{"id":6896,"date":"2023-07-13T21:43:43","date_gmt":"2023-07-13T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6896"},"modified":"2023-12-24T12:21:58","modified_gmt":"2023-12-24T10:21:58","slug":"5-strategies-eprouvees-pour-une-bonne-hygiene-des-listes-dadresses-electroniques","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/5-estrategias-probadas-para-una-correcta-higiene-de-tu-lista-de-emails\/masterbase\/","title":{"rendered":"5 strat\u00e9gies \u00e9prouv\u00e9es pour une bonne hygi\u00e8ne des listes d'adresses \u00e9lectroniques"},"content":{"rendered":"<p>L'hygi\u00e8ne des courriels est le processus de maintenance d'une base de donn\u00e9es de courriels en supprimant les adresses \u00e9lectroniques anciennes ou incorrectes et en les rempla\u00e7ant par des adresses \u00e9lectroniques v\u00e9rifi\u00e9es, accept\u00e9es et accessibles.<\/p>\n<p>C'est important car cela affecte directement les performances de votre marketing par courriel. Une liste de diffusion propre am\u00e9liorera la r\u00e9putation d'exp\u00e9diteur de votre marque, la d\u00e9livrabilit\u00e9 et l'engagement par courriel. \u00c0 l'inverse, une liste de diffusion n\u00e9glig\u00e9e nuira \u00e0 tous ces aspects.<\/p>\n<p>Mais comment d\u00e9tecter une mauvaise hygi\u00e8ne en mati\u00e8re d'e-mail ? Et que pouvez-vous faire pour vous assurer que votre base de donn\u00e9es d'adresses est impeccable ?<\/p>\n<h2>Signes d'une mauvaise hygi\u00e8ne du courrier \u00e9lectronique<\/h2>\n<p>La sant\u00e9 de votre base de donn\u00e9es d'adresses \u00e9lectroniques peut \u00eatre mise \u00e0 mal si vous rencontrez les probl\u00e8mes suivants :<\/p>\n<ul>\n<li>Taux de rebond \u00e9lev\u00e9s<\/li>\n<li>R\u00e9duction de l'engagement dans le courrier \u00e9lectronique<\/li>\n<li>Augmentation du nombre de victimes<\/li>\n<li>Augmentation du nombre de plaintes pour spam<\/li>\n<\/ul>\n<p>Les cons\u00e9quences d'une mauvaise hygi\u00e8ne des listes d'adresses \u00e9lectroniques sont graves et comprennent la ternissure de la r\u00e9putation de votre marque, l'inscription sur une liste noire et\/ou l'\u00e9tiquetage comme non conforme aux r\u00e9glementations gouvernementales en mati\u00e8re de donn\u00e9es telles que le GDPR et le CCPA.<\/p>\n<p>Ces cons\u00e9quences peuvent se traduire par de lourdes amendes et une lutte acharn\u00e9e pour regagner la confiance des consommateurs. Heureusement, il est facile d'\u00e9viter ces revers en prenant quelques mesures simples pour maintenir l'hygi\u00e8ne de votre courrier \u00e9lectronique.<\/p>\n<h2>5 conseils d'hygi\u00e8ne pour le courrier \u00e9lectronique<\/h2>\n<p><strong>1. investir dans l'e-mailing<\/strong><\/p>\n<p>Une bonne hygi\u00e8ne de l'email d\u00e9pend de la qualit\u00e9 des messages dans votre base de donn\u00e9es. L'email appending vous permet d'\u00e9valuer la qualit\u00e9 de votre base de donn\u00e9es d'emails et vous aide \u00e0 ajouter les emails manquants ou \u00e0 remplacer les mauvais emails par de bons emails dans votre CRM.<\/p>\n<p>Une annexe au courrier \u00e9lectronique peut \u00e9galement vous aider \u00e0 compl\u00e9ter d'autres informations manquantes sur vos clients actuels et potentiels, telles que des donn\u00e9es d\u00e9mographiques, ce qui permet une plus grande personnalisation de vos communications.<\/p>\n<p><strong>2. Donner la priorit\u00e9 \u00e0 la personnalisation des courriels\u00a0<\/strong><\/p>\n<p>Saviez-vous que l'e-mail marketing personnalis\u00e9 g\u00e9n\u00e8re un retour sur investissement moyen de 122% ? Les consommateurs sont plus susceptibles de continuer \u00e0 s'int\u00e9resser \u00e0 vos e-mails lorsqu'ils sont personnalis\u00e9s avec leur nom et qu'ils proposent des messages pertinents et sp\u00e9cifiques \u00e0 l'int\u00e9r\u00eat qu'ils portent \u00e0 l'offre de votre marque.<\/p>\n<p>Gr\u00e2ce \u00e0 la personnalisation, la performance de vos e-mails s'am\u00e9liore, ce qui renforce la qualit\u00e9 de votre liste. La personnalisation passe par la segmentation de vos mailings, que nous verrons plus loin.<\/p>\n<p><strong>3. Supprimer les abonn\u00e9s inactifs<\/strong><\/p>\n<p>Les abonn\u00e9s inactifs peuvent constituer un poids mort dans votre base de donn\u00e9es, ce qui affecte les performances de votre marketing par courrier \u00e9lectronique. Un abonn\u00e9 inactif est un utilisateur qui n'a pas interagi avec l'un de vos envois depuis un certain temps, de quelques semaines \u00e0 quelques mois, selon la fr\u00e9quence \u00e0 laquelle vous envoyez des campagnes par courrier \u00e9lectronique.<\/p>\n<p>Il est important de noter que certains abonn\u00e9s inactifs ont encore de la valeur et peuvent se r\u00e9engager dans vos communications \u00e0 l'avenir.<\/p>\n<p>Pour d\u00e9terminer quels abonn\u00e9s inactifs conserver, il est recommand\u00e9 de lancer une campagne de r\u00e9activation visant \u00e0 r\u00e9cup\u00e9rer certains de ceux qui n'ont pas ouvert vos messages dans un pass\u00e9 r\u00e9cent.<\/p>\n<p><strong>4. \u00c9vitez que vos envois ne tombent dans le dossier spam.<\/strong><\/p>\n<p>Saviez-vous que les spams co\u00fbtent aux entreprises 20,5 milliards de dollars par an ? Par cons\u00e9quent, la pire crainte de tout sp\u00e9cialiste du marketing par e-mail est de se retrouver dans le dossier des spams.<\/p>\n<p>Bien que cela puisse arriver de temps en temps, m\u00eame aux meilleurs sp\u00e9cialistes du marketing, s'assurer que votre base de donn\u00e9es est \u00e0 jour avec des abonn\u00e9s actifs est une tactique utile pour \u00e9viter cela.<\/p>\n<p>En nettoyant r\u00e9guli\u00e8rement votre liste d'adresses \u00e9lectroniques, en vous d\u00e9barrassant des adresses qui rebondissent ou qui sont bloqu\u00e9es, vous la maintiendrez en bonne sant\u00e9 et veillerez \u00e0 ce qu'aucun probl\u00e8me de d\u00e9livrabilit\u00e9 ne vienne entraver vos performances marketing.<\/p>\n<p><strong>5. Cr\u00e9er des listes de suppression<\/strong><\/p>\n<p>Vous souhaitez envoyer des courriels qui trouvent un \u00e9cho aupr\u00e8s de vos abonn\u00e9s. Lorsque ces derniers ne souhaitent plus recevoir de nouvelles de votre part, vos op\u00e9rations de marketing par courriel doivent prendre en compte cette d\u00e9cision.<\/p>\n<p>Une liste de suppression contient les adresses \u00e9lectroniques qui se sont d\u00e9sabonn\u00e9es ou qui ont marqu\u00e9 vos courriels comme \u00e9tant du spam. Une bonne liste de suppression doit \u00e9galement contenir les adresses \u00e9lectroniques rejet\u00e9es.<\/p>\n<p>Un pourcentage \u00e9lev\u00e9 de messages rejet\u00e9s est un signe \u00e9vident que l'hygi\u00e8ne du courrier \u00e9lectronique doit \u00eatre am\u00e9lior\u00e9e. Des rebonds fr\u00e9quents peuvent \u00e9galement conduire votre exp\u00e9diteur \u00e0 figurer sur la liste des spams. En cr\u00e9ant une liste de suppression, vous pr\u00e9serverez la bonne r\u00e9putation de votre domaine et de votre adresse IP, vous \u00e9viterez les sanctions pr\u00e9vues par le r\u00e8glement CAN-SPAM et vous resterez \u00e0 l'\u00e9cart du dossier spam.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/obtener-obtenga-y-centralice-todo-tipo-de-datos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1013\/64b024618be23d001036b4b3\/35hck1lseol4p5hhrlpx8rbtd1aqfjck6q7ljebuox0jq3ruztmmuqhqxpcpb5kq\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>L'hygi\u00e8ne des courriels est le processus de maintenance d'une base de donn\u00e9es de courriels en supprimant les adresses \u00e9lectroniques anciennes ou incorrectes et en les rempla\u00e7ant par des adresses \u00e9lectroniques v\u00e9rifi\u00e9es, accept\u00e9es et accessibles.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":6998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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