{"id":7724,"date":"2018-11-05T20:28:00","date_gmt":"2018-11-05T18:28:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=7724"},"modified":"2024-03-09T19:41:49","modified_gmt":"2024-03-09T17:41:49","slug":"gerer-les-donnees-relatives-aux-liens-et-etablir-des-profils-individuels","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/gestionar-relacione-datos-y-construya-perfiles-individuales\/masterbase\/","title":{"rendered":"G\u00e9rer. Relier les donn\u00e9es et \u00e9tablir des profils individuels"},"content":{"rendered":"<p class=\"has-medium-font-size wp-block-paragraph\">Apr\u00e8s avoir pass\u00e9 en revue notre m\u00e9thodologie bas\u00e9e sur trois actions - Obtenir, G\u00e9rer et Agir - visant \u00e0 r\u00e9aliser une v\u00e9ritable personnalisation 1-to-1 gr\u00e2ce \u00e0 des communications pertinentes, nous nous penchons \u00e0 pr\u00e9sent sur la deuxi\u00e8me action en d\u00e9tail : G\u00e9rer.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Le grand d\u00e9fi auquel nous sommes confront\u00e9s aujourd'hui est de g\u00e9rer les donn\u00e9es de la mani\u00e8re la plus efficace possible, sans perdre de vue l'essentiel, sans sombrer dans une mer de donn\u00e9es et sans rien obtenir en retour.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Cet eBook a une seule mission : vous aider \u00e0 g\u00e9rer vos donn\u00e9es pour en extraire les informations cl\u00e9s qui vous permettront d'agir de la mani\u00e8re la plus efficace et la plus automatis\u00e9e possible, gr\u00e2ce \u00e0 des communications pertinentes qui non seulement captent l'attention de vos contacts, mais les am\u00e8nent \u00e9galement \u00e0 ex\u00e9cuter l'action souhait\u00e9e.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li class=\"has-medium-font-size\">Que signifie la gestion des donn\u00e9es et quelle est son importance ?<\/li>\n\n\n\n<li>Un mod\u00e8le de gestion des donn\u00e9es en 9 \u00e9tapes<\/li>\n\n\n\n<li>Technologies permettant une gestion efficace des donn\u00e9es<\/li>\n\n\n\n<li>Comment MasterBase\u00ae vous aide \u00e0 g\u00e9rer vos donn\u00e9es<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-52544498f436289ce88a7527ddfe941a is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=gestionar-relacione-datos-y-construya-perfiles-individuales\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s avoir pass\u00e9 en revue notre m\u00e9thodologie bas\u00e9e sur trois actions - Obtenir, G\u00e9rer et Agir - visant \u00e0 r\u00e9aliser une v\u00e9ritable personnalisation 1-to-1 gr\u00e2ce \u00e0 des communications pertinentes, nous nous penchons \u00e0 pr\u00e9sent sur la deuxi\u00e8me action en d\u00e9tail : G\u00e9rer.<\/p>","protected":false},"author":239642484,"featured_media":7725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[1414],"class_list":["post-7724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gestionar. 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Relacione datos y construya perfiles individuales - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Siguiendo la revisi\u00f3n a nuestra metodolog\u00eda en base a 3 acciones -Obtener, Gestionar y Actuar- cuyo objetivo es lograr una verdadera personalizaci\u00f3n 1 a 1 a trav\u00e9s de comunicaciones relevantes, nos corresponde ahora exponer en detalle la segunda acci\u00f3n: Gestionar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/gerer-les-donnees-relatives-aux-liens-et-etablir-des-profils-individuels\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-05T18:28:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-09T17:41:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/gestionar-.png?fit=660%2C1100&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b4%ce%b9%ce%b1%cf%87%ce%b5%ce%af%cf%81%ce%b9%cf%83%ce%b7-%ce%b4%ce%b5%ce%b4%ce%bf%ce%bc%ce%ad%ce%bd%cf%89%ce%bd-%cf%83%cf%85%ce%bd%ce%b4%ce%ad%cf%83%ce%bc%cf%89%ce%bd-%ce%ba%ce%b1%ce%b9-%ce%b4\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/el\\\/%ce%b4%ce%b9%ce%b1%cf%87%ce%b5%ce%af%cf%81%ce%b9%cf%83%ce%b7-%ce%b4%ce%b5%ce%b4%ce%bf%ce%bc%ce%ad%ce%bd%cf%89%ce%bd-%cf%83%cf%85%ce%bd%ce%b4%ce%ad%cf%83%ce%bc%cf%89%ce%bd-%ce%ba%ce%b1%ce%b9-%ce%b4\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Gestionar. 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