{"id":12008,"date":"2014-10-03T11:27:00","date_gmt":"2014-10-03T08:27:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=12008"},"modified":"2024-03-07T11:29:16","modified_gmt":"2024-03-07T09:29:16","slug":"les-parametres-quil-est-important-de-mesurer","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/metricas-que-es-importante-medir\/masterbase\/","title":{"rendered":"Mesures : Qu'est-il important de mesurer ?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La pression exerc\u00e9e sur les sp\u00e9cialistes du marketing pour qu'ils obtiennent des r\u00e9sultats mesurables est de plus en plus imminente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Conna\u00eetre les indicateurs qui accompagnent chaque campagne d'e-mail marketing que vous menez fait la diff\u00e9rence entre la r\u00e9ussite ou l'\u00e9chec d'actions marketing efficaces au fil du temps.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En adoptant des mesures et en les analysant, vous pouvez utiliser chaque message pour encourager vos destinataires \u00e0 ouvrir la campagne suivante, en cr\u00e9ant des communications int\u00e9ressantes qui offrent des avantages si pertinents qu'ils sont toujours pr\u00eats \u00e0 ouvrir vos courriels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li>Sachez \u00e0 quoi servent r\u00e9ellement les indicateurs.<\/li>\n\n\n\n<li>Le r\u00f4le des mesures dans le cycle du courrier \u00e9lectronique.<\/li>\n\n\n\n<li>Types de mesures.<\/li>\n\n\n\n<li>Indicateurs de d\u00e9livrabilit\u00e9, d'engagement et de rentabilit\u00e9.<\/li>\n\n\n\n<li>la livraison, l'ouverture, le clic et la conversion.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-9b0a7e12999ce5f71c6cfaa9620b0867 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=lista-de-contactos-comprar-arrendar-construir\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Conna\u00eetre les indicateurs qui accompagnent chaque campagne d'e-mail marketing que vous menez fait la diff\u00e9rence entre la r\u00e9ussite ou l'\u00e9chec d'actions marketing efficaces au fil du temps.<\/p>","protected":false},"author":239642484,"featured_media":12010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[],"class_list":["post-12008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e9tricas: \u00bfQu\u00e9 es importante medir? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/les-parametres-quil-est-important-de-mesurer\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9tricas: \u00bfQu\u00e9 es importante medir? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Saber las m\u00e9tricas que acompa\u00f1an a cada campa\u00f1a de Email Marketin que usted realiza es la diferencia de hacer o no acciones de marketing efectivas en el tiempo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/les-parametres-quil-est-important-de-mesurer\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-03T08:27:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T09:29:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/metricas-que-es-importante-medir.png?fit=200%2C333&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"M\u00e9tricas: \u00bfQu\u00e9 es importante medir?\",\"datePublished\":\"2014-10-03T08:27:00+00:00\",\"dateModified\":\"2024-03-07T09:29:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\"},\"wordCount\":159,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/metricas-que-es-importante-medir.png?fit=200%2C333&ssl=1\",\"articleSection\":[\"eBook\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\",\"name\":\"M\u00e9tricas: \u00bfQu\u00e9 es importante medir? - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/metricas-que-es-importante-medir.png?fit=200%2C333&ssl=1\",\"datePublished\":\"2014-10-03T08:27:00+00:00\",\"dateModified\":\"2024-03-07T09:29:16+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/metricas-que-es-importante-medir.png?fit=200%2C333&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/metricas-que-es-importante-medir.png?fit=200%2C333&ssl=1\",\"width\":200,\"height\":333,\"caption\":\"M\u00e9tricas: \u00bfQu\u00e9 es importante medir?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\\\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e9tricas: \u00bfQu\u00e9 es importante medir?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00e9triques : Qu'est-il important de mesurer ? - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/fr\/les-parametres-quil-est-important-de-mesurer\/base-principale\/","og_locale":"fr_FR","og_type":"article","og_title":"M\u00e9tricas: \u00bfQu\u00e9 es importante medir? - MasterBase\u00ae","og_description":"Saber las m\u00e9tricas que acompa\u00f1an a cada campa\u00f1a de Email Marketin que usted realiza es la diferencia de hacer o no acciones de marketing efectivas en el tiempo.","og_url":"https:\/\/masterbase.com\/fr\/les-parametres-quil-est-important-de-mesurer\/base-principale\/","og_site_name":"MasterBase\u00ae","article_published_time":"2014-10-03T08:27:00+00:00","article_modified_time":"2024-03-07T09:29:16+00:00","og_image":[{"width":200,"height":333,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/metricas-que-es-importante-medir.png?fit=200%2C333&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alejandro Dur\u00e1n","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/uk\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"M\u00e9tricas: \u00bfQu\u00e9 es importante medir?","datePublished":"2014-10-03T08:27:00+00:00","dateModified":"2024-03-07T09:29:16+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/uk\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/"},"wordCount":159,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/uk\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/metricas-que-es-importante-medir.png?fit=200%2C333&ssl=1","articleSection":["eBook"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/uk\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/uk\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/","url":"https:\/\/masterbase.com\/uk\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/","name":"M\u00e9triques : Qu'est-il important de mesurer ? - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/uk\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/uk\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/metricas-que-es-importante-medir.png?fit=200%2C333&ssl=1","datePublished":"2014-10-03T08:27:00+00:00","dateModified":"2024-03-07T09:29:16+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/uk\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/uk\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/uk\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/metricas-que-es-importante-medir.png?fit=200%2C333&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/metricas-que-es-importante-medir.png?fit=200%2C333&ssl=1","width":200,"height":333,"caption":"M\u00e9tricas: \u00bfQu\u00e9 es importante medir?"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/uk\/%d0%bc%d0%b5%d1%82%d1%80%d0%b8%d0%ba%d0%b8-%d1%8f%d0%ba%d1%96-%d0%b2%d0%b0%d0%b6%d0%bb%d0%b8%d0%b2%d0%be-%d0%b2%d0%b8%d0%bc%d1%96%d1%80%d1%8e%d0%b2%d0%b0%d1%82%d0%b8\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"M\u00e9tricas: \u00bfQu\u00e9 es importante medir?"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/uk\/#website","url":"https:\/\/masterbase.com\/uk\/","name":"MasterBase","description":"Des automates qui travaillent pour vous","publisher":{"@id":"https:\/\/masterbase.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/uk\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/uk\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/uk\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Directeur du marketing","url":"https:\/\/masterbase.com\/fr\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/metricas-que-es-importante-medir.png?fit=200%2C333&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-37G","_links":{"self":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/12008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/comments?post=12008"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/12008\/revisions"}],"predecessor-version":[{"id":12011,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/12008\/revisions\/12011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media\/12010"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media?parent=12008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/categories?post=12008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/tags?post=12008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}