{"id":6788,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6788"},"modified":"2024-01-19T19:22:08","modified_gmt":"2024-01-19T17:22:08","slug":"ce-que-veulent-les-clients-lorsquils-sengagent-avec-votre-marque-par-courrier-electronique","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/que-quieren-los-clientes-al-relacionarse-con-su-marca-a-traves-del-email\/masterbase\/","title":{"rendered":"Que veulent les clients lorsqu'ils s'engagent avec votre marque par courrier \u00e9lectronique ?"},"content":{"rendered":"

Ils veulent en savoir plus sur leurs marques pr\u00e9f\u00e9r\u00e9es, interagir avec elles, donner leur avis, avoir une conversation.<\/h3>\n

<\/p>\n

La satisfaction et la fid\u00e9lisation des clients est l'objectif le plus important de vos campagnes de marketing par courrier \u00e9lectronique.<\/p>\n

Nous souhaitons vous donner quelques conseils sur la mani\u00e8re de construire une relation durable avec vos clients en identifiant clairement ce qu'ils attendent de votre communication marketing par courrier \u00e9lectronique.<\/p>\n

1) R\u00e9ponses imm\u00e9diates :<\/h2>\n

Chaque fois que le client \u00e9met une r\u00e9ponse ou un doute, r\u00e9pondez rapidement. S'il ach\u00e8te l'un de vos produits ou services, la premi\u00e8re chose \u00e0 faire est, par exemple, de le remercier par un message de bienvenue.<\/p>\n

En g\u00e9n\u00e9ral, ces types d'e-mails ont un taux d'ouverture \u00e9lev\u00e9. Tirez parti de ces\u00e9<\/span>chelo \u00e0 leur avantage en fournissant un contenu \u00e0 valeur ajout\u00e9e.<\/p>\n

Confirmer que la transaction s'est d\u00e9roul\u00e9e correctement. Vous indiquer quand\u00e1<\/span>les \u00e9tapes suivantes, le cas \u00e9ch\u00e9ant, et clarifier les attentes concernant la relation future.<\/p>\n

Profitez-en pour les informer sur votre site web et son contenu. Vous pouvez m\u00eame leur demander de remplir une enqu\u00eate de satisfaction.<\/p>\n

2. plus d'informations :<\/h2>\n

Le client est\u00e1<\/span>\u00a0il est pr\u00eat \u00e0 vous donner plus de d\u00e9tails personnels, car il esp\u00e8re initier une relation, accro\u00eetre l'interaction, le dialogue. Il veut \u00e9couter et \u00eatre \u00e9cout\u00e9.<\/p>\n

Posez les bonnes questions et ne demandez jamais quelque chose que vous n'utiliserez pas plus tard. Cr\u00e9ez des enqu\u00eates et des questionnaires faciles \u00e0 remplir et d'une longueur raisonnable.<\/p>\n

La relation que vous construisez vous donnera le temps dont vous avez besoin.i<\/span>cie<\/span>Le programme devrait \u00eatre ouvert \u00e0 de nouvelles questions en fonction de l'interaction au fur et \u00e0 mesure qu'elle se d\u00e9veloppe.<\/p>\n

La mise en place d'un centre de pr\u00e9f\u00e9rences sur votre site web est un autre moyen d'ajouter de la valeur, d'encourager l'interaction et d'en apprendre davantage sur vos clients gr\u00e2ce au type d'informations qu'ils s\u00e9lectionnent.<\/p>\n

3. Faites-lui parler de votre marque :<\/h2>\n

\u00c9tant donn\u00e9 que le client a accept\u00e9 une relation avec votre marque, il est \u00e9galement important qu'il soit en mesure de la g\u00e9rer.\u00a0<\/span>possible de parler de vous. Cet effet viral est important pour la croissance.<\/p>\n

Vous pouvez \u00e9galement profiter de l'essor des m\u00e9dias sociaux pour les inciter \u00e0 partager des informations sur votre marque.<\/p>\n

Ouvrez des espaces de conversation, recueillez les r\u00e9actions et faites en sorte qu'il soit facile d'y r\u00e9pondre, aussi bien entre vous et vos clients qu'entre vous.<\/p>\n

4. R\u00e9incorporation :<\/h2>\n

Si le client ne r\u00e9pond pas \u00e0 vos communications, cela peut \u00eatre interpr\u00e9t\u00e9 comme un signal de faire quelque chose. a\u00a0<\/span>changement de strat\u00e9gie, plut\u00f4t qu'un simple abandon qui vous oblige \u00e0 retirer ce client de votre base d'inscription.<\/p>\n

Faites une offre all\u00e9chante et irr\u00e9sistible. Preg\u00fa<\/span>Le Comit\u00e9 des r\u00e9gions\u00e9<\/span>\u00a0pas de r\u00e9ponse ou quoi\u00a0produit<\/span>\u00a0la distanciation. Avant d'abandonner tout espoir avec un client ou de le supprimer simplement parce qu'il ne r\u00e9pond pas, mettez au point des tactiques qui vous permettront de le r\u00e9engager.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Les clients d'aujourd'hui cherchent \u00e0 \u00e9tablir un lien avec les marques. La technologie rend cela possible de mani\u00e8re rapide, agile et simple.<\/p>","protected":false},"author":239642484,"featured_media":7732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/ce-que-veulent-les-clients-lorsquils-sengagent-avec-votre-marque-par-courrier-electronique\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 quieren los clientes al relacionarse con su marca a trav\u00e9s del email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hoy los clientes buscan establecer un v\u00ednculo con las marcas. 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