{"id":17622,"date":"2024-11-07T13:49:05","date_gmt":"2024-11-07T11:49:05","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17622"},"modified":"2024-11-21T17:34:07","modified_gmt":"2024-11-21T15:34:07","slug":"pourquoi-lintelligence-artificielle-est-necessaire-en-marketing-6-raisons-pour-lesquelles-lintelligence-artificielle-est-necessaire-en-marketing","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/por-que-la-inteligencia-artificial-es-necesaria-en-marketing-6-razones\/masterbase\/","title":{"rendered":"Pourquoi l'intelligence artificielle est n\u00e9cessaire au marketing. 6 raisons"},"content":{"rendered":"

\u00a0Aujourd'hui, gr\u00e2ce aux outils d'IA avanc\u00e9s, les sp\u00e9cialistes du marketing disposent d'un avantage consid\u00e9rable pour mieux comprendre leurs clients, personnaliser les messages et bien plus encore.<\/h2>\n

Nous vous pr\u00e9sentons ci-dessous sept raisons essentielles pour lesquelles l'int\u00e9gration de l'IA dans votre strat\u00e9gie marketing est indispensable :<\/p>\n

1. cr\u00e9er un contenu pertinent pour chaque public<\/strong><\/h3>\n

La personnalisation de masse est rendue possible par l'IA, qui permet d'adapter le contenu en fonction des int\u00e9r\u00eats, des comportements et des pr\u00e9f\u00e9rences de chaque abonn\u00e9. Cela permet non seulement d'accro\u00eetre la pertinence du message, mais aussi d'augmenter les chances de conversion, car chaque utilisateur re\u00e7oit un message qui correspond \u00e0 ses centres d'int\u00e9r\u00eat.<\/p>\n

Exemple :<\/strong> Amazon utilise l'IA pour envoyer des recommandations de produits dans ses courriels, en fonction des recherches et de l'historique d'achat de chaque client. Gr\u00e2ce \u00e0 cette strat\u00e9gie personnalis\u00e9e, Amazon augmente consid\u00e9rablement ses taux de conversion, car les clients trouvent des recommandations pertinentes et attrayantes.<\/p>\n

2. am\u00e9liorer les relations avec les clients<\/strong><\/p>\n

Les chatbots et les assistants IA sont tr\u00e8s utiles pour fournir des r\u00e9ponses rapides aux questions fr\u00e9quemment pos\u00e9es ou faciliter les achats. Cependant, il est \u00e9galement vital que les emails aient un ton authentique et relatable. Gr\u00e2ce \u00e0 l'IA, vous pouvez optimiser le langage de vos messages pour les rendre plus humains, anticiper les besoins des clients et augmenter leur satisfaction.<\/p>\n

Exemple :<\/strong> Sephora utilise un chatbot aliment\u00e9 par l'IA pour recommander des produits et, en m\u00eame temps, envoie des courriels bas\u00e9s sur les questions pos\u00e9es dans son chatbot. Les clients ont ainsi l'impression de recevoir une attention personnalis\u00e9e, m\u00eame dans un environnement automatis\u00e9.<\/p>\n

3. Optimiser la segmentation de l'audience<\/strong><\/p>\n

L'IA vous permet de cr\u00e9er des segments de contact d\u00e9taill\u00e9s bas\u00e9s sur des mod\u00e8les comportementaux, l'historique des achats et des donn\u00e9es d\u00e9mographiques, ce qui facilite le ciblage de vos messages vers les groupes de clients appropri\u00e9s. L'efficacit\u00e9 de chaque campagne est ainsi optimis\u00e9e, ce qui permet d'\u00e9viter les envois massifs et d'am\u00e9liorer l'exp\u00e9rience client.<\/p>\n

Exemple :<\/strong> Netflix utilise l'IA pour segmenter ses utilisateurs en fonction de leurs pr\u00e9f\u00e9rences en mati\u00e8re de contenu. Les courriels recommandant des films ou des s\u00e9ries sont personnalis\u00e9s en fonction de l'historique de chaque utilisateur, ce qui augmente la probabilit\u00e9 qu'il trouve un contenu qui l'int\u00e9resse et qu'il ouvre le courriel.<\/p>\n

4. Pr\u00e9voir le comportement du client<\/strong><\/p>\n

L'IA peut analyser les donn\u00e9es historiques et en temps r\u00e9el pour pr\u00e9dire le comportement futur des utilisateurs, ce qui vous permet d'anticiper leurs besoins. Il est ainsi plus facile de d\u00e9velopper des campagnes bas\u00e9es sur des \u00e9tapes sp\u00e9cifiques du parcours client, ce qui augmente la pertinence et l'efficacit\u00e9 de vos messages.<\/p>\n

Exemple :<\/strong> Zara utilise l'IA pour envoyer des courriels contenant des recommandations de v\u00eatements bas\u00e9es sur le comportement d'achat de chaque utilisateur. Si un client a montr\u00e9 de l'int\u00e9r\u00eat pour des produits saisonniers, il re\u00e7oit un rappel de ces articles ou des r\u00e9ductions sp\u00e9ciales, au moment pr\u00e9cis o\u00f9 l'IA identifie une forte probabilit\u00e9 d'achat.<\/p>\n

5. Accro\u00eetre la fid\u00e9lisation et r\u00e9duire le taux de d\u00e9sabonnement<\/strong><\/p>\n

L'IA aide \u00e0 identifier les sch\u00e9mas de d\u00e9sabonnement et vous permet de mettre en \u0153uvre des strat\u00e9gies de fid\u00e9lisation cibl\u00e9es avant que les utilisateurs ne se d\u00e9sabonnent ou ne se d\u00e9sint\u00e9ressent de vos communications. Gr\u00e2ce \u00e0 cette technologie, vous pouvez envoyer des courriels pr\u00e9ventifs contenant des incitations ou un contenu sp\u00e9cial, afin de maintenir l'int\u00e9r\u00eat des abonn\u00e9s.<\/p>\n

Exemple :<\/strong> La plateforme de streaming Hulu utilise l'IA pour analyser le comportement des t\u00e9l\u00e9spectateurs et d\u00e9tecter les signes de d\u00e9sengagement. Les utilisateurs peu actifs re\u00e7oivent des courriels contenant des recommandations personnalis\u00e9es ou des r\u00e9ductions, ce qui permet de r\u00e9duire le taux d'attrition et d'augmenter le taux de fid\u00e9lisation.<\/p>\n

6. G\u00e9n\u00e9rer des rapports et des analyses pr\u00e9cis en temps r\u00e9el.<\/strong><\/p>\n

L'un des grands avantages de l'IA est sa capacit\u00e9 \u00e0 g\u00e9n\u00e9rer des analyses d\u00e9taill\u00e9es en temps r\u00e9el. Gr\u00e2ce \u00e0 l'IA, vous pouvez mieux comprendre ce qui fonctionne et ce qui ne fonctionne pas dans vos campagnes de marketing par courriel. L'obtention de ces mesures en temps opportun vous permet d'ajuster rapidement vos strat\u00e9gies et d'am\u00e9liorer les r\u00e9sultats de vos envois.<\/p>\n

Exemple :<\/strong> Coca-Cola utilise l'IA pour mesurer le succ\u00e8s de ses campagnes de marketing par courriel, en analysant les taux d'ouverture, les clics et les conversions en temps r\u00e9el. Cela vous permet d'ajuster vos campagnes imm\u00e9diatement, d'am\u00e9liorer l'efficacit\u00e9 globale et d'optimiser les d\u00e9penses de marketing.<\/p>\n

L'int\u00e9gration de l'intelligence artificielle dans votre strat\u00e9gie d'email marketing permet non seulement d'optimiser vos campagnes, mais aussi d'\u00e9tablir des relations plus fortes et plus significatives avec vos clients.<\/p>\n

 <\/p>\n

\"ebook<\/a><\/p>","protected":false},"excerpt":{"rendered":"

L'intelligence artificielle (IA) a r\u00e9volutionn\u00e9 pratiquement tous les secteurs d'activit\u00e9, et le marketing ne fait pas exception.<\/p>","protected":false},"author":239642484,"featured_media":17624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nPor qu\u00e9 la inteligencia artificial es necesaria en marketing. 6 razones - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/pourquoi-lintelligence-artificielle-est-necessaire-en-marketing-6-raisons-pour-lesquelles-lintelligence-artificielle-est-necessaire-en-marketing\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 la inteligencia artificial es necesaria en marketing. 6 razones - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La inteligencia artificial (IA) ha revolucionado pr\u00e1cticamente todas las industrias, y el marketing no es la excepci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/pourquoi-lintelligence-artificielle-est-necessaire-en-marketing-6-raisons-pour-lesquelles-lintelligence-artificielle-est-necessaire-en-marketing\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-07T11:49:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-21T15:34:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/02.png?fit=1709%2C1125&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1709\" \/>\n\t<meta property=\"og:image:height\" content=\"1125\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Por qu\u00e9 la inteligencia artificial es necesaria en marketing. 6 razones\",\"datePublished\":\"2024-11-07T11:49:05+00:00\",\"dateModified\":\"2024-11-21T15:34:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\"},\"wordCount\":764,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/02.png?fit=1709%2C1125&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\",\"name\":\"Por qu\u00e9 la inteligencia artificial es necesaria en marketing. 6 razones - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/02.png?fit=1709%2C1125&ssl=1\",\"datePublished\":\"2024-11-07T11:49:05+00:00\",\"dateModified\":\"2024-11-21T15:34:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/02.png?fit=1709%2C1125&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/02.png?fit=1709%2C1125&ssl=1\",\"width\":1709,\"height\":1125,\"caption\":\"IA Email Marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/ja\\\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\\\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/ro\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por qu\u00e9 la inteligencia artificial es necesaria en marketing. 6 razones\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pourquoi l'intelligence artificielle est n\u00e9cessaire au marketing. 6 raisons - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/fr\/pourquoi-lintelligence-artificielle-est-necessaire-en-marketing-6-raisons-pour-lesquelles-lintelligence-artificielle-est-necessaire-en-marketing\/base-principale\/","og_locale":"fr_FR","og_type":"article","og_title":"Por qu\u00e9 la inteligencia artificial es necesaria en marketing. 6 razones - MasterBase\u00ae","og_description":"La inteligencia artificial (IA) ha revolucionado pr\u00e1cticamente todas las industrias, y el marketing no es la excepci\u00f3n.","og_url":"https:\/\/masterbase.com\/fr\/pourquoi-lintelligence-artificielle-est-necessaire-en-marketing-6-raisons-pour-lesquelles-lintelligence-artificielle-est-necessaire-en-marketing\/base-principale\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-11-07T11:49:05+00:00","article_modified_time":"2024-11-21T15:34:07+00:00","og_image":[{"width":1709,"height":1125,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/02.png?fit=1709%2C1125&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alejandro Dur\u00e1n","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Por qu\u00e9 la inteligencia artificial es necesaria en marketing. 6 razones","datePublished":"2024-11-07T11:49:05+00:00","dateModified":"2024-11-21T15:34:07+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/"},"wordCount":764,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/02.png?fit=1709%2C1125&ssl=1","articleSection":["Email Marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/","url":"https:\/\/masterbase.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/","name":"Pourquoi l'intelligence artificielle est n\u00e9cessaire au marketing. 6 raisons - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/nb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/02.png?fit=1709%2C1125&ssl=1","datePublished":"2024-11-07T11:49:05+00:00","dateModified":"2024-11-21T15:34:07+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/02.png?fit=1709%2C1125&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/02.png?fit=1709%2C1125&ssl=1","width":1709,"height":1125,"caption":"IA Email Marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/ja\/%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ab%e4%ba%ba%e5%b7%a5%e7%9f%a5%e8%83%bd%e3%81%8c%e5%bf%85%e8%a6%81%e3%81%aa%e7%90%86%e7%94%b1-%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/%e3%83%9e%e3%82%b9%e3%82%bf%e3%83%bc%e3%83%99%e3%83%bc%e3%82%b9\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/ro\/"},{"@type":"ListItem","position":2,"name":"Por qu\u00e9 la inteligencia artificial es necesaria en marketing. 6 razones"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/nb\/#website","url":"https:\/\/masterbase.com\/nb\/","name":"MasterBase","description":"Des automates qui travaillent pour vous","publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/nb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/nb\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/nb\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Directeur du marketing","url":"https:\/\/masterbase.com\/fr\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/11\/02.png?fit=1709%2C1125&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-4Ae","_links":{"self":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/17622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/comments?post=17622"}],"version-history":[{"count":3,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/17622\/revisions"}],"predecessor-version":[{"id":17626,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/17622\/revisions\/17626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media\/17624"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media?parent=17622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/categories?post=17622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/tags?post=17622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}