{"id":6775,"date":"2023-02-13T21:43:00","date_gmt":"2023-02-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6775"},"modified":"2024-01-09T16:41:29","modified_gmt":"2024-01-09T14:41:29","slug":"la-lettre-dinformation-est-un-excellent-outil-de-fidelisation","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/el-newsletter-una-gran-herramienta-para-fidelizar\/masterbase\/","title":{"rendered":"La lettre d'information, un excellent outil de fid\u00e9lisation"},"content":{"rendered":"<h2>La lettre d'information se caract\u00e9rise par le fait qu'il s'agit d'une communication envoy\u00e9e par courrier \u00e9lectronique, ce qui vous permet d'\u00eatre en contact avec vos clients de mani\u00e8re r\u00e9guli\u00e8re et fr\u00e9quente.<\/h2>\n<p>L'important est de les tenir au courant de vos produits et services et de leur fournir des informations pertinentes.<\/p>\n<p><!--more--><\/p>\n<p>Il existe diff\u00e9rents types de messages de marketing par courrier \u00e9lectronique, certains plus adapt\u00e9s que d'autres \u00e0 la fid\u00e9lisation de la client\u00e8le.<\/p>\n<p>Il y a les courriels transactionnels, qui sont associ\u00e9s \u00e0 un achat ou \u00e0 une action de suivi, les enqu\u00eates, les lettres d'information et les courriels de fid\u00e9lisation.<\/p>\n<p>Les lettres d'information sont l'un des courriels qui permettent de fid\u00e9liser les clients. Elles ajoutent de la valeur \u00e0 la relation avec vos clients, \u00e0 condition qu'elles soient correctement pr\u00e9par\u00e9es et utilis\u00e9es.<\/p>\n<p>En g\u00e9n\u00e9ral, nous avons tendance \u00e0 les envoyer p\u00e9riodiquement, mais ne vous en tenez pas \u00e0 cela. Soyez pr\u00eat \u00e0 en envoyer un chaque fois que vous avez quelque chose d'important \u00e0 communiquer.<\/p>\n<h2><strong style=\"font-weight: bold;\">Avantages<\/strong><\/h2>\n<ul>\n<li><strong style=\"font-weight: bold;\">Ils permettent d'augmenter organiquement le nombre de prospects dans votre base de clients :\u00a0<\/strong>En encourageant l'abonnement par le biais de votre site web ou d'un autre canal, vous attirez l'attention des personnes qui n'en savent pas assez sur vous et vous les incitez \u00e0 en apprendre davantage sur votre entreprise et vos services et \u00e0 approfondir leurs connaissances au quotidien.<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-weight: bold;\">Ils contribuent \u00e0 g\u00e9n\u00e9rer des ventes crois\u00e9es :<\/strong> La coh\u00e9rence et la fr\u00e9quence des messages contribuent \u00e0 positionner la marque de votre entreprise dans l'esprit de vos clients, mois apr\u00e8s mois, et vous permettent de mieux communiquer sur la vari\u00e9t\u00e9 des services ou des produits que vous proposez, encourageant ainsi les ventes crois\u00e9es.<\/li>\n<\/ul>\n<ul>\n<li><strong style=\"font-weight: bold;\">Elle renforce la confiance des clients dans le fait qu'ils sont appr\u00e9ci\u00e9s \u00e0 leur juste valeur :<\/strong> Vos concurrents peuvent s'aligner sur vos prix, offrir des services et des produits similaires, voire m\u00eame ressembler \u00e0 l'image de votre entreprise. Mais ce qu'ils ne peuvent pas \u00e9galer, c'est la relation qu'ils parviennent \u00e0 \u00e9tablir avec vos clients, ni leur fid\u00e9lit\u00e9. C'est ce que ce type de message permet de faire : fid\u00e9liser.<\/li>\n<\/ul>\n<h2><strong style=\"font-weight: bold;\">Ce qu'il faut prendre en compte lors de la conception de votre lettre d'information<\/strong><\/h2>\n<p><strong style=\"font-weight: bold;\">Le contenu :<br \/>\n<\/strong>Veillez \u00e0 produire un contenu pertinent, attirant l'attention et engageant pour votre public.<\/p>\n<p><strong style=\"font-weight: bold;\">Format et conception :<\/strong><\/p>\n<p>Comme pour un magazine hors ligne, le format et la conception doivent \u00eatre coh\u00e9rents au fil du temps, afin que votre public se familiarise avec votre lettre d'information et sache o\u00f9 trouver les informations les plus pertinentes.<\/p>\n<p><strong style=\"font-weight: bold;\">G\u00e9rer vos abonn\u00e9s :<\/strong><\/p>\n<p>Il est essentiel de conna\u00eetre son public, c'est-\u00e0-dire de toujours savoir clairement qui s'est inscrit et quels sont les contacts \u00e0 qui vous enverrez la lettre d'information.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-hacer-newsletter-efectivos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1013\/63ea6684716ae60010121640\/gozzi167o21hhtcmjnh81rrbrk0pedzyq7snyi8cbmu2hwus7h6ls6k1f0zihtdp\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La lettre d'information se caract\u00e9rise par le fait qu'il s'agit d'une communication envoy\u00e9e par courrier \u00e9lectronique, ce qui vous permet d'\u00eatre en contact avec vos clients de mani\u00e8re r\u00e9guli\u00e8re et fr\u00e9quente.<\/p>","protected":false},"author":239642484,"featured_media":7772,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- 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