{"id":6282,"date":"2024-03-11T12:49:39","date_gmt":"2024-03-11T10:49:39","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6282"},"modified":"2024-03-11T12:49:39","modified_gmt":"2024-03-11T10:49:39","slug":"4-ok-amiert-a-szemelyre-szabas-javitja-a-marketinget","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/","title":{"rendered":"4 ok, ami\u00e9rt a szem\u00e9lyre szab\u00e1s jav\u00edtja a marketinget"},"content":{"rendered":"<p>A kutat\u00e1sok azt mutatj\u00e1k, hogy a szem\u00e9lyre szabott e-mail marketingkamp\u00e1nyok 29 %-vel magasabb megnyit\u00e1si ar\u00e1nyt \u00e9s 41 %-vel magasabb \u00e1tkattint\u00e1si ar\u00e1nyt kapnak, mint a norm\u00e1l kamp\u00e1nyok.<\/p>\n<p>Mondanom sem kell, hogy ha m\u00e9g nem \u00e9p\u00edtette be a szem\u00e9lyre szab\u00e1st a marketingstrat\u00e9gi\u00e1j\u00e1ba, akkor vesztesnek sz\u00e1m\u00edt. \u00cdme, mi\u00e9rt.<\/p>\n<h3>Mi a szem\u00e9lyre szabott marketing?<\/h3>\n<p>A szem\u00e9lyre szabott marketing alatt sokkal t\u00f6bbet \u00e9rt\u00fcnk ann\u00e1l, mint hogy egyszer\u0171en csak az \u00fcgyf\u00e9l nev\u00e9t \u00edrja bele a neki k\u00fcld\u00f6tt \u00fczenetekbe.<\/p>\n<p>Ez \u00f6nmag\u00e1ban egy olyan strat\u00e9gia, amelyet a jobb eredm\u00e9nyek el\u00e9r\u00e9se \u00e9rdek\u00e9ben integr\u00e1lhat a k\u00fcl\u00f6nb\u00f6z\u0151 interakci\u00f3s csatorn\u00e1kba, p\u00e9ld\u00e1ul az e-mail marketingbe, a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ba \u00e9s a blogol\u00e1sba.<\/p>\n<p>A szem\u00e9lyre szabott marketing mag\u00e1ban foglalja az \u00fcgyfelekkel kapcsolatos adatok gy\u0171jt\u00e9s\u00e9t \u00e9s a marketing\u00e9lm\u00e9nyek l\u00e9trehoz\u00e1s\u00e1t, differenci\u00e1lt tartalommal, a konkr\u00e9t \u00fcgyf\u00e9lt\u00edpusok sz\u00e1m\u00e1ra.<\/p>\n<h3>Higgye el: az adatok az \u00d6n bar\u00e1tja<\/h3>\n<p>A szem\u00e9lyre szabott marketingstrat\u00e9gia a felhaszn\u00e1l\u00f3i adatokkal kezd\u0151dik. Kamp\u00e1nyainak sikere att\u00f3l f\u00fcgg, hogy mennyire j\u00f3l gy\u0171jti \u00e9s m\u00e9ri az adatokat. Legyen sz\u00f3 levelez\u0151lista-szegmensekr\u0151l vagy felm\u00e9r\u00e9sekr\u0151l, k\u00fcl\u00f6nb\u00f6z\u0151 adatokat gy\u0171jthet, hogy t\u00f6bbet tudjon meg a felhaszn\u00e1l\u00f3ir\u00f3l. Ez az egyetlen m\u00f3dja annak, hogy szem\u00e9lyre szabottabb \u00e9lm\u00e9nyeket ny\u00fajtson marketingkamp\u00e1nyain kereszt\u00fcl.<\/p>\n<p>Amint elegend\u0151 adat \u00e1ll rendelkez\u00e9s\u00e9re, \u00e9s elkezdi felv\u00e1zolni a tipikus v\u00e1s\u00e1rl\u00f3j\u00e1t, elkezdheti a marketingkamp\u00e1nyok testre szab\u00e1s\u00e1t.<\/p>\n<p><span style=\"background-color: transparent; font-size: 1.05em; letter-spacing: 0.02em;\">Az al\u00e1bbi 4 ok biztosan meggy\u0151zi \u00d6nt a szem\u00e9lyre szab\u00e1s erej\u00e9r\u0151l.<\/span><\/p>\n<h3>1. Hat\u00e9kony c\u00e9lcsoportok megc\u00e9lz\u00e1sa<\/h3>\n<p>A szem\u00e9lyre szabott marketing f\u0151 el\u0151nye, hogy konkr\u00e9t c\u00e9lcsoportokat \u00e9rhet el. A listaszegmensekb\u0151l, felm\u00e9r\u00e9sekb\u0151l vagy tanulm\u00e1nyokb\u00f3l sz\u00e1rmaz\u00f3 felhaszn\u00e1l\u00f3i adatok gy\u0171jt\u00e9s\u00e9vel hat\u00e9konyabb e-mail marketingkamp\u00e1nyokat hozhat l\u00e9tre, amelyek az \u00e9rdekl\u0151d\u00e9si k\u00f6r\u00fck vagy v\u00e1s\u00e1rl\u00e1si szok\u00e1saik alapj\u00e1n c\u00e9lozz\u00e1k meg a konkr\u00e9t c\u00e9lk\u00f6z\u00f6ns\u00e9get.<\/p>\n<p>Ha p\u00e9ld\u00e1ul a k\u00f6z\u00f6ns\u00e9ge szereti a filmeket, akkor a n\u00e9pszer\u0171 filmkult\u00far\u00e1ra val\u00f3 utal\u00e1sokat haszn\u00e1lhatja a kamp\u00e1nyaiban, blogbejegyz\u00e9seiben vagy ak\u00e1r a feliratkoz\u00e1si \u0171rlapjaiban, hogy szem\u00e9lyre szabottabb \u00e9lm\u00e9nyt ny\u00fajtson nekik, \u00e9s n\u00f6velje a konverzi\u00f3t.<\/p>\n<h3>2. Jobb tartalom l\u00e9trehoz\u00e1sa<\/h3>\n<p>A szem\u00e9lyre szab\u00e1s seg\u00edt abban is, hogy kit\u0171nj\u00f6n a t\u00f6megb\u0151l az\u00e1ltal, hogy egyedi tartalmat hoz l\u00e9tre, amely megragadja a figyelmet \u00e9s megmarad az \u00fcgyfelek eml\u00e9kezet\u00e9ben.<\/p>\n<h3>3. M\u00e9lyebb kapcsolatok ki\u00e9p\u00edt\u00e9se az \u00fcgyfelekkel<\/h3>\n<p>A szem\u00e9lyre szab\u00e1s m\u00e1sik el\u0151nye, hogy er\u0151sebb \u00e9s szem\u00e9lyesebb kapcsolatokat \u00e9p\u00edthet ki \u00fcgyfeleivel. Megmutatja, mennyire t\u00f6r\u0151dik mindegyik\u00fckkel az\u00e1ltal, hogy h\u00e1l\u00e1j\u00e1t kifejezi, \u00fczenetet k\u00fcld nekik a sz\u00fclet\u00e9snapjukra vagy k\u00f6sz\u00f6n\u0151 \u00fczenetet minden \u00faj \u00e9vben, ami\u00f3ta csatlakoztak a feliratkoz\u00f3i list\u00e1j\u00e1hoz.<\/p>\n<p>S\u0151t, m\u00e9g tov\u00e1bb is l\u00e9phet, ha a teljes weboldal\u00e1t \u00e9s a c\u00e9loldalakat szem\u00e9lyre szabja. Ez nem csak abban seg\u00edt, hogy t\u00f6bb elad\u00e1st \u00e9s konverzi\u00f3t \u00e9rjen el, hanem abban is, hogy \u00fcgyfelei otthonosan \u00e9rezz\u00e9k magukat, amikor a weboldal\u00e1n b\u00f6ng\u00e9sznek.<\/p>\n<h3>4. Arcot adni az \u00fczletnek<\/h3>\n<p>Ahhoz, hogy val\u00f3ban szem\u00e9lyes \u00e9lm\u00e9nyt ny\u00fajtson a marketingje r\u00e9v\u00e9n, a v\u00e1llalat\u00e1nak is meg kell adnia egy bizonyos identit\u00e1st. Ez mag\u00e1ban foglalja v\u00e1llalkoz\u00e1s\u00e1nak emberi oldal\u00e1nak megmutat\u00e1s\u00e1t is.<\/p>\n<p>Automatiz\u00e1lt \u00fczeneteiben adjon meg egy v\u00e1lasz-c\u00edmet, hogy \u00fcgyfelei k\u00e9rdezhessenek \u00e9s megjegyz\u00e9seket hagyhassanak. Mutassa meg, hogy ki \u00e1ll a v\u00e1llalati k\u00fcldem\u00e9nyek m\u00f6g\u00f6tt, az\u00e1ltal, hogy munkat\u00e1rsai arc\u00e1t \u00e9s nev\u00e9t is felt\u00fcnteti. Tudassa \u00fcgyfeleivel, hogy minden kommunik\u00e1ci\u00f3 m\u00f6g\u00f6tt emberek \u00e1llnak, nem pedig robotok.<\/p>\n<p>Ha az \u00fcgyf\u00e9lnek megmutatja a v\u00e1llalat emberi oldal\u00e1t, p\u00e9ld\u00e1ul a keresztn\u00e9vvel a levelez\u00e9sen, az n\u00f6velheti az \u00fcgyfelek elk\u00f6telezetts\u00e9g\u00e9t.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/hu\/es\/es\/es\/valodi-szemelyre-szabast-eredmenyez-11\/masterbase\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"12042\" data-permalink=\"https:\/\/masterbase.com\/hu\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/captura-de-pantalla-2024-03-11-114735\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?fit=862%2C557&amp;ssl=1\" data-orig-size=\"862,557\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email verdadera personalizacion\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?resize=800%2C517&#038;ssl=1\" alt=\"\" class=\"wp-image-12042\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?w=862&amp;ssl=1 862w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?resize=768%2C496&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>A szem\u00e9lyre szab\u00e1s hat\u00e9kony eszk\u00f6z lehet, ha helyesen haszn\u00e1lj\u00e1k. A marketingszakemberek \u00e9vtizedek \u00f3ta haszn\u00e1lj\u00e1k ezt a strat\u00e9gi\u00e1t marketingtev\u00e9kenys\u00e9g\u00fck optimaliz\u00e1l\u00e1s\u00e1ra.<\/p>","protected":false},"author":239642484,"featured_media":10617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1423],"class_list":["post-6282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-personalizacion-11"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 razones por las que la personalizaci\u00f3n mejora tu marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/4-ok-amiert-a-szemelyre-szabas-javitja-a-marketinget\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 razones por las que la personalizaci\u00f3n mejora tu marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La personalizaci\u00f3n puede ser una herramienta poderosa cuando se usa correctamente. Los marketeros han estado utilizando esta estrategia durante d\u00e9cadas para optimizar sus esfuerzos de marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/hu\/4-ok-amiert-a-szemelyre-szabas-javitja-a-marketinget\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T10:49:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/ilu4.png?fit=6000%2C3400&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"6000\" \/>\n\t<meta property=\"og:image:height\" content=\"3400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"4 razones por las que la personalizaci\u00f3n mejora tu marketing\",\"datePublished\":\"2024-03-11T10:49:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\\\/masterbase\\\/\"},\"wordCount\":669,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ilu4.png?fit=6000%2C3400&ssl=1\",\"keywords\":[\"personalizaci\u00f3n 1:1\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\\\/masterbase\\\/\",\"name\":\"4 razones por las que la personalizaci\u00f3n mejora tu marketing - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ilu4.png?fit=6000%2C3400&ssl=1\",\"datePublished\":\"2024-03-11T10:49:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ilu4.png?fit=6000%2C3400&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/ilu4.png?fit=6000%2C3400&ssl=1\",\"width\":6000,\"height\":3400,\"caption\":\"On Boarding\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 razones por las que la personalizaci\u00f3n mejora tu marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hu\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 ok, ami\u00e9rt a szem\u00e9lyre szab\u00e1s jav\u00edtja a marketinget - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/hu\/4-ok-amiert-a-szemelyre-szabas-javitja-a-marketinget\/masterbase\/","og_locale":"hu_HU","og_type":"article","og_title":"4 razones por las que la personalizaci\u00f3n mejora tu marketing - MasterBase\u00ae","og_description":"La personalizaci\u00f3n puede ser una herramienta poderosa cuando se usa correctamente. Los marketeros han estado utilizando esta estrategia durante d\u00e9cadas para optimizar sus esfuerzos de marketing","og_url":"https:\/\/masterbase.com\/hu\/4-ok-amiert-a-szemelyre-szabas-javitja-a-marketinget\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-03-11T10:49:39+00:00","og_image":[{"width":6000,"height":3400,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/ilu4.png?fit=6000%2C3400&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Szerz\u0151:":"Alejandro Dur\u00e1n","Becs\u00fclt olvas\u00e1si id\u0151":"3 perc"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/es\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"4 razones por las que la personalizaci\u00f3n mejora tu marketing","datePublished":"2024-03-11T10:49:39+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/es\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/"},"wordCount":669,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/es\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/ilu4.png?fit=6000%2C3400&ssl=1","keywords":["personalizaci\u00f3n 1:1"],"articleSection":["Email Marketing"],"inLanguage":"hu","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/es\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/es\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/","url":"https:\/\/masterbase.com\/es\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/","name":"4 ok, ami\u00e9rt a szem\u00e9lyre szab\u00e1s jav\u00edtja a marketinget - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/nb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/es\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/es\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/ilu4.png?fit=6000%2C3400&ssl=1","datePublished":"2024-03-11T10:49:39+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/es\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/#breadcrumb"},"inLanguage":"hu","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/es\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"hu","@id":"https:\/\/masterbase.com\/es\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/ilu4.png?fit=6000%2C3400&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/ilu4.png?fit=6000%2C3400&ssl=1","width":6000,"height":3400,"caption":"On Boarding"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/es\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"4 razones por las que la personalizaci\u00f3n mejora tu marketing"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/nb\/#website","url":"https:\/\/masterbase.com\/nb\/","name":"MasterBase\u00ae","description":"Automata, amely az \u00d6n sz\u00e1m\u00e1ra dolgozik","publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/nb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hu"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/nb\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/nb\/","logo":{"@type":"ImageObject","inLanguage":"hu","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"hu","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Marketing igazgat\u00f3","url":"https:\/\/masterbase.com\/hu\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/ilu4.png?fit=6000%2C3400&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Dk","_links":{"self":[{"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/posts\/6282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/comments?post=6282"}],"version-history":[{"count":3,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/posts\/6282\/revisions"}],"predecessor-version":[{"id":12044,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/posts\/6282\/revisions\/12044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/media\/10617"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/media?parent=6282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/categories?post=6282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/hu\/wp-json\/wp\/v2\/tags?post=6282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}