{"id":6564,"date":"2024-06-06T17:58:31","date_gmt":"2024-06-06T14:58:31","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6564"},"modified":"2024-06-07T13:29:48","modified_gmt":"2024-06-07T10:29:48","slug":"5-types-de-messages-a-envoyer","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/5-tipos-de-mensajes-que-debes-enviar\/masterbase\/","title":{"rendered":"5 types de messages \u00e0 envoyer"},"content":{"rendered":"<p>Bien que la plupart des gens utilisent le courrier \u00e9lectronique \u00e0 cette seule fin, le courrier \u00e9lectronique ne doit pas se limiter aux messages promotionnels. L'un de ses avantages est pr\u00e9cis\u00e9ment qu'il est multifonctionnel.<\/p>\n<p>Il existe de nombreux types de messages qui peuvent \u00eatre envoy\u00e9s, quels que soient le type et la taille de votre entreprise.<\/p>\n<p>Que vous fassiez vos premiers pas dans le marketing par courrier \u00e9lectronique ou que vous ayez d\u00e9j\u00e0 une certaine exp\u00e9rience, il est tr\u00e8s probable que vous vous soyez demand\u00e9 plus d'une fois ce que vous pouviez envoyer d'autre que des messages promotionnels.<\/p>\n<p>Nous passerons ici en revue les diff\u00e9rents types d'\u00e9l\u00e9ments de communication que vous pouvez envoyer par courrier \u00e9lectronique, ainsi que leurs avantages et inconv\u00e9nients.<\/p>\n<p>Essayez de les projeter dans votre entreprise et de d\u00e9terminer laquelle serait la plus utile dans votre cas, d'\u00e9valuer laquelle est prioritaire et laquelle correspond le mieux aux objectifs de votre entreprise.<\/p>\n<ol>\n<li><strong>Bulletin d'information<\/strong><\/li>\n<\/ol>\n<p>Le bulletin - ou <em>bulletin d'information<\/em>est un type de communication tr\u00e8s r\u00e9pandu. Toutefois, avant de d\u00e9cider d'en \u00e9laborer un, il est important d'en examiner les objectifs.<\/p>\n<p>\u00c0 quoi cela sert-il ? Il peut s'agir d'attirer davantage de prospects, de fid\u00e9liser les clients, ou les deux. Ce point doit \u00eatre tr\u00e8s clair, car il vous permettra de d\u00e9terminer comment \u00e9valuer si cet objectif est atteint.<\/p>\n<p><strong>Avantages<\/strong><\/p>\n<ul>\n<li>Il contribue \u00e0 la m\u00e9morisation de la marque. Il s'agit d'un \u00e9l\u00e9ment qui envoie r\u00e9guli\u00e8rement du contenu li\u00e9 \u00e0 ce que vous faites et vendez.<\/li>\n<li>Il apporte de la pertinence \u00e0 vos communications, c'est-\u00e0-dire qu'elles sont valoris\u00e9es par votre public. Ce support ne communique que l'essentiel (des titres et un menu d\u00e9roulant) ; la vraie mati\u00e8re est sur votre site, qui sera revitalis\u00e9 par un nombre croissant de visites.<\/li>\n<li>Il vous donne la libert\u00e9 de choisir ce que vous voulez communiquer, le contenu que vous voulez mettre en valeur, ce que vous voulez souligner.<\/li>\n<\/ul>\n<p><strong>Inconv\u00e9nients<\/strong><\/p>\n<ul>\n<li>Vous pourriez \u00eatre tent\u00e9 de multiplier les appels \u00e0 l'action, ce qui d\u00e9tournerait quelque peu l'attention de l'objectif principal et nuirait \u00e0 l'efficacit\u00e9 de votre communication.<\/li>\n<li>Leur conception exige plus de travail, de d\u00e9vouement et de temps (bien que si le rendement est sup\u00e9rieur au co\u00fbt, tout cela n'a pas d'importance).<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong>Messages d\u00e9di\u00e9s<\/strong><\/li>\n<\/ol>\n<p>Les messages d\u00e9di\u00e9s sont ceux qui contiennent des informations sp\u00e9cifiques \u00e0 un sujet ou \u00e0 une offre particuli\u00e8re.<\/p>\n<p>Il peut s'agir du lancement d'un nouveau guide et d'une offre de t\u00e9l\u00e9chargement, d'une invitation \u00e0 un s\u00e9minaire en ligne ou \u00e0 un \u00e9v\u00e9nement, ou encore d'une invitation \u00e0 r\u00e9pondre \u00e0 une enqu\u00eate, par exemple.<\/p>\n<p><strong>Avantages<\/strong><\/p>\n<ul>\n<li>Ils ne contiennent qu'un seul appel \u00e0 l'action et une seule offre, c'est-\u00e0-dire que le public se concentrera sur une seule action, car nous nous attendons \u00e0 ce qu'il ait un objectif unique et clair.<\/li>\n<li>Ils sont simples \u00e0 r\u00e9aliser, le m\u00eame mod\u00e8le pouvant \u00eatre utilis\u00e9 pour plusieurs messages diff\u00e9rents.<\/li>\n<li>Ils sont faciles \u00e0 mesurer, car, comme ils sont limit\u00e9s \u00e0 une question, il est facile de suivre le taux de clics, les conversions ou la g\u00e9n\u00e9ration de leads.<\/li>\n<\/ul>\n<p><strong>Inconv\u00e9nients<\/strong><\/p>\n<ul>\n<li>Le calendrier de leur livraison est moins clair et moins r\u00e9gulier, car ils sont envoy\u00e9s de mani\u00e8re sporadique.<\/li>\n<li>Comme dans le cas de la lettre d'information, ils peuvent \u00e9galement nous inciter \u00e0 (ou cr\u00e9er le besoin de) multiplier les appels \u00e0 l'action, ce qui d\u00e9tourne l'attention.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong>Nourrissement des prospects<\/strong><\/li>\n<\/ol>\n<p>Apr\u00e8s avoir ajout\u00e9 de nouveaux prospects \u00e0 votre base de contacts, qui sont venus \u00e0 vous par le biais de divers canaux et pour diverses raisons, vous voudrez vous engager avec eux, gagner leur confiance et les guider dans l'entonnoir des ventes. En d'autres termes, vous devrez les nourrir.<\/p>\n<p>De nombreux prospects s'inscrivent \u00e0 votre lettre d'information, t\u00e9l\u00e9chargent un guide ou participent \u00e0 un s\u00e9minaire en ligne, mais ne sont pas pr\u00eats \u00e0 acheter.<\/p>\n<p>L'id\u00e9e est de concevoir une campagne compos\u00e9e d'une s\u00e9rie de messages visant \u00e0 montrer ce que vous faites ou vendez, afin que ces nouveaux prospects apprennent \u00e0 conna\u00eetre et \u00e0 s'engager avec votre entreprise.<\/p>\n<p><strong>Avantages<\/strong><\/p>\n<ul>\n<li>Ils maintiennent le contact avec vos clients potentiels, ce qui vous permet de les sensibiliser et de renforcer votre image de marque.<\/li>\n<li>Ils ont un rendement \u00e9lev\u00e9 pour un co\u00fbt faible.<\/li>\n<li>Selon certaines \u00e9tudes, ils g\u00e9n\u00e8rent jusqu'\u00e0 8% de clics en plus qu'un message normal.<\/li>\n<\/ul>\n<p><strong>Inconv\u00e9nients<\/strong><\/p>\n<ul>\n<li>Des livraisons r\u00e9guli\u00e8res et automatiques sont n\u00e9cessaires, ce qui peut nuire \u00e0 leur personnalisation.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong>Messages de parrainage<\/strong><\/li>\n<\/ol>\n<p>Si l'objectif est d'atteindre de nouvelles personnes qui ne figurent pas sur votre liste de contacts, il s'agit d'une bonne solution pour y parvenir, sans \u00eatre tent\u00e9 de louer ou d'acheter des bases de donn\u00e9es, ce qui est toujours un probl\u00e8me.<\/p>\n<p>Vous pouvez parrainer la lettre d'information (ou un autre message) d'une autre entreprise, avec de la publicit\u00e9 ou un contenu cibl\u00e9 qui attire les visiteurs sur votre site et les y enregistre.<\/p>\n<p><strong>Avantages<\/strong><\/p>\n<ul>\n<li>\u00c9vitez de louer ou d'acheter des bases de contact.<\/li>\n<li>Il est efficace et \u00e9conomique.<\/li>\n<li>Il est facile \u00e0 mesurer en termes de retour sur investissement.<\/li>\n<\/ul>\n<p><strong>Inconv\u00e9nients<\/strong><\/p>\n<ul>\n<li>Il n'est pas gratuit, vous devez payer avec le rachat ou supporter un co\u00fbt associ\u00e9.<\/li>\n<li>D\u00e9pend d'un tiers pour la d\u00e9livrabilit\u00e9, l'ouverture et les clics (pas votre base, pas votre message).<\/li>\n<\/ul>\n<ol start=\"5\">\n<li><strong>Messages transactionnels<\/strong><\/li>\n<\/ol>\n<p>Il s'agit de messages qui sont d\u00e9clench\u00e9s par une action de votre client, \u00e0 la fois hors ligne et en ligne.<\/p>\n<p>Si vous vous \u00eates inscrit \u00e0 un webinaire, il s'agit du message de confirmation. Si vous avez t\u00e9l\u00e9charg\u00e9 un document, il s'agit du message qui vous donne acc\u00e8s au fichier. Si vous avez demand\u00e9 la visite d'un vendeur, il s'agit du message confirmant que quelqu'un vous contactera.<\/p>\n<p>En g\u00e9n\u00e9ral, un message transactionnel est un message qui, au moment de l'achat, confirme la transaction et l'envoi au client.<\/p>\n<p><strong>Avantages<\/strong><\/p>\n<ul>\n<li>Ils refl\u00e8tent des taux d'ouverture et de clics \u00e9lev\u00e9s.<\/li>\n<li>Ils augmentent l'engagement du public.<\/li>\n<li>Ils servent \u00e0 inclure des liens vers des informations compl\u00e9mentaires.<\/li>\n<\/ul>\n<p><strong>Inconv\u00e9nients<\/strong><\/p>\n<ul>\n<li>Ils ne sont pas aussi attrayants qu'un message promotionnel.<\/li>\n<li>Ils sont plus courts et plus sp\u00e9cifiques.<\/li>\n<\/ul>\n<p>En conclusion, les diff\u00e9rents types de messages que vous pouvez envoyer diversifient votre communication et augmentent les chances d'interaction et de conversion avec votre public.<\/p>\n<p>La mise en \u0153uvre d'une vari\u00e9t\u00e9 de ces messages peut vous aider \u00e0 tirer le meilleur parti de votre strat\u00e9gie de marketing par courrier \u00e9lectronique et \u00e0 \u00e9tablir une relation plus forte et plus efficace avec vos clients.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=10-tipos-de-email-que-usted-debe-conocer-y-utilizar\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14878\" data-permalink=\"https:\/\/masterbase.com\/fr\/5-tipos-de-mensajes-que-debes-enviar\/masterbase\/10-tipos-de-email-que-debes-conocer-y-utilizar\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?fit=712%2C460&amp;ssl=1\" data-orig-size=\"712,460\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 10 tipos de email que debes conocer y utilizar\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email 10 tipos de email que debes conocer y utilizar&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?fit=712%2C460&amp;ssl=1\" class=\"wp-image-14878\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar-300x194.png?resize=787%2C509&#038;ssl=1\" alt=\"10 types de courrier \u00e9lectronique \u00e0 conna\u00eetre et \u00e0 utiliser \" width=\"787\" height=\"509\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/10-tipos-de-email-que-debes-conocer-y-utilizar.png?w=712&amp;ssl=1 712w\" sizes=\"(max-width: 787px) 100vw, 787px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Bien que la plupart des gens les utilisent uniquement \u00e0 cette fin, le courrier \u00e9lectronique ne doit pas se limiter aux messages promotionnels.<\/p>","protected":false},"author":239642484,"featured_media":14880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 tipos de mensajes que debes enviar - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/5-types-de-messages-a-envoyer\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 tipos de mensajes que debes enviar - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Aunque la mayor\u00eda les d\u00e9 ese \u00fanico uso, el email no tiene por qu\u00e9 verse restringido s\u00f3lo a mensajes promocionales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/5-types-de-messages-a-envoyer\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" 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