{"id":21651,"date":"2025-03-12T22:19:42","date_gmt":"2025-03-12T20:19:42","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=21651"},"modified":"2025-03-18T16:15:48","modified_gmt":"2025-03-18T14:15:48","slug":"10-tactiques-pour-ameliorer-la-pertinence-de-vos-campagnes-de-marketing-par-courriel","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/10-tacticas-para-mejorar-la-relevancia-de-tus-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"10 tactiques pour am\u00e9liorer la pertinence de vos campagnes de marketing par courriel"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Cependant, la cl\u00e9 du succ\u00e8s n'est pas le nombre d'e-mails que vous envoyez, mais leur pertinence. Envoyer le bon message, \u00e0 la bonne personne, au bon moment est essentiel pour r\u00e9ussir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ci-dessous, nous pr\u00e9sentons <strong>10 tactiques cl\u00e9s<\/strong> pour am\u00e9liorer la pertinence de vos campagnes de marketing par courriel et accro\u00eetre l'engagement de votre public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. segmenter votre base de donn\u00e9es pour personnaliser vos envois<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tous vos abonn\u00e9s n'ont pas les m\u00eames int\u00e9r\u00eats ni les m\u00eames besoins. La segmentation vous permet de regrouper votre public en fonction de crit\u00e8res tels que la localisation, l'historique d'achat ou le niveau d'interaction.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Exemple :<\/strong> Un d\u00e9taillant de technologie en ligne a segment\u00e9 sa liste en utilisateurs d'iPhone et d'Android. Il a ensuite envoy\u00e9 des offres personnalis\u00e9es \u00e0 chaque groupe, ce qui a permis d'augmenter le taux de clics de <strong>20%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Recommandation :<\/strong> Utilisez des balises et des listes dynamiques pour actualiser votre ciblage en temps r\u00e9el.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Optimiser la ligne d'objet pour am\u00e9liorer le taux d'ouverture<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La ligne d'objet de l'e-mail est la premi\u00e8re chose que votre public verra, elle doit donc \u00eatre claire, attrayante et susciter la curiosit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Exemple :<\/strong> Une entreprise de commerce \u00e9lectronique a test\u00e9 deux num\u00e9ros pour une promotion :<br>\ud83d\udd34 \"Offre exclusive pour vous !\" \u2192 12% ouverture<br>\ud83d\udfe2 \"50% r\u00e9duction sur votre prochaine commande, valable aujourd'hui seulement\" \u2192 25% ouverture<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Recommandation :<\/strong> Effectuez des tests A\/B pour identifier les types de sujets qui motivent le plus l'interaction au sein de votre public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Utilisez le nom du destinataire pour personnaliser le message.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les messages personnalis\u00e9s dans la salutation ou le contenu ont un taux d'ouverture allant jusqu'\u00e0 <strong>26% majeur<\/strong> que les mailings g\u00e9n\u00e9riques.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Exemple :<\/strong> Un restaurant a envoy\u00e9 un courrier \u00e9lectronique contenant la phrase \"John, nous avons une surprise pour toi\" et a augment\u00e9 son taux de conversion de <strong>30%<\/strong> par rapport \u00e0 \"Nous avons une surprise pour vous\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Recommandation :<\/strong> Personnalisez non seulement le nom du destinataire, mais aussi les produits recommand\u00e9s en fonction de son historique d'achat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. D\u00e9finir une fr\u00e9quence d'envoi appropri\u00e9e<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L'envoi d'un trop grand nombre de messages peut saturer les utilisateurs et les amener \u00e0 se d\u00e9sabonner, tandis que l'envoi d'un trop petit nombre de messages peut les amener \u00e0 vous oublier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Exemple :<\/strong> Une place de march\u00e9 a r\u00e9duit sa fr\u00e9quence d'envoi de 5 \u00e0 3 courriels par semaine et a constat\u00e9 une diminution du nombre de courriels envoy\u00e9s de 5 \u00e0 3 par semaine. <strong>40% dans d\u00e9sabonnements<\/strong>Le taux de conversion reste stable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Recommandation :<\/strong> Ajustez la fr\u00e9quence en fonction de l'interaction de chaque utilisateur. Utilisez l'automatisation pour d\u00e9terminer qui a besoin de plus ou moins de messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Cr\u00e9er un contenu pertinent et utile pour votre public<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vos courriels ne doivent pas se limiter \u00e0 des promotions. Partagez du contenu utile tel que des guides, des conseils ou des nouvelles pertinentes pour votre public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Exemple :<\/strong> Un d\u00e9taillant respectueux de l'environnement a envoy\u00e9 un courriel contenant \"5 conseils pour r\u00e9duire l'utilisation du plastique \u00e0 la maison\" et a constat\u00e9 une augmentation de l'utilisation du plastique \u00e0 la maison. <strong>35% en taux de clics<\/strong> par rapport aux courriels promotionnels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Recommandation :<\/strong> Alternez entre contenu \u00e9ducatif et contenu promotionnel pour maintenir l'int\u00e9r\u00eat de vos abonn\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. Optimiser la conception et la structure du courrier \u00e9lectronique<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un courriel bien con\u00e7u am\u00e9liore l'exp\u00e9rience de l'utilisateur et augmente la probabilit\u00e9 de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Exemple :<\/strong> Une entreprise de commerce \u00e9lectronique dans le secteur de la mode a remani\u00e9 ses courriels en y ajoutant des boutons de paiement plus grands et plus espac\u00e9s, ce qui a permis d'augmenter le taux de conversion de <strong>18%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Recommandation :<\/strong> Utilisez des conceptions r\u00e9actives qui s'adaptent bien aux appareils mobiles et veillez \u00e0 ce que les CTA soient clairs et visibles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>7. Inclure des appels \u00e0 l'action (CTA) clairs et attrayants.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les CTA doivent \u00eatre sp\u00e9cifiques et persuasifs pour guider l'utilisateur vers l'action que vous souhaitez qu'il entreprenne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Exemple :<\/strong> Un logiciel de gestion a test\u00e9 deux CTA :<br>\ud83d\udd34 \"Plus d'informations\" \u2192 Conversion 5%<br>\ud83d\udfe2 \"Commencez votre essai gratuit maintenant\" \u2192 15% taux de conversion<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Recommandation :<\/strong> Utilisez des verbes d'action et cr\u00e9ez un sentiment d'urgence avec des phrases telles que \"Derni\u00e8re chance\" ou \"Offre valable pendant 24 heures\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>8. Essayer diff\u00e9rents d\u00e9lais de livraison<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le moment choisi pour envoyer vos communications influe sur leur taux d'ouverture et de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Exemple :<\/strong> Un service d'abonnement a analys\u00e9 ses donn\u00e9es et a constat\u00e9 que les courriels envoy\u00e9s le mardi \u00e0 10 heures avaient un taux d'ouverture plus \u00e9lev\u00e9 que les courriels envoy\u00e9s le mardi \u00e0 10 heures. <strong>30% plus \u00e9lev\u00e9<\/strong> que ceux envoy\u00e9s le vendredi apr\u00e8s-midi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Recommandation :<\/strong> Exp\u00e9rimentez diff\u00e9rents jours et heures pour trouver le meilleur moment pour votre public.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>9. R\u00e9activer les abonn\u00e9s inactifs gr\u00e2ce \u00e0 des campagnes cibl\u00e9es.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tous les abonn\u00e9s n'interagissent pas avec vos courriels. Il est important de d\u00e9tecter les abonn\u00e9s inactifs et de leur envoyer des campagnes de r\u00e9activation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Exemple :<\/strong> Un d\u00e9taillant de v\u00eatements a envoy\u00e9 un courrier \u00e9lectronique ayant pour objet \"Vous nous avez manqu\u00e9, voici une r\u00e9duction 10%\" \u00e0 des abonn\u00e9s inactifs et a r\u00e9ussi \u00e0 r\u00e9activer les abonn\u00e9s. <strong>12% d'entre eux<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Recommandation :<\/strong> Mettre en place des automatismes pour d\u00e9tecter les utilisateurs inactifs et leur envoyer des incitations \u00e0 se r\u00e9engager.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10. Mesurer, analyser et optimiser en permanence<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le marketing par courrier \u00e9lectronique vous permet de mesurer les r\u00e9sultats en temps r\u00e9el, ce qui vous aide \u00e0 am\u00e9liorer continuellement vos campagnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udccc <strong>Exemple :<\/strong> Une entreprise de SaaS a examin\u00e9 ses param\u00e8tres et a d\u00e9couvert que les courriels contenant des GIF anim\u00e9s avaient une <strong>25% plus de clics<\/strong>Ils les ont mis en \u0153uvre dans toutes leurs campagnes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2705 <strong>Recommandation :<\/strong> Utiliser des plateformes telles que <strong>MasterBase<\/strong> pour analyser les taux d'ouverture, de clics et de conversion et optimiser chaque campagne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusion : la pertinence est la cl\u00e9 de l'email marketing<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En appliquant ces tactiques, vous pouvez am\u00e9liorer l'efficacit\u00e9 de vos campagnes, accro\u00eetre l'engagement de votre public et optimiser votre taux de conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour de meilleurs r\u00e9sultats, nous recommandons d'utiliser <strong>MasterBase<\/strong>une plateforme d'email marketing leader avec plus de 20 ans d'exp\u00e9rience. Gr\u00e2ce \u00e0 ses outils avanc\u00e9s de segmentation, d'automatisation et d'analyse, vous pouvez faire passer vos campagnes au niveau sup\u00e9rieur et am\u00e9liorer votre retour sur investissement.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=relevancia-critica-para-el-exito-de-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"371\" height=\"240\" data-attachment-id=\"15744\" data-permalink=\"https:\/\/masterbase.com\/fr\/como-escribir-mensajes-de-seguimiento-eficaces\/masterbase\/captura-de-pantalla-2024-08-12-182107\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?fit=371%2C240&amp;ssl=1\" data-orig-size=\"371,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook: Relevancia: Cr\u00edtica para el \u00e9xito de email marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?fit=371%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?resize=371%2C240&#038;ssl=1\" alt=\"ebook : La pertinence : un \u00e9l\u00e9ment essentiel du succ\u00e8s de l&#039;email marketing\" class=\"wp-image-15744\" style=\"width:557px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?w=371&amp;ssl=1 371w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-182107.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>L'e-mail marketing reste l'une des strat\u00e9gies les plus efficaces pour entrer en contact avec votre public et g\u00e9n\u00e9rer des conversions.<\/p>","protected":false},"author":239642484,"featured_media":21653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-21651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 t\u00e1cticas para mejorar la relevancia de tus campa\u00f1as de email marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/10-tactiques-pour-ameliorer-la-pertinence-de-vos-campagnes-de-marketing-par-courriel\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 t\u00e1cticas para mejorar la relevancia de tus campa\u00f1as de email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing sigue siendo una de las estrategias m\u00e1s efectivas para conectar con tu audiencia y generar conversiones\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/10-tactiques-pour-ameliorer-la-pertinence-de-vos-campagnes-de-marketing-par-courriel\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-12T20:19:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-18T14:15:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/iStock-1141237906.jpg?fit=2000%2C1500&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"10 t\u00e1cticas para mejorar la relevancia de tus campa\u00f1as de email marketing\",\"datePublished\":\"2025-03-12T20:19:42+00:00\",\"dateModified\":\"2025-03-18T14:15:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\\\/masterbase\\\/\"},\"wordCount\":985,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/iStock-1141237906.jpg?fit=2000%2C1500&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/hu\\\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\\\/masterbase\\\/\",\"name\":\"10 t\u00e1cticas para mejorar la relevancia de tus campa\u00f1as de email marketing - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/iStock-1141237906.jpg?fit=2000%2C1500&ssl=1\",\"datePublished\":\"2025-03-12T20:19:42+00:00\",\"dateModified\":\"2025-03-18T14:15:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/hu\\\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/iStock-1141237906.jpg?fit=2000%2C1500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/iStock-1141237906.jpg?fit=2000%2C1500&ssl=1\",\"width\":2000,\"height\":1500,\"caption\":\"Relevancia email\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 t\u00e1cticas para mejorar la relevancia de tus campa\u00f1as de email marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"10 tactiques pour am\u00e9liorer la pertinence de vos campagnes d'email marketing - MasterBase\u00ae - MasterBase","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/fr\/10-tactiques-pour-ameliorer-la-pertinence-de-vos-campagnes-de-marketing-par-courriel\/base-principale\/","og_locale":"fr_FR","og_type":"article","og_title":"10 t\u00e1cticas para mejorar la relevancia de tus campa\u00f1as de email marketing - MasterBase\u00ae","og_description":"El email marketing sigue siendo una de las estrategias m\u00e1s efectivas para conectar con tu audiencia y generar conversiones","og_url":"https:\/\/masterbase.com\/fr\/10-tactiques-pour-ameliorer-la-pertinence-de-vos-campagnes-de-marketing-par-courriel\/base-principale\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-03-12T20:19:42+00:00","article_modified_time":"2025-03-18T14:15:48+00:00","og_image":[{"width":2000,"height":1500,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/iStock-1141237906.jpg?fit=2000%2C1500&ssl=1","type":"image\/jpeg"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alejandro Dur\u00e1n","Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/hu\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/hu\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"10 t\u00e1cticas para mejorar la relevancia de tus campa\u00f1as de email marketing","datePublished":"2025-03-12T20:19:42+00:00","dateModified":"2025-03-18T14:15:48+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/hu\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\/masterbase\/"},"wordCount":985,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/hu\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/iStock-1141237906.jpg?fit=2000%2C1500&ssl=1","articleSection":["Email Marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/hu\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/hu\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\/masterbase\/","url":"https:\/\/masterbase.com\/hu\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\/masterbase\/","name":"10 tactiques pour am\u00e9liorer la pertinence de vos campagnes d'email marketing - MasterBase\u00ae - MasterBase","isPartOf":{"@id":"https:\/\/masterbase.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/hu\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/hu\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/iStock-1141237906.jpg?fit=2000%2C1500&ssl=1","datePublished":"2025-03-12T20:19:42+00:00","dateModified":"2025-03-18T14:15:48+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/hu\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\/masterbase\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/hu\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/hu\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/iStock-1141237906.jpg?fit=2000%2C1500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/iStock-1141237906.jpg?fit=2000%2C1500&ssl=1","width":2000,"height":1500,"caption":"Relevancia email"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/hu\/10-taktika-az-e-mail-marketing-kampanyok-relevanciajanak-javitasara\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/sv\/"},{"@type":"ListItem","position":2,"name":"10 t\u00e1cticas para mejorar la relevancia de tus campa\u00f1as de email marketing"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/de\/#website","url":"https:\/\/masterbase.com\/de\/","name":"MasterBase","description":"Des automates qui travaillent pour vous","publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/de\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Directeur du marketing","url":"https:\/\/masterbase.com\/fr\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-5Dd","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/03\/iStock-1141237906.jpg?fit=2000%2C1500&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/21651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/comments?post=21651"}],"version-history":[{"count":4,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/21651\/revisions"}],"predecessor-version":[{"id":21659,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/21651\/revisions\/21659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media\/21653"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media?parent=21651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/categories?post=21651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/tags?post=21651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}