{"id":6526,"date":"2025-01-09T13:04:57","date_gmt":"2025-01-09T11:04:57","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6526"},"modified":"2025-01-13T22:54:48","modified_gmt":"2025-01-13T20:54:48","slug":"5-raisons-pour-lesquelles-le-marketing-par-courriel-est-important-pour-le-commerce-electronique","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/","title":{"rendered":"5 raisons pour lesquelles le marketing par courriel est important pour le commerce \u00e9lectronique"},"content":{"rendered":"

Cependant, lorsqu'il s'agit de g\u00e9n\u00e9rer des conversions, d'initier des conversations de vente et de construire des relations \u00e0 long terme, le marketing par courrier \u00e9lectronique reste le canal le plus efficace<\/strong>.<\/h2>\n

Ci-dessous, nous examinons cinq raisons cl\u00e9s pour lesquelles l'email marketing est indispensable au commerce \u00e9lectronique et comment il peut vous aider \u00e0 d\u00e9velopper votre activit\u00e9.<\/p>\n

1) Le marketing par courrier \u00e9lectronique d\u00e9passe de loin X et Facebook en tant que canal de vente en ligne.<\/strong><\/h3>\n

Les principaux r\u00e9seaux sociaux, tels que Facebook et X, sont excellents pour g\u00e9n\u00e9rer de l'interaction et une pr\u00e9sence de la marque, mais lorsqu'il s'agit de conversions, le marketing par courrier \u00e9lectronique prend la t\u00eate.<\/p>\n

En fait, seulement environ 16% de supporters<\/strong> d'une page Facebook voient vos publications, en raison de l'algorithme de visibilit\u00e9 qui donne la priorit\u00e9 au contenu sponsoris\u00e9.<\/p>\n

Avec le marketing par courriel, vous ne d\u00e9pendez pas des algorithmes. Vous pouvez vous assurer que votre message arrive directement dans la bo\u00eete de r\u00e9ception de votre client. De plus, les messages personnalis\u00e9s ont des taux d'ouverture et de conversion bien plus \u00e9lev\u00e9s qu'un message sur les m\u00e9dias sociaux.<\/p>\n

2) Google complique la visibilit\u00e9 organique<\/strong><\/h3>\n

Le r\u00e9f\u00e9rencement est une source importante de trafic pour de nombreuses entreprises, mais grimper dans les r\u00e9sultats de recherche de Google est devenu plus compliqu\u00e9 avec ses mises \u00e0 jour constantes.<\/p>\n

Les strat\u00e9gies de contenu et de r\u00e9f\u00e9rencement n\u00e9cessitent du temps et des efforts et, dans de nombreux cas, des investissements dans des campagnes payantes telles que Annonces Google<\/strong>dont le co\u00fbt ne cesse d'augmenter.<\/p>\n

C'est l\u00e0 que le marketing par courrier \u00e9lectronique devient une strat\u00e9gie essentielle : il vous permet de maintenir une conversation constante avec vos prospects et vos clients, sans d\u00e9pendre de recherches individuelles et de clics co\u00fbteux. Une liste d'adresses \u00e9lectroniques bien g\u00e9r\u00e9e vous permet de rester en t\u00eate de liste de vos clients et acheteurs potentiels.<\/p>\n

3) Le marketing par courriel stimule le marketing de contenu<\/strong><\/h3>\n

Le marketing de contenu est l'une des strat\u00e9gies les plus efficaces pour attirer les visiteurs et asseoir l'autorit\u00e9 de la marque. Cependant, une fois que vous avez r\u00e9ussi \u00e0 attirer votre public, vous avez besoin d'un canal pour maintenir la connexion.<\/p>\n

C'est l\u00e0 que le marketing par courriel entre en jeu : il vous permet de partager des contenus utiles, tels que des articles, des vid\u00e9os et des guides, directement avec vos abonn\u00e9s. Cela renforce la relation et augmente la probabilit\u00e9 qu'ils interagissent avec votre marque de mani\u00e8re r\u00e9currente.<\/p>\n

L'envoi de condens\u00e9s hebdomadaires, de r\u00e9ductions exclusives ou d'un acc\u00e8s \u00e0 un contenu sp\u00e9cial rend votre strat\u00e9gie de contenu beaucoup plus efficace, car chaque interaction a un objectif clair.<\/p>\n

4) Le marketing par courrier \u00e9lectronique g\u00e9n\u00e8re du trafic et des ventes de mani\u00e8re r\u00e9guli\u00e8re<\/strong><\/h3>\n

Avec une liste d'abonn\u00e9s bien cibl\u00e9e, vous pouvez rendre vos communications plus efficaces. Voici quelques strat\u00e9gies permettant d'augmenter les ventes gr\u00e2ce au marketing par courrier \u00e9lectronique :<\/p>\n

    \n
  • Notifier les nouvelles parutions<\/strong> ou des produits vedettes.<\/li>\n
  • Programmer des envois automatis\u00e9s<\/strong>tels que des messages de bienvenue ou des rappels pour finaliser des achats.<\/li>\n
  • Offres personnalis\u00e9es<\/strong> \u00e0 des dates particuli\u00e8res, telles que les anniversaires, les vacances ou les anniversaires d'achat.<\/li>\n
  • Rappels sur les trolleys abandonn\u00e9s<\/strong>en offrant des incitations \u00e0 l'achat.<\/li>\n
  • R\u00e9compenses pour les clients fid\u00e8les<\/strong>comme des r\u00e9ductions exclusives.<\/li>\n<\/ul>\n

    Chaque e-mail est une occasion de maintenir la relation avec votre client et de le faire revenir dans votre boutique en ligne.<\/p>\n

    5) La segmentation, la personnalisation et l'automatisation sont les piliers du succ\u00e8s.<\/strong><\/h3>\n

    La cl\u00e9 d'un marketing par courrier \u00e9lectronique r\u00e9ussi est de d\u00e9livrer le bon message \u00e0 la bonne personne au bon moment. Pour ce faire, il faut<\/p>\n

      \n
    • Segmentation :<\/strong> Divisez votre liste de contacts en petits groupes en fonction des int\u00e9r\u00eats, de la localisation, de l'historique des achats, etc.<\/li>\n
    • Personnalisation :<\/strong> Adaptez le contenu de chaque courriel en y incluant des informations telles que le nom du destinataire, ses achats ant\u00e9rieurs ou ses centres d'int\u00e9r\u00eat.<\/li>\n
    • Automatisation :<\/strong> Programmez l'envoi automatique d'e-mails en fonction d'actions sp\u00e9cifiques, telles qu'une inscription ou un achat.<\/li>\n<\/ul>\n

      Lorsque vos messages sont pertinents et personnalis\u00e9s, les taux d'ouverture et de conversion augmentent de mani\u00e8re significative. En revanche, si vous envoyez un contenu g\u00e9n\u00e9rique, vous courez le risque que vos clients consid\u00e8rent vos messages comme du spam, ce qui peut nuire \u00e0 la r\u00e9putation de votre marque.<\/p>\n

      Conclusion : renforcez votre commerce \u00e9lectronique gr\u00e2ce \u00e0 une strat\u00e9gie d'e-mail marketing efficace<\/strong><\/h3>\n

      Le marketing par courrier \u00e9lectronique reste l'outil le plus rentable et le plus efficace pour renforcer les relations avec les clients, g\u00e9n\u00e9rer du trafic et augmenter les ventes. Sa flexibilit\u00e9 et sa capacit\u00e9 de personnalisation en font un canal essentiel pour toute entreprise en ligne.<\/p>\n

      Pour faire passer vos campagnes au niveau sup\u00e9rieur, nous vous recommandons d'utiliser MasterBase<\/strong>une plateforme d'email marketing leader avec plus de 20 ans d'exp\u00e9rience. Gr\u00e2ce \u00e0 sa technologie avanc\u00e9e et \u00e0 sa pr\u00e9sence dans de nombreux pays, MasterBase\u00ae vous permettra d'automatiser vos envois, de personnaliser vos messages et d'analyser vos r\u00e9sultats afin d'optimiser vos campagnes et d'obtenir un plus grand impact.<\/p>\n

      \u00a0<\/p>\n

      \u00a0<\/p>\n\n\n

      \"ebook<\/figure>\n\n\n\n

      <\/p>","protected":false},"excerpt":{"rendered":"

      Les m\u00e9dias sociaux, le r\u00e9f\u00e9rencement et le marketing de contenu sont des strat\u00e9gies cl\u00e9s pour stimuler la pr\u00e9sence num\u00e9rique d'une entreprise.<\/p>","protected":false},"author":239642484,"featured_media":20638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n5 razones por las que el email marketing es importante para el eCommerce - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/5-raisons-pour-lesquelles-le-marketing-par-courriel-est-important-pour-le-commerce-electronique\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 razones por las que el email marketing es importante para el eCommerce - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Las redes sociales, el SEO y el marketing de contenidos son estrategias clave para potenciar la presencia digital de un negocio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/5-raisons-pour-lesquelles-le-marketing-par-courriel-est-important-pour-le-commerce-electronique\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T11:04:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-13T20:54:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/3-1.png?fit=600%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"5 razones por las que el email marketing es importante para el eCommerce\",\"datePublished\":\"2025-01-09T11:04:57+00:00\",\"dateModified\":\"2025-01-13T20:54:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\\\/masterbase\\\/\"},\"wordCount\":814,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/3-1.png?fit=600%2C600&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\\\/masterbase\\\/\",\"name\":\"5 razones por las que el email marketing es importante para el eCommerce - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/3-1.png?fit=600%2C600&ssl=1\",\"datePublished\":\"2025-01-09T11:04:57+00:00\",\"dateModified\":\"2025-01-13T20:54:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/3-1.png?fit=600%2C600&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/3-1.png?fit=600%2C600&ssl=1\",\"width\":600,\"height\":600,\"caption\":\"email marketing eCommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 razones por las que el email marketing es importante para el eCommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 raisons pour lesquelles l'e-mail marketing est important pour le commerce \u00e9lectronique - MasterBase\u00ae - MasterBase","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/fr\/5-raisons-pour-lesquelles-le-marketing-par-courriel-est-important-pour-le-commerce-electronique\/base-principale\/","og_locale":"fr_FR","og_type":"article","og_title":"5 razones por las que el email marketing es importante para el eCommerce - MasterBase\u00ae","og_description":"Las redes sociales, el SEO y el marketing de contenidos son estrategias clave para potenciar la presencia digital de un negocio.","og_url":"https:\/\/masterbase.com\/fr\/5-raisons-pour-lesquelles-le-marketing-par-courriel-est-important-pour-le-commerce-electronique\/base-principale\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-01-09T11:04:57+00:00","article_modified_time":"2025-01-13T20:54:48+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/3-1.png?fit=600%2C600&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alejandro Dur\u00e1n","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/es\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"5 razones por las que el email marketing es importante para el eCommerce","datePublished":"2025-01-09T11:04:57+00:00","dateModified":"2025-01-13T20:54:48+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/es\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/"},"wordCount":814,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/es\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/3-1.png?fit=600%2C600&ssl=1","articleSection":["Email Marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/es\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/es\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/","url":"https:\/\/masterbase.com\/es\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/","name":"5 raisons pour lesquelles l'e-mail marketing est important pour le commerce \u00e9lectronique - MasterBase\u00ae - MasterBase","isPartOf":{"@id":"https:\/\/masterbase.com\/nb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/es\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/es\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/3-1.png?fit=600%2C600&ssl=1","datePublished":"2025-01-09T11:04:57+00:00","dateModified":"2025-01-13T20:54:48+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/es\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/es\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/es\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/3-1.png?fit=600%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/3-1.png?fit=600%2C600&ssl=1","width":600,"height":600,"caption":"email marketing eCommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/es\/5-razones-por-las-que-el-email-marketing-es-importante-para-el-ecommerce\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"5 razones por las que el email marketing es importante para el eCommerce"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/nb\/#website","url":"https:\/\/masterbase.com\/nb\/","name":"MasterBase","description":"Des automates qui travaillent pour vous","publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/nb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/nb\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/nb\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Directeur du marketing","url":"https:\/\/masterbase.com\/fr\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/3-1.png?fit=600%2C600&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Hg","_links":{"self":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/6526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/comments?post=6526"}],"version-history":[{"count":3,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/6526\/revisions"}],"predecessor-version":[{"id":20548,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/6526\/revisions\/20548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media\/20638"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media?parent=6526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/categories?post=6526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/tags?post=6526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}