{"id":6600,"date":"2023-03-13T21:43:00","date_gmt":"2023-03-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6600"},"modified":"2024-01-09T16:41:05","modified_gmt":"2024-01-09T14:41:05","slug":"comment-le-marketing-peut-beneficier-de-lautomatisation-des-processus","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/como-el-area-de-marketing-se-puede-beneficiar-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"Comment le marketing peut b\u00e9n\u00e9ficier de l'automatisation des processus"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00c0 l'\u00e8re de l'internet et du num\u00e9rique, de nombreux processus marketing peuvent encore b\u00e9n\u00e9ficier de l'automatisation des processus.<\/p>\n<p style=\"text-align: justify;\">En tant que bon responsable marketing, j'imagine que vous cherchez des moyens de transformer votre service marketing pour qu'il travaille plus rapidement et pour \u00e9viter de rater des opportunit\u00e9s de vente.<\/p>\n<p style=\"text-align: justify;\">L'automatisation des processus pourrait \u00eatre la meilleure solution pour transformer positivement le marketing dans votre organisation.<\/p>\n<p style=\"text-align: justify;\">Il existe de nombreuses activit\u00e9s qui, gr\u00e2ce \u00e0 l'adoption de processus automatis\u00e9s, peuvent conduire \u00e0 des gains significatifs en termes d'efficacit\u00e9 et de temps. En particulier, les t\u00e2ches r\u00e9p\u00e9titives peuvent \u00eatre r\u00e9duites de pr\u00e8s de 80% en termes de ventes et de marketing.<\/p>\n<p style=\"text-align: justify;\">Avec l'automatisation de 59% des processus commerciaux pr\u00e9vue d'ici 2022, les gens auront beaucoup plus de temps et d'espace \u00e0 consacrer \u00e0 des t\u00e2ches cr\u00e9atives. L'automatisation joue un r\u00f4le de plus en plus important et est souvent facilit\u00e9e par son int\u00e9gration ais\u00e9e dans l'infrastructure informatique existante.<\/p>\n<p style=\"text-align: justify;\">Nous pouvons classer l'automatisation des processus dans le domaine du marketing en trois cat\u00e9gories :<\/p>\n<ul style=\"text-align: justify;\">\n<li>Marketing op\u00e9rationnel<\/li>\n<li>Fid\u00e9lisation de la client\u00e8le<\/li>\n<li>Exp\u00e9rience client<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Marketing op\u00e9rationnel<\/h4>\n<p style=\"text-align: justify;\">Le marketing est rempli de t\u00e2ches r\u00e9p\u00e9titives qui impliquent plusieurs syst\u00e8mes. Par exemple, la semaine derni\u00e8re, nous avons mis en \u0153uvre un processus qui nous a permis de d\u00e9terminer rapidement les personnes qui ont suivi avec succ\u00e8s les cours de certification de notre acad\u00e9mie, afin de cr\u00e9er un dipl\u00f4me personnalis\u00e9 qui est automatiquement envoy\u00e9 par courrier \u00e9lectronique \u00e0 chaque personne ayant r\u00e9ussi. Toute organisation de marketing est consciente de la quantit\u00e9 de travail fastidieux r\u00e9partie entre plusieurs syst\u00e8mes.<\/p>\n<h4 style=\"text-align: justify;\">Fid\u00e9lisation de la client\u00e8le<\/h4>\n<p style=\"text-align: justify;\">Aujourd'hui, les directeurs marketing jouent un r\u00f4le plus direct dans l'engagement des clients. Le d\u00e9partement marketing veut utiliser toutes les sources de donn\u00e9es pour am\u00e9liorer la pr\u00e9cision des efforts de contact avec les clients et la pertinence du contenu utilis\u00e9.<\/p>\n<h4 style=\"text-align: justify;\">Exp\u00e9rience client<\/h4>\n<p style=\"text-align: justify;\">L'avantage le plus int\u00e9ressant des processus automatis\u00e9s dans le domaine du marketing est peut-\u00eatre l'application de l'apprentissage automatique \u00e0 l'entonnoir marketing et \u00e0 l'exp\u00e9rience client. Les d\u00e9cisions qui sont bas\u00e9es sur des r\u00e8gles dans notre flux de travail peuvent s'am\u00e9liorer au fil du temps, sur la base de l'exp\u00e9rience d\u00e9riv\u00e9e de l'apprentissage automatique.<\/p>\n<p style=\"text-align: justify;\">Voici quelques-uns des moyens de mettre en \u0153uvre efficacement des processus automatis\u00e9s au sein du d\u00e9partement marketing.<\/p>\n<h2 style=\"text-align: justify;\">Marketing op\u00e9rationnel<\/h2>\n<h4 style=\"text-align: justify;\">Surveillance des prix et de la concurrence<\/h4>\n<p style=\"text-align: justify;\">Les processus automatis\u00e9s permettent de suivre les sites web et les prix des concurrents en temps r\u00e9el et de recevoir des notifications en cas de changement. Les entreprises peuvent ainsi ajuster leurs prix en cons\u00e9quence, sans avoir \u00e0 parcourir les sites web des concurrents un par un.<\/p>\n<h4 style=\"text-align: justify;\">Faciliter la transition entre les anciennes et les nouvelles solutions<\/h4>\n<p style=\"text-align: justify;\">Avec le nombre croissant de logiciels de vente et de marketing, de l'acc\u00e9l\u00e9ration des ventes \u00e0 l'automatisation du marketing, les entreprises migrent de plus en plus des syst\u00e8mes existants vers de nouvelles solutions.<\/p>\n<p style=\"text-align: justify;\">Le transfert de toutes ces informations peut \u00eatre difficile et prendre du temps. Mais les entreprises qui choisissent de mettre en \u0153uvre des processus automatis\u00e9s transf\u00e8rent facilement les informations d'un syst\u00e8me \u00e0 l'autre, avec peu d'interruption de l'activit\u00e9 et sans risque d'erreurs imputables \u00e0 l'homme.<\/p>\n<h4 style=\"text-align: justify;\">Surveillance des m\u00e9dias sociaux<\/h4>\n<p style=\"text-align: justify;\">Les m\u00e9dias sociaux ont pris une importance consid\u00e9rable, car ils constituent l'environnement dans lequel se d\u00e9roulent de nombreuses promotions et d'autres \u00e9tapes essentielles pour les entreprises. Les gens ne se fient plus uniquement aux formes traditionnelles de marketing, mais soutiennent de plus en plus leur modalit\u00e9 num\u00e9rique. Gr\u00e2ce \u00e0 la mise en place de processus automatis\u00e9s, les entreprises peuvent \u00eatre aid\u00e9es \u00e0 contr\u00f4ler leurs performances dans le monde des m\u00e9dias sociaux.<\/p>\n<p style=\"text-align: justify;\">Vous pouvez d\u00e9terminer pourquoi un message particulier obtient plus de \"J'aime\" et de partages en le comparant \u00e0 d'autres ; vous pouvez analyser ses performances et, si n\u00e9cessaire, apporter des modifications et des ajustements aux profils et aux messages.<\/p>\n<h4 style=\"text-align: justify;\">Extraction de donn\u00e9es marketing \u00e0 partir de diff\u00e9rents formats<\/h4>\n<p style=\"text-align: justify;\">\u00c9tant donn\u00e9 que les donn\u00e9es apparaissent dans une grande vari\u00e9t\u00e9 de formats, du texte brut aux notes sur papier, il peut \u00eatre difficile de les lire et de les saisir toutes. Avec l'adoption de processus automatis\u00e9s, vous pouvez utiliser la technologie de reconnaissance optique de caract\u00e8res pour lire des informations provenant de diff\u00e9rentes sources et les saisir automatiquement dans votre syst\u00e8me de gestion de la relation client sans perdre en pr\u00e9cision.<\/p>\n<h2 style=\"text-align: justify;\">Fid\u00e9lisation de la client\u00e8le<\/h2>\n<h4 style=\"text-align: justify;\">Rapports de renseignement<\/h4>\n<p style=\"text-align: justify;\">Les entreprises perdent beaucoup de temps \u00e0 produire leurs rapports de veille et \u00e0 les mettre \u00e0 jour r\u00e9guli\u00e8rement. La solution la plus simple consiste \u00e0 cr\u00e9er un processus automatis\u00e9 qui peut s'en charger et g\u00e9n\u00e9rer des rapports de veille automatiques. Cela peut aider \u00e0 identifier et \u00e0 mettre en \u00e9vidence les nouveaux arrivants sur le march\u00e9.<\/p>\n<h4 style=\"text-align: justify;\">Vente incitative et vente crois\u00e9e<\/h4>\n<p style=\"text-align: justify;\">Envoyer des messages cibl\u00e9s aux clients existants afin d'augmenter les ventes en fonction de leur profil, par le biais de la vente crois\u00e9e ou de la vente incitative, en identifiant ce qu'ils ont achet\u00e9 et les produits connexes qui peuvent leur \u00eatre propos\u00e9s.<\/p>\n<h4 style=\"text-align: justify;\">Enqu\u00eates<\/h4>\n<p style=\"text-align: justify;\">Il existe une p\u00e9riode de quelques heures, voire de quelques jours, pendant laquelle l'image de votre service ou de votre produit reste pr\u00e9sente dans la m\u00e9moire de l'acheteur, ce qui doit \u00eatre mis \u00e0 profit pour mener des enqu\u00eates. Il faut frapper le marteau quand le fer est chaud. Et il n'y a qu'un seul moyen d'y parvenir : les enqu\u00eates en temps r\u00e9el, cr\u00e9\u00e9es automatiquement.<\/p>\n<p style=\"text-align: justify;\">Les enqu\u00eates automatis\u00e9es sont id\u00e9ales dans trois cas d'utilisation. Premi\u00e8rement, pour obtenir un retour d'information sur votre service ou votre produit. Deuxi\u00e8mement, pour obtenir un retour d'information sur l'exp\u00e9rience de votre site. Et le troisi\u00e8me, le plus important, est de faire en sorte que votre client se sente valoris\u00e9.<\/p>\n<p style=\"text-align: justify;\">Malheureusement, tr\u00e8s peu de personnes s'int\u00e9ressent au moment opportun pour envoyer une enqu\u00eate \u00e0 leurs clients. Or, nous pensons qu'il s'agit d'un \u00e9l\u00e9ment cl\u00e9 pour am\u00e9liorer le taux de r\u00e9ponse.<\/p>\n<h2 style=\"text-align: justify;\">Exp\u00e9rience client<\/h2>\n<h4 style=\"text-align: justify;\">Stocker les informations relatives aux clients existants et aux nouveaux clients<\/h4>\n<p style=\"text-align: justify;\">L'un des principaux cas d'utilisation de l'automatisation des processus est le stockage des informations sur les clients de mani\u00e8re organis\u00e9e et facilement accessible. La classification automatique des diff\u00e9rentes cat\u00e9gories de donn\u00e9es, ainsi que la visualisation simple et segment\u00e9e des donn\u00e9es dans l'ensemble de l'entreprise, peuvent faire gagner beaucoup de temps et d'argent, et nous permettent de rel\u00e9guer au pass\u00e9 la saisie manuelle de ces informations dans nos syst\u00e8mes.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1014\/640f2b781cfcfc0012a0bf67\/itae6p1g7huj5jpwozz45hxo20ivnztjhev54vdckupa64723os8tccr83zj0ood\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c0 l'\u00e8re de l'internet et du num\u00e9rique, de nombreux processus marketing peuvent encore b\u00e9n\u00e9ficier de l'automatisation des processus.<\/p>","protected":false},"author":239642484,"featured_media":7767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized 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