{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"5-modja-a-szemelyre-szabas-hasznalatanak-a-kovetkezo-e-mail-marketing-kampanyaban","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"5 m\u00f3dja a szem\u00e9lyre szab\u00e1s haszn\u00e1lat\u00e1nak a k\u00f6vetkez\u0151 e-mail marketing kamp\u00e1ny\u00e1ban"},"content":{"rendered":"

A szem\u00e9lyre szab\u00e1ssal minden egyes feliratkoz\u00f3t \u00fagy \u00e9rhet el, mintha egy ismer\u0151se, egy megb\u00edzhat\u00f3 bar\u00e1tja lenne.<\/p>\n

A szem\u00e9lyre szab\u00e1s hat\u00e1s\u00e1ra \u00fcgyfelei szeretni fogj\u00e1k az \u00fczeneteket, mivel olyan tartalmat ny\u00fajt, amely t\u00f6k\u00e9letesen az \u0151 ig\u00e9nyeikre van szabva. Ennek eredm\u00e9nyek\u00e9ppen el\u0151fizet\u0151i alig v\u00e1rj\u00e1k, hogy \u00fczeneteket kapjanak az \u00d6n m\u00e1rk\u00e1j\u00e1t\u00f3l.<\/p>\n

A feliratkoz\u00f3kra vonatkoz\u00f3 inform\u00e1ci\u00f3k r\u00f6gz\u00edt\u00e9s\u00e9vel \u00e9s a k\u00f6z\u00f6ns\u00e9g szegment\u00e1l\u00e1s\u00e1val olyan szem\u00e9lyre szabott kamp\u00e1nyokat hozhat l\u00e9tre, amelyek elnyerik a k\u00f6z\u00f6ns\u00e9g tetsz\u00e9s\u00e9t.<\/p>\n

A szem\u00e9lyre szabott e-mail marketing t\u00f6k\u00e9letes m\u00f3dja annak, hogy minden egyes egyedi feliratkoz\u00f3t egyedileg \u00e9rjen el. A szem\u00e9lyre szabott kamp\u00e1nyok 18-szor t\u00f6bb bev\u00e9telt gener\u00e1lnak, mint a t\u00f6meges e-mail marketing, vagy a szem\u00e9lyre szab\u00e1s hi\u00e1nya.<\/p>\n

Szeretn\u00e9, hogy a szem\u00e9lyre szab\u00e1s val\u00f3s\u00e1gg\u00e1 v\u00e1ljon a m\u00e1rk\u00e1ja sz\u00e1m\u00e1ra? Megosztunk 6 lehet\u0151s\u00e9get, hogyan haszn\u00e1lhatod a szem\u00e9lyre szab\u00e1st a k\u00f6vetkez\u0151 e-mail marketingkamp\u00e1nyodban.<\/p>\n

    \n
  1. Szem\u00e9lyre szabhatja \u00fczenet\u00e9t<\/strong>Sokkal jobb \u00e9rz\u00e9s, amikor egy r\u00e9gi bar\u00e1t odaj\u00f6n hozz\u00e1d, \u00e9s a neved kimond\u00e1s\u00e1val kezd besz\u00e9lget\u00e9st, ahelyett, hogy azt mondan\u00e1d, hogy \"Kedves Uram\". Ez nagy k\u00fcl\u00f6nbs\u00e9g a besz\u00e9lget\u00e9s alaphangj\u00e1nak megad\u00e1sa szempontj\u00e1b\u00f3l.\n

    Ugyanez igaz az e-mail \u00fczenetekre is. A feliratkoz\u00f3k szem\u00e9lyes \u00fcdv\u00f6zl\u00e9st szeretn\u00e9nek, \u00e9s szeretik hallani a saj\u00e1t nev\u00fcket. Ez\u00e9rt a szem\u00e9lyre szabott t\u00e1rgysorral ell\u00e1tott \u00fczeneteket 26% nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel nyitj\u00e1k meg.<\/li>\n

  2. Szem\u00e9lyre szabhatja k\u00e9peit<\/strong>Egy m\u00e1sik csod\u00e1latos m\u00f3dja az \u00e1tkattint\u00e1si ar\u00e1ny n\u00f6vel\u00e9s\u00e9nek, ha szem\u00e9lyre szabod a k\u00e9peidet. A k\u00e9peket k\u00fcl\u00f6nb\u00f6z\u0151 adatok \u00e9s \u00fcgyf\u00e9lprofilok alapj\u00e1n testre szabhatja.\n

    Ha p\u00e9ld\u00e1ul rendelkezik helyadatokkal, akkor a k\u00e9peket hely szerint testreszabhatja.<\/p>\n

    A k\u00e9peket dinamikusan megv\u00e1ltoztathatja m\u00e1s t\u00edpus\u00fa adatok alapj\u00e1n is. Ilyen lehet p\u00e9ld\u00e1ul a nem, a h\u0171s\u00e9gprogram st\u00e1tusza, az id\u0151j\u00e1r\u00e1si mint\u00e1k, a szem\u00e9lyes preferenci\u00e1k \u00e9s m\u00e9g sok m\u00e1s.<\/li>\n

  3. Szem\u00e9lyre szabott aj\u00e1nlatok<\/strong>A szem\u00e9lyre szabott \u00fczenetek \u00e1tlagosan 14%-tel jav\u00edthatj\u00e1k az \u00e1tkattint\u00e1si ar\u00e1nyt \u00e9s 10%-tel a konverzi\u00f3s ar\u00e1nyt.\n

    Az aj\u00e1nlatok szem\u00e9lyre szab\u00e1s\u00e1val n\u00f6velheti az \u00e1tkattint\u00e1si ar\u00e1nyt \u00e9s a konverzi\u00f3t. A marketingesek az adatokat felhaszn\u00e1lva \u00fcgyf\u00e9lprofilokat hoznak l\u00e9tre, majd k\u00fcl\u00f6nb\u00f6z\u0151 t\u00edpus\u00fa el\u0151fizet\u0151k sz\u00e1m\u00e1ra k\u00fcl\u00f6nb\u00f6z\u0151 tartalmi aj\u00e1nlatokat k\u00e9sz\u00edtenek.<\/p>\n

    Az aj\u00e1nlatok szem\u00e9lyre szab\u00e1s\u00e1nak lehet\u0151s\u00e9gei er\u0151teljesek \u00e9s v\u00e9gtelenek, de \u00edme n\u00e9h\u00e1ny m\u00e1rka, amelyik igaz\u00e1n nagyot alkotott az aj\u00e1nlatok szem\u00e9lyre szab\u00e1sa ter\u00e9n.<\/p>\n

    Az Uber szem\u00e9lyre szabja a hely alapj\u00e1n<\/p>\n

    Az Uber egy m\u00e1sik olyan m\u00e1rka, amely a hely alapj\u00e1n szem\u00e9lyre szabja aj\u00e1nlatait. Tudj\u00e1k, hol \u00e9lnek az el\u0151fizet\u0151ik, vagy legal\u00e1bbis, hogy hov\u00e1 szoktak utazni, \u00e9s a hely alapj\u00e1n k\u00fcldenek aj\u00e1nlatokat.<\/p>\n

    Uber: helyalap\u00fa, szem\u00e9lyre szabott e-mail marketing<\/p>\n

    Lehet a vil\u00e1g legjobb aj\u00e1nlata, de ha nem relev\u00e1ns az \u00fcgyfelei sz\u00e1m\u00e1ra, akkor nem fogja \u0151ket \u00e9rdekelni. Haszn\u00e1lja az adatokat arra, hogy szem\u00e9lyre szabott aj\u00e1nlatokat k\u00e9sz\u00edtsen minden egyes el\u0151fizet\u0151j\u00e9nek.<\/li>\n

  4. Szem\u00e9lyre szabott term\u00e9kaj\u00e1nl\u00e1sok<\/strong>Elm\u00e9letileg csod\u00e1latos lenne, ha a fogyaszt\u00f3k azt venn\u00e9k meg, amit aj\u00e1nlottak nekik. A gyakorlatban az el\u0151fizet\u0151k csak akkor veszik meg az aj\u00e1nl\u00e1sokat, ha azok a kor\u00e1bbi v\u00e1s\u00e1rl\u00e1sok vagy szem\u00e9lyes preferenci\u00e1k alapj\u00e1n relev\u00e1nsak.\n

    A mai technol\u00f3gia lehet\u0151v\u00e9 teszi az \u00fcgyf\u00e9l legut\u00f3bbi v\u00e1s\u00e1rl\u00e1sainak, internetes b\u00f6ng\u00e9sz\u00e9si el\u0151zm\u00e9nyeinek vagy ak\u00e1r e-mailjeinek integr\u00e1l\u00e1s\u00e1t. A marketingesek az \u00fcgyfelek viselked\u00e9s\u00e9re vonatkoz\u00f3 adatokat felhaszn\u00e1lhatj\u00e1k relev\u00e1nsabb e-mail kamp\u00e1nyok l\u00e9trehoz\u00e1s\u00e1hoz. Ha a relevancia n\u00f6vekszik, a kereszt\u00e9rt\u00e9kes\u00edt\u00e9s \u00e9s az upselling \u00e9letk\u00e9pesebb\u00e9 v\u00e1lik.<\/p>\n

    A konkr\u00e9t \u00e9s relev\u00e1ns term\u00e9kaj\u00e1nl\u00e1sok megt\u00e9tele az e-mail marketingben el\u0151seg\u00edti a hossz\u00fa t\u00e1v\u00fa kapcsolat kialakul\u00e1s\u00e1t \u00e9s n\u00f6veli az \u00fcgyf\u00e9l \u00e9lettartam-\u00e9rt\u00e9k\u00e9t.<\/li>\n

  5. Szem\u00e9lyre szab\u00e1s a viselked\u00e9s alapj\u00e1n<\/strong>Egy \u00f6sszetettebb, de hihetetlen\u00fcl hasznos e-mail marketing taktika az \u00fcgyfelek viselked\u00e9se alapj\u00e1n t\u00f6rt\u00e9n\u0151 szem\u00e9lyre szab\u00e1s.\n

    Az adatok a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1b\u00f3l, a v\u00e1llalat bels\u0151 rendszereib\u0151l (ERP, CRM), a weboldalr\u00f3l \u00e9s az e-mail marketingb\u0151l gy\u0171jthet\u0151k, hogy relev\u00e1nsabb aj\u00e1nlatokat k\u00fcldhessenek. Ezek a rendk\u00edv\u00fcl c\u00e9lzott szegmensek az \u00fcgyfelek \u00e9rdekl\u0151d\u00e9s\u00e9n, viselked\u00e9s\u00e9n \u00e9s elk\u00f6telezetts\u00e9g\u00e9n alapulnak. A list\u00e1k szegment\u00e1l\u00e1sa ut\u00e1n a marketingesek automatiz\u00e1lt \u00fcgyf\u00e9lutakat ind\u00edthatnak el szem\u00e9lyes aj\u00e1nlatokkal.<\/p>\n

    Sz\u00e1mos k\u00fcl\u00f6nb\u00f6z\u0151 m\u00f3dja van az \u00fczenetek szem\u00e9lyre szab\u00e1s\u00e1nak, a tartalom automatiz\u00e1l\u00e1s\u00e1nak \u00e9s a list\u00e1k viselked\u00e9sen alapul\u00f3 szegment\u00e1l\u00e1s\u00e1nak.<\/p>\n

    A legjobb, ha ezt c\u00edmk\u00e9ken kereszt\u00fcl tessz\u00fck, hogy a szem\u00e9lyre szab\u00e1s egy az egyben t\u00f6rt\u00e9njen, \u00edgy minden egyes alkalommal, amikor valaki csin\u00e1l valamit, egy az egyben k\u00fcld\u00fcnk neki valamit, nem pedig szegmenscsoportokon kereszt\u00fcl, kamp\u00e1nyokon kereszt\u00fcl.<\/p>\n

    Amit mi a MasterBase\u00ae-n\u00e9l \u00fagy h\u00edvunk, hogy egy az egyben testreszab\u00e1s automat\u00e1n kereszt\u00fcl.<\/p>\n

    Az, hogy v\u00e9g\u00fcl hogyan alkalmazza ezt a gyakorlatot, az \u00d6n v\u00e1llalkoz\u00e1s\u00e1t\u00f3l, az \u00d6n \u00e1ltal gy\u0171jt\u00f6tt adatokt\u00f3l \u00e9s a m\u00e1rk\u00e1ja sz\u00e1m\u00e1ra legjobban m\u0171k\u00f6d\u0151 m\u00f3dszerekt\u0151l f\u00fcgg.<\/p>\n

    A marketing mai kor\u00e1ban az adatok felhaszn\u00e1l\u00e1sa az \u00fcgyf\u00e9l\u00e9lm\u00e9ny jav\u00edt\u00e1s\u00e1ra nemcsak az \u00fcgyfelek vonz\u00e1s\u00e1nak nagyszer\u0171 m\u00f3dja, hanem a versenyk\u00e9pess\u00e9g meg\u0151rz\u00e9s\u00e9hez is elengedhetetlen.<\/li>\n<\/ol>\n

    Di\u00f3h\u00e9jban<\/h4>\n

    Az e-mail marketing tartalm\u00e1nak szem\u00e9lyre szab\u00e1sa t\u00f6k\u00e9letes m\u00f3dja annak, hogy el\u00e9rje a feliratkoz\u00f3kat, az \u00fczenetek relev\u00e1nsak maradjanak, \u00e9s n\u00f6velje a konverzi\u00f3s ar\u00e1nyt.<\/p>\n

    Egy vezet\u0151 e-mail marketingszolg\u00e1ltat\u00f3 seg\u00edts\u00e9g\u00e9vel szem\u00e9lyre szabhatja az \u00fczeneteket adatok, dinamikus tartalom, szegment\u00e1l\u00e1s \u00e9s egy\u00e9b eszk\u00f6z\u00f6k seg\u00edts\u00e9g\u00e9vel.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

    A szem\u00e9lyre szab\u00e1ssal minden egyes feliratkoz\u00f3t \u00fagy \u00e9rhet el, mintha egy ismer\u0151se, egy megb\u00edzhat\u00f3 bar\u00e1tja lenne.<\/p>","protected":false},"author":239642484,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n5 formas de usar la personalizaci\u00f3n en tus pr\u00f3ximas campa\u00f1as de email marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/5-modja-a-szemelyre-szabas-hasznalatanak-a-kovetkezo-e-mail-marketing-kampanyaban\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 formas de usar la personalizaci\u00f3n en tus pr\u00f3ximas campa\u00f1as de email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La personalizaci\u00f3n tiene la capacidad de llegar a todos y cada uno de tus suscriptores como si se tratara de alguien a quien conoces, de un amigo de confianza.\" \/>\n<meta property=\"og:url\" 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