{"id":12004,"date":"2017-08-07T11:23:00","date_gmt":"2017-08-07T08:23:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=12004"},"modified":"2024-03-07T11:26:44","modified_gmt":"2024-03-07T09:26:44","slug":"structure-des-messages-de-marketing-par-courrier-electronique","status":"publish","type":"post","link":"https:\/\/masterbase.com\/fr\/estructura-de-un-mensaje-en-email-marketing\/masterbase\/","title":{"rendered":"Structure des messages de marketing par courrier \u00e9lectronique"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Dans un monde de plus en plus satur\u00e9 de communications, principalement en ligne, avec des bo\u00eetes de r\u00e9ception encombr\u00e9es de messages, le d\u00e9veloppement d'un marketing par courriel efficace est vital pour votre entreprise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C'est pourquoi il est essentiel de conna\u00eetre et d'\u00e9tudier tous les d\u00e9tails n\u00e9cessaires \u00e0 l'\u00e9laboration d'un courrier \u00e9lectronique r\u00e9ellement efficace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color has-large-font-size wp-elements-4af6be25722b9ce069fe2cbec3efb1d3\">En savoir plus :<\/h4>\n\n\n\n<ul class=\"wp-block-list\" id=\"aprenda\">\n<li>Tirer parti des \u00e9l\u00e9ments n\u00e9cessaires pour faire ressortir vos messages.<\/li>\n\n\n\n<li>Structure d'un message : en-t\u00eate, pr\u00e9-en-t\u00eate, corps et pied de page.<\/li>\n\n\n\n<li>Format : texte ou HTML et pr\u00e9visualisation.<\/li>\n\n\n\n<li>R\u00e9daction : conseils et lecture.<\/li>\n\n\n\n<li>Conception : types de polices, de textes et d'images.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-black-color has-text-color has-link-color has-medium-font-size wp-elements-cd8e415af9dc36cf78490d7371a37a57 is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-a4683dfa wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--80);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><strong>Acc\u00e9der au livre \u00e9lectronique ici<\/strong> <\/a><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-justify has-small-font-size wp-block-paragraph\"><em>Pour acc\u00e9der \u00e0 l'eBook, il vous suffit d'avoir un compte MasterBase\u00ae. Si vous n'en avez pas, vous pouvez en cr\u00e9er un gratuitement.<\/em><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>C'est pourquoi il est essentiel de conna\u00eetre et d'\u00e9tudier tous les d\u00e9tails n\u00e9cessaires \u00e0 l'\u00e9laboration d'un courrier \u00e9lectronique r\u00e9ellement efficace.<\/p>","protected":false},"author":239642484,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1412],"tags":[],"class_list":["post-12004","post","type-post","status-publish","format-standard","hentry","category-ebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estructura de un mensaje en Email Marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/fr\/structure-des-messages-de-marketing-par-courrier-electronique\/base-principale\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estructura de un mensaje en Email Marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Por eso es fundamental conocer y trabajar cada uno de los detalles requeridos para construir un email verdaderamente efectivo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/fr\/structure-des-messages-de-marketing-par-courrier-electronique\/base-principale\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-07T08:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T09:26:44+00:00\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\\\/base-principal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\\\/base-principal\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Estructura de un mensaje en Email Marketing\",\"datePublished\":\"2017-08-07T08:23:00+00:00\",\"dateModified\":\"2024-03-07T09:26:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\\\/base-principal\\\/\"},\"wordCount\":123,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"articleSection\":[\"eBook\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/pt\\\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\\\/base-principal\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\\\/base-principal\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\\\/base-principal\\\/\",\"name\":\"Estructura de un mensaje en Email Marketing - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\"},\"datePublished\":\"2017-08-07T08:23:00+00:00\",\"dateModified\":\"2024-03-07T09:26:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\\\/base-principal\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/pt\\\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\\\/base-principal\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/pt\\\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\\\/base-principal\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/da\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Estructura de un mensaje en Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/fr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Structure d'un message de marketing par courrier \u00e9lectronique - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/fr\/structure-des-messages-de-marketing-par-courrier-electronique\/base-principale\/","og_locale":"fr_FR","og_type":"article","og_title":"Estructura de un mensaje en Email Marketing - MasterBase\u00ae","og_description":"Por eso es fundamental conocer y trabajar cada uno de los detalles requeridos para construir un email verdaderamente efectivo.","og_url":"https:\/\/masterbase.com\/fr\/structure-des-messages-de-marketing-par-courrier-electronique\/base-principale\/","og_site_name":"MasterBase\u00ae","article_published_time":"2017-08-07T08:23:00+00:00","article_modified_time":"2024-03-07T09:26:44+00:00","author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Alejandro Dur\u00e1n","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/pt\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\/base-principal\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/pt\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\/base-principal\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Estructura de un mensaje en Email Marketing","datePublished":"2017-08-07T08:23:00+00:00","dateModified":"2024-03-07T09:26:44+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/pt\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\/base-principal\/"},"wordCount":123,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"articleSection":["eBook"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/pt\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\/base-principal\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/pt\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\/base-principal\/","url":"https:\/\/masterbase.com\/pt\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\/base-principal\/","name":"Structure d'un message de marketing par courrier \u00e9lectronique - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/#website"},"datePublished":"2017-08-07T08:23:00+00:00","dateModified":"2024-03-07T09:26:44+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/pt\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\/base-principal\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/pt\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\/base-principal\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/pt\/estrutura-da-mensagem-de-marketing-por-correio-eletronico\/base-principal\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/da\/"},{"@type":"ListItem","position":2,"name":"Estructura de un mensaje en Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/es\/#website","url":"https:\/\/masterbase.com\/es\/","name":"MasterBase","description":"Des automates qui travaillent pour vous","publisher":{"@id":"https:\/\/masterbase.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/es\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/es\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Directeur du marketing","url":"https:\/\/masterbase.com\/fr\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-37C","_links":{"self":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/12004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/comments?post=12004"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/12004\/revisions"}],"predecessor-version":[{"id":12007,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/posts\/12004\/revisions\/12007"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/media?parent=12004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/categories?post=12004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/fr\/wp-json\/wp\/v2\/tags?post=12004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}