{"id":6740,"date":"2025-11-01T21:43:00","date_gmt":"2025-11-01T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6740"},"modified":"2025-11-11T18:57:56","modified_gmt":"2025-11-11T16:57:56","slug":"le-taux-douverture-est-il-un-bon-indicateur-du-succes-de-votre-campagne","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/es-la-tasa-de-apertura-un-buen-indicador-del-exito-de-tu-campana\/masterbase\/","title":{"rendered":"Le taux d'ouverture est-il un bon indicateur du succ\u00e8s de votre campagne ?"},"content":{"rendered":"

Cela d\u00e9pend de l'objectif final de votre campagne de marketing par courriel.<\/strong><\/h2>\n

Personnellement, je n'y vois pas beaucoup d'int\u00e9r\u00eat, surtout si nous voulons interagir et conna\u00eetre les go\u00fbts et les pr\u00e9f\u00e9rences du public.<\/p>\n

Le taux d'ouverture est depuis longtemps consid\u00e9r\u00e9 comme un indicateur pertinent pour mesurer l'efficacit\u00e9 d'une campagne de marketing par courrier \u00e9lectronique.<\/p>\n

Le taux d'ouverture n'est pas en mesure de nous dire ce qui s'est pass\u00e9, au-del\u00e0 du fait que l'e-mail a \u00e9t\u00e9 ouvert ou non. Nous ne pouvons pas savoir ce qui s'est pass\u00e9 une fois que le message a \u00e9t\u00e9 ouvert.<\/p>\n

A-t-il \u00e9t\u00e9 ouvert pour suppression imm\u00e9diate, a-t-il \u00e9t\u00e9 lu et qu'a-t-il \u00e9t\u00e9 lu ?<\/h3>\n

On peut peut-\u00eatre en d\u00e9duire que l'objet et l'exp\u00e9diteur du courrier \u00e9lectronique ont eu l'effet escompt\u00e9, \u00e0 savoir qu'il a \u00e9t\u00e9 ouvert.<\/p>\n

Mais que se passe-t-il si l'e-mail a \u00e9t\u00e9 automatiquement pr\u00e9visualis\u00e9 lorsque vous avez cliqu\u00e9 dessus et qu'il a \u00e9t\u00e9 signal\u00e9 comme ouvert, alors qu'il a en fait \u00e9t\u00e9 supprim\u00e9 imm\u00e9diatement ?<\/p>\n

En fin de compte, il reste de nombreuses questions qui ne nous permettent pas de savoir si la campagne a \u00e9t\u00e9 couronn\u00e9e de succ\u00e8s.<\/p>\n

En revanche, le taux d'ouverture ne nous donne aucune information sur l'interactivit\u00e9 du lecteur avec l'e-mail.<\/p>\n

Clics contre ouvertures<\/strong><\/h2>\n

\u00c0 mon avis, le taux de clics est un indicateur pertinent pour mesurer l'efficacit\u00e9.<\/p>\n

Tout d'abord, parce qu'il nous donne des informations r\u00e9elles sur le degr\u00e9 d'interactivit\u00e9 (d'int\u00e9r\u00eat) de l'audience par rapport au contenu de l'e-mail.<\/p>\n

Il nous indique ce qui int\u00e9resse qui. Tous ceux qui ont cliqu\u00e9 sur le bleu aiment le bleu, tous ceux qui ont cliqu\u00e9 sur le rouge aiment le rouge. Lors de la prochaine campagne, le bleu sera envoy\u00e9 \u00e0 ceux qui ont choisi le bleu.<\/p>\n

Cela aide certainement \u00e0 conna\u00eetre et \u00e0 apprendre \u00e0 conna\u00eetre les votre public<\/strong>, am\u00e9liorant ainsi l'efficacit\u00e9 des vos communications<\/strong>.<\/p>\n

Le clic aide \u00e9galement les personnes \u00e0 progresser dans le processus de communication, de l'e-mail \u00e0 la consultation en passant par la votre site web<\/strong>, vers une page d'atterrissage, \u00e0 la recherche de la conversion souhait\u00e9e.<\/p>\n

Mais tout n'est pas noir pour le taux d'ouverture.<\/h3>\n

Bien qu'il pr\u00e9sente des inconv\u00e9nients, le taux d'ouverture a de la valeur, en particulier lorsqu'il s'agit de g\u00e9n\u00e9rer des preuves.<\/p>\n

Il a \u00e9t\u00e9 \u00e9tudi\u00e9 que l'objet d'un message influence jusqu'\u00e0 80% la d\u00e9cision de l'ouvrir ou non. Il est donc essentiel que vous ne deviniez pas quel sera le meilleur objet \u00e0 inclure dans votre courrier \u00e9lectronique, mais que vous produisiez des preuves.<\/p>\n

Et c'est l\u00e0 qu'intervient le taux d'ouverture. Le meilleur moyen de savoir quel sujet est le plus efficace dans un test est le taux d'ouverture.<\/p>\n

Par exemple, si vous envoyez \u00e0 un premier groupe de 500 courriels un sujet A, et \u00e0 un second groupe de 500 courriels un sujet B, les deux groupes ayant des caract\u00e9ristiques homog\u00e8nes, et que vous constatez que le taux d'ouverture du premier groupe est de 10% et celui du second groupe de 30%, il est tr\u00e8s facile de savoir que le sujet B est celui qu'il faut envoyer \u00e0 l'ensemble de la base.<\/p>\n

Ainsi, le taux d'ouverture en tant qu'indicateur unique n'est pas pertinent pour d\u00e9terminer le succ\u00e8s ou l'\u00e9chec d'une campagne, mais en tant qu'\u00e9l\u00e9ment d'un ensemble de mesures, il l'est.<\/p>\n

Le taux d'ouverture repr\u00e9sente le premier \u2018obstacle\u2019 pour se rapprocher des objectifs de l'UE. votre objectif ultime<\/strong>.<\/h3>\n

Si vous constatez qu'un grand nombre de personnes n'ouvrent pas vos messages, il peut s'av\u00e9rer n\u00e9cessaire de proc\u00e9der \u00e0 d'autres v\u00e9rifications : changer d'exp\u00e9diteur ou v\u00e9rifier si les messages ne sont pas distribu\u00e9s.<\/p>\n

Apr\u00e8s tout, il est impossible d'\u00eatre lu s'il ne passe pas le premier obstacle du processus de soumission.<\/p>\n

Que pensez-vous du taux d'ouverture ?<\/h3>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Le taux d'ouverture est depuis longtemps consid\u00e9r\u00e9 comme un indicateur pertinent pour mesurer l'efficacit\u00e9 d'une campagne de marketing par courrier \u00e9lectronique.<\/p>","protected":false},"author":239642484,"featured_media":23387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/le-taux-douverture-est-il-un-bon-indicateur-du-succes-de-votre-campagne\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Por mucho tiempo se ha considerado la tasa de apertura como un indicador relevante a la hora de medir la efectividad de una campa\u00f1a de email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/le-taux-douverture-est-il-un-bon-indicateur-du-succes-de-votre-campagne\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-01T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T16:57:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a?\",\"datePublished\":\"2025-11-01T19:43:00+00:00\",\"dateModified\":\"2025-11-11T16:57:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\\\/masterbase\\\/\"},\"wordCount\":646,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2-6.png?fit=1114%2C1114&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ru\\\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\\\/masterbase\\\/\",\"name\":\"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a? - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2-6.png?fit=1114%2C1114&ssl=1\",\"datePublished\":\"2025-11-01T19:43:00+00:00\",\"dateModified\":\"2025-11-11T16:57:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ru\\\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2-6.png?fit=1114%2C1114&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/2-6.png?fit=1114%2C1114&ssl=1\",\"width\":1114,\"height\":1114,\"caption\":\"email marketing permiso\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ru\\\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/da\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/zh\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le taux d'ouverture est-il un bon indicateur du succ\u00e8s de votre campagne ? - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/fr\/le-taux-douverture-est-il-un-bon-indicateur-du-succes-de-votre-campagne\/base-principale\/","og_locale":"fr_FR","og_type":"article","og_title":"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a? - MasterBase\u00ae","og_description":"Por mucho tiempo se ha considerado la tasa de apertura como un indicador relevante a la hora de medir la efectividad de una campa\u00f1a de email marketing.","og_url":"https:\/\/masterbase.com\/fr\/le-taux-douverture-est-il-un-bon-indicateur-du-succes-de-votre-campagne\/base-principale\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-11-01T19:43:00+00:00","article_modified_time":"2025-11-11T16:57:56+00:00","og_image":[{"width":1114,"height":1114,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alejandro Dur\u00e1n","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/zh\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a?","datePublished":"2025-11-01T19:43:00+00:00","dateModified":"2025-11-11T16:57:56+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\/masterbase\/"},"wordCount":646,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/zh\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\/masterbase\/","url":"https:\/\/masterbase.com\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\/masterbase\/","name":"Le taux d'ouverture est-il un bon indicateur du succ\u00e8s de votre campagne ? - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/zh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1","datePublished":"2025-11-01T19:43:00+00:00","dateModified":"2025-11-11T16:57:56+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\/masterbase\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1","width":1114,"height":1114,"caption":"email marketing permiso"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/ru\/%d1%8f%d0%b2%d0%bb%d1%8f%d0%b5%d1%82%d1%81%d1%8f-%d0%bb%d0%b8-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%b0%d1%82%d0%b5%d0%bb%d1%8c-%d0%be%d1%82%d0%ba%d1%80%d1%8b%d0%b2%d0%b0%d0%b5%d0%bc%d0%be%d1%81%d1%82\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/da\/"},{"@type":"ListItem","position":2,"name":"\u00bfEs la tasa de apertura un buen indicador del \u00e9xito de tu campa\u00f1a?"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/zh\/#website","url":"https:\/\/masterbase.com\/zh\/","name":"MasterBase","description":"Des automates qui travaillent pour vous","publisher":{"@id":"https:\/\/masterbase.com\/zh\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/zh\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/zh\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/zh\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/zh\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/zh\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Directeur du marketing","url":"https:\/\/masterbase.com\/fr\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/08\/2-6.png?fit=1114%2C1114&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1KI","_links":{"self":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/6740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/comments?post=6740"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/6740\/revisions"}],"predecessor-version":[{"id":25238,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/6740\/revisions\/25238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media\/23387"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media?parent=6740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/categories?post=6740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/tags?post=6740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}