{"id":6721,"date":"2024-07-10T13:12:11","date_gmt":"2024-07-10T10:12:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6721"},"modified":"2024-09-13T13:16:52","modified_gmt":"2024-09-13T10:16:52","slug":"10-points-a-verifier-avant-denvoyer-votre-message","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/10-aspectos-que-debes-revisar-antes-de-enviar-tu-mensaje\/masterbase\/","title":{"rendered":"10 points \u00e0 v\u00e9rifier avant d'envoyer votre message"},"content":{"rendered":"

Outre la r\u00e9alisation d'un transfert test, de nombreux autres aspects doivent \u00eatre examin\u00e9s.<\/strong><\/h1>\n

<\/strong><\/p>\n

Tout le monde peut commettre une erreur, surtout dans ce monde de plus en plus exigeant o\u00f9 tout le monde fait la course pour arriver et vendre avant la concurrence.<\/p>\n

Cette pression fait que parfois les choses ne se passent pas comme pr\u00e9vu, et pire encore, elle nous conduit \u00e0 faire des erreurs qui ne peuvent \u00eatre corrig\u00e9es, surtout lorsqu'il s'agit de marketing par courrier \u00e9lectronique.<\/p>\n

Une fois qu'un message a \u00e9t\u00e9 envoy\u00e9, il ne peut plus \u00eatre corrig\u00e9. Pour \u00e9viter l'embarras, l'obligation de s'excuser et les mauvais r\u00e9sultats qui en d\u00e9coulent, prenez connaissance de cette liste qui r\u00e9sume 10 points \u00e0 v\u00e9rifier avant chaque envoi.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0<\/strong>Liens manquants ou rompus<\/strong><\/h2>\n

Assurez-vous que vos liens fonctionnent. Les liens vont-ils l\u00e0 o\u00f9 ils sont cens\u00e9s aller ? S'il est clair pour les gens qu'ils doivent cliquer et m\u00eame pourquoi ils doivent cliquer \u00e0 ce moment-l\u00e0. V\u00e9rifiez les liens sur vos profils de m\u00e9dias sociaux.<\/p>\n

\u00c9vitez le classique \"erreur 404 page introuvable\". Il n'y a rien de pire que de cliquer et d'\u00eatre frustr\u00e9.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0<\/strong>Fautes d'orthographe<\/strong><\/h2>\n

Les fautes d'orthographe ont leur importance dans le marketing, en particulier dans le courrier \u00e9lectronique, qui est un moyen de communication direct et personnel.<\/p>\n

Le pr\u00e9judice porte sur la r\u00e9putation de votre marque, la mauvaise impression que vous laissez \u00e0 vos prospects et \u00e0 vos clients. Sans compter qu'une telle erreur peut alt\u00e9rer le sens et l'intention de ce qui est \u00e9crit.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0<\/strong>Images d\u00e9form\u00e9es<\/strong><\/h2>\n

C'est une excellente question, car il existe diff\u00e9rents types de lecteurs de courrier \u00e9lectronique (Gmail, Yahoo, Notes, Outlook) qui peuvent d\u00e9former vos images : sont-elles r\u00e9tr\u00e9cies, \u00e9largies, pix\u00e9lis\u00e9es, trop longues ou tout simplement invisibles ?<\/p>\n

N'oubliez pas qu'il existe des filtres ou des bloqueurs d'images et que si vous misez sur un trop grand nombre d'images, votre message risque tout simplement de ne rien transmettre.<\/p>\n

Assurez-vous que les images sont de bonne qualit\u00e9, telles qu'elles devaient \u00eatre affich\u00e9es, sinon corrigez-les avant de les envoyer.<\/p>\n

Veillez \u00e9galement \u00e0 ce que, si l'image ne se charge pas, elle soit accompagn\u00e9e d'un texte qui la d\u00e9crit (texte alternatif).<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0<\/strong>Couleurs<\/strong><\/h2>\n

La couleur des lettres et celle du fond sont-elles appropri\u00e9es ? Par appropri\u00e9es, nous entendons qu'elles sont faciles \u00e0 lire, sans g\u00eaner l'\u0153il ou la concentration, et qu'elles remplissent l'objectif pour lequel elles ont \u00e9t\u00e9 con\u00e7ues : communiquer.<\/p>\n

Parfois, pour mettre en valeur un message, on utilise des couleurs de fond dures (noir, rouge, vert) qui, bien qu'elles attirent l'\u0153il et le distinguent des autres courriels, le rendent tr\u00e8s difficile \u00e0 lire. Soyez vigilants.<\/p>\n

Parfois, certains lecteurs de courrier n'affichent pas la couleur d'arri\u00e8re-plan, mais une couleur blanche, et si les lettres \u00e9taient \u00e9galement blanches, votre message aurait \u00e9t\u00e9 perdu. Veillez \u00e0 ce que la visibilit\u00e9 de vos messages ne d\u00e9pende pas de la couleur de l'arri\u00e8re-plan.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0<\/strong>Format ordonn\u00e9<\/strong><\/h2>\n

V\u00e9rifiez l'espacement entre les phrases, que les photos sont suffisamment a\u00e9r\u00e9es par rapport au texte et que le bouton d'appel \u00e0 l'action n'empi\u00e8te pas sur d'autres \u00e9l\u00e9ments du contenu.<\/p>\n

V\u00e9rifier que tout est \u00e0 sa place.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0<\/strong>Sujet \/ Exp\u00e9diteur<\/strong><\/h2>\n

L'exp\u00e9diteur, c'est-\u00e0-dire la personne qui envoie le message, doit \u00eatre le nom de votre entreprise ou le nom le plus reconnaissable pour votre public.<\/p>\n

En ce qui concerne la ligne d'objet, il arrive que lorsque vous t\u00e9l\u00e9chargez un courriel dans le syst\u00e8me, la ligne d'objet reste une description. Attention ! La ligne d'objet n'est pas une description ; c'est un appel \u00e0 l'action qui incite les gens \u00e0 ouvrir le message. V\u00e9rifiez qu'il r\u00e9pond \u00e0 ce principe.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0<\/strong>Personnalisation<\/strong><\/h2>\n

La personnalisation de base comprend une salutation et le nom de la personne \u00e0 qui le message est adress\u00e9.<\/p>\n

Assurez-vous qu'ils sont corrects. V\u00e9rifiez \u00e9galement que votre liste de contacts est \u00e0 jour et que l'orthographe est correcte.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0<\/strong>Conforme aux normes anti-spam<\/strong><\/h2>\n

Si vous ne voulez pas avoir d'ennuis, respectez la loi. Veillez \u00e0 ce que votre courrier \u00e9lectronique comporte une adresse physique pour votre entreprise et qu'il indique qu'il a \u00e9t\u00e9 envoy\u00e9 par vous (nom de l'entreprise) par l'interm\u00e9diaire d'un exp\u00e9diteur (par ex. MasterBase<\/a>).<\/p>\n

Votre sujet doit \u00eatre clair et correspondre \u00e0 votre message.<\/p>\n

Enfin, veillez non seulement \u00e0 inclure une option de d\u00e9sabonnement, mais aussi \u00e0 ce qu'elle fonctionne. Et respectez toujours l'engagement de ne pas renvoyer de messages aux personnes qui se sont d\u00e9sabonn\u00e9es.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0<\/strong>Option de visualisation sur le Web<\/strong><\/h2>\n

Incluez toujours l'option \"voir ce message sur le web\" \/ \"voir en ligne\". \u00c9tant donn\u00e9 qu'il n'existe aucune garantie absolue que le message s'affichera dans chaque lecteur de courrier \u00e9lectronique exactement comme il a \u00e9t\u00e9 con\u00e7u, veillez \u00e0 offrir au destinataire l'option la plus s\u00fbre d'un format standard : le consulter sur le web.<\/p>\n

10.\u00a0<\/strong>\u00a0Diff\u00e9rents dispositifs<\/strong><\/h2>\n

Il existe non seulement diff\u00e9rents lecteurs de courrier \u00e9lectronique, mais aussi diff\u00e9rents appareils sur lesquels les utilisateurs consultent leur bo\u00eete de r\u00e9ception : ordinateurs de bureau ou mobiles (smartphones ou tablettes). Il est recommand\u00e9 de toujours penser d'abord au mobile, car si le message est bien pr\u00e9sent\u00e9 sur le mobile, il le sera aussi sur l'ordinateur de bureau.<\/p>\n

Mais dans l'id\u00e9al, vous devriez faire des tests pour chacun des diff\u00e9rents appareils avant d'envoyer vos messages.<\/p>\n

Y a-t-il d'autres points que vous jugez importants de v\u00e9rifier avant d'envoyer votre message ?<\/strong><\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

L'erreur est humaine. Mais certaines erreurs peuvent \u00eatre \u00e9vit\u00e9es. Il est donc bon de savoir \u00e0 quoi s'attendre avant d'envoyer un message. <\/p>","protected":false},"author":239642484,"featured_media":15097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n10 aspectos que debes revisar antes de enviar tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s de hacer un env\u00edo de prueba, es necesario revisar muchos otros aspectos. 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