\u00f3kat erre az eredm\u00e9nyre vezesse. Ezut\u00e1n, miel\u0151tt elk\u00fclden\u00e9, gy\u0151z\u0151dj\u00f6n meg r\u00f3la, hogy a cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1s egy\u00e9rtelm\u0171, mag\u00e1val ragad\u00f3, \u00e9s a rem\u00e9lt eredm\u00e9nyhez vezeti \u0151ket.<\/p>\n

T\u00f6k\u00e9letes, de hogyan k\u00e9sz\u00edts\u00fcnk nagyszer\u0171 felh\u00edv\u00e1st a cselekv\u00e9sre? \u00cdme n\u00e9h\u00e1ny javaslat:<\/p>\n

# 1: Tegye k\u00f6nnyen megtal\u00e1lhat\u00f3v\u00e1 a CTA-j\u00e1t<\/h3>\n

Ne rejtse el a cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1st. Haszn\u00e1ljon \u00e9l\u00e9nk sz\u00edneket, vastag sz\u00f6veget vagy nagym\u00e9ret\u0171 gombokat. Helyezze olyan helyre, ahol kiemelkedik.<\/p>\n

# 2: Haszn\u00e1lja a megfelel\u0151 cselekv\u00e9sre h\u00edv\u00f3 szavakat<\/h3>\n

A szavak sz\u00e1m\u00edtanak. Ha a CTA unalmas vagy hom\u00e1lyos, az olvas\u00f3k \u00e1tugorhatj\u00e1k.<\/p>\n

Haszn\u00e1ljon akci\u00f3szavakat, p\u00e9ld\u00e1ul \"olvasson tov\u00e1bb\" vagy \"v\u00e1s\u00e1roljon most\". Haszn\u00e1lja a s\u00fcrg\u0151ss\u00e9g \u00e9rzet\u00e9t. B\u00e1tor\u00edtsa a k\u00edv\u00e1ncsis\u00e1got.<\/p>\n

# 3: Ne keverj\u00fck \u00f6ssze<\/h3>\n

A t\u00falz\u00e1s mindig rossz. Ha egyetlen \u00fczenetben t\u00f6bb cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1s van, az \u00f6sszet\u00e9veszthet\u0151 m\u00e1s \u00fczenetekkel, \u00e9s \u00f6sszezavarhatja a k\u00f6z\u00f6ns\u00e9get.<\/p>\n

Az olvas\u00f3k ahelyett, hogy az elv\u00e1rt l\u00e9p\u00e9seket tenn\u00e9k, \u00fagy d\u00f6ntenek, hogy egy\u00e1ltal\u00e1n nem tesznek semmit.<\/p>\n

# 4: A CTA megism\u00e9tl\u00e9se<\/h3>\n

Ha sz\u00fcks\u00e9ges, ism\u00e9telje meg a cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1st t\u00f6bbsz\u00f6r is.<\/p>\n

Megpr\u00f3b\u00e1lja a lehet\u0151 legk\u00f6nnyebb\u00e9 tenni az olvas\u00f3 sz\u00e1m\u00e1ra, hogy az e-mailb\u0151l k\u00f6zvetlen\u00fcl az \u00d6n weboldal\u00e1ra vagy term\u00e9k\u00e9re l\u00e9pjen. Ha t\u00f6bbsz\u00f6r megism\u00e9tli a cselekv\u00e9sre val\u00f3 felh\u00edv\u00e1st, akkor t\u00f6bb es\u00e9lye lesz arra, hogy \u00e9szrevegye azt, \u00e9s interakci\u00f3ba l\u00e9pjen vele.<\/p>\n

\u00a0<\/p>\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

K\u00f6zismert, de \u00e9rdemes megism\u00e9telni: a szem\u00e9lyre szab\u00e1s a hat\u00e9kony e-mail marketing kulcsa, mivel n\u00f6veli a relevanci\u00e1t, \u00e9s r\u00e1veszi a k\u00f6z\u00f6ns\u00e9get, hogy elolvassa az \u00fczeneteket, \u00e9s ne csak megnyissa, hanem meg is tegye, amit szeretne.<\/p>","protected":false},"author":239642484,"featured_media":11878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n3 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