{"id":7705,"date":"2019-06-13T20:05:00","date_gmt":"2019-06-13T17:05:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=7705"},"modified":"2023-12-28T20:09:13","modified_gmt":"2023-12-28T18:09:13","slug":"comment-ameliorer-le-parcours-du-client-grace-a-la-messagerie-transactionnelle","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\/masterbase\/","title":{"rendered":"Am\u00e9liorer le parcours du client gr\u00e2ce \u00e0 la messagerie transactionnelle"},"content":{"rendered":"<p class=\"has-medium-font-size wp-block-paragraph\">Le marketing par courriel est une pratique qui pr\u00e9sente des difficult\u00e9s, mais dont les avantages peuvent \u00eatre \u00e9normes. Ce n'est pas pour rien qu'il reste le canal num\u00e9rique qui offre le meilleur retour sur investissement. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Cela suffit pour qu'une campagne de marketing par courrier \u00e9lectronique soit consid\u00e9r\u00e9e comme une v\u00e9ritable n\u00e9cessit\u00e9. Toutefois, il n'est pas facile de r\u00e9diger un message de qualit\u00e9 et, si l'on ajoute \u00e0 cela le fait qu'il doit avoir un objet accrocheur qui incite les gens \u00e0 l'ouvrir, la cr\u00e9ation d'une campagne efficace peut s'av\u00e9rer insurmontable.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">L'objectif ultime \u00e9tant d'accro\u00eetre la visibilit\u00e9 de votre entreprise, il est essentiel de veiller \u00e0 ce que vos messages soient ouverts et qu'ils suscitent l'int\u00e9r\u00eat de vos lecteurs.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Pour les utilisateurs, certains messages sont importants et d'autres pas du tout. Il y a ceux qu'ils devraient ouvrir et lire, car ils contiennent des informations qui les concernent au plus haut point. La plupart d'entre eux rel\u00e8vent de la cat\u00e9gorie des \"messages transactionnels\" et sont \u00e9tonnamment efficaces.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Cet eBook vise \u00e0 d\u00e9montrer ce qui rend les mailings transactionnels si efficaces et pourquoi vous devriez les int\u00e9grer dans votre strat\u00e9gie commerciale. <\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Nous expliquons sa signification, son importance et ses avantages, nous d\u00e9crivons les diff\u00e9rents types de mailings transactionnels et leurs caract\u00e9ristiques, et nous donnons des exemples et des exemples de r\u00e9ussite.<\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li class=\"has-medium-font-size\">Qu'est-ce qu'un message transactionnel et quels sont ses avantages ?<\/li>\n\n\n\n<li>Types de messages transactionnels<\/li>\n\n\n\n<li>Caract\u00e9ristiques et exemples de diff\u00e9rents types de messages<\/li>\n\n\n\n<li>Histoires de r\u00e9ussite<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-590e95aab406689e8cde33098f5cff88 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Le marketing par courriel est une pratique qui pr\u00e9sente des difficult\u00e9s, mais dont les avantages peuvent \u00eatre \u00e9normes. Ce n'est pas pour rien qu'il reste le canal num\u00e9rique qui offre le meilleur retour sur investissement. <\/p>","protected":false},"author":239642484,"featured_media":7707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[1415],"class_list":["post-7705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook","tag-email-transaccional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/comment-ameliorer-le-parcours-du-client-grace-a-la-messagerie-transactionnelle\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing es una pr\u00e1ctica que tiene sus dificultades, pero sus beneficios pueden ser enormes. No por nada sigue siendo el canal digital con mayor retorno de la inversi\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/comment-ameliorer-le-parcours-du-client-grace-a-la-messagerie-transactionnelle\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-13T17:05:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-28T18:09:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/viaje.png?fit=660%2C1100&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales\",\"datePublished\":\"2019-06-13T17:05:00+00:00\",\"dateModified\":\"2023-12-28T18:09:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/\"},\"wordCount\":276,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/viaje.png?fit=660%2C1100&ssl=1\",\"keywords\":[\"email transaccional\"],\"articleSection\":[\"eBook\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/como-mejorar-el-viaje-del-cliente-con-mensajes-transaccionales\\\/masterbase\\\/\",\"name\":\"C\u00f3mo mejorar el viaje del cliente con mensajes transaccionales - 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