{"id":17631,"date":"2024-11-07T17:40:28","date_gmt":"2024-11-07T15:40:28","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17631"},"modified":"2024-11-21T17:46:19","modified_gmt":"2024-11-21T15:46:19","slug":"7-idees-fausses-sur-la-delivrabilite-quil-faut-dissiper","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/7-ideas-erroneas-en-entregabilidad-que-deben-ser-aclaradas\/masterbase\/","title":{"rendered":"7 id\u00e9es fausses sur la d\u00e9livrabilit\u00e9 qu'il faut dissiper"},"content":{"rendered":"

Ensuite, nous allons clarifier les \"7 id\u00e9es fausses sur la d\u00e9livrabilit\u00e9 dans le marketing par courriel\" que de nombreux sp\u00e9cialistes du marketing ne comprennent toujours pas.<\/h2>\n

1. cela ne me d\u00e9range pas d'\u00eatre marqu\u00e9 comme spam, je peux toujours continuer \u00e0 envoyer des messages.<\/strong><\/h3>\n

Si les gens qualifient vos courriels de spam, c'est g\u00e9n\u00e9ralement parce qu'ils ne trouvent pas de valeur dans ce que vous leur envoyez ou parce qu'ils se sentent satur\u00e9s. Certains utilisateurs marquent m\u00eame les courriels comme \u00e9tant du spam pour se d\u00e9sabonner rapidement. Continuer \u00e0 envoyer des courriels \u00e0 ces contacts peut gravement nuire \u00e0 la r\u00e9putation de votre marque, ce qui se traduit par une perte de confiance et une diminution des ventes.<\/p>\n

En outre, les fournisseurs d'acc\u00e8s \u00e0 Internet (FAI) tels que Gmail, Yahoo et Outlook sont stricts avec les comptes qui re\u00e7oivent de nombreuses plaintes pour spam. Saviez-vous que ces trois fournisseurs g\u00e8rent environ 80% des adresses \u00e9lectroniques dans le monde ?<\/p>\n

Le non-respect de ces r\u00e8gles peut vous couper d'un grand nombre de clients potentiels, entra\u00eenant des pertes financi\u00e8res et portant atteinte \u00e0 la cr\u00e9dibilit\u00e9 de votre marque.<\/p>\n

2. Les abonn\u00e9s lisent et comprennent ma politique de confidentialit\u00e9<\/strong><\/h3>\n

Bien qu'il soit essentiel de disposer d'une politique de confidentialit\u00e9, il n'est pas r\u00e9aliste de s'attendre \u00e0 ce que tous vos abonn\u00e9s la lisent.<\/p>\n

Des \u00e9tudes indiquent qu'environ 90% des utilisateurs ont tendance \u00e0 ne pas lire les politiques de confidentialit\u00e9.<\/p>\n

Il est donc essentiel que vous indiquiez clairement sur chaque formulaire comment vous utiliserez leurs donn\u00e9es. Soyez transparent quant \u00e0 l'usage que vous ferez de leurs informations et pr\u00e9cisez-le, m\u00eame dans vos courriels.<\/p>\n

3. En faisant appel \u00e0 un prestataire externe, ma propri\u00e9t\u00e9 intellectuelle et ma marque sont prot\u00e9g\u00e9es.<\/strong><\/h3>\n

Les FAI peuvent faire la distinction entre le fournisseur d'envoi (votre plateforme de marketing par courriel) et l'entit\u00e9 qui se cache derri\u00e8re le contenu (votre marque).<\/p>\n

Si le fournisseur externe a une mauvaise r\u00e9putation, cela peut avoir une incidence directe sur la qualit\u00e9 et la r\u00e9putation de votre marque et de votre propri\u00e9t\u00e9 intellectuelle.<\/p>\n

Vous n'\u00eates donc pas \u00e0 l'abri de sanctions si votre fournisseur se livre \u00e0 des pratiques douteuses. Choisissez une plateforme de marketing par courriel fiable pour prot\u00e9ger la r\u00e9putation de votre marque.<\/p>\n

4. L'investissement dans les annonces aupr\u00e8s des FAI am\u00e9liore le taux de diffusion.<\/strong><\/h3>\n

Il n'y a pas de relation entre les investissements publicitaires et les taux de d\u00e9livrabilit\u00e9.<\/p>\n

Les d\u00e9penses consacr\u00e9es aux publicit\u00e9s Google ou aux m\u00e9dias sociaux n'augmentent pas vos chances d'atteindre les bo\u00eetes de r\u00e9ception de Gmail.<\/p>\n

Si vos courriels ne respectent pas le consentement des destinataires, ils seront probablement marqu\u00e9s comme spam, quel que soit le montant d\u00e9pens\u00e9 en publicit\u00e9.<\/p>\n

La seule fa\u00e7on de maintenir un taux de d\u00e9livrabilit\u00e9 \u00e9lev\u00e9 est d'envoyer un contenu pertinent et utile \u00e0 votre public.<\/p>\n

5. Ce n'est pas ill\u00e9gal, donc je peux le faire.<\/strong><\/h3>\n

Bien qu'il ne soit pas ill\u00e9gal d'acheter des listes de contacts ou d'envoyer des courriers \u00e9lectroniques \u00e0 des personnes qui n'ont pas donn\u00e9 leur consentement, il ne s'agit pas d'une strat\u00e9gie durable.<\/p>\n

Le marketing par courrier \u00e9lectronique repose sur la confiance, et les utilisateurs tiennent \u00e0 leur vie priv\u00e9e. Les saturer d'e-mails non sollicit\u00e9s est un moyen rapide de se faire rep\u00e9rer comme spam.<\/p>\n

Traitez vos abonn\u00e9s avec respect en ne leur envoyant que des contenus pertinents et souhait\u00e9s, ce qui permet de les fid\u00e9liser \u00e0 long terme et d'am\u00e9liorer les taux d'interaction.<\/p>\n

6. Les FAI ne peuvent pas me bloquer parce que ma marque est connue.<\/strong><\/h3>\n

Les FAI \u00e9valuent la qualit\u00e9 des messages \u00e9lectroniques en fonction des r\u00e9actions et des interactions des utilisateurs, et non en fonction de la puissance de votre marque.<\/p>\n

Que vous soyez une startup ou une grande marque internationale, si vos courriels sont \u00e9tiquet\u00e9s comme spam, votre d\u00e9livrabilit\u00e9 en p\u00e2tira.<\/p>\n

Les FAI accordent la priorit\u00e9 \u00e0 l'exp\u00e9rience des utilisateurs. Il est donc essentiel de respecter les bonnes pratiques en mati\u00e8re de marketing par courrier \u00e9lectronique pour conserver l'acc\u00e8s \u00e0 la bo\u00eete de r\u00e9ception de votre public.<\/p>\n

7. Plus ma liste de contacts est importante, plus j'obtiendrai de ventes.<\/strong><\/h3>\n

En mati\u00e8re de marketing par courriel, il n'est pas toujours pr\u00e9f\u00e9rable d'en avoir plus. Si une grande partie de votre liste de contacts est inactive, d\u00e9sengag\u00e9e ou obsol\u00e8te, votre taux de distribution peut en souffrir.<\/p>\n

Les donn\u00e9es montrent que les listes hautement cibl\u00e9es et engag\u00e9es atteignent des taux d'ouverture 4 fois plus \u00e9lev\u00e9s et des taux de clics 2 fois plus \u00e9lev\u00e9s.<\/p>\n

Se concentrer sur une liste propre et engag\u00e9e, plut\u00f4t que sur le volume, permet de prot\u00e9ger votre r\u00e9putation et d'augmenter vos chances de conversion.<\/p>\n

Pour un marketing par e-mail efficace, choisissez MasterBase\u00ae.<\/strong><\/h3>\n

Pour une strat\u00e9gie d'email marketing fiable et efficace qui respecte les meilleures pratiques en mati\u00e8re de d\u00e9livrabilit\u00e9, faites confiance \u00e0 MasterBase\u00ae. Avec plus de 20 ans d'exp\u00e9rience dans de nombreux pays, MasterBase\u00ae s'impose comme un leader dans le secteur de l'email marketing, aidant des entreprises comme la v\u00f4tre \u00e0 maximiser leur port\u00e9e et leurs r\u00e9sultats gr\u00e2ce \u00e0 des solutions d'emailing bas\u00e9es sur des donn\u00e9es.<\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

La d\u00e9livrabilit\u00e9 est le fondement de tout programme de marketing par courriel. Quelle que soit la cr\u00e9ativit\u00e9 ou la qualit\u00e9 de la conception de vos courriels, ils n'auront aucun impact s'ils n'atteignent pas les bo\u00eetes de r\u00e9ception de votre public.<\/p>","protected":false},"author":239642484,"featured_media":17633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/7-idees-fausses-sur-la-delivrabilite-quil-faut-dissiper\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La entregabilidad es la base de cualquier programa de email marketing. No importa cu\u00e1n creativos o bien dise\u00f1ados sean tus emails, no tendr\u00e1n impacto si no llegan a las bandejas de entrada de tu audiencia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/7-idees-fausses-sur-la-delivrabilite-quil-faut-dissiper\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-07T15:40:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T15:46:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/05.png?fit=612%2C408&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"612\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas\",\"datePublished\":\"2024-11-07T15:40:28+00:00\",\"dateModified\":\"2024-11-21T15:46:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/\"},\"wordCount\":796,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/05.png?fit=612%2C408&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/\",\"name\":\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/05.png?fit=612%2C408&ssl=1\",\"datePublished\":\"2024-11-07T15:40:28+00:00\",\"dateModified\":\"2024-11-21T15:46:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/05.png?fit=612%2C408&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/05.png?fit=612%2C408&ssl=1\",\"width\":612,\"height\":408,\"caption\":\"entregabilidad\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\\\/base-principal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 id\u00e9es fausses sur la d\u00e9livrabilit\u00e9 qui doivent \u00eatre clarifi\u00e9es - MasterBase\u00ae (en anglais)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/fr\/7-idees-fausses-sur-la-delivrabilite-quil-faut-dissiper\/base-principale\/","og_locale":"fr_FR","og_type":"article","og_title":"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae","og_description":"La entregabilidad es la base de cualquier programa de email marketing. No importa cu\u00e1n creativos o bien dise\u00f1ados sean tus emails, no tendr\u00e1n impacto si no llegan a las bandejas de entrada de tu audiencia.","og_url":"https:\/\/masterbase.com\/fr\/7-idees-fausses-sur-la-delivrabilite-quil-faut-dissiper\/base-principale\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-11-07T15:40:28+00:00","article_modified_time":"2024-11-21T15:46:19+00:00","og_image":[{"width":612,"height":408,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/05.png?fit=612%2C408&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alejandro Dur\u00e1n","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/pt\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\/base-principal\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/pt\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\/base-principal\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/tr\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas","datePublished":"2024-11-07T15:40:28+00:00","dateModified":"2024-11-21T15:46:19+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/pt\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\/base-principal\/"},"wordCount":796,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/tr\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/pt\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\/base-principal\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/05.png?fit=612%2C408&ssl=1","articleSection":["Email Marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/pt\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\/base-principal\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/pt\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\/base-principal\/","url":"https:\/\/masterbase.com\/pt\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\/base-principal\/","name":"7 id\u00e9es fausses sur la d\u00e9livrabilit\u00e9 qui doivent \u00eatre clarifi\u00e9es - MasterBase\u00ae (en anglais)","isPartOf":{"@id":"https:\/\/masterbase.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/pt\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\/base-principal\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/pt\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\/base-principal\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/05.png?fit=612%2C408&ssl=1","datePublished":"2024-11-07T15:40:28+00:00","dateModified":"2024-11-21T15:46:19+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/pt\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\/base-principal\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/pt\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\/base-principal\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/pt\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\/base-principal\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/05.png?fit=612%2C408&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/05.png?fit=612%2C408&ssl=1","width":612,"height":408,"caption":"entregabilidad"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/pt\/7-ideias-erradas-sobre-a-capacidade-de-entrega-que-precisam-de-ser-esclarecidas\/base-principal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/fr\/"},{"@type":"ListItem","position":2,"name":"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/tr\/#website","url":"https:\/\/masterbase.com\/tr\/","name":"MasterBase","description":"Des automates qui travaillent pour vous","publisher":{"@id":"https:\/\/masterbase.com\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/tr\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/tr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/tr\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Directeur du marketing","url":"https:\/\/masterbase.com\/fr\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-4An","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/05.png?fit=612%2C408&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/17631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/comments?post=17631"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/17631\/revisions"}],"predecessor-version":[{"id":17634,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/17631\/revisions\/17634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media\/17633"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media?parent=17631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/categories?post=17631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/tags?post=17631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}