{"id":6732,"date":"2024-01-15T17:54:55","date_gmt":"2024-01-15T15:54:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6732"},"modified":"2024-01-16T21:08:16","modified_gmt":"2024-01-16T19:08:16","slug":"utilisez-lemail-marketing-pour-construire-votre-marque-et-non-pour-labimer","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/use-el-email-marketing-para-construir-tu-marca-no-para-danarla\/masterbase\/","title":{"rendered":"Utilisez le marketing par courrier \u00e9lectronique pour construire votre marque, et non pour l'endommager."},"content":{"rendered":"<p>Chaque chose que vous faites ou ne faites pas avec votre marque peut la renforcer ou l'affaiblir. Chaque contact que votre marque a avec un consommateur affecte positivement ou n\u00e9gativement la perception qu'il en a, et le marketing par courriel fait partie de cette r\u00e9alit\u00e9.<\/p>\n<p>Faites donc une pause dans vos campagnes de marketing par courrier \u00e9lectronique et v\u00e9rifiez si vos strat\u00e9gies construisent ou d\u00e9truisent votre marque.<\/p>\n<p>Vos messages sont-ils en phase avec le positionnement que vous souhaitez donner \u00e0 votre marque ? Au-del\u00e0 de la question de savoir si le logo est conforme \u00e0 la conception ou s'il est bien plac\u00e9, nous nous r\u00e9f\u00e9rons \u00e0 l'exp\u00e9rience globale du consommateur avec vos courriels.<\/p>\n<p>N'oubliez pas que, pour votre public, ce qu'il per\u00e7oit est la r\u00e9alit\u00e9. Si votre marque est bien ou mal per\u00e7ue, cela signifie que c'est ainsi que votre public cible la per\u00e7oit.<\/p>\n<p>Chaque composante d'une strat\u00e9gie de marketing par courriel doit \u00eatre \u00e9valu\u00e9e en fonction de son impact sur la marque. Prenez note de chacun d'entre eux et de leur impact.<\/p>\n<h2><strong>Exp\u00e9diteur<\/strong>:<\/h2>\n<p>Il s'agit de la personne qui envoie le courrier \u00e9lectronique. C'est la premi\u00e8re chose que la personne voit pour d\u00e9cider d'ouvrir le message ou de le rejeter.<\/p>\n<p>Est-il judicieux d'envoyer des courriels avec des exp\u00e9diteurs \"noreply@\" ou \"sales@\" ? Construisez votre marque, ne la d\u00e9truisez pas.<\/p>\n<h2><strong>Fr\u00e9quence :<\/strong><\/h2>\n<p>Envoyez-vous beaucoup de courriels chaque semaine ? Un tous les deux mois ? Trop ou trop peu, c'est relatif. Il est li\u00e9 \u00e0 la pertinence du contenu. Il n'y a pas de formules ou de recettes.<\/p>\n<p>Alors... comment savoir ? N'envoyez que si vous avez quelque chose de pertinent \u00e0 communiquer.<\/p>\n<p>Ne portez pas atteinte \u00e0 votre marque, ne la faites pas d\u00e9tester en encombrant les bo\u00eetes aux lettres ou en ne communiquant que lorsque vous vous en souvenez.<\/p>\n<h2><strong>Contenu<\/strong><\/h2>\n<p>Communiquez-vous \u00e0 vos consommateurs ce qu'ils veulent savoir ?<\/p>\n<p>En termes de ton, de mani\u00e8re ou de fa\u00e7on de communiquer, r\u00e9pondez-vous aux attentes de la personne et \u00e0 la perception qu'elle a de votre entreprise ?<\/p>\n<p>Si votre marque est divertissante et que vos messages sont ennuyeux ou s\u00e9rieux, \u00eates-vous en train de construire votre public ou de l'embrouiller ?<\/p>\n<h2><strong>Offre<\/strong><\/h2>\n<p>Votre offre est-elle attrayante pour le public ? Si votre entreprise propose des produits haut de gamme et envoie des offres agressives qui ne font que nuire \u00e0 l'image d'exclusivit\u00e9 de votre entreprise, il se peut que ce soit du pain pour aujourd'hui et de la faim pour demain.<\/p>\n<p>Si l'offre consiste \u00e0 s'inscrire \u00e0 la liste de contacts par courrier \u00e9lectronique en promettant de la valeur et qu'il s'av\u00e8re que vous n'envoyez que des courriers \u00e9lectroniques de masse sans valeur individuelle, vous risquez de nuire gravement \u00e0 votre image de marque.<\/p>\n<p>Votre marque est partout, m\u00eame dans les bo\u00eetes de r\u00e9ception de vos lecteurs. M\u00e9fiez-vous. Le courrier \u00e9lectronique est un outil tr\u00e8s efficace et tr\u00e8s puissant, qui permet \u00e0 la fois de construire une marque et de l'endommager.<\/p>\n<p><strong>Veillez \u00e0 toujours d\u00e9velopper votre marque.<\/strong><\/p>\n<div><\/div>","protected":false},"excerpt":{"rendered":"<p>Utilisez-vous le marketing par courriel pour d\u00e9velopper votre marque ?<br \/>\nEt le marketing par courrier \u00e9lectronique est-il vraiment en train de la construire ou de la d\u00e9truire ?<\/p>","protected":false},"author":239642484,"featured_media":8362,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- 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