{"id":12045,"date":"2024-03-11T13:37:39","date_gmt":"2024-03-11T11:37:39","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=12045"},"modified":"2024-03-11T16:54:36","modified_gmt":"2024-03-11T14:54:36","slug":"hitelesites-az-e-mail-vilagaban-az-spf-dkim-es-dmarc-kiemelkedo-szerepe","status":"publish","type":"post","link":"https:\/\/masterbase.com\/hu\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/","title":{"rendered":"Hiteles\u00edt\u00e9s az e-mail vil\u00e1g\u00e1ban: Az SPF, a DKIM \u00e9s a DMARC kiemelked\u0151 szerepe"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Nagyon j\u00f3 els\u0151 benyom\u00e1st keltesz, \u00e9s biztos\u00edtod \u0151ket arr\u00f3l, hogy nem vagy sz\u00e9lh\u00e1mos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Az e-mail hiteles\u00edt\u00e9s l\u00e9nyege<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hiteles\u00edtse e-mailjeit egy nagyon egyszer\u0171 okb\u00f3l: ha nem teszi, marketingkamp\u00e1nyai a rettegett spam mapp\u00e1ban landolhatnak. \u00c9s ha ez megt\u00f6rt\u00e9nik, akkor a konverzi\u00f3, az elk\u00f6telez\u0151d\u00e9s vagy a megt\u00e9r\u00fcl\u00e9s es\u00e9lye nagym\u00e9rt\u00e9kben cs\u00f6kken.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Egyszer\u0171en fogalmazva, a hiteles\u00edt\u00e9s arra szolg\u00e1l, hogy az internetszolg\u00e1ltat\u00f3k (ISP-k) sz\u00e1m\u00e1ra bizony\u00edtsa, hogy az \u00d6n \u00e1ltal k\u00fcld\u00f6tt e-mail marketingkamp\u00e1nyok legitimek, \u00e9s meg\u00e9rdemlik, hogy a c\u00edmzettek postal\u00e1d\u00e1j\u00e1ba ker\u00fcljenek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az e-mail hiteles\u00edt\u00e9s\u00e9vel \u00d6n igazolja a domainj\u00e9nek azonoss\u00e1g\u00e1t, lehet\u0151v\u00e9 t\u00e9ve az MasterBase platform sz\u00e1m\u00e1ra, hogy az \u00d6n domainj\u00e9t haszn\u00e1lja e-mailek k\u00fcld\u00e9s\u00e9re. \u00cdgy megakad\u00e1lyozhatja, hogy a spammerek az \u00d6n szem\u00e9lyazonoss\u00e1g\u00e1t megszem\u00e9lyes\u00edts\u00e9k, \u00e9s az \u00d6n e-mail c\u00edm\u00e9t rosszindulat\u00fa \u00fczenetek k\u00fcld\u00e9s\u00e9re haszn\u00e1lj\u00e1k, hogy f\u00e9lrevezess\u00e9k azokat, akik megnyitj\u00e1k azokat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az e-mail hiteles\u00edt\u00e9s egy szab\u00e1ly- vagy protokollk\u00e9szlet konfigur\u00e1l\u00e1s\u00e1b\u00f3l \u00e1ll.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A fogad\u00f3 e-mail szerverek (Gmail, Hotmail, Yahoo \u00e9s m\u00e1sok) a bej\u00f6v\u0151 \u00fczenetek sz\u0171r\u00e9sekor ezekre a szab\u00e1lyokra tudnak hivatkozni.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az e-mail hiteles\u00edt\u00e9snek k\u00fcl\u00f6nb\u00f6z\u0151 m\u00f3djai vannak, mindegyiknek megvan a maga konfigur\u00e1ci\u00f3s elj\u00e1r\u00e1sa \u00e9s egyedi n\u00e9z\u0151pontja.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><\/strong><strong>SPF: Az \u00d6n j\u00f3v\u00e1hagy\u00f3 pecs\u00e9tje<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Az SPF, vagyis a Sender Policy Framework az els\u0151 pajzs az adathal\u00e1szat ellen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az SPF alapvet\u0151en azt ellen\u0151rzi, hogy az \u00d6n domainj\u00e9r\u0151l k\u00fcld\u00f6tt e-maileket val\u00f3ban \u00d6n enged\u00e9lyezte-e. Hogyan? Az enged\u00e9lyezett kiszolg\u00e1l\u00f3k \u00e9s domainek list\u00e1ja seg\u00edts\u00e9g\u00e9vel, amelyet a DNS-\u00e9ben tesz k\u00f6zz\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Amikor \u00fczenetet kap, a fogad\u00f3 kiszolg\u00e1l\u00f3 ellen\u0151rzi ezt a list\u00e1t. Ha a k\u00fcld\u0151 szerver nem szerepel a list\u00e1n, a jelz\u00e9s egy\u00e9rtelm\u0171: ne nyissa meg, ne b\u00edzzon.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>DKIM: Az \u00fczenet al\u00e1\u00edr\u00e1sa<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00edg az SPF szerverszinten m\u0171k\u00f6dik, a DKIM (DomainKeys Identified Mail) tov\u00e1bbi biztons\u00e1gi r\u00e9teget ad hozz\u00e1.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A DKIM az \u00d6n szem\u00e9lyes al\u00e1\u00edr\u00e1sa a digit\u00e1lis vil\u00e1gban. Minden e-mailben k\u00fcld\u00f6tt \u00fczenet egyedi digit\u00e1lis al\u00e1\u00edr\u00e1ssal van ell\u00e1tva, amelyet a DNS-\u00e9ben tal\u00e1lhat\u00f3 nyilv\u00e1nos kulcs alapj\u00e1n ellen\u0151riznek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ez egy kritikus l\u00e9p\u00e9s, amely bizony\u00edtja, hogy a k\u00fcldem\u00e9ny tartalma jogszer\u0171, \u00e9s nem v\u00e1ltoztatt\u00e1k meg a sz\u00e1ll\u00edt\u00e1s sor\u00e1n.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>DMARC: A k\u00fcldem\u00e9nyek b\u00edr\u00e1ja<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e9g\u00fcl a DMARC (Domain-based Message Authentication, Reporting, and Conformance) az SPF \u00e9s a DKIM tetej\u00e9n elhelyezked\u0151 strat\u00e9ga, amely a kett\u0151b\u0151l sz\u00e1rmaz\u00f3 inform\u00e1ci\u00f3kat haszn\u00e1lja fel annak eld\u00f6nt\u00e9s\u00e9re, hogy mit tegyen a tesztet nem teljes\u00edt\u0151 beadv\u00e1nyokkal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha egy e-mail nem felel meg az SPF vagy DKIM szabv\u00e1nynak, a DMARC mondja ki a v\u00e9gs\u0151 sz\u00f3t, \u00e9s utas\u00edtja a kiszolg\u00e1l\u00f3kat, hogyan kezelj\u00e9k a sikertelen k\u00e9zbes\u00edt\u00e9seket.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A DMARC emellett jelent\u00e9seket k\u00fcld a v\u00e9grehajtott m\u0171veletekr\u0151l, \u00edgy vil\u00e1gos k\u00e9pet kaphat arr\u00f3l, hogyan kezelik az \u00fczeneteit, \u00e9s hogyan jav\u00edthatja a k\u00fcldem\u00e9nyek hiteless\u00e9g\u00e9t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mi\u00e9rt fontos mindez?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha az \u00d6n e-mail marketing strat\u00e9gi\u00e1j\u00e1ban nincs hiteles\u00edt\u00e9s, akkor h\u00e1tr\u00e1nyba ker\u00fcl. A spamsz\u0171r\u0151k egyre kifinomultabbak, \u00e9s hiteles\u00edt\u00e9s n\u00e9lk\u00fcl a levelei nehezen jutnak el a postal\u00e1d\u00e1ba. <strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1sr\u00e9szt, ha hiteles\u00edti e-mailjeit, a k\u00e9zbes\u00edthet\u0151s\u00e9g jav\u00edt\u00e1sa mellett szil\u00e1rd h\u00edrnevet \u00e9p\u00edt az e-mail szolg\u00e1ltat\u00f3kn\u00e1l, \u00e9s ami m\u00e9g fontosabb, az \u00fcgyfelekn\u00e9l.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahhoz azonban, hogy val\u00f3di sikert \u00e9rjen el az e-mail marketingben, \u00e9s hogy kamp\u00e1nyai val\u00f3ban nyer\u0151ek legyenek, nemcsak a hiteles\u00edt\u00e9sen kell dolgoznia, hanem a kamp\u00e1nyok relevanci\u00e1j\u00e1n is.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Relevancia alatt azt \u00e9rtj\u00fck, hogy a kamp\u00e1nyaidat a k\u00f6z\u00f6ns\u00e9ged k\u00edv\u00e1nja, pozit\u00edvan \u00e9rt\u00e9keli \u0151ket. Ellenkez\u0151 esetben, b\u00e1rmennyire is hiteles\u00edti az e-mailjeit, ha olyan \u00fczeneteket k\u00fcld, amelyek nem adnak hozz\u00e1adott \u00e9rt\u00e9ket a c\u00e9lcsoportj\u00e1nak, akkor csak az er\u0151fesz\u00edt\u00e9seit pazarolja, \u00e9s nem \u00e9ri el az \u00fczleti c\u00e9ljait.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MasterBase\u00ae \u00e9s e-mail hiteles\u00edt\u00e9s<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az MasterBase\u00ae-n\u00e9l nagyon komolyan vessz\u00fck \u00fcgyfeleink postafi\u00f3kjainak hiteles\u00edt\u00e9s\u00e9t, mivel tudjuk, hogy ez kulcsfontoss\u00e1g\u00fa t\u00e9nyez\u0151 a k\u00e9zbes\u00edthet\u0151s\u00e9g fenntart\u00e1s\u00e1ban \u00e9s maximaliz\u00e1l\u00e1s\u00e1ban.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahhoz, hogy az e-mail kommunik\u00e1ci\u00f3 biztons\u00e1gos \u00e9s hat\u00e9kony legyen, minden \u00fcgyfel\u00fcnknek rendelkeznie kell a megfelel\u0151 SPF, DKIM \u00e9s DMARC be\u00e1ll\u00edt\u00e1sokkal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hogy megk\u00f6nny\u00edts\u00fck ezt a folyamatot, r\u00e9szletes, l\u00e9p\u00e9sr\u0151l l\u00e9p\u00e9sre k\u00f6vethet\u0151 utas\u00edt\u00e1sokat adunk, amelyek v\u00e9gigvezetik \u00d6nt a be\u00e1ll\u00edt\u00e1si folyamaton.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ha \u00d6n \u00fcgyf\u00e9l, k\u00e9rj\u00fck, l\u00e9pjen kapcsolatba az \u00fcgyf\u00e9lkapcsolati menedzser\u00e9vel, hogy hiteles\u00edtse e-mail c\u00edmeit a helyes konfigur\u00e1ci\u00f3val.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Di\u00f3h\u00e9jban<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az SPF, DKIM \u00e9s DMARC fogalm\u00e1nak \u00e9s c\u00e9lj\u00e1nak ismerete nem csak az informatikai szakemberek feladata. Ezek meg\u00e9rt\u00e9se alapvet\u0151 fontoss\u00e1g\u00fa minden olyan e-mail marketinges sz\u00e1m\u00e1ra, aki biztos\u00edtani szeretn\u00e9, hogy kamp\u00e1nyai el\u00e9rj\u00e9k a c\u00e9lk\u00f6z\u00f6ns\u00e9get.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sz\u00f3val t\u00f6rj\u00f6n fel, \u00e9s hiteles\u00edtse az e-mailjeit. L\u00e1tni fogja, hogy a k\u00e9zbes\u00edthet\u0151s\u00e9gi ar\u00e1nyok \u00e9s a m\u00e1rka h\u00edrneve javulni fog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ne feledje, hogy minden e-mailben k\u00fcld\u00f6tt \u00fczenet egy lehet\u0151s\u00e9g arra, hogy kapcsolatot teremtsen, konvert\u00e1lja \u00e9s megtartsa \u00fcgyfeleit. Ne hagyja, hogy a hiteles\u00edt\u00e9s hi\u00e1nya a sikere \u00fatj\u00e1ba \u00e1lljon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9s soha ne felejtse el, hogy az e-mail marketing siker\u00e9hez nem el\u00e9g, ha el\u00e9ri a c\u00e9lcsoport postal\u00e1d\u00e1j\u00e1t, hanem arra is \u00fcgyelnie kell, hogy az \u00fczenetek relev\u00e1nsak legyenek, hogy \u00e9rt\u00e9ket k\u00e9pviseljenek sz\u00e1mukra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u00e9pjen kapcsolatba vel\u00fcnk a hiteles\u00edt\u00e9s kezel\u00e9s\u00e9hez.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/hu\/es\/es\/es\/20-tipp-a-kezbesithetoseg-javitasahoz\/masterbase\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"515\" data-attachment-id=\"12050\" data-permalink=\"https:\/\/masterbase.com\/hu\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/captura-de-pantalla-2024-03-11-130108\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=858%2C552&amp;ssl=1\" data-orig-size=\"858,552\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=800%2C515&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=800%2C515&#038;ssl=1\" alt=\"\" class=\"wp-image-12050\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?w=858&amp;ssl=1 858w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=768%2C494&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Mi\u00e9rt besz\u00e9l\u00fcnk hiteles\u00edt\u00e9sr\u0151l e-mailben? Mert az e-mailek hiteles\u00edt\u00e9se olyan, mintha kezet r\u00e1zna az \u00fcgyf\u00e9l postal\u00e1d\u00e1j\u00e1val.<\/p>","protected":false},"author":239642484,"featured_media":12052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1424],"class_list":["post-12045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-autenticacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/hu\/hitelesites-az-e-mail-vilagaban-az-spf-dkim-es-dmarc-kiemelkedo-szerepe\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 hablar de la autenticaci\u00f3n en el email? Porque autenticar tus emails equivale a estrechar tu mano con la bandeja de entrada de tus clientes\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/hu\/hitelesites-az-e-mail-vilagaban-az-spf-dkim-es-dmarc-kiemelkedo-szerepe\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-11T11:37:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-11T14:54:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Mesa-de-trabajo-1%404x-1.png?fit=4000%2C4000&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"4000\" \/>\n\t<meta property=\"og:image:height\" content=\"4000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" 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