{"id":6587,"date":"2024-08-12T19:09:29","date_gmt":"2024-08-12T16:09:29","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6587"},"modified":"2024-09-13T13:04:01","modified_gmt":"2024-09-13T10:04:01","slug":"envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/no-es-lo-mismo-enviar-un-email-que-conseguir-que-llegue-a-la-casilla-de-destino\/masterbase\/","title":{"rendered":"Envoyer un courrier \u00e9lectronique n'est pas la m\u00eame chose que de l'acheminer vers la bo\u00eete de r\u00e9ception du destinataire."},"content":{"rendered":"<h1>Les acteurs de ce jeu difficile sont l'exp\u00e9rience, la technologie et plus d'une difficult\u00e9.<\/h1>\n<p>Au niveau mondial, seuls 20% des envois de courrier \u00e9lectronique sont l\u00e9gitimes, c'est-\u00e0-dire qu'ils ne sont pas consid\u00e9r\u00e9s comme des spams. Tous les autres le sont.<\/p>\n<p>Cela conduit les fournisseurs de services de messagerie (ou ISP) \u00e0 \u00e9riger de plus en plus de barri\u00e8res pour filtrer les courriers malveillants et les spams, ce qui fait qu'il est tr\u00e8s difficile d'atteindre les bo\u00eetes de r\u00e9ception des destinataires.<\/p>\n<p>Ainsi, envoyer des messages n'est pas la m\u00eame chose que de r\u00e9ussir \u00e0 les d\u00e9livrer dans les bo\u00eetes de r\u00e9ception des contacts. Pour y parvenir, plusieurs aspects doivent \u00eatre pris en compte, tous inclus dans le concept de d\u00e9livrabilit\u00e9, dont le champ d'application est d\u00e9taill\u00e9 dans cet article.<\/p>\n<p>Mais d'abord, il est bon de comprendre la cha\u00eene impliqu\u00e9e dans le processus.<\/p>\n<h2>Cha\u00eene de d\u00e9livrabilit\u00e9<\/h2>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 471px; display: block; margin: 0px auto;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/blogsept9.jpg?w=471&#038;ssl=1\" alt=\"blogsept9\"  \/><\/p>\n<ul>\n<li>L'auteur est l'entreprise ou la personne qui cr\u00e9e les messages que vous souhaitez envoyer \u00e0 votre client\u00e8le.<\/li>\n<li>L'exp\u00e9diteur est l'entreprise qui offre le service de courrier \u00e9lectronique en vrac, dans notre cas : MasterBase\u00ae.<\/li>\n<li>L'auteur envoie ensuite ses messages par l'interm\u00e9diaire de l'exp\u00e9diteur et ceux-ci sont envoy\u00e9s sur l'internet.<\/li>\n<li>Les messages parviennent au destinataire, qui est g\u00e9n\u00e9ralement l'entreprise fournissant le service de compte de messagerie.<\/li>\n<li>Ils d\u00e9cident si les messages seront d\u00e9livr\u00e9s ou non aux destinataires, en d\u00e9terminant s'il s'agit de spam ou de courrier l\u00e9gitime.<\/li>\n<li>Le destinataire est le client ou le prospect \u00e0 qui l'auteur a adress\u00e9 le mailing : le destinataire final.<\/li>\n<\/ul>\n<p>Apr\u00e8s avoir expliqu\u00e9 la cha\u00eene de d\u00e9livrabilit\u00e9, voyons maintenant ce qui d\u00e9termine qu'un destinataire (ISP) classe un message comme spam.<\/p>\n<p>La proc\u00e9dure d'\u00e9valuation de vos envois par le FAI est essentielle, car elle d\u00e9termine le succ\u00e8s ou l'\u00e9chec d'une campagne de marketing par courrier \u00e9lectronique. Quel est l'int\u00e9r\u00eat d'avoir une base d'inscription, de d\u00e9velopper des campagnes et des offres attrayantes, si au final elles n'atteignent pas le destinataire ?<\/p>\n<p>Une bonne d\u00e9livrabilit\u00e9 est obtenue en r\u00e9pondant favorablement \u00e0 chacun des aspects qu'un fournisseur de services de courrier \u00e9lectronique \u00e9value avant de transmettre vos messages.<\/p>\n<p>Voyons ce qu'il en est :<\/p>\n<h3>1. support d'authentification<\/h3>\n<p>Il s'agit en fait de r\u00e9pondre par l'affirmative \u00e0 la question du fournisseur d'acc\u00e8s : \"\u00cates-vous l'exp\u00e9diteur que vous pr\u00e9tendez \u00eatre ? Le fournisseur de services de courrier \u00e9lectronique lui-m\u00eame vous fournit les outils n\u00e9cessaires pour authentifier vos envois : SPF, Domain Keys, SenderID et DKIM.<\/p>\n<h3>2. bonnes relations avec les fournisseurs de services Internet<\/h3>\n<p>Maintenir un contact direct avec Gmail, Hotmail ou Yahoo pour r\u00e9soudre les probl\u00e8mes d'envoi n'est pas donn\u00e9 \u00e0 tout le monde. Seules les entreprises ayant un volume \u00e9lev\u00e9 de livraisons, une bonne r\u00e9putation et un bon comportement en mati\u00e8re de livraison au fil du temps peuvent y parvenir.<\/p>\n<h3>3. la gestion des rebonds<\/h3>\n<p>Une gestion efficace des rebonds par l'exp\u00e9diteur (MasterBase\u00ae) est essentielle pour maintenir une bonne relation avec les destinataires (ISP).<\/p>\n<h3>4. Boucle de r\u00e9troaction<\/h3>\n<p>Il s'agit de m\u00e9canismes g\u00e9n\u00e9r\u00e9s par les FAI pour communiquer aux exp\u00e9diteurs les plaintes pour spam formul\u00e9es par les destinataires. Ces informations permettent \u00e0 l'exp\u00e9diteur de mesurer la qualit\u00e9 de l'envoi, d'alerter l'auteur d'\u00e9ventuels probl\u00e8mes et, par cons\u00e9quent, de veiller \u00e0 la r\u00e9putation de l'envoi.<\/p>\n<h3>5. Correction de la structure HTML<\/h3>\n<p>Disposer de la technologie n\u00e9cessaire pour offrir une correction automatis\u00e9e des erreurs dans les pi\u00e8ces con\u00e7ues en HTML. Toute erreur peut conduire \u00e0 ce que le mailing soit consid\u00e9r\u00e9 comme du spam.<\/p>\n<h3>6. Suivre les conseils de bonne pratique<\/h3>\n<p>Il est essentiel de savoir ce qu'il faut faire et ce qu'il ne faut pas faire pour assurer une bonne d\u00e9livrabilit\u00e9 et \u00e9viter de nuire \u00e0 la r\u00e9putation de votre soumission aupr\u00e8s des FAI. Il est toujours bon d'\u00e9couter les conseils et les meilleures pratiques fournis par votre exp\u00e9diteur, afin de ne pas tomber dans le pi\u00e8ge du spam.<\/p>\n<p>L'id\u00e9e n'est pas d'\u00e9num\u00e9rer des conseils maintenant, mais il est bon d'en mentionner un qui est essentiel pour votre r\u00e9putation aupr\u00e8s des FAI :<\/p>\n<p>Tenez-vous \u00e0 l'\u00e9cart des exp\u00e9diteurs qui louent ou commercialisent des bases de contacts et qui ne peuvent pas prouver leur l\u00e9gitimit\u00e9. La raison la plus importante est qu'il est tr\u00e8s probable qu'aucun des destinataires n'ait donn\u00e9 son accord pour recevoir des messages.<\/p>\n<p>Cela augmente indubitablement le nombre de plaintes et de boucles de r\u00e9troaction et nuit \u00e0 la r\u00e9putation de votre marque aupr\u00e8s des FAI, que le message ait \u00e9t\u00e9 envoy\u00e9 \u00e0 partir d'une IP du fournisseur qui vous a lou\u00e9 les logs ou non.<\/p>\n<p>En bref, laissez la d\u00e9livrabilit\u00e9 entre les mains d'experts...<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/fr\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" class=\"wp-image-13084 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044-300x197.png?resize=643%2C422&#038;ssl=1\" alt=\"ebook ebook Deliverability Guide\" width=\"643\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Tout le monde peut envoyer des messages par courrier \u00e9lectronique, mais tr\u00e8s peu parviennent \u00e0 les faire parvenir dans la bo\u00eete de r\u00e9ception des destinataires.<\/p>","protected":false},"author":239642484,"featured_media":15768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No es lo mismo enviar un email que conseguir que llegue a la casilla de destino - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Los jugadores de este dif\u00edcil partido son la experiencia, la tecnolog\u00eda y no pocas dificultades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/envoyer-un-courrier-electronique-nest-pas-la-meme-chose-que-de-le-faire-parvenir-a-la-boite-de-reception-du-destinataire\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"No es lo mismo enviar un email que conseguir que llegue a la casilla de destino - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los jugadores de 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