{"id":7721,"date":"2019-05-19T20:24:00","date_gmt":"2019-05-19T17:24:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=7721"},"modified":"2024-03-09T19:42:10","modified_gmt":"2024-03-09T17:42:10","slug":"act-elabore-et-envoie-des-communications-personnalisees-1a1","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/actuar-elabora-y-envia-comunicaciones-personalizadas-1a1\/masterbase\/","title":{"rendered":"Agir. \u00c9laborer et envoyer des communications personnalis\u00e9es 1a1"},"content":{"rendered":"<p class=\"has-medium-font-size wp-block-paragraph\">Apr\u00e8s l'examen de notre m\u00e9thodologie bas\u00e9e sur trois actions - Obtenir, G\u00e9rer et Agir - visant \u00e0 r\u00e9aliser une v\u00e9ritable personnalisation 1-to-1 par le biais de communications pertinentes, nous abordons maintenant en d\u00e9tail la troisi\u00e8me et derni\u00e8re action : Agir.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Il est maintenant temps de traduire les donn\u00e9es captur\u00e9es et g\u00e9r\u00e9es en communications pertinentes, qui peuvent \u00eatre envoy\u00e9es en masse, segment\u00e9es ou personnalis\u00e9es 1 \u00e0 1. Vous d\u00e9finissez ce que vous voulez faire.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Ce livre \u00e9lectronique a pour unique mission de vous aider \u00e0 comprendre les diff\u00e9rents canaux qui existent pour r\u00e9aliser des communications directes et efficaces, comment construire les messages et enfin comment mesurer ce qui a \u00e9t\u00e9 r\u00e9alis\u00e9.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li class=\"has-medium-font-size\">Les canaux de communication directe les plus importants aujourd'hui<\/li>\n\n\n\n<li>La nouvelle donne du marketing par courrier \u00e9lectronique<\/li>\n\n\n\n<li>SMS (Short Message Service)<\/li>\n\n\n\n<li>Notifications mobiles push<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-100465f5281544e2c71cb18911bc6530 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=actuar-elabore-y-envie-comunicaciones-personalizadas-1a1\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s l'examen de notre m\u00e9thodologie bas\u00e9e sur trois actions - Obtenir, G\u00e9rer et Agir - visant \u00e0 r\u00e9aliser une v\u00e9ritable personnalisation 1-to-1 par le biais de communications pertinentes, nous abordons maintenant en d\u00e9tail la troisi\u00e8me et derni\u00e8re action : Agir.<\/p>","protected":false},"author":239642484,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1412],"tags":[1414],"class_list":["post-7721","post","type-post","status-publish","format-standard","hentry","category-ebook","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Actuar. Elabora y env\u00eda comunicaciones personalizadas 1a1 - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/act-elabore-et-envoie-des-communications-personnalisees-1a1\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Actuar. Elabora y env\u00eda comunicaciones personalizadas 1a1 - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Siguiendo la revisi\u00f3n a nuestra metodolog\u00eda en base a 3 acciones -Obtener, Gestionar y Actuar- cuyo objetivo es lograr una verdadera personalizaci\u00f3n 1 a 1 a trav\u00e9s de comunicaciones relevantes, nos corresponde ahora exponer en detalle la tercera y \u00faltima acci\u00f3n: Actuar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/act-elabore-et-envoie-des-communications-personnalisees-1a1\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-19T17:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-09T17:42:10+00:00\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Actuar. Elabora y env\u00eda comunicaciones personalizadas 1a1\",\"datePublished\":\"2019-05-19T17:24:00+00:00\",\"dateModified\":\"2024-03-09T17:42:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\"},\"wordCount\":167,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"keywords\":[\"email marketing\"],\"articleSection\":[\"eBook\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\",\"name\":\"Actuar. Elabora y env\u00eda comunicaciones personalizadas 1a1 - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\"},\"datePublished\":\"2019-05-19T17:24:00+00:00\",\"dateModified\":\"2024-03-09T17:42:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ko\\\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\\\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Actuar. Elabora y env\u00eda comunicaciones personalizadas 1a1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"width\":500,\"height\":500,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agir. Cr\u00e9er et envoyer des communications personnalis\u00e9es 1a1 - MasterBase\u00ae - MasterBase\u00ae.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/fr\/act-elabore-et-envoie-des-communications-personnalisees-1a1\/base-principale\/","og_locale":"fr_FR","og_type":"article","og_title":"Actuar. Elabora y env\u00eda comunicaciones personalizadas 1a1 - MasterBase\u00ae","og_description":"Siguiendo la revisi\u00f3n a nuestra metodolog\u00eda en base a 3 acciones -Obtener, Gestionar y Actuar- cuyo objetivo es lograr una verdadera personalizaci\u00f3n 1 a 1 a trav\u00e9s de comunicaciones relevantes, nos corresponde ahora exponer en detalle la tercera y \u00faltima acci\u00f3n: Actuar.","og_url":"https:\/\/masterbase.com\/fr\/act-elabore-et-envoie-des-communications-personnalisees-1a1\/base-principale\/","og_site_name":"MasterBase\u00ae","article_published_time":"2019-05-19T17:24:00+00:00","article_modified_time":"2024-03-09T17:42:10+00:00","author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alejandro Dur\u00e1n","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/ko\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/ko\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Actuar. Elabora y env\u00eda comunicaciones personalizadas 1a1","datePublished":"2019-05-19T17:24:00+00:00","dateModified":"2024-03-09T17:42:10+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/ko\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/"},"wordCount":167,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"keywords":["email marketing"],"articleSection":["eBook"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/ko\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/ko\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/","url":"https:\/\/masterbase.com\/ko\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/","name":"Agir. Cr\u00e9er et envoyer des communications personnalis\u00e9es 1a1 - MasterBase\u00ae - MasterBase\u00ae.","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/#website"},"datePublished":"2019-05-19T17:24:00+00:00","dateModified":"2024-03-09T17:42:10+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/ko\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/ko\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/ko\/%ea%b0%9c%ec%9d%b8%ed%99%94%eb%90%9c-%ec%bb%a4%eb%ae%a4%eb%8b%88%ec%bc%80%ec%9d%b4%ec%85%98%ec%9d%84-%ec%a0%95%ea%b5%90%ed%99%94%ed%95%98%ec%97%ac-%ec%a0%84%ec%86%a1%ed%95%98%eb%8a%94-act-1a1\/%eb%a7%88%ec%8a%a4%ed%84%b0%eb%b2%a0%ec%9d%b4%ec%8a%a4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/bg\/"},{"@type":"ListItem","position":2,"name":"Actuar. Elabora y env\u00eda comunicaciones personalizadas 1a1"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/es\/#website","url":"https:\/\/masterbase.com\/es\/","name":"MasterBase","description":"Des automates qui travaillent pour vous","publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/es\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","width":500,"height":500,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Directeur du marketing","url":"https:\/\/masterbase.com\/fr\/author\/aledurmc1970\/"}]}},"jetpack_featured_media_url":"","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-20x","jetpack-related-posts":[{"id":7724,"url":"https:\/\/masterbase.com\/fr\/gestionar-relacione-datos-y-construya-perfiles-individuales\/masterbase\/","url_meta":{"origin":7721,"position":0},"title":"G\u00e9rer. Relier les donn\u00e9es et \u00e9tablir des profils individuels","author":"Alejandro Dur\u00e1n","date":"novembre 5, 2018","format":false,"excerpt":"Apr\u00e8s avoir pass\u00e9 en revue notre m\u00e9thodologie bas\u00e9e sur trois actions - Obtenir, G\u00e9rer et Agir - visant \u00e0 r\u00e9aliser une v\u00e9ritable personnalisation 1-to-1 gr\u00e2ce \u00e0 des communications pertinentes, nous nous penchons \u00e0 pr\u00e9sent sur la deuxi\u00e8me action en d\u00e9tail : G\u00e9rer.","rel":"","context":"Dans &quot;eBook&quot;","block_context":{"text":"eBook","link":"https:\/\/masterbase.com\/fr\/category\/ebook\/"},"img":{"alt_text":"email marketing ebook","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/gestionar-.png?fit=660%2C1100&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/gestionar-.png?fit=660%2C1100&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/gestionar-.png?fit=660%2C1100&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":7727,"url":"https:\/\/masterbase.com\/fr\/obtener-obtenga-y-centralice-todo-tipo-de-datos\/masterbase\/","url_meta":{"origin":7721,"position":1},"title":"Obtenir : Obtenir et centraliser tous les types de donn\u00e9es","author":"Alejandro Dur\u00e1n","date":"d\u00e9cembre 28, 2018","format":false,"excerpt":"Pour parvenir \u00e0 une v\u00e9ritable personnalisation 1-to-1, la premi\u00e8re \u00e9tape est de pouvoir obtenir des donn\u00e9es et, mieux encore, de pouvoir les centraliser.","rel":"","context":"Dans &quot;eBook&quot;","block_context":{"text":"eBook","link":"https:\/\/masterbase.com\/fr\/category\/ebook\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6583,"url":"https:\/\/masterbase.com\/fr\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\/masterbase\/","url_meta":{"origin":7721,"position":2},"title":"Comment la personnalisation et les processus automatis\u00e9s peuvent-ils am\u00e9liorer les conversions ?","author":"Alejandro Dur\u00e1n","date":"avril 11, 2024","format":false,"excerpt":"Las estrategias para lograr el \u00e9xito en las comunicaciones digitales han evolucionado desde el env\u00edo de mensajes tipo, id\u00e9nticos, al total de los suscriptores y quedarse cruzando los dedos a la espera de una conversi\u00f3n, hacia el env\u00edo oportuno y focalizado de mensajes personalizados que disparan los ingresos. Y todo\u2026","rel":"","context":"Dans &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/fr\/category\/email-marketing\/"},"img":{"alt_text":"conversion email marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/img11.png?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/img11.png?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/img11.png?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/img11.png?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/img11.png?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6572,"url":"https:\/\/masterbase.com\/fr\/como-crear-una-estrategia-de-email-marketing-conductual-para-tu-negocio\/masterbase\/","url_meta":{"origin":7721,"position":3},"title":"Comment cr\u00e9er une strat\u00e9gie de marketing comportemental par courrier \u00e9lectronique pour votre entreprise ?","author":"Alejandro Dur\u00e1n","date":"juillet 9, 2025","format":false,"excerpt":"Paradoxalement, la strat\u00e9gie la plus efficace pour am\u00e9liorer l'efficacit\u00e9 du marketing par courrier \u00e9lectronique est celle qui est la moins utilis\u00e9e.","rel":"","context":"Dans &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/fr\/category\/email-marketing\/"},"img":{"alt_text":"Email Marketing Conductual","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/01.png?fit=550%2C337&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/01.png?fit=550%2C337&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/01.png?fit=550%2C337&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":6534,"url":"https:\/\/masterbase.com\/fr\/3-riesgos-de-personalizacion-de-contenido-en-email-marketing-y-como-evitarlos\/masterbase\/","url_meta":{"origin":7721,"position":4},"title":"3 risques de la personnalisation du contenu dans l'email marketing et comment les \u00e9viter","author":"Alejandro Dur\u00e1n","date":"juin 10, 2025","format":false,"excerpt":"La personnalisation est la cl\u00e9 d'un marketing par courrier \u00e9lectronique efficace. Selon certaines \u00e9tudes, la majorit\u00e9 des consommateurs affirment qu'ils n'interagissent qu'avec des messages personnalis\u00e9s.","rel":"","context":"Dans &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/fr\/category\/email-marketing\/"},"img":{"alt_text":"personalizaci\u00f3n de contenido en email marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/2-3.png?fit=1114%2C1114&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/2-3.png?fit=1114%2C1114&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/2-3.png?fit=1114%2C1114&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/2-3.png?fit=1114%2C1114&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/2-3.png?fit=1114%2C1114&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6496,"url":"https:\/\/masterbase.com\/fr\/4-pasos-para-crear-mensajes-relevantes-en-email-marketing\/masterbase\/","url_meta":{"origin":7721,"position":5},"title":"4 \u00e9tapes pour cr\u00e9er des messages de marketing par courriel pertinents","author":"Alejandro Dur\u00e1n","date":"juillet 9, 2025","format":false,"excerpt":"Le marketing par courrier \u00e9lectronique vous permet d'\u00e9tablir des communications personnalis\u00e9es qui montrent comment vos produits r\u00e9pondent aux besoins au moment opportun.","rel":"","context":"Dans &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/fr\/category\/email-marketing\/"},"img":{"alt_text":"mensajes relevantes en Email Marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/07\/03.png?fit=500%2C354&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/7721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/comments?post=7721"}],"version-history":[{"count":1,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/7721\/revisions"}],"predecessor-version":[{"id":7723,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/7721\/revisions\/7723"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media?parent=7721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/categories?post=7721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/tags?post=7721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}