{"id":13068,"date":"2024-04-11T18:58:24","date_gmt":"2024-04-11T15:58:24","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=13068"},"modified":"2024-04-11T19:53:46","modified_gmt":"2024-04-11T16:53:46","slug":"beyond-the-click-revolutionne-votre-marketing-par-courriel-grace-a-des-experiences-interactives","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/","title":{"rendered":"Au-del\u00e0 du clic : r\u00e9volutionnez votre marketing par courrier \u00e9lectronique gr\u00e2ce \u00e0 des exp\u00e9riences interactives"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Commen\u00e7ons par le secteur du commerce de d\u00e9tail. Un magasin d'accessoires de mode en ligne a introduit des courriels avec des carrousels d'images et une option \"grattez et gagnez\", o\u00f9 les clients pouvaient trouver des r\u00e9ductions int\u00e9ressantes. Le r\u00e9sultat ? Une augmentation stup\u00e9fiante de 40% du taux de clics et de 15% des ventes directes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un autre cas est celui d'une soci\u00e9t\u00e9 de logiciels qui a transform\u00e9 sa lettre d'information en une s\u00e9rie de mini-jeux expliquant ses services de mani\u00e8re divertissante. Non seulement elle a \u00e9duqu\u00e9 ses abonn\u00e9s sur des produits complexes, mais elle a \u00e9galement obtenu 50% de courriels ouverts en plus et 22% de clics suppl\u00e9mentaires sur sa page de tarification.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oublions pas le secteur des services. Un voyagiste a commenc\u00e9 \u00e0 envoyer des courriels d'enqu\u00eate qui permettaient aux utilisateurs de concevoir leur forfait de vacances id\u00e9al. En retour, il a recueilli des donn\u00e9es pr\u00e9cieuses et augment\u00e9 son taux de r\u00e9servation de 20%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais l'interactivit\u00e9 ne s'arr\u00eate pas au B2C. Dans le domaine du B2B, une agence de marketing num\u00e9rique a mis en place des rapports interactifs permettant aux clients de voir leur retour sur investissement en temps r\u00e9el. Cela a permis, d'une part, de favoriser la transparence et, d'autre part, de renforcer les relations avec les clients, ce qui s'est traduit par une augmentation de 30% de la fid\u00e9lisation de la client\u00e8le.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une autre tendance est celle des vid\u00e9os int\u00e9gr\u00e9es. Un fabricant d'\u00e9quipements sportifs a envoy\u00e9 des courriels contenant des tutoriels vid\u00e9o sur l'utilisation de ses produits. Le taux d'engagement de ces courriels \u00e9tait sup\u00e9rieur de 35% \u00e0 celui des courriels standard et les visites sur la page du produit ont augment\u00e9 de 25%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne les GIF, une soci\u00e9t\u00e9 de cosm\u00e9tiques a utilis\u00e9 cette technique pour le lancement de son produit, avec des GIF montrant l'utilisation du produit avant et apr\u00e8s, ce qui a entra\u00een\u00e9 une augmentation de 30% de l'engagement et de 20% des ventes au cours de la semaine de lancement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les exp\u00e9riences interactives se sont \u00e9galement r\u00e9v\u00e9l\u00e9es pr\u00e9cieuses pour les ONG. Une campagne de dons a int\u00e9gr\u00e9 un compteur de contributions en temps r\u00e9el, qui a g\u00e9n\u00e9r\u00e9 un sentiment d'urgence et de communaut\u00e9, ce qui a entra\u00een\u00e9 une augmentation de 45% des dons par rapport aux campagnes de courriels pr\u00e9c\u00e9dentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comment pouvez-vous vous inspirer de ces exemples et am\u00e9liorer votre strat\u00e9gie ? Commencez par apprendre \u00e0 conna\u00eetre votre public. Analysez les donn\u00e9es pour comprendre ce qui les int\u00e9resse. Ensuite, mettez en \u0153uvre la conception d'e-mails interactifs pour cr\u00e9er un contenu qui ne se contente pas d'informer, mais qui invite \u00e0 l'action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N'oubliez pas que l'exp\u00e9rimentation est essentielle. Testez diff\u00e9rents types d'interactivit\u00e9 pour voir lesquels trouvent le plus d'\u00e9cho aupr\u00e8s de votre public. Et bien s\u00fbr, assurez-vous que tous les \u00e9l\u00e9ments interactifs fonctionnent parfaitement sur les appareils mobiles, car c'est l\u00e0 que se produisent la plupart des interactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si vous vous demandez avec quel outil vous pouvez en faire une r\u00e9alit\u00e9, la r\u00e9ponse est : MasterBase\u00ae. Sa r\u00e9putation de plus de deux d\u00e9cennies sur le march\u00e9, en fournissant des solutions avanc\u00e9es de marketing par courrier \u00e9lectronique dans plusieurs pays de la r\u00e9gion, parle d'elle-m\u00eame.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que vous cherchiez \u00e0 innover en mati\u00e8re d'interactivit\u00e9 ou \u00e0 am\u00e9liorer votre retour sur investissement, MasterBase\u00ae dispose des outils et de l'assistance dont vous avez besoin pour faire passer vos campagnes au niveau sup\u00e9rieur. Avec MasterBase\u00ae, vos e-mails deviennent une passerelle vers un monde o\u00f9 chaque clic ouvre une nouvelle possibilit\u00e9 de connexion et de conversion. Il ne s'agit pas seulement de marketing par courrier \u00e9lectronique, mais d'une \u00e9volution vers une communication qui capte et retient l'attention dans un monde plein de distractions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/fr\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=800%2C517&#038;ssl=1\" alt=\"\" class=\"wp-image-13073\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Laissez-nous vous emmener dans le monde dynamique de l'email marketing interactif, o\u00f9 les marques repoussent les limites de la cr\u00e9ativit\u00e9 et de la technologie pour se connecter avec leur public d'une mani\u00e8re qui n'\u00e9tait pas possible auparavant.<\/p>","protected":false},"author":239642484,"featured_media":13091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-13068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- 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