{"id":20556,"date":"2025-01-09T13:26:29","date_gmt":"2025-01-09T11:26:29","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=20556"},"modified":"2025-04-10T19:28:37","modified_gmt":"2025-04-10T16:28:37","slug":"les-statuts-limportance-et-les-avantages-de-lemail-marketing","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/estados-de-los-envios-en-email-marketing-importancia-y-beneficios\/masterbase\/","title":{"rendered":"Statuts du marketing par courrier \u00e9lectronique : importance et avantages"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Une compr\u00e9hension approfondie de l'\u00e9tat de chaque courriel envoy\u00e9 vous permettra de prendre des d\u00e9cisions strat\u00e9giques et d'am\u00e9liorer l'exp\u00e9rience de l'utilisateur.<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi est-il important de conna\u00eetre le statut des envois ?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les statuts de livraison indiquent \u00e0 quelle \u00e9tape ou dans quel \u00e9tat se trouve un courriel envoy\u00e9 \u00e0 votre public. Ces donn\u00e9es vous aident \u00e0 identifier les probl\u00e8mes potentiels dans la distribution de vos messages et \u00e0 faire les ajustements n\u00e9cessaires pour am\u00e9liorer les taux d'ouverture et de conversion. Le suivi des statuts de livraison pr\u00e9sente les avantages suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Am\u00e9lioration du taux de d\u00e9livrabilit\u00e9 :<\/strong> En identifiant les rebonds et les erreurs, vous pouvez nettoyer et optimiser vos listes de contacts.<\/li>\n\n\n\n<li><strong>Protection de la r\u00e9putation de l'exp\u00e9diteur :<\/strong> \u00c9viter d'envoyer des messages \u00e0 des adresses erron\u00e9es ou inexistantes contribue \u00e0 maintenir une bonne r\u00e9putation aupr\u00e8s des serveurs de messagerie.<\/li>\n\n\n\n<li><strong>Analyse et ajustements en temps r\u00e9el :<\/strong> Gr\u00e2ce aux rapports de livraison, vous pouvez d\u00e9tecter les probl\u00e8mes et les corriger avant qu'ils n'affectent l'ensemble de votre campagne.<\/li>\n\n\n\n<li><strong>Une automatisation plus efficace :<\/strong> Le fait de savoir ce qui se passe avec chaque message vous permet de mettre en place des r\u00e9ponses automatiques et des nouvelles tentatives de mani\u00e8re efficace.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Statut de l'envoi selon MasterBase\u00ae.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la plate-forme MasterBase\u00ae, les statuts d'exp\u00e9dition sont regroup\u00e9s en quatre cat\u00e9gories principales : <strong>envoy\u00e9 \u00e0<\/strong>, <strong>rebondir<\/strong>, <strong>erreur<\/strong> y <strong>en cours<\/strong>. Chacune d'entre elles comporte des sous-d\u00e9clarations d\u00e9taill\u00e9es qui vous aident \u00e0 comprendre plus pr\u00e9cis\u00e9ment ce qui se passe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Envoy\u00e9 \u00e0<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce statut indique que le message a \u00e9t\u00e9 remis avec succ\u00e8s au serveur de destination. Toutefois, le statut peut changer par la suite si le serveur ne parvient pas \u00e0 placer le message dans la bo\u00eete de r\u00e9ception du destinataire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. rebond<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Qu'est-ce qu'un rebond ?<br><\/strong>Un rebond est un envoi qui n'atteint pas la bo\u00eete de r\u00e9ception \u00e0 laquelle il \u00e9tait destin\u00e9, parce que le message a \u00e9t\u00e9 renvoy\u00e9 par le destinataire manuellement ou par le serveur de messagerie automatiquement et, dans de nombreux cas, \u00e0 l'insu du destinataire.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les rebonds de cette nature ont un impact n\u00e9gatif sur votre r\u00e9putation en tant qu'exp\u00e9diteur et ont \u00e9videmment un effet n\u00e9gatif sur votre taux d'ex\u00e9cution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quand un rebond se produit-il ?<br><\/strong>Les causes des rebonds sont diverses et il n'existe donc pas de formule infaillible pour les \u00e9viter, mais on peut supposer que lorsqu'un envoi rebondit dans un sens, le suivant envoy\u00e9 \u00e0 la m\u00eame bo\u00eete et par le m\u00eame exp\u00e9diteur rebondira tr\u00e8s probablement aussi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L'exactitude d'une adresse \u00e9lectronique garantit-elle qu'il n'y aura pas de rebond ?<br><\/strong>Parmi les nombreuses causes d'un rebond, il y a le cas de bo\u00eetes aux lettres parfaitement valides, actives et bien remplies, mais sur des serveurs de messagerie qui ont des probl\u00e8mes temporaires, ce qui entra\u00eenera \u00e9galement un rebond du mailing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Si une adresse \u00e9lectronique rebondit, doit-elle \u00eatre supprim\u00e9e de la base de donn\u00e9es ?<br><\/strong>Il convient de noter qu'une adresse peut \u00eatre \u00e0 l'origine d'un rebond et recevoir par la suite une livraison sans probl\u00e8me. C'est pr\u00e9cis\u00e9ment la raison pour laquelle le syst\u00e8me tente de renvoyer les messages rebondis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par cons\u00e9quent, lors de la suppression d'une adresse \u00e9lectronique de la base de donn\u00e9es, il convient d'analyser au pr\u00e9alable plusieurs envois vers cette bo\u00eete aux lettres afin de d\u00e9terminer si la cause des rebonds est occasionnelle ou permanente, et s'il incombe ou non \u00e0 l'exp\u00e9diteur de corriger la situation \u00e0 l'origine des rebonds. Il est donc essentiel de conna\u00eetre les diff\u00e9rents types de rebonds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Types de rebonds :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rebonds difficiles :<\/strong><br>Les \"hard bounces\" sont d\u00e9finis comme tous les \"bounces\" qui n'atteignent pas la bo\u00eete de r\u00e9ception de destination. Dans certains cas, cela se produit lorsque des messages sont envoy\u00e9s \u00e0 une adresse \u00e9lectronique non valide, soit parce que le nom de domaine n'existe pas, soit parce que l'adresse elle-m\u00eame n'est pas reconnue comme valide, par exemple parce qu'elle a \u00e9t\u00e9 supprim\u00e9e par l'utilisateur ou par l'entreprise qui fournit le service de courrier \u00e9lectronique (ce qui est tr\u00e8s courant dans le cas des comptes d'entreprise qui invalident les bo\u00eetes aux lettres apr\u00e8s que le propri\u00e9taire a quitt\u00e9 l'entreprise).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre cas courant de \"hard bounces\" est le r\u00e9sultat d'une adresse mal tap\u00e9e, par exemple une bo\u00eete info@mailclientname.cam au lieu de info@mailclientname.com.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rebonds en douceur :<\/strong><br>Un \"soft bounce\" est d\u00e9fini comme un e-mail qui atteint le serveur de messagerie du destinataire mais qui n'arrive pas dans sa bo\u00eete de r\u00e9ception. Un soft bounce se produit lorsqu'il y a un probl\u00e8me temporaire avec le serveur de messagerie ou la bo\u00eete aux lettres particuli\u00e8re, ce qui entra\u00eene le rebond du mailing, auquel cas MasterBase\u00ae r\u00e9essayera automatiquement de l'envoyer.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En examinant les rebonds, il est possible de d\u00e9terminer dans quels cas il appartient \u00e0 l'exp\u00e9diteur - l'utilisateur du MasterBase\u00ae - d'\u00e9viter d'autres rebonds en corrigeant les fautes de frappe dans les adresses \u00e9lectroniques ou en v\u00e9rifiant aupr\u00e8s du destinataire l'adresse correcte ou un compte alternatif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans les cas o\u00f9 il est \u00e9tabli que la situation n'est pas de votre ressort, vous devez supprimer les bo\u00eetes de rebond de la base (comme dans le cas des rebonds de spam, des listes de rebond et autres), afin d'am\u00e9liorer votre d\u00e9livrabilit\u00e9 et vos taux de r\u00e9ponse et, ce faisant, votre r\u00e9putation en tant qu'exp\u00e9diteur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Erreur<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L'\u00e9tat d'erreur refl\u00e8te un \u00e9chec \u00e0 un certain stade du processus d'envoi. Il peut s'agir de probl\u00e8mes de connexion, d'erreurs d'authentification ou de param\u00e8tres incorrects. Par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>530:<\/strong> Probl\u00e8me d'authentification.<\/li>\n\n\n\n<li><strong>501:<\/strong> Erreur de syntaxe dans les param\u00e8tres.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. En cours<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les messages dans cet \u00e9tat sont \"en route\" vers le serveur de destination. Cet \u00e9tat est transitoire, mais s'il est prolong\u00e9, il peut devenir une erreur.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Conna\u00eetre le statut de vos envois est essentiel pour g\u00e9rer efficacement vos campagnes d'email marketing. Gr\u00e2ce \u00e0 des outils avanc\u00e9s tels que MasterBase\u00ae, vous pouvez acc\u00e9der \u00e0 des rapports d\u00e9taill\u00e9s qui vous permettent de contr\u00f4ler chaque message envoy\u00e9 et d'optimiser votre strat\u00e9gie. De l'identification des erreurs \u00e0 la gestion des rebonds, les donn\u00e9es fournies par la plateforme sont essentielles pour maintenir une communication efficace et personnalis\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec plus de <strong>20 ans d'exp\u00e9rience du march\u00e9<\/strong> et une pr\u00e9sence dans plusieurs pays, <strong>MasterBase<\/strong> est l'option id\u00e9ale pour envoyer vos e-mails de mani\u00e8re s\u00e9curis\u00e9e et efficace. Profitez de ses outils d'automatisation et d'analyse pour booster vos r\u00e9sultats et renforcer votre relation avec vos clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"525\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/fr\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=800%2C525&#038;ssl=1\" alt=\"ebook ebook Deliverability Guide\" class=\"wp-image-13084\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Dans le monde de l'email marketing, conna\u00eetre le statut de vos envois d'emails est un aspect essentiel pour mesurer la performance de vos campagnes et optimiser vos r\u00e9sultats.<\/p>","protected":false},"author":239642484,"featured_media":20636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-20556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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content=\"https:\/\/masterbase.com\/fr\/les-statuts-limportance-et-les-avantages-de-lemail-marketing\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T11:26:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-10T16:28:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/1-1.png?fit=600%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture 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