{"id":6881,"date":"2025-11-01T21:43:41","date_gmt":"2025-11-01T19:43:41","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6881"},"modified":"2025-11-11T18:49:33","modified_gmt":"2025-11-11T16:49:33","slug":"20-idees-pour-occuper-votre-calendrier-denvoi","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/20-ideas-para-mantener-ocupado-tu-calendario-de-envios\/masterbase\/","title":{"rendered":"20 id\u00e9es pour occuper votre calendrier d'envoi"},"content":{"rendered":"

Vous \u00eates \u00e0 la recherche de nouvelles strat\u00e9gies de marketing par courriel qui inciteront vos abonn\u00e9s \u00e0 cliquer ?<\/p>\n

Cet article pr\u00e9sente 20 id\u00e9es que vous pouvez mettre en \u0153uvre d\u00e8s aujourd'hui pour rendre vos courriels plus percutants (et amusants !).<\/p>\n

Trouver de nouvelles id\u00e9es peut \u00eatre un d\u00e9fi, mais il est simplifi\u00e9 si vous savez exactement quels sont vos objectifs.<\/p>\n

Si votre strat\u00e9gie de marketing par courriel est s\u00e9rieuse, vous devez vous assurer que tous vos courriels ont un objectif clair. Ce n'est qu'\u00e0 ce moment-l\u00e0 que vous saurez \u00e0 quels indicateurs il faut pr\u00eater attention. De m\u00eame, vous saurez quelles campagnes de marketing par courriel auront le plus d'impact sur vos r\u00e9sultats.<\/p>\n

Pour vous aider \u00e0 tirer le meilleur parti de cet article, chaque id\u00e9e est pr\u00e9sent\u00e9e en association avec un objectif commercial qui peut vous \u00eatre utile en fonction des besoins de votre entreprise.<\/p>\n

\u00a0<\/strong>1. le type :\u00a0<\/b>Dossier sp\u00e9cial\u00a0<\/strong><\/h3>\n

Objectif commercial :\u00a0<\/strong>Pr\u00e9sentation du produit<\/p>\n

Il s'agit d'un courrier \u00e9lectronique ax\u00e9 sur certaines propri\u00e9t\u00e9s particuli\u00e8res d'un produit.<\/p>\n

Son principal objectif est de pr\u00e9senter habilement le nouveau produit et ses caract\u00e9ristiques, et d'inciter les abonn\u00e9s \u00e0 l'acheter. Votre conception doit \u00eatre simple, id\u00e9alement en \u00e9quilibrant les images du produit avec un texte de qualit\u00e9 et en soulignant l'esprit de la marque.<\/p>\n

2. le type :\u00a0<\/b>Concours et tirages au sort<\/h3>\n

Objectif commercial :\u00a0<\/strong>G\u00e9n\u00e9rer du trafic \u00e0 partir du courrier \u00e9lectronique<\/p>\n

Ne n\u00e9gligez pas vos abonn\u00e9s, informez-les des choses int\u00e9ressantes que vous organisez, y compris des concours et des cadeaux.<\/p>\n

Cet e-mail doit g\u00e9n\u00e9rer du trafic, soit vers le site web, soit pour promouvoir l'engagement dans les m\u00e9dias sociaux. N'oubliez pas que vous pouvez utiliser les m\u00e9dias sociaux pour constituer votre liste de contacts, mais qu'il peut \u00e9galement \u00eatre judicieux d'inviter vos abonn\u00e9s \u00e0 consulter vos profils de m\u00e9dias sociaux.<\/p>\n

3. le type :\u00a0<\/b>Annonce d'un nouveau membre de l'\u00e9quipe<\/h3>\n

Objectif commercial :\u00a0<\/strong>Engagement des salari\u00e9s<\/p>\n

Un nouveau membre rejoint votre entreprise ? Pr\u00e9sentez-le \u00e0 votre \u00e9quipe dans le bulletin d'information de l'entreprise.<\/p>\n

4. Type :\u00a0<\/b>Derniers articles de blog<\/h3>\n

Objectif commercial :\u00a0<\/strong>G\u00e9n\u00e9rer du trafic \u00e0 partir du courrier \u00e9lectronique<\/p>\n

Vous avez un blog professionnel qui regorge de nouveaux articles et d'informations susceptibles d'apporter de la valeur \u00e0 votre public cible ? Dans ce cas, ne manquez pas de les partager dans vos articles.<\/p>\n

5. Type :\u00a0<\/b>Ressources gratuites<\/h3>\n

Objectif commercial :\u00a0<\/strong>G\u00e9n\u00e9rer du trafic \u00e0 partir du courrier \u00e9lectronique<\/p>\n

Des infographies, des listes de contr\u00f4le et d'autres ressources gratuites rendront votre contenu plus informatif et plus utile.<\/p>\n

6. Type :\u00a0<\/b>Courriels promotionnels - promotion limit\u00e9e dans le temps<\/h3>\n

Objectif commercial :\u00a0<\/strong>Augmenter les ventes<\/p>\n

L'e-mail promotionnel a toujours \u00e9t\u00e9 l'une des pierres angulaires du marketing par e-mail. Si vous voulez augmenter vos ventes, vous ne pouvez pas vous en passer.<\/p>\n

Les promotions ont tendance \u00e0 stimuler l'engagement des clients. Introduisez une limite de temps pour cr\u00e9er un sentiment d'urgence et convaincre les abonn\u00e9s que c'est le meilleur moment pour acheter.<\/p>\n

Un message proposant une offre de 24 heures peut \u00eatre une bonne id\u00e9e pour atteindre cet objectif. L'int\u00e9gration d'un compteur en haut du message pour rappeler aux abonn\u00e9s que le temps est compt\u00e9 cr\u00e9e un sentiment d'urgence et les incite \u00e0 prendre les mesures souhait\u00e9es.<\/p>\n

7. Type :\u00a0<\/b>Vente crois\u00e9e<\/h3>\n

Objectif commercial :\u00a0<\/strong>Augmenter les ventes<\/p>\n

Utilisez vos donn\u00e9es de courrier \u00e9lectronique pour proposer \u00e0 vos clients des produits compl\u00e9mentaires. Cr\u00e9ez un contenu qui explique pourquoi il est judicieux d'acheter ces produits.<\/p>\n

8. Type :\u00a0<\/b>\u00c9tudes de cas<\/h3>\n

Objectif commercial :\u00a0<\/strong>Pr\u00e9sentation du produit<\/p>\n

Une \u00e9tude de cas pr\u00e9sente des exemples r\u00e9els de la mani\u00e8re dont votre produit apporte une solution \u00e0 un probl\u00e8me. Elle peut aider votre public \u00e0 mieux comprendre ce dont il est capable ou comment il pourrait b\u00e9n\u00e9ficier de son utilisation.<\/p>\n

9. Type :\u00a0<\/b>Commentaires des utilisateurs<\/h3>\n

Objectif commercial :\u00a0<\/strong>Pr\u00e9sentation du produit<\/p>\n

Les avis et les t\u00e9moignages des clients constituent une preuve sociale pour votre communication marketing. Veillez \u00e0 les inclure dans vos cycles de courrier \u00e9lectronique.<\/p>\n

10. Type :\u00a0<\/b>Des r\u00e9sultats int\u00e9ressants<\/h3>\n

Objectif commercial :\u00a0<\/strong>G\u00e9n\u00e9rer du trafic \u00e0 partir du courrier \u00e9lectronique<\/p>\n

En partageant des r\u00e9sultats int\u00e9ressants tir\u00e9s du web, vous donnerez l'impression d'\u00eatre objectif \u00e0 votre public.<\/p>\n

11. Type :\u00a0<\/b>Offre de vacances<\/h3>\n

Objectif commercial :\u00a0<\/strong>Augmenter les ventes<\/p>\n

Utilisez le calendrier des vacances pour planifier et ex\u00e9cuter des campagnes de marketing \u00e0 fort impact.<\/p>\n

Il est fortement recommand\u00e9 d'utiliser les jours f\u00e9ri\u00e9s pour stimuler les ventes. Ajoutez-y une incitation, telle que la livraison gratuite \u00e0 partir d'un certain montant, et les ventes s'en trouveront stimul\u00e9es.<\/p>\n

12. Type :\u00a0<\/b>Marketing en temps r\u00e9el<\/h3>\n

Objectif commercial :\u00a0<\/strong>G\u00e9n\u00e9rer du trafic \u00e0 partir du courrier \u00e9lectronique<\/p>\n

Utilisez quelque chose de tendance pour stimuler votre marketing. L'e-mail vous permet de prendre rapidement le train de la tendance et de cr\u00e9er un message qui tirera parti de la synergie.<\/p>\n

13. Type :\u00a0<\/b>Rencontrer les fondateurs<\/h3>\n

Objectif commercial :\u00a0<\/strong>Montrez votre culture<\/p>\n

Ajoutez de l'authenticit\u00e9 \u00e0 votre communication et pr\u00e9sentez les fondateurs, les ant\u00e9c\u00e9dents et l'histoire de l'entreprise.<\/p>\n

14. Type :\u00a0<\/b>Initiatives auxquelles nous participons<\/h3>\n

Objectif commercial :\u00a0<\/strong>Montrez votre culture<\/p>\n

Vous voulez faire conna\u00eetre au monde entier les valeurs de votre marque ? Rien de tel que de mettre en avant les initiatives auxquelles vous participez.<\/p>\n

15. Type :\u00a0<\/b>Offres d'emploi<\/h3>\n

Objectif commercial :\u00a0<\/strong>Engagement des salari\u00e9s<\/p>\n

Utilisez votre liste d'adresses \u00e9lectroniques comme source de talents pour votre entreprise. Vous trouverez probablement d'excellents employ\u00e9s parmi les personnes qui s'int\u00e9ressent r\u00e9ellement \u00e0 votre marque.<\/p>\n

16. Type :\u00a0<\/b>Possibilit\u00e9s de formation<\/h3>\n

Objectif commercial :\u00a0<\/strong>Engagement des salari\u00e9s<\/p>\n

Engagez vos employ\u00e9s en les tenant toujours inform\u00e9s des possibilit\u00e9s de formation que vous leur offrez.<\/p>\n

17. Type :\u00a0<\/b>R\u00e9approvisionnement<\/h3>\n

Objectif commercial :\u00a0<\/strong>Augmenter les ventes<\/p>\n

Avez-vous des produits qui s'\u00e9puisent en quelques semaines ou quelques mois ? Qu'il s'agisse d'aliments pour chiens, de shampoing ou de rasoirs, rappelez \u00e0 vos clients qu'il est peut-\u00eatre temps de r\u00e9approvisionner leur produit pr\u00e9f\u00e9r\u00e9.<\/p>\n

18. Type :\u00a0<\/b>Meilleures ventes<\/h3>\n

Objectif commercial :\u00a0<\/strong>Augmenter les ventes<\/p>\n

Env\u00eda tus productos m\u00e1s vendidos a tus nuevos clientes que a\u00fan no est\u00e9n familiarizados con tu oferta y sitio web. Recomp\u00e9nsalos con puntos de bonificaci\u00f3n por compartir rese\u00f1as y testimonios convincentes de los clientes.<\/p>\n

19. type :\u00a0<\/b>Guides pratiques<\/h3>\n

Objectif commercial :\u00a0<\/strong>G\u00e9n\u00e9rer du trafic \u00e0 partir du courrier \u00e9lectronique<\/p>\n

Aidez votre public \u00e0 s'am\u00e9liorer gr\u00e2ce \u00e0 des guides pratiques qui abordent des questions li\u00e9es \u00e0 votre produit ou service.<\/p>\n

20. type :\u00a0<\/b>Vid\u00e9os sur YouTube<\/h3>\n

Objectif commercial :\u00a0<\/strong>G\u00e9n\u00e9rer du trafic \u00e0 partir du courrier \u00e9lectronique<\/p>\n

Partagez des tutoriels, des webinaires et des vid\u00e9os amusantes qui profiteront \u00e0 vos abonn\u00e9s.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Vous \u00eates \u00e0 la recherche de nouvelles strat\u00e9gies de marketing par courriel qui inciteront vos abonn\u00e9s \u00e0 cliquer ?<\/p>","protected":false},"author":239642484,"featured_media":7065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n20 ideas para mantener ocupado tu calendario 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