{"id":6655,"date":"2025-08-12T16:23:01","date_gmt":"2025-08-12T13:23:01","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6655"},"modified":"2025-08-19T18:20:18","modified_gmt":"2025-08-19T15:20:18","slug":"ce-que-vous-devez-savoir-sur-les-reglementations-en-matiere-de-traitement-des-donnees","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/lo-que-necesita-saber-de-las-normativas-relacionadas-con-el-tratamiento-de-datos\/masterbase\/","title":{"rendered":"Ce qu'il faut savoir sur les r\u00e8glements relatifs au traitement des donn\u00e9es"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Comprendre le cadre juridique de la protection des donn\u00e9es est essentiel pour votre strat\u00e9gie de marketing par courriel. Chaque pays a ses propres r\u00e8gles, mais nombre d'entre elles partagent des principes fondamentaux : consentement, transparence, droits des personnes concern\u00e9es et sanctions en cas de non-respect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. le Chili<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La loi n\u00b0 21.719 a \u00e9t\u00e9 publi\u00e9e le 13 d\u00e9cembre 2024 et entrera en vigueur le 1er d\u00e9cembre 2026.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle cr\u00e9e l'Agence de protection des donn\u00e9es personnelles, \u00e9tablit le consentement explicite, r\u00e9glemente de nouvelles cat\u00e9gories, telles que les donn\u00e9es biom\u00e9triques ou les donn\u00e9es relatives aux mineurs, et \u00e9tablit une distinction claire entre les responsables du traitement des donn\u00e9es et les sous-traitants. Elle d\u00e9finit \u00e9galement un catalogue d'infractions assorties d'amendes pouvant aller jusqu'\u00e0 20 000 Unidades Tributarias Mensuales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que sp\u00e9cialiste du marketing par courrier \u00e9lectronique, il est essentiel que vous obteniez les consentements appropri\u00e9s, que vous classiez les cat\u00e9gories sensibles et que vous documentiez toute infraction potentielle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour plus de d\u00e9tails sur la loi, <a href=\"https:\/\/www.bcn.cl\/leychile\/navegar?idNorma=1209272\">acc\u00e9der \u00e0 l'int\u00e9gralit\u00e9 de la r\u00e9glementation chilienne.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. L'Espagne et l'Union europ\u00e9enne (GDPR)<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le GDPR a \u00e9t\u00e9 adopt\u00e9 en avril 2016, est entr\u00e9 en vigueur le 25 mai 2018 et est directement applicable sans n\u00e9cessit\u00e9 de transposition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle exige un consentement actif, pr\u00e9voit des droits tels que l'acc\u00e8s, la rectification, l'effacement et la portabilit\u00e9, impose l'obligation de notifier les violations dans les 72 heures, exige la documentation des processus et, dans certains cas, la d\u00e9signation d'un d\u00e9l\u00e9gu\u00e9 \u00e0 la protection des donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une attention particuli\u00e8re doit \u00eatre port\u00e9e \u00e0 l'automatisation des registres de consentement, \u00e0 la gestion des droits des utilisateurs et \u00e0 la r\u00e9vision permanente des politiques de s\u00e9curit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour consulter les r\u00e8glements en d\u00e9tail, voir <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/ES\/TXT\/?uri=CELEX%3A32016R0679\">R\u00e8glement GDPR<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. P\u00e9rou<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La loi n\u00b0 29733 a \u00e9t\u00e9 promulgu\u00e9e le 21 juin 2011 et publi\u00e9e le 3 juillet 2011.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son nouveau r\u00e8glement, approuv\u00e9 par le d\u00e9cret supr\u00eame n\u00b0 016-2024-JUS le 30 novembre 2024, est entr\u00e9 en vigueur le 30 mars 2025. Il exige le consentement \u00e9clair\u00e9, la portabilit\u00e9, la gestion s\u00e9curis\u00e9e des bases de donn\u00e9es, la notification des incidents et la d\u00e9signation d'un d\u00e9l\u00e9gu\u00e9 \u00e0 la protection des donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cadre de vos activit\u00e9s de marketing par courrier \u00e9lectronique, vous devez veiller \u00e0 ce que le contact initial soit l\u00e9gitime, \u00e0 traiter correctement les demandes du propri\u00e9taire et \u00e0 maintenir une infrastructure s\u00fbre et claire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Toutes les dispositions peuvent \u00eatre consult\u00e9es \u00e0 l'adresse suivante <a href=\"https:\/\/www.gob.pe\/institucion\/congreso-de-la-republica\/normas-legales\/243470-29733\">la r\u00e9glementation p\u00e9ruvienne compl\u00e8te.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. La Colombie<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La loi 1581 a \u00e9t\u00e9 promulgu\u00e9e le 17 octobre 2012 et r\u00e9glemente le traitement des donn\u00e9es par les entit\u00e9s publiques et priv\u00e9es, \u00e0 l'int\u00e9rieur ou \u00e0 l'ext\u00e9rieur du pays, lorsqu'elles concernent des citoyens colombiens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle reconna\u00eet des principes tels que la transparence, la finalit\u00e9 et la s\u00e9curit\u00e9, \u00e9tablit les droits de l'ARCO et pr\u00e9voit des sanctions. En Colombie, les droits de l'ARCO se r\u00e9f\u00e8rent \u00e0 la <strong>Droits d'acc\u00e8s, de rectification, d'annulation et d'opposition<\/strong> que tout d\u00e9tenteur de donn\u00e9es \u00e0 caract\u00e8re personnel a vis-\u00e0-vis du collecteur de donn\u00e9es et du sous-traitant. Ces droits sont inscrits dans la <strong>Loi 1581 de 2012<\/strong>qui r\u00e9glemente le traitement des donn\u00e9es \u00e0 caract\u00e8re personnel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que professionnel charg\u00e9 des campagnes de courrier \u00e9lectronique, il est essentiel de mettre en place des m\u00e9canismes de d\u00e9sabonnement clairs, de traiter rapidement les demandes et d'\u00e9viter les envois non autoris\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vous pouvez lire le texte complet ici : <a href=\"https:\/\/www.funcionpublica.gov.co\/eva\/gestornormativo\/norma.php?i=49981\">La loi colombienne dans son int\u00e9gralit\u00e9<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. \u00c9quateur<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La loi organique sur la protection des donn\u00e9es personnelles a \u00e9t\u00e9 publi\u00e9e le 26 mai 2021 et son r\u00e8glement g\u00e9n\u00e9ral a \u00e9t\u00e9 compl\u00e9t\u00e9 en novembre 2023. Ce r\u00e8glement s'applique \u00e0 tous les traitements de donn\u00e9es, impose la r\u00e9alisation d'analyses d'impact lorsque le traitement est automatis\u00e9 ou sensible, l'enregistrement des bases de donn\u00e9es et le contr\u00f4le par une autorit\u00e9. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous devez veiller \u00e0 ce que toutes les bases soient correctement enregistr\u00e9es, \u00e0 ce que des \u00e9valuations d'impact soient effectu\u00e9es et \u00e0 ce que des politiques techniques et organisationnelles claires soient mises en place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vous pouvez lire le texte complet ici : <a href=\"https:\/\/www.gob.ec\/regulaciones\/ley-organica-proteccion-datos-personales\">La loi \u00e9quatorienne dans son int\u00e9gralit\u00e9<\/a>.<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bien que les lois sur la protection des donn\u00e9es varient, elles cherchent toutes \u00e0 garantir le consentement, les droits des personnes concern\u00e9es, la transparence et la s\u00e9curit\u00e9. Au Chili et au P\u00e9rou, l'accent est mis sur les nouvelles exigences et les agences de contr\u00f4le ; en Espagne\/UE, sur les droits \u00e9tendus et les obligations structurelles ; en Colombie, sur les principes sains et la gestion responsable ; et en \u00c9quateur, sur l'\u00e9valuation, l'enregistrement et le contr\u00f4le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous avez besoin d'une plateforme qui vous permette de respecter facilement ces normes et de concevoir des campagnes s\u00e9curis\u00e9es, MasterBase\u00ae est la solution id\u00e9ale. Avec plus de 20 ans d'exp\u00e9rience dans de nombreux pays, elle vous offre tous les outils dont vous avez besoin pour que vos campagnes de marketing par courrier \u00e9lectronique soient conformes \u00e0 la l\u00e9gislation, fiables et efficaces.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=lista-de-contactos-comprar-arrendar-construir\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"10240\" data-permalink=\"https:\/\/masterbase.com\/fr\/maximizando-el-potencial-del-email-marketing-la-ciencia-detras-de-la-higiene-de-datos-en-2024\/masterbase\/captura-de-pantalla-2024-02-16-151047\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  lista de contacto\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=370%2C240&#038;ssl=1\" alt=\"liste de contacts pour l&#039;ebook\" class=\"wp-image-10240\" style=\"width:723px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/02\/Captura-de-pantalla-2024-02-16-151047.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Conna\u00eetre et respecter les lois sur la protection des donn\u00e9es est essentiel pour un marketing par courriel l\u00e9gal, transparent et fond\u00e9 sur le consentement.<\/p>","protected":false},"author":239642484,"featured_media":23382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lo que necesita saber de las normativas relacionadas con el tratamiento de datos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/ce-que-vous-devez-savoir-sur-les-reglementations-en-matiere-de-traitement-des-donnees\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lo que necesita saber de las normativas relacionadas con el tratamiento de datos - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Conocer y cumplir las leyes de protecci\u00f3n de datos es esencial para un email marketing legal, transparente y basado en consentimiento.\" \/>\n<meta property=\"og:url\" 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