{"id":6508,"date":"2025-03-12T22:02:41","date_gmt":"2025-03-12T20:02:41","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6508"},"modified":"2025-03-18T16:19:54","modified_gmt":"2025-03-18T14:19:54","slug":"pourquoi-les-gens-marquent-les-messages-comme-spam-et-comment-leviter","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/por-que-la-gente-marca-los-mensajes-como-spam-y-como-evitarlo\/masterbase\/","title":{"rendered":"Pourquoi les gens marquent-ils les messages comme spam et comment les \u00e9viter ?"},"content":{"rendered":"<p>Parmi les facteurs influen\u00e7ant la d\u00e9livrabilit\u00e9, l'un des plus critiques est la <strong>taux de plaintes<\/strong>.<\/p>\n<p>Cet indicateur est calcul\u00e9 en divisant le nombre de personnes qui marquent un message comme spam par le nombre total de destinataires. Un taux \u00e9lev\u00e9 peut nuire gravement \u00e0 la r\u00e9putation de l'exp\u00e9diteur et r\u00e9duire les chances des futurs courriels d'arriver dans la bo\u00eete de r\u00e9ception.<\/p>\n<p>Si vous \u00eates confront\u00e9 \u00e0 ce probl\u00e8me, vous vous posez probablement la question :<\/p>\n<p><em>\"Pourquoi sommes-nous marqu\u00e9s comme spam, si les utilisateurs se sont abonn\u00e9s \u00e0 notre liste ?<\/em><br \/><em>\"Nous sommes un exp\u00e9diteur l\u00e9gitime avec un produit de valeur, nous ne faisons pas de spam !<\/em><\/p>\n<p>Cependant, pour les destinataires, le spam n'est pas seulement un courrier ind\u00e9sirable, mais tout courrier qui ne les int\u00e9resse plus ou qu'ils trouvent intrusif. Voyons pourquoi cela se produit et comment vous pouvez l'\u00e9viter.<\/p>\n<ol>\n<li><strong> Absence de consentement clair<\/strong><\/li>\n<\/ol>\n<p>Un utilisateur peut avoir fourni son adresse \u00e9lectronique \u00e0 un moment donn\u00e9, mais cela ne signifie pas qu'il a donn\u00e9 son adresse \u00e9lectronique. <strong>autorisation explicite<\/strong> pour recevoir des messages de votre entreprise.<\/p>\n<p>Il existe diff\u00e9rents niveaux de consentement :<\/p>\n<ul>\n<li><strong>Autorisation implicite<\/strong>Un utilisateur ach\u00e8te un produit ou t\u00e9l\u00e9charge une ressource, mais n'a pas express\u00e9ment indiqu\u00e9 qu'il souhaitait recevoir des communications.<\/li>\n<li><strong>Option n\u00e9gative<\/strong>La bo\u00eete d'abonnement est coch\u00e9e par d\u00e9faut, ce qui peut \u00eatre source de confusion et de plaintes.<\/li>\n<li><strong>Autorisation explicite<\/strong>L'utilisateur a activement accept\u00e9 de recevoir des courriers \u00e9lectroniques, sans astuces ou conditions cach\u00e9es.<\/li>\n<\/ul>\n<p>\ud83d\udccc <strong>Cas r\u00e9el :<\/strong> Une entreprise d'articles de sport envoyait des courriels sur le surf \u00e0 un utilisateur qui avait d\u00e9j\u00e0 interagi avec elle par le pass\u00e9, mais qui n'\u00e9tait plus int\u00e9ress\u00e9 par le contenu. Faute de mise \u00e0 jour de la base de donn\u00e9es, les messages ont \u00e9t\u00e9 consid\u00e9r\u00e9s comme g\u00eanants et marqu\u00e9s comme du spam.<\/p>\n<p>\u2705 <strong>Solution :<\/strong> Il met en \u0153uvre un syst\u00e8me de double opt-in pour garantir que seules les personnes r\u00e9ellement int\u00e9ress\u00e9es s'inscrivent. En outre, il vous permet de g\u00e9rer vos pr\u00e9f\u00e9rences en mati\u00e8re de contenu.<\/p>\n<ol start=\"2\">\n<li><strong> Fr\u00e9quence et pertinence inappropri\u00e9es<\/strong><\/li>\n<\/ol>\n<p>L'envoi d'un trop grand nombre d'e-mails ou de messages non pertinents peut lasser les utilisateurs et les amener \u00e0 marquer les e-mails comme spam au lieu de se d\u00e9sabonner.<\/p>\n<p>\ud83d\udccc <strong>Exemple :<\/strong> Un utilisateur ach\u00e8te un barbecue \u00e0 gaz et re\u00e7oit ensuite des courriels contenant des recettes au lieu d'accessoires li\u00e9s \u00e0 son achat. Bien qu'il ne s'agisse pas de spam au sens strict, le manque de personnalisation fait du message une occasion manqu\u00e9e et augmente le risque de plaintes.<\/p>\n<p>\u2705 <strong>Solution :<\/strong><\/p>\n<ul>\n<li>Segmentez votre liste en fonction de vos int\u00e9r\u00eats et de votre comportement.<\/li>\n<li>Ajuste la fr\u00e9quence des livraisons en fonction du niveau d'engagement de chaque utilisateur.<\/li>\n<li>Utiliser le contenu dynamique pour personnaliser les messages.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong> Mauvaise gestion des listes et contacts inactifs<\/strong><\/li>\n<\/ol>\n<p>Les bases de donn\u00e9es obsol\u00e8tes augmentent le risque de spam. Si vous continuez \u00e0 envoyer des courriels \u00e0 des utilisateurs qui n'interagissent plus avec vous, les risques de plaintes sont beaucoup plus \u00e9lev\u00e9s.<\/p>\n<p>\u2705 <strong>Solution :<\/strong><\/p>\n<ul>\n<li>Mettre en \u0153uvre des strat\u00e9gies de r\u00e9activation pour les contacts inactifs.<\/li>\n<li>Si un utilisateur n'a pas interagi depuis des mois, r\u00e9duisez la fr\u00e9quence des messages ou retirez-le de la liste.<\/li>\n<li>Il respecte et traite rapidement les demandes de d\u00e9sinscription.<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong> Absence d'authentification et conception peu fiable<\/strong><\/li>\n<\/ol>\n<p>Les courriers \u00e9lectroniques sans authentification (SPF, DKIM, DMARC) ou avec des lignes d'objet trompeuses peuvent susciter la suspicion et augmenter les plaintes pour spam.<\/p>\n<p>\u2705 <strong>Solution :<\/strong><\/p>\n<ul>\n<li>Assurez-vous que vos courriels sont conformes aux normes d'authentification.<\/li>\n<li>Utilisez des noms d'exp\u00e9diteurs reconnaissables et fiables.<\/li>\n<li>\u00c9vitez les lignes d'objet trompeuses ou sensationnalistes.<\/li>\n<\/ul>\n<p><strong>Conclusion : soignez votre r\u00e9putation et optimisez vos livraisons.<\/strong><\/p>\n<p>La r\u00e9duction du taux de plaintes est essentielle pour am\u00e9liorer la qualit\u00e9 et l'efficacit\u00e9 de vos campagnes de marketing par courrier \u00e9lectronique. L'application de bonnes pratiques en mati\u00e8re d'acquisition de prospects, de segmentation et de personnalisation vous permettra d'\u00e9viter que vos messages ne soient marqu\u00e9s comme spam.<\/p>\n<p>Pour garantir le succ\u00e8s de vos campagnes, nous vous recommandons d'utiliser <strong>MasterBase<\/strong>une plateforme de marketing par courriel de premier plan, avec plus de 20 ans d'exp\u00e9rience dans de nombreux pays. Gr\u00e2ce \u00e0 ses outils avanc\u00e9s de segmentation, d'automatisation et d'analyse, vous pouvez optimiser l'envoi de vos messages et am\u00e9liorer l'exp\u00e9rience de vos abonn\u00e9s.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=optimizacion-del-tiempo-y-frecuencia\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"370\" height=\"240\" data-attachment-id=\"14851\" data-permalink=\"https:\/\/masterbase.com\/fr\/7-formas-sencillas-de-aumentar-la-tasa-de-clics-de-tu-email-marketing\/masterbase\/20-consejos-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" data-orig-size=\"370,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos mejorar\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?fit=370%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=370%2C240&#038;ssl=1\" alt=\"ebook email 20 conseils pour am\u00e9liorer\" class=\"wp-image-14851\" style=\"width:624px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?w=370&amp;ssl=1 370w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/06\/20-Consejos.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Faire entrer les courriels dans la bo\u00eete de r\u00e9ception des fournisseurs d'acc\u00e8s \u00e0 Internet (FAI) tels que Yahoo, Outlook ou Gmail est un d\u00e9fi permanent.<\/p>","protected":false},"author":239642484,"featured_media":21643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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