{"id":6323,"date":"2025-05-12T22:08:52","date_gmt":"2025-05-12T19:08:52","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6323"},"modified":"2025-05-14T01:34:51","modified_gmt":"2025-05-13T22:34:51","slug":"hogyan-javitsuk-a-vasarloi-utat-a-tranzakcios-uzenetekkel-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/","title":{"rendered":"Az \u00fcgyf\u00e9l\u00fat jav\u00edt\u00e1sa tranzakci\u00f3s \u00fczenetekkel"},"content":{"rendered":"<p>A tranzakci\u00f3s k\u00fcldem\u00e9nyek fontosak. Az \u00e9rt\u00e9kes\u00edt\u00e9si visszaigazol\u00e1s, az \u00fcdv\u00f6zl\u0151 \u00fcdv\u00f6zlet, a megrendel\u00e9s friss\u00edt\u00e9se, a k\u00fcldem\u00e9ny r\u00e9szletei, s\u0151t m\u00e9g a jelsz\u00f3 m\u00f3dos\u00edt\u00e1sa is mind olyan \u00fczenetek, amelyeket a c\u00edmzettek valamilyen okb\u00f3l kifoly\u00f3lag nagyra \u00e9rt\u00e9kelnek. \u00c9s gyakran ezek az els\u0151 \u00fczenetek, amelyeket egy el\u0151fizet\u0151 vagy \u00fcgyf\u00e9l kap az \u00d6n c\u00e9g\u00e9t\u0151l.<\/p>\n<p>De amellett, hogy \u00e9rt\u00e9kes \u00e9s elv\u00e1rt inform\u00e1ci\u00f3t k\u00f6zvet\u00edtenek a c\u00edmzettnek, van egy m\u00e1sik ok is, ami k\u00fcl\u00f6n\u00f6sen fontoss\u00e1 teszi \u0151ket a felad\u00f3 sz\u00e1m\u00e1ra. \u00c9s mi ez az ok? Jobban m\u0171k\u00f6dnek, mint a t\u00f6meges \u00fczenetk\u00fcld\u0151 kamp\u00e1nyok.<\/p>\n<p>\u00cdgy van, egy \u00fcdv\u00f6zl\u0151 \u00fczenet ak\u00e1r 320 %-tal t\u00f6bb bev\u00e9telt gener\u00e1lhat, mint a prom\u00f3ci\u00f3s kamp\u00e1nyok. Nem csoda, hogy a tranzakci\u00f3s levelekn\u00e9l 7-8-szor magasabb az \u00e1tkattint\u00e1si ar\u00e1ny, mint az e-mail marketingn\u00e9l, \u00e9s ak\u00e1r 6-szor t\u00f6bb bev\u00e9telt gener\u00e1lnak.<\/p>\n<h2><strong>Akkor mi\u00e9rt nem haszn\u00e1lj\u00e1k ki jobban az ilyen \u00fczeneteket? Ennek t\u00f6bb oka is van:<\/strong><\/h2>\n<ul>\n<li>Mivel az \u00fczenet k\u00fcld\u00e9se egy olyan k\u00f6rnyezetben t\u00f6rt\u00e9nik, amelyet kereskedelmi tranzakci\u00f3kra terveztek (p\u00e9ld\u00e1ul egy e-kereskedelmi platformon), \u00e9s nem egy marketingplatformon, ez\u00e9rt az \u00fczenetek gyakran nagyon korl\u00e1tozottak a form\u00e1tum \u00e9s a design tekintet\u00e9ben.<\/li>\n<li>Mert \u0151ket olyan adatok vez\u00e9rlik, amelyek szint\u00e9n ebben a tranzakci\u00f3s rendszerben vannak, ami val\u00f3sz\u00edn\u0171leg azt jelenti, hogy kev\u00e9sb\u00e9 rugalmasan szegment\u00e1lhatj\u00e1k a k\u00f6z\u00f6ns\u00e9g\u00fcket.<\/li>\n<li>Mert ezek a marketing helyett az \u00fczemeltet\u00e9s vagy az IT \"tulajdon\u00e1ban\" vannak. Ennek egy\u00e9rtelm\u0171 jele a \"noreply@...\" t\u00edpus\u00fa felad\u00f3. Egy\u00e9rtelm\u0171en rossz gyakorlat.<\/li>\n<\/ul>\n<p>A tranzakci\u00f3s \u00fczeneteket m\u00e1s okok miatt is el lehet ker\u00fclni. Gyakran idegess\u00e9ggel vegy\u00edtik a marketing- \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si \u00fczeneteket a szolg\u00e1ltat\u00e1si vagy funkcion\u00e1lis kommunik\u00e1ci\u00f3val.<\/p>\n<p>Ezek az okok bizonyos m\u00e9rt\u00e9kig \u00e9rthet\u0151ek, de nem szabad hagyni, hogy akad\u00e1lyokba \u00fctk\u00f6zzenek.<\/p>\n<p>Tudjuk, hogy a tranzakci\u00f3s \u00fczenetek a nyertesek. Teh\u00e1t marketingesk\u00e9nt \u00e9rdemes megfontolni \u0151ket. Sokat.<\/p>\n<h3><strong>\u00cdme egy gyors \u00e1ttekint\u00e9s az egyes \u00fczenett\u00edpusokr\u00f3l:<\/strong><\/h3>\n<ol>\n<li>\n<h3><strong> \u00dcdv\u00f6zl\u0151 \u00fczenetek<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Ez a legfontosabb \u00fczenet, amelyet k\u00fcldeni fog, \u00e9s ez\u00e9rt ez az els\u0151 benyom\u00e1s, amelyet a k\u00f6z\u00f6ns\u00e9g a m\u00e1rk\u00e1j\u00e1r\u00f3l kap.<\/p>\n<p>Ha ide kattint, elolvashat egy cikket a blogunkb\u00f3l, amely r\u00e9szletesen ismerteti a fontoss\u00e1g\u00e1t \u00e9s azt, hogyan kell dolgozni vele az MasterBase\u00ae-ben.<\/p>\n<p>Egy gyenge \u00fcdv\u00f6zl\u0151 \u00fczenet az \u00d6n v\u00e1llalkoz\u00e1s\u00e1nak gyenge bemutat\u00e1s\u00e1t jelenti. A j\u00f3 \u00fcdv\u00f6zl\u0151programok legjobb p\u00e9ld\u00e1i viszont r\u00e1mutatnak az olvas\u00f3val k\u00f6zlend\u0151 kulcspontokra:<\/p>\n<ul>\n<li>Hogy j\u00f3 d\u00f6nt\u00e9st hozott, hogy az \u00d6n c\u00e9ge \u00e9s az \u00d6n \u00e1ltal k\u00e9pviselt m\u00e1rka\/c\u00e9g \u00e9rt\u00e9keli \u0151t.<\/li>\n<li>Hogy j\u00f3 t\u00e1rsas\u00e1gban van.<\/li>\n<li>Mire sz\u00e1m\u00edthatnak az \u00d6n c\u00e9g\u00e9t\u0151l. Ez egy lehet\u0151s\u00e9g arra, hogy meger\u0151s\u00edtse azt az aj\u00e1nlatot, amely meggy\u0151zte az olvas\u00f3t, hogy feliratkozzon vagy el\u0151sz\u00f6r v\u00e1s\u00e1roljon.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> Sikert\u00f6rt\u00e9net:<\/strong><\/p>\n<p>Egy p\u00e9nzint\u00e9zet 30 m\u00e1sodperces vide\u00f3val \u00e9s a legn\u00e9pszer\u0171bb szolg\u00e1ltat\u00e1saikra mutat\u00f3 hasznos linkekkel ell\u00e1tott \u00fcdv\u00f6zl\u0151 e-mailt \u00e9p\u00edtett be. Eredm\u00e9ny: az els\u0151 7 napon bel\u00fcl 62 %-tal n\u0151tt a sz\u00e1mlaaktiv\u00e1l\u00e1si ar\u00e1ny, \u00e9s 30 %-tal cs\u00f6kkent a kezdeti t\u00e1mogat\u00e1si k\u00e9relmek sz\u00e1ma.<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> Meger\u0151s\u00edt\u0151 \u00fczenetek<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Ezek az \u00fczenetek a kett\u0151s meger\u0151s\u00edt\u00e9st\u0151l kezdve a <em>opt-in<\/em> a v\u00e1s\u00e1rl\u00e1son \u00e9s sz\u00e1ll\u00edt\u00e1son kereszt\u00fcl a helyre\u00e1ll\u00edt\u00e1sokig \u00e9s jelsz\u00f3v\u00e1ltoztat\u00e1sokig.<\/p>\n<p>Mindegyiknek nagyon specifikus funkci\u00f3ja van: meger\u0151s\u00edtik, hogy a k\u00e9rd\u00e9ses esem\u00e9ny megt\u00f6rt\u00e9nt (pl. a megrendel\u00e9s\u00e9t megkapta vagy elk\u00fcldt\u00e9k \u00d6nnek). A j\u00f3 programok t\u00f6bbek k\u00f6z\u00f6tt azt \u00fczenik az olvas\u00f3nak:<\/p>\n<ul>\n<li>Hogy j\u00f3 d\u00f6nt\u00e9st hozott, amit a v\u00e1llalat \u00e9rt\u00e9kel, \u00e9s amit m\u00e1rkak\u00e9nt\/c\u00e9gk\u00e9nt k\u00e9pvisel.<\/li>\n<li>Hogy j\u00f3 t\u00e1rsas\u00e1gban van.<\/li>\n<li>Hogy az \u00d6n v\u00e1llalata teljes\u00edt. Haszn\u00e1lja ki ezt a lehet\u0151s\u00e9get arra, hogy meger\u0151s\u00edtse azt az \u00e1ll\u00edt\u00e1st, amely meggy\u0151zte az olvas\u00f3t, hogy feliratkozzon vagy el\u0151sz\u00f6r v\u00e1s\u00e1roljon.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> Sikert\u00f6rt\u00e9net:<\/strong><\/p>\n<p>Egy logisztikai szolg\u00e1ltat\u00f3 v\u00e1llalat automatiz\u00e1lt rendel\u00e9si \u00e9s sz\u00e1ll\u00edt\u00e1si visszaigazol\u00e1sokat szem\u00e9lyre szabott \u00fczenetekkel \u00e9s nyomon k\u00f6vet\u00e9si linkekkel. Ez 45 %-tal cs\u00f6kkentette a rendel\u00e9s st\u00e1tusz\u00e1val kapcsolatos t\u00e1mogat\u00e1si jegyek sz\u00e1m\u00e1t, \u00e9s t\u00f6bb mint 12 ponttal n\u00f6velte az \u00fcgyfelek el\u00e9gedetts\u00e9g\u00e9t (NPS).<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Eml\u00e9keztet\u0151 \u00fczenetek<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Ezek az \u00fczenetek abban k\u00fcl\u00f6nb\u00f6znek a nyugt\u00e1z\u00f3 \u00fczenetekt\u0151l, hogy gyakran, de nem mindig, az olvas\u00f3nak kell cselekednie.<\/p>\n<p>Ez mag\u00e1ban foglalja az ellen\u0151rz\u00e9seket, a term\u00e9k- vagy szolg\u00e1ltat\u00e1smeg\u00faj\u00edt\u00e1sokat, a foglal\u00e1sokat \u00e9s a pr\u00f3baid\u0151szakok v\u00e9g\u00e9t. A legjobb eml\u00e9keztet\u0151 \u00fczenetek a k\u00f6vetkez\u0151kre ir\u00e1nyulnak:<\/p>\n<ul>\n<li>Hogy a k\u00e9rt int\u00e9zked\u00e9s fontos ahhoz, hogy megkapj\u00e1k a k\u00e9rt anyagot.<\/li>\n<li>Ez a cselekv\u00e9s sz\u00fcks\u00e9ges \u00e9s n\u00e9ha s\u00fcrg\u0151s.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> Sikert\u00f6rt\u00e9net:<\/strong><\/p>\n<p>Egy esem\u00e9nykezel\u0151 platform automatiz\u00e1lt, l\u00e9pcs\u0151zetes eml\u00e9keztet\u0151ket (egy h\u00e9ttel kor\u00e1bban, h\u00e1rom nappal kor\u00e1bban \u00e9s egy nappal kor\u00e1bban). Az e-mailekben szerepelt egy napt\u00e1rhoz val\u00f3 hozz\u00e1ad\u00e1s gomb \u00e9s egy el\u00e9rhet\u0151s\u00e9g a k\u00e9rd\u00e9sekre. Eredm\u00e9ny: az online esem\u00e9nyeken val\u00f3 t\u00e9nyleges r\u00e9szv\u00e9tel 34 %-vel n\u0151tt.<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> \u00dczenetek k\u00e9r\u00e9se<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Az ebbe a kateg\u00f3ri\u00e1ba tartoz\u00f3 \u00fczenetek sz\u00e9les sk\u00e1l\u00e1ja a ny\u00fajtott szolg\u00e1ltat\u00e1ssal kapcsolatos visszajelz\u00e9sek k\u00e9r\u00e9s\u00e9t\u0151l \u00e9s az olvas\u00f3 preferenci\u00e1inak lek\u00e9rdez\u00e9s\u00e9t\u0151l a felm\u00e9r\u00e9sekig terjed. A t\u00f6bbi kateg\u00f3ri\u00e1t\u00f3l elt\u00e9r\u0151en ezek az \u00fczenetek nem felt\u00e9tlen\u00fcl kapcsol\u00f3dnak egy megrendel\u00e9shez vagy olyan esem\u00e9nyhez, amelyr\u0151l az olvas\u00f3 tud. Ezek olyan \u00fczenetek, amelyekre a c\u00edmzett nem sz\u00e1m\u00edt, \u00e9s nem biztos, hogy felismeri \u0151ket, amikor a postal\u00e1d\u00e1j\u00e1ban l\u00e1tja \u0151ket. Az ilyen t\u00edpus\u00fa j\u00f3 \u00fczenet azt \u00fczeni az olvas\u00f3nak:<\/p>\n<ul>\n<li>Hogy szeretn\u00e9 megismerni a tapasztalataikat. De l\u00e9gy \u00f3vatos: nincs rosszabb, mint egy olyan \u00fcgyf\u00e9l v\u00e9lem\u00e9ny\u00e9t kik\u00e9rni, akinek a rendel\u00e9se rosszul siker\u00fclt. Miel\u0151tt ilyen \u00fczenetet k\u00fcldene, mindenk\u00e9ppen gy\u0151z\u0151dj\u00f6n meg arr\u00f3l, hogy kiz\u00e1rta az \u00f6sszes olyan \u00fcgyfelet, aki panaszt tett vagy el\u00e9gedetlens\u00e9g\u00e9t fejezte ki.<\/li>\n<li>Az \u00d6n visszajelz\u00e9sei fontosak, \u00e9s jobb szolg\u00e1ltat\u00e1st eredm\u00e9nyeznek. El\u0151zetesen k\u00e9sz\u00edtse el a What's In It For Me (WIIFM) nyilatkozatot.<\/li>\n<\/ul>\n<p><strong>\ud83d\udfe2<\/strong><strong> Sikert\u00f6rt\u00e9net:<\/strong><\/p>\n<p>Egy region\u00e1lis piact\u00e9r a kisz\u00e1ll\u00edt\u00e1s ut\u00e1ni el\u00e9gedetts\u00e9gi felm\u00e9r\u00e9seket k\u00fcld\u00f6tt ki, de automatikusan kisz\u0171rte az akt\u00edv visszat\u00e9r\u00e9sekkel vagy panaszokkal kapcsolatos eseteket. Eredm\u00e9ny: 47 % v\u00e1laszad\u00e1si ar\u00e1nyt \u00e9rtek el, \u00e9s a megl\u00e1t\u00e1saikat felhaszn\u00e1lt\u00e1k a legl\u00e1togatottabb term\u00e9koldal \u00fajratervez\u00e9s\u00e9hez, ami 18 %-vel jav\u00edtotta a konverzi\u00f3t.<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong> Elhagy\u00e1sos riaszt\u00e1sok<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Egyesek sz\u00e1m\u00e1ra ezek az \u00fczenetek egyszer\u0171 eml\u00e9keztet\u0151k lehetnek, de egy j\u00f3 marketinges sz\u00e1m\u00e1ra sokkal t\u00f6bbet jelentenek. A megkezdett \u00e9s megszak\u00edtott v\u00e1s\u00e1rl\u00e1si folyamatok, az elhagyott bev\u00e1s\u00e1rl\u00f3kocsik, az \u00f6sszes elszalasztott lehet\u0151s\u00e9g potenci\u00e1lisan jelent\u0151s.<\/p>\n<p>Ez sokkal t\u00f6bbet \u00e9rdemel, mint egy eml\u00e9keztet\u0151, \u00e9s ezt meggy\u0151z\u0151 sz\u00e1mok bizony\u00edtj\u00e1k: k\u00f6r\u00fclbel\u00fcl 65 % kosarat hagynak el. A visszah\u00edv\u00f3 programokkal azonban az elhagyott kosarak eset\u00e9ben 70 %-tel, a megszak\u00edtott keres\u00e9sek eset\u00e9ben pedig 30 %-tel n\u0151het az \u00e9rt\u00e9kes\u00edt\u00e9s (Forr\u00e1s - Triggered Messaging 2014).<\/p>\n<p><strong>\ud83d\udfe2<\/strong><strong> Sikert\u00f6rt\u00e9net:<\/strong><\/p>\n<p>Egy sportcikk-m\u00e1rka h\u00e1rom automatiz\u00e1lt, elhagyott kos\u00e1r helyre\u00e1ll\u00edt\u00e1si \u00fczenetb\u0151l \u00e1ll\u00f3 sorozatot fejlesztett ki. A term\u00e9kk\u00e9pek \u00e9s a korl\u00e1tozott idej\u0171 kedvezm\u00e9ny bevon\u00e1s\u00e1val 29 % \u00e9rt\u00e9kes\u00edt\u00e9st siker\u00fclt visszaszerezni, \u00e9s 12 %-tal n\u00f6velni az \u00e1tlagos jegy\u00e1rat.<\/p>\n<h2><strong>K\u00f6vetkeztet\u00e9s<\/strong><\/h2>\n<p>A hat\u00e9kony tranzakci\u00f3s \u00fczenetek kialak\u00edt\u00e1s\u00e1hoz meg kell \u00e9rtenie, hogy mik ezek, mi k\u00fcl\u00f6nb\u00f6zteti meg \u0151ket a hagyom\u00e1nyos e-mail marketingkamp\u00e1nyokt\u00f3l, milyen el\u0151ny\u00f6kkel j\u00e1rnak, \u00e9s mik a legjobb gyakorlatok.<\/p>\n<p>\u00c9s mindezek ellen\u0151rz\u00e9ssel, hat\u00e9konys\u00e1ggal \u00e9s sk\u00e1l\u00e1zhat\u00f3s\u00e1ggal t\u00f6rt\u00e9n\u0151 megval\u00f3s\u00edt\u00e1s\u00e1hoz sz\u00e1m\u00edthat egy erre szakosodott platformra. <strong>MasterBase\u00ae<\/strong>t\u00f6bb mint 20 \u00e9ves piaci tapasztalattal \u00e9s t\u00f6bb orsz\u00e1gban val\u00f3 jelenl\u00e9ttel lehet\u0151v\u00e9 teszi az ilyen t\u00edpus\u00fa \u00fczenetek biztons\u00e1gos, szem\u00e9lyre szabott \u00e9s teljes m\u00e9rt\u00e9kben nyomon k\u00f6vethet\u0151 automatiz\u00e1l\u00e1s\u00e1t.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/hu\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"ebook email Az email marketing \u00fczenet szerkezete\" class=\"wp-image-14081\" style=\"aspect-ratio:1.5696578097184677;width:724px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>A tranzakci\u00f3s levelek \u00e9rt\u00e9kes \u00fczenetek, amelyek gyakran az els\u0151 kapcsolatfelv\u00e9telek a v\u00e1llalat \u00e9s az \u00fcgyf\u00e9l vagy el\u0151fizet\u0151 k\u00f6z\u00f6tt.<\/p>","protected":false},"author":239642484,"featured_media":22368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/hogyan-javitsuk-a-vasarloi-utat-a-tranzakcios-uzenetekkel-2\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los env\u00edos transaccionales son mensajes valiosos que suelen ser el primer contacto entre una empresa y su cliente o suscriptor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/hu\/hogyan-javitsuk-a-vasarloi-utat-a-tranzakcios-uzenetekkel-2\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T19:08:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-13T22:34:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\",\"datePublished\":\"2025-05-12T19:08:52+00:00\",\"dateModified\":\"2025-05-13T22:34:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/\"},\"wordCount\":1306,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/\",\"name\":\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"datePublished\":\"2025-05-12T19:08:52+00:00\",\"dateModified\":\"2025-05-13T22:34:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"width\":1114,\"height\":1114,\"caption\":\"mensajes transaccionales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hu\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Az \u00fcgyf\u00e9l\u00fat jav\u00edt\u00e1sa tranzakci\u00f3s \u00fczenetekkel - MasterBase\u00ae - MasterBase","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/hu\/hogyan-javitsuk-a-vasarloi-utat-a-tranzakcios-uzenetekkel-2\/masterbase\/","og_locale":"hu_HU","og_type":"article","og_title":"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae","og_description":"Los env\u00edos transaccionales son mensajes valiosos que suelen ser el primer contacto entre una empresa y su cliente o suscriptor.","og_url":"https:\/\/masterbase.com\/hu\/hogyan-javitsuk-a-vasarloi-utat-a-tranzakcios-uzenetekkel-2\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-05-12T19:08:52+00:00","article_modified_time":"2025-05-13T22:34:51+00:00","og_image":[{"width":1114,"height":1114,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Szerz\u0151:":"Alejandro Dur\u00e1n","Becs\u00fclt olvas\u00e1si id\u0151":"6 perc"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/es\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales","datePublished":"2025-05-12T19:08:52+00:00","dateModified":"2025-05-13T22:34:51+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/es\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/"},"wordCount":1306,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/es\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","articleSection":["Email Marketing"],"inLanguage":"hu","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/es\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/es\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/","url":"https:\/\/masterbase.com\/es\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/","name":"Az \u00fcgyf\u00e9l\u00fat jav\u00edt\u00e1sa tranzakci\u00f3s \u00fczenetekkel - MasterBase\u00ae - MasterBase","isPartOf":{"@id":"https:\/\/masterbase.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/es\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/es\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","datePublished":"2025-05-12T19:08:52+00:00","dateModified":"2025-05-13T22:34:51+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/es\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#breadcrumb"},"inLanguage":"hu","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/es\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"hu","@id":"https:\/\/masterbase.com\/es\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","width":1114,"height":1114,"caption":"mensajes transaccionales"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/es\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales-2\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/sv\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/de\/#website","url":"https:\/\/masterbase.com\/de\/","name":"MasterBase\u00ae","description":"Automata, amely az \u00d6n sz\u00e1m\u00e1ra dolgozik","publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hu"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/de\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"hu","@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"hu","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Marketing igazgat\u00f3","url":"https:\/\/masterbase.com\/hu\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1DZ","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/posts\/6323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/comments?post=6323"}],"version-history":[{"count":5,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/posts\/6323\/revisions"}],"predecessor-version":[{"id":22312,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/posts\/6323\/revisions\/22312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/media\/22368"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/media?parent=6323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/categories?post=6323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/tags?post=6323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}