{"id":6716,"date":"2025-04-10T22:23:55","date_gmt":"2025-04-10T19:23:55","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=6716"},"modified":"2025-04-12T00:21:55","modified_gmt":"2025-04-11T21:21:55","slug":"3-methodes-efficaces-pour-mesurer-limpact-de-vos-campagnes-demail-marketing","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/3-poderosos-metodos-para-medir-el-impacto-de-sus-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"3 moyens efficaces pour mesurer l'impact de vos campagnes de marketing par courriel"},"content":{"rendered":"<p>Si vous travaillez professionnellement avec ce canal, vous savez que ces donn\u00e9es ne sont qu'un point de d\u00e9part. Pour optimiser vos r\u00e9sultats, vous devez \u00e9valuer les performances selon une approche plus approfondie et plus strat\u00e9gique.<\/p>\n<p>Voici trois tactiques avanc\u00e9es et \u00e9prouv\u00e9es pour mesurer l'impact r\u00e9el de vos campagnes de marketing par courriel, avec des exemples et des conseils pratiques.<\/p>\n<ol>\n<li>\n<h2><strong> Analyse de la segmentation comportementale<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Savez-vous vraiment <strong>qui<\/strong> r\u00e9agit \u00e0 vos campagnes et <strong>comment<\/strong> le fait-il ? L'analyse en amont vous permet de regrouper les contacts en fonction de leurs actions : qui a ouvert, cliqu\u00e9 ou converti, et quelles sont les caract\u00e9ristiques partag\u00e9es par ces utilisateurs.<\/p>\n<p><strong>Pourquoi est-ce important ?<\/strong><\/p>\n<ul>\n<li>Il n'est pas n\u00e9cessaire de segmenter avant l'envoi.<\/li>\n<li>C'est dans la pratique que l'on d\u00e9couvre les profils efficaces.<\/li>\n<li>Il vous permet d'adapter la conception des messages et les offres futures.<\/li>\n<\/ul>\n<p><strong>Exemple :<\/strong><\/p>\n<p>Un d\u00e9taillant en ligne a constat\u00e9 que ses abonn\u00e9s de plus de 50 ans r\u00e9agissaient mieux aux campagnes comportant des images plus simples et des appels \u00e0 l'action plus directs. Apr\u00e8s avoir adapt\u00e9 son contenu, il a augment\u00e9 son taux de conversion dans ce segment de 23%.<\/p>\n<p><strong>Que faire de ces donn\u00e9es ?<\/strong><\/p>\n<ul>\n<li>Ajustez le style, la fr\u00e9quence et le contenu pour chaque profil.<\/li>\n<li>Am\u00e9liorer le ciblage dans les campagnes futures.<\/li>\n<li>Identifier les opportunit\u00e9s de croissance dans les segments \"dormants\".<\/li>\n<\/ul>\n<ol start=\"2\">\n<li>\n<h2><strong> Analyse du niveau d'engagement<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Il ne s'agit pas seulement de savoir combien de fois un contact a ouvert un message, mais aussi d'\u00e9valuer combien de fois un contact a ouvert un message. <strong>coh\u00e9rence<\/strong> de leurs actions dans le temps.<\/p>\n<p>Cette analyse mesure l'\u00e9volution des param\u00e8tres cl\u00e9s (ouvertures, clics, conversions) sur des p\u00e9riodes plus longues - mensuelles, trimestrielles ou annuelles - afin d'identifier les abonn\u00e9s les plus engag\u00e9s et les plus inactifs.<\/p>\n<p><strong>\u00c0 quoi cela sert-il ?<\/strong><\/p>\n<ul>\n<li>D\u00e9tecter les changements dans la sant\u00e9 de votre base.<\/li>\n<li>R\u00e9v\u00e9ler l'efficacit\u00e9 de vos strat\u00e9gies de r\u00e9activation.<\/li>\n<li>Il vous aide \u00e0 hi\u00e9rarchiser vos efforts.<\/li>\n<\/ul>\n<p><strong>Histoire d'une r\u00e9ussite :<\/strong><\/p>\n<p>Une entreprise du secteur financier a utilis\u00e9 cette technique pour identifier ses contacts \"ambassadeurs\" (qui interagissaient avec presque toutes les campagnes) et a cr\u00e9\u00e9 un programme d'avantages exclusifs \u00e0 leur intention. R\u00e9sultat : une augmentation de 18% du taux de fid\u00e9lisation.<\/p>\n<p><strong>Principales recommandations :<\/strong><\/p>\n<ul>\n<li>R\u00e9compensez les plus engag\u00e9s par un contenu exclusif.<\/li>\n<li>Cibler les personnes inactives pour les campagnes de r\u00e9cup\u00e9ration.<\/li>\n<li>Supprimez les adresses qui ne r\u00e9pondent \u00e0 aucune action sur une p\u00e9riode prolong\u00e9e, afin de prot\u00e9ger votre r\u00e9putation d'exp\u00e9diteur.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li>\n<h2><strong> Analyse de la contribution des canaux<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p>Cette m\u00e9thode permet de mesurer la <strong>impact \u00e9conomique r\u00e9el<\/strong> de l'email marketing dans votre entreprise. Il ne s'agit pas seulement de ventes directes ; le trafic, la g\u00e9n\u00e9ration de prospects, les \u00e9conomies r\u00e9alis\u00e9es gr\u00e2ce aux m\u00e9dias payants ou la fid\u00e9lisation comptent \u00e9galement.<\/p>\n<p><strong>Comment faire ?<\/strong><\/p>\n<ul>\n<li>Attribuer une valeur \u00e0 chaque action (clic, visite, conversion).<\/li>\n<li>Calculer le retour sur investissement en comparant les recettes aux co\u00fbts.<\/li>\n<li>\u00c9valuez le co\u00fbt d'opportunit\u00e9 : combien auriez-vous d\u00e9pens\u00e9 sur un autre canal pour obtenir le m\u00eame r\u00e9sultat ?<\/li>\n<\/ul>\n<p><strong>Exemple :<\/strong><\/p>\n<p>Une startup SaaS a mesur\u00e9 que sa campagne d'int\u00e9gration automatis\u00e9e g\u00e9n\u00e9rait plus de 1 200 visites par mois. Si ces visites provenaient de publicit\u00e9s payantes, elles auraient co\u00fbt\u00e9 $0,30 USD chacune. Avec le marketing par courriel, ce m\u00eame trafic repr\u00e9sentait une \u00e9conomie mensuelle de $360 USD.<\/p>\n<p><strong>Que devez-vous surveiller ?<\/strong><\/p>\n<ul>\n<li>Recettes g\u00e9n\u00e9r\u00e9es par campagne.<\/li>\n<li>Les pistes qualifi\u00e9es attribu\u00e9es au canal.<\/li>\n<li>Co\u00fbt par acquisition par rapport \u00e0 d'autres sources.<\/li>\n<\/ul>\n<p><strong>Conclusion<\/strong><\/p>\n<p>Se limiter \u00e0 mesurer le nombre d'ouvertures ou de clics ne donne qu'une image partielle de la situation. Pour r\u00e9aliser des campagnes qui ont vraiment un impact, vous devez aller plus loin : vous devez comprendre <strong>qui r\u00e9pond, comment ils r\u00e9pondent au fil du temps et quelle est la valeur \u00e9conomique g\u00e9n\u00e9r\u00e9e par votre canal de marketing par courrier \u00e9lectronique<\/strong>.<\/p>\n<p>Et si vous souhaitez une plateforme qui vous permette de mettre en \u0153uvre ces analyses de mani\u00e8re avanc\u00e9e, automatis\u00e9e et pr\u00e9cise, <strong>MasterBase<\/strong> est votre meilleur alli\u00e9. Avec plus de 20 ans d'exp\u00e9rience dans le domaine de l'email marketing et une pr\u00e9sence dans plusieurs pays, c'est la solution id\u00e9ale pour r\u00e9aliser des campagnes r\u00e9ussies, mesurables et \u00e9volutives.<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/fr\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=800%2C517&#038;ssl=1\" alt=\"ebook email Comment construire des campagnes d&#039;email marketing r\u00e9ussies\" class=\"wp-image-13073\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>La mesure de l'efficacit\u00e9 d'une campagne de marketing par courrier \u00e9lectronique va bien au-del\u00e0 de l'examen des ouvertures et des clics.<\/p>","protected":false},"author":239642484,"featured_media":22057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1405],"tags":[],"class_list":["post-6716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 poderosos m\u00e9todos para medir el impacto de sus campa\u00f1as de email marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/3-methodes-efficaces-pour-mesurer-limpact-de-vos-campagnes-demail-marketing\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 poderosos m\u00e9todos para medir el impacto de sus campa\u00f1as de email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Medir la efectividad de una campa\u00f1a de email marketing va mucho m\u00e1s all\u00e1 de revisar aperturas y clics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/3-methodes-efficaces-pour-mesurer-limpact-de-vos-campagnes-demail-marketing\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-10T19:23:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-11T21:21:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"3 poderosos m\u00e9todos para medir el impacto de sus campa\u00f1as de email marketing\",\"datePublished\":\"2025-04-10T19:23:55+00:00\",\"dateModified\":\"2025-04-11T21:21:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\\\/masterbase\\\/\"},\"wordCount\":668,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2.png?fit=1200%2C1200&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/lv\\\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\\\/masterbase\\\/\",\"name\":\"3 poderosos m\u00e9todos para medir el impacto de sus campa\u00f1as de email marketing - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2.png?fit=1200%2C1200&ssl=1\",\"datePublished\":\"2025-04-10T19:23:55+00:00\",\"dateModified\":\"2025-04-11T21:21:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/lv\\\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2.png?fit=1200%2C1200&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/2.png?fit=1200%2C1200&ssl=1\",\"width\":1200,\"height\":1200,\"caption\":\"impacto de email marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lv\\\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 poderosos m\u00e9todos para medir el impacto de sus campa\u00f1as de email marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1\",\"width\":500,\"height\":500,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 m\u00e9thodes efficaces pour mesurer l'impact de vos campagnes d'email marketing - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/fr\/3-methodes-efficaces-pour-mesurer-limpact-de-vos-campagnes-demail-marketing\/base-principale\/","og_locale":"fr_FR","og_type":"article","og_title":"3 poderosos m\u00e9todos para medir el impacto de sus campa\u00f1as de email marketing - MasterBase\u00ae","og_description":"Medir la efectividad de una campa\u00f1a de email marketing va mucho m\u00e1s all\u00e1 de revisar aperturas y clics.","og_url":"https:\/\/masterbase.com\/fr\/3-methodes-efficaces-pour-mesurer-limpact-de-vos-campagnes-demail-marketing\/base-principale\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-04-10T19:23:55+00:00","article_modified_time":"2025-04-11T21:21:55+00:00","og_image":[{"width":1200,"height":1200,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alejandro Dur\u00e1n","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/lv\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/lv\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/lt\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"3 poderosos m\u00e9todos para medir el impacto de sus campa\u00f1as de email marketing","datePublished":"2025-04-10T19:23:55+00:00","dateModified":"2025-04-11T21:21:55+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/lv\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\/masterbase\/"},"wordCount":668,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/lt\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/lv\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","articleSection":["Email Marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/lv\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/lv\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\/masterbase\/","url":"https:\/\/masterbase.com\/lv\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\/masterbase\/","name":"3 m\u00e9thodes efficaces pour mesurer l'impact de vos campagnes d'email marketing - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/lt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/lv\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/lv\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","datePublished":"2025-04-10T19:23:55+00:00","dateModified":"2025-04-11T21:21:55+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/lv\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\/masterbase\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/lv\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/lv\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","width":1200,"height":1200,"caption":"impacto de email marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/lv\/3-efektivas-metodes-e-pasta-marketinga-kampanu-ietekmes-novertesanai\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"3 poderosos m\u00e9todos para medir el impacto de sus campa\u00f1as de email marketing"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/lt\/#website","url":"https:\/\/masterbase.com\/lt\/","name":"MasterBase","description":"Des automates qui travaillent pour vous","publisher":{"@id":"https:\/\/masterbase.com\/lt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/lt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/lt\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/lt\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/lt\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/BLANCO-Logo-Futuravix-ESP-202510.2.png?fit=500%2C500&ssl=1","width":500,"height":500,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/lt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/lt\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Directeur du marketing","url":"https:\/\/masterbase.com\/fr\/author\/aledurmc1970\/"}]}},"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/04\/2.png?fit=1200%2C1200&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Kk","jetpack-related-posts":[{"id":6707,"url":"https:\/\/masterbase.com\/fr\/para-que-se-necesitan-las-metricas-en-email-marketing\/masterbase\/","url_meta":{"origin":6716,"position":0},"title":"Pourquoi faut-il des indicateurs pour le marketing par courriel ?","author":"Alejandro Dur\u00e1n","date":"f\u00e9vrier 10, 2025","format":false,"excerpt":"Dans le monde de l'email marketing, il n'y a pas de place pour l'improvisation. Les indicateurs sont essentiels car ils vous permettent de mesurer, d'apprendre et de vous am\u00e9liorer constamment.","rel":"","context":"Dans &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/fr\/category\/email-marketing\/"},"img":{"alt_text":"m\u00e9tricas en email marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/2.png?fit=1114%2C1114&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/2.png?fit=1114%2C1114&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/2.png?fit=1114%2C1114&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/2.png?fit=1114%2C1114&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/2.png?fit=1114%2C1114&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6719,"url":"https:\/\/masterbase.com\/fr\/el-peligro-de-aumentar-la-frecuencia-de-envio\/masterbase\/","url_meta":{"origin":6716,"position":1},"title":"Le danger d'augmenter la fr\u00e9quence des envois","author":"Alejandro Dur\u00e1n","date":"novembre 14, 2023","format":false,"excerpt":"Les sp\u00e9cialistes du marketing par courrier \u00e9lectronique se demandent souvent quelle est la fr\u00e9quence d'envoi id\u00e9ale.","rel":"","context":"Dans &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/fr\/category\/email-marketing\/"},"img":{"alt_text":"3_frecuencia","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=1200%2C750&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=1200%2C750&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=1200%2C750&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=1200%2C750&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/3_frecuencia.png?fit=1200%2C750&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6769,"url":"https:\/\/masterbase.com\/fr\/6-pasos-para-un-email-marketing-exitoso\/masterbase\/","url_meta":{"origin":6716,"position":2},"title":"6 \u00e9tapes pour un marketing par courriel r\u00e9ussi","author":"Alejandro Dur\u00e1n","date":"mai 12, 2025","format":false,"excerpt":"Le marketing par courrier \u00e9lectronique reste l'un des outils les plus efficaces pour susciter l'engagement, fid\u00e9liser les clients et augmenter les conversions.","rel":"","context":"Dans &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/fr\/category\/email-marketing\/"},"img":{"alt_text":"Email Marketing exitosas","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/4-1.png?fit=1114%2C1114&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/4-1.png?fit=1114%2C1114&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/4-1.png?fit=1114%2C1114&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/4-1.png?fit=1114%2C1114&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/4-1.png?fit=1114%2C1114&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":23811,"url":"https:\/\/masterbase.com\/fr\/impulsa-tus-campanas-con-ia-crea-mensajes-efectivos-en-minutos\/masterbase\/","url_meta":{"origin":6716,"position":3},"title":"Boostez vos campagnes gr\u00e2ce \u00e0 l'IA : cr\u00e9ez des messages efficaces en quelques minutes","author":"Alejandro Dur\u00e1n","date":"septembre 17, 2025","format":false,"excerpt":"MasterBase\u00ae SmartEditor Email simplifie la cr\u00e9ation de campagnes agiles, personnalis\u00e9es et efficaces gr\u00e2ce \u00e0 l'IA pour de meilleurs r\u00e9sultats.","rel":"","context":"Dans &quot;Automatizaci\u00f3n&quot;","block_context":{"text":"Automatizaci\u00f3n","link":"https:\/\/masterbase.com\/fr\/category\/automatizacion\/"},"img":{"alt_text":"SmartEditor Email","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/1-2.png?fit=1114%2C1114&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/1-2.png?fit=1114%2C1114&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/1-2.png?fit=1114%2C1114&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/1-2.png?fit=1114%2C1114&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/09\/1-2.png?fit=1114%2C1114&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":8087,"url":"https:\/\/masterbase.com\/fr\/6-consejos-para-una-exitosa-campana-de-email-marketing-de-lanzamiento-de-productos\/masterbase\/","url_meta":{"origin":6716,"position":4},"title":"6 conseils pour une campagne de marketing par courriel r\u00e9ussie lors du lancement d'un produit","author":"Alejandro Dur\u00e1n","date":"d\u00e9cembre 14, 2023","format":false,"excerpt":"Commencez par planifier une campagne de promotion destin\u00e9e \u00e0 guider et \u00e0 familiariser vos contacts avec votre produit ou service \u00e0 venir.","rel":"","context":"Dans &quot;Email Marketing&quot;","block_context":{"text":"Email Marketing","link":"https:\/\/masterbase.com\/fr\/category\/email-marketing\/"},"img":{"alt_text":"email marketing","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2-exitosa.png?fit=1200%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2-exitosa.png?fit=1200%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2-exitosa.png?fit=1200%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2-exitosa.png?fit=1200%2C1200&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/01\/2-exitosa.png?fit=1200%2C1200&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6365,"url":"https:\/\/masterbase.com\/fr\/el-secreto-tras-las-campanas-que-funcionan-descubre-el-poder-de-las-pruebas-a-b-en-masterbase\/masterbase\/","url_meta":{"origin":6716,"position":5},"title":"Le secret des campagnes qui marchent : d\u00e9couvrez la puissance des tests A\/B chez MasterBase\u00ae.","author":"Alejandro Dur\u00e1n","date":"octobre 10, 2025","format":false,"excerpt":"Descubre qu\u00e9 versi\u00f3n de tu mensaje conecta mejor con tu audiencia y optimiza tus campa\u00f1as con pruebas A\/B.","rel":"","context":"Article similaire","block_context":{"text":"Article similaire","link":""},"img":{"alt_text":"Prueba AB","src":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/10\/email03.png?fit=356%2C379&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/6716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/comments?post=6716"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/6716\/revisions"}],"predecessor-version":[{"id":22047,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/6716\/revisions\/22047"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media\/22057"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media?parent=6716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/categories?post=6716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/tags?post=6716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}